-AI pioneer and conversation intelligence leader Invoca announces new generative AI-powered features for marketing, e-commerce, and contact center teams to drive profitable revenue growth

-New solutions build on Invoca’s proven history of providing actionable, trusted AI that helps consumer brands acquire more customers by improving digital advertising and contact center performance

Invoca, a recognized leader in conversation intelligence AI, unveiled new capabilities that leverage a combination of generative AI, large language models (LLMs), voice biometrics, and patented machine-learning technologies to help consumer brands acquire more customers and drive revenue growth. These updates unlock new, actionable insights from conversations that marketing, e-commerce, and contact center teams can use to drive efficiencies, deliver amazing customer experiences, and significantly improve conversion rates.

With generative AI and LLMs affecting two critical aspects of the customer experience – search engines and the contact center – Invoca empowers brands to stay ahead of the curve. Especially in challenging economic times, companies must deploy AI to drive tangible business impact. Invoca continues to embed cutting-edge AI technology in workflows to improve marketing ROI, increase contact center productivity, and drive profitable growth in industries like healthcare, automotive, financial services, telecom, and travel/hospitality.

Today’s updates include a sophisticated mix of AI technologies, each chosen for its ability to solve specific business challenges and deliver superior ROI. These new features complement Invoca’s broad base of patented AI technology, first introduced in 2015 and represented today in Invoca’s flagship Signal AI offering, launched in 2017.

Marketing Technology News: IPG Launches Creative Commerce Labs

With Invoca’s new cutting-edge generative AI-powered features, consumer brands can drive revenue growth by powering digital advertising and contact center performance, tapping into a goldmine of insights from phone conversations, and supercharging contact center QA and agent coaching:

Powering Digital Advertising and Contact Center Performance with Actionable Insights

• Rapid Custom AI Model Creation: Create custom algorithms faster than ever before to pinpoint unique, actionable insights from every phone conversation, such as the product a caller is interested in, if a qualified sales lead doesn’t make a purchase, or if an agent fails to qualify the caller or handle objections according to your specific call flow. Using semantic search modeled after ChatGPT, users are shown specific moments from relevant calls to review and, with a few clicks, create an algorithm to classify similar conversations in the future. This game-changing update reduces required training data by over 90% and provides a “no code” approach to building highly accurate custom algorithms trained on each business’s calls in less than 30 minutes of user review time.
• AI Smart Alerting: Notify key personnel of mission-critical exceptions in contact center operations. Contact center managers can be alerted right away when call handling or compliance issues arise, and marketing teams can understand fast-moving topics of conversation with customers, such as pricing or competitive shifts and changes in conversion rates and campaign results.

Tapping Into a Goldmine of Insights From Phone Conversations 

• ChatGPT Call Summaries: Get a succinct AI-generated call recap, highlighting the intent, interest, outcome, and flow of every conversation. Call summaries speed up quality assurance (QA) review, reduce manual post-call work for contact center agents, and help marketers get a deeper understanding of what’s happening when their campaign leads call in.
• Structured Data Extraction: Improve agent post-call productivity and enrich consumer profiles by using AI-powered named entity recognition (NER) to identify and extract structured zero-party data – such as intricate product details– from unstructured conversations. For example, automotive dealerships, OEMs, and service centers can extract the vehicle year, make, and model discussed by a consumer and pass that data into lead management, CRM, and CDP applications for use in automated workflows.

Marketing Technology News: MarTech Interview with Rich Donahue, Chief Marketing Officer at Ibotta

Supercharging Contact Center QA and Agent Coaching 

• Agent Voice ID: AI-based agent voice biometric technology automatically analyzes every conversation to identify the specific agent that handled each call. This is valuable for contact centers and a breakthrough for multi-location and franchise businesses where multiple staff members answer calls from one shared phone number.
• AI Call Review Console: Designed for contact center QA managers to speed up the call review and agent coaching process, the AI-powered call review console highlights calls for managers to review, facilitates coaching and feedback, and enables teams to create and share call playlists for compliance, auditing, and insight extraction.

“Since the introduction of Signal AI in 2017, Invoca has focused on providing innovative, no-code AI solutions that deliver measurable business results – for experts and ordinary business users alike,” said Gregg Johnson, CEO of Invoca. “In this next phase of AI adoption, we’re excited to combine generative AI and LLMs with our market-leading conversation intelligence technology to push the boundaries of what’s possible for marketing, e-commerce, and contact center teams in their quest to drive efficient revenue growth.”

Invoca’s award-winning AI has received multiple accolades. Opus Research named Invoca the Leader and Top Solution for Sales & Marketing in its 2022 Conversational Intelligence Intelliview. Forrester also named Invoca a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021, claiming “Invoca is one of the few established conversation intelligence vendors that can legitimately claim AI capabilities.”

Since 2017, Invoca’s pioneering Signal AI offering has powered marketing decision-making and increased digital and phone call conversion rates at leading brands with clear and tangible results. Banner Health decreased overall patient acquisition costs by 74%, DIRECTV saw a 110% improvement in sales agent close rates, Renewal by Andersen increased contact center appointment rates by 47%, and Spectrum Retirement experienced a 20% reduction in resident turnover.

Marketing Technology News: The Golden Age of Immersive Media is Here

Availability

Rapid custom AI model creation, AI smart alerting, ChatGPT call summaries, and Agent Voice ID are in beta with select customers today. Structured data extraction and AI call review console will be in beta in fall 2023.

What Businesses Are Saying About the Impact of Invoca’s AI

• DIRECTV: “Invoca’s AI has become a critical part of our tech stack. It’s given us full visibility into the call channel and significantly reduced our cost per acquisition. And we’re just scratching the surface of what it can do.” ~ Mark Loovis, Director of Marketing Technology at DIRECTV
• Banner Health: “Invoca’s AI has been critical for boosting the performance of our different audience segments. It has helped us understand what a loyal vs. a non-loyal patient’s experience looks like all the way through the funnel. From there, it has allowed us to improve the experience for each segment and build lasting loyalty.” ~ Chris Pace, Chief Digital Marketing Officer at Banner Health
• Spectrum Retirement: “With Invoca, we let the machine learning do the work and score 100% of calls to our communities, identifying each agent’s strengths and areas for improvement. Having this data in one platform for every location in real-time is a huge time-saver, and being able to tag calls in Invoca with comments has changed the game for how we coach agents.” ~ Jeff Arduino, National Director of Sales at Spectrum Retirement
• Rick’s Custom Fencing & Decking: “Invoca’s AI not only measures the intent and outcome of every call, it analyzes the performance of our sales agents for the KPIs we care about. And now with Agent Voice ID, Invoca automatically identifies the specific agent on every call by analyzing their voiceprint. The technology is amazing — it’s accurate and easy to use.” ~ Taylor Wick, Director of Marketing at Rick’s Custom Fencing & Decking