Jellyfish Hires Growth Hacker Sean McDonald as the US Head of Client Services

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June 12, 2018

Cendyn announces next-generation customer data platform, Starling — Cendyn Integrates With Sitecore via Hedgehog to Elevate Real-time Marketing Personalization

Power Players in Hotel CRM, CXP & Digital Consultancy, Cendyn and Hedgehog Join Forces for AI-Fueled Marketing Automation That Dynamically Customizes Content and Pricing Based on Guest Intelligence

Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, announced a new partnership with Hedgehog, a digital consultancy, to integrate Cendyn’s eInsight customer relationship management (CRM) solution with the Sitecore Experience Platform (CXP) to deliver powerful personalized digital experiences.

The agreement will enable Hedgehog to tap Cendyn’s guest intelligence engine to fuel live personalization and dynamic pricing based on marketing segmentation and guest profiles in eInsight across Sitecore’s digital platforms.

The CRM + CXP integration between Cendyn and Sitecore, facilitated by Hedgehog, will allow hotels to ensure their guests receive targeted messaging based on their personal preferences and behaviors stored in Cendyn’s central data warehouse across all digital channels. Tackling this at scale, and delivering such personalized messaging in real-time, is huge for the hospitality industry.

Also Read: Minor Hotels partner with CRM leader Cendyn

The arrangement also includes a re-seller agreement with Hedgehog that promotes the sale of Cendyn eInsight as the preferred CRM of choice for hoteliers to Hedgehog customers.

“Our partnership with Hedgehog for Sitecore CXP integration is a big step forward in helping hotels deliver personalization at scale based on business impact,” says Charles Deyo, President & CEO at Cendyn. “By adding this integration to our portfolio, we are continuing to expand our reach as the most connected CRM provider in the industry. This provides a cohesive, clear path to personalization.”

“The partnership between Hedgehog and Cendyn really spotlights our focus on personalization in the travel and hospitality industry,” says Dan Galvez, Founder and CEO at Hedgehog. “By working with Cendyn on this connector, we are helping hotel properties present their guests with individualized experiences tailored to their unique needs.”

Altify Introduces Augmented Intelligence for Guided Account Planning and Sales Acceleration

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June 12, 2018

[embargo] Altify Introduces Augmented Intelligence for Guided Account Planning and Sales Acceleration

New Altify Summer ‘18 Release Coaches Sales Teams, Provides GDPR Compliant Data Export, Enhances Salesforce Quip Collaboration

Altify, the pioneer in digital sales transformation software for businesses worldwide, announces its Summer 2018 product release. The new version of Altify’s flagship platform features the introduction of augmented intelligence into account planning, delivering best practice sales coaching directly into the application to help sales teams more effectively add value and find new potential opportunities.

The Summer ’18 release also provides increased data security with compliance to the data protection regulation, EU General Data Protection Regulation (GDPR), enhanced team collaboration capabilities including the option to export account and opportunity plans to Quip, Salesforce’s collaboration platform, and new growth services to accelerate product adoption.

Altify’s augmented intelligence solution, Altify Max, provides account reps and sales teams with real-time advice on next steps to enhance and manage opportunities and account plans.

For example, Max can suggest risks to deal advancement or closure, prompt sales reps to schedule account reviews, or suggest how to capture insights that will advance account strategies to build a new pipeline and new opportunities in the account. Augmented intelligence from Altify guides, trains and supports salespeople, reducing the time it takes for new hires to be productive. Previously only available for opportunities, the addition of augmented intelligence to account plans gives sales teams actionable insights to upsell and cross-sell, helping them uncover new opportunities in their existing accounts.

“Enterprise selling and account management require the sales team to have a deep understanding of people and problems to navigate the account,” says Anthony Reynolds, CEO of Altify.

Anthony added, “Our Summer ‘18 release transforms enterprise selling by bringing augmented intelligence directly into the account plan, providing sales leaders and teams with the coaching and guidance they need to sell more effectively every day.”

“The capability to provide our global sales teams with real-time coaching and guidance based on best practices from Altify directly into the account planning application will only serve to further enhance our sales effectiveness,” notes Jane Freeman, VP Global Sales Excellence, SDL. “We are looking forward to deploying the Summer ‘18 release enhancements and to benefiting from the increased performance the release will provide us.”

Additional Altify Summer ’18 Product and Service Enhancements

Enhanced GDPR compliance

Altify is a 100% native Salesforce application and organizations can be confident that their data is safe and is compliant with GDPR. The Summer ’18 release provides customers with the option for custom data output with an EU end-point, enabling export to MSFT Word or PPT functionality while ensuring the data stays in the European Union.

Team collaboration with Quip

The Summer ‘18 release features improvements to the relationship map including improvements to the Altify Relationship Map Live App that users can embed in a Quip document. Summer ‘18 also enables export to Quip for Opportunity Management and Account Plans directly into a Quip document to get the entire sales team involved and aligned in team selling.

User experience improvements

The latest release features improvements across all levels of the application including the expansion of Relationship Map to allow more contacts. This functionality is critical for enterprise sellers who need to keep track of hundreds of people in an account and across multiple opportunities.

New growth services to enable wider adoption

To address the needs of larger organizations to move faster with high adoption and enable more salespeople, Altify is announcing new growth services offerings. The new offerings provide coaching and training to senior sales leaders, frontline sales managers, and enterprise field sales teams.

Currently, Altify is recognized as the digital sales transformation software company, helping sales teams win the opportunities that matter, grow revenue in their key accounts and improve sales execution with guided selling. Built natively on the Salesforce platform, Altify helps salespeople, sales leaders and executives achieve sustained revenue growth and sales success.

AODocs Unwraps AOBox To Extend Google Drive Across Teams And Collaborators

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June 12, 2018

AODocs Unwraps AOBox To Extend Google Drive Across Teams And Collaborators

For The First Time, Google Drive Files and Folders Can Be Accessed By Non-G Suite Users Through AOBox

AODocs, a leading document management platform that builds on Google Drive’s unique user experience and agility to implement enterprise business applications and document workflows, launched AOBox. AOBox is a first-of-its-kind platform that allows individuals, multinational companies, and everyone in-between to access and share files directly through Google Drive, regardless of whether they have a Google account.

Available at launch for both Enterprises (AOBox Enterprise) and SMBs (AOBox Pro), AOBox is designed to tackle a common headache: companies and individuals using G Suite and other Google tools are often working with networks of customers, partners and suppliers who are not on G Suite. This can create chronic issues around version control and security. The most common resulting scenario is that workers and teams turn to workarounds, often called “shadow IT,” to overcome file sharing limitations. Even if these “rogue” workarounds are conducted on widely adopted platforms like Box and Dropbox, G Suite-based companies face long-term issues around risk, compliance and cost control.

Also Read: How Marketers Can Optimize $682 Billion in Expected Spend in 2018

AOBox empowers teams and collaborators to reconcile differences in file management, file sharing, and collaboration platforms. Uploaded files are added by AOBox to the Google Drive folder and downloaded files are read by AOBox from the Google Drive folder in which they’re stored. Meanwhile, file and folder owners can access an audit trail containing the detailed activity of the external users accessing their content. Anyone can open the Google Drive files shared with them via AOBox by authenticating their existing Office 365, Outlook, Facebook, LinkedIn, Windows Live, or AOBox account. AOBox also eliminates the need for “rogue” accounts created by employees on their personal accounts to work around sharing limitations.

“At AODocs, we believe it’s possible to provide security and processes without limiting collaboration or sacrificing user experience, and this applies regardless of the content and collaboration platforms,” said AODocs CEO Stéphane Donzé. “By allowing G Suite users to securely share their Google Drive files with anyone, AOBox improves the end user’s collaboration experience while helping the company maintain confidentiality and compliance. You can have your cake and eat it too!”

Major features of AOBox include:

Secured Workspaces: Non-Google users can access and/or upload files in selected Drive folders.
Activity Tracking: Users can monitor activity in shared files and folders by utilizing a detailed audit log.
Real-time Collaboration: Teams can trust they are working on the latest version of documents with external partners and collaborators.
Cost Reduction: Companies can avoid paying for additional licenses from other software vendors.
Risk Reduction: Teams can eliminate file duplicates created when a file stored in Google Drive is copied to other platforms to be shared with non-Google users.

Recommended Read: Bit by Bit, Moving Away from Goo.gl

Marin Software Unveils Next Generation Cross-Channel Advertising Platform

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June 12, 2018

Marin Software Unveils Next Generation Cross-Channel Advertising Platform

New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today unveils MarinOne, the next generation of its cross-channel advertising platform.

A unified cross-channel advertising platform enables marketers to —

Integrate

Use a wealth of first-party data to leverage more cross-channel insights, create and improve bidding rules, and manage e-commerce and product ads across multiple publishers effectively

Align

Provides an independent view of how the Search and Social channels influence one another by linking device-level impression, click, and conversion data to drive accurate measurement, prevent conversion duplication, and optimize budget allocation.

Amplify

Employing automated bidding and automatic transfer of audience data from one channel to another, marketers are able to navigate increasingly competitive auctions with improved relevancy and performance, and without duplicating work.

Perform

A single view of all campaigns across all publishers and powerful dashboards to report and analyze cross-channel performance.

Personalize

In addition to applying best-fit audience and keyword bidding algorithms, Marin’s Professional Onboarding Services can integrate customers’ proprietary data with MarinOne making it possible to identify and leverage value in alternative data sets, boosting efficiency, and performance.

Marin Now Provides Marketers a Cross-Channel View of Their Advertising Activities and Marketing ROI

MarinOne will be offered at a flat platform fee, rather than using traditional pricing as a percentage of digital ad spend. This will reduce friction for customers bringing additional channels and data into the platform, providing marketers a cross-channel view of their advertising activities and marketing ROI.

This matters in a digital landscape where Google and Facebook command nearly 80% of internet time and over 75% of online ad dollars. Google, Facebook, and more recently Amazon, have become the primary publishers for most of the world’s digital advertisers but because they compete directly with one another, they lack incentives to make advertising work as effectively as possible across publishers.

At the time of this announcement, Marie Boivent, Vice President, Customer Success EMEA at Marin Software said, “We created MarinOne to meet the demands of our customers who operate in highly competitive markets where agility and time are vital to sustaining competitive advantages. We wanted to return control to marketers who have been blind-sided by the ‘walled-garden’ approach of publishers. Providing an intuitive, smart, user-friendly platform that removes these silos is the only way to do this. Our focus on transparent, integrated reporting will help our customers access and analyze real insights and ensure the highest possible return on their advertising spend.”

A recent report shows that customers who interact with both search and social channels are twice as likely to convert, giving marketers more reasons to jointly manage these two critical marketing channels as they seek to maximize the returns from their online advertising investments.

The Intuitive New Cross-Channel Advertising Platform Gives Advertisers the Capability to Report, Analyze and Optimize All Campaigns

Online gifts retailer Buyagift is now benefitting from having one clear view of its company performance across all channels due to implementing MarinOne’s proprietary attribution feature, TruePath, which links device-level impression, click, and conversion data to drive accurate measurement, prevent conversation duplication, and optimize budget allocation.

With its sleek new user-friendly interface, the intuitive new platform gives advertisers the capability to report, analyze and optimize all campaigns and audiences across search and social publishers delivering significant performance gains over traditional single-channel advertising tools.

Currently, Marin Software provides advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world’s largest publishers.

Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for Search, Social, and Display Advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions.

Invoca Signal AI Call Intelligence Solution Surpasses 2 Million Phone Conversations Analyzed

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June 11, 2018

Invoca Signal AI Call Intelligence Solution Surpasses 2 Million Phone Conversations Analyzed

Users of Invoca’s Machine Learning-Powered Call Analytics See Significant Increases in ROI and Reduced Marketing Spend in a Short Timeline

Invoca, the call intelligence company, announced that over two million phone conversations have been analyzed by its award-winning machine learning solution, Signal AI, since launching last year. Invoca customers including Frontier Communications and Starkey Hearing Technologies are using Signal AI to uncover new opportunities to boost marketing ROI and improve the customer experience.

Starkey Hearing Technologies has been using Signal AI to identify the caller’s actions that most often result in a purchase. “The conversion data that we are now getting from our calls has allowed us to optimize our marketing strategies to precisely retarget customers in real-time, which has reduced our spend and increased conversion rates,” said Colleen Farrell, manager of retail marketing at Starkey.

Also Read: Invoca Named to Inc. Magazine’s Best Workplaces 2018

Frontier Communications, the nation’s largest pure-rural communication company, has been using Invoca Signal AI to analyze conversations in real-time to understand buyer intent. This helps them understand why certain callers aren’t buying, whether it’s because of pricing, competitor offers, or other reasons. This gives them the insight needed to create personalized offers that are more likely to drive conversions.

“Using Signal AI, our marketing team has been able to begin classifying our interactions with consumers by the intent of their call, as well as analyze the outcomes of the call and the root causes for those outcomes,” said Bryan Flores, AVP of media and analytics at Frontier Communications. “By relating that information back to the different types of consumers, we are able to identify patterns in needs and behaviors. This can be leveraged for treatment purposes to either improve the experience of existing customers or the purchase process for our prospects.”

Also Read: Invoca Releases New Extension for Adobe Cloud Platform Launch

Invoca Signal AI adds the power and scale of machine learning to Invoca’s call intelligence platform. With Signal AI, marketers can uncover insights from customer phone conversations that previously required an expensive and slow process of manually listening in and classifying call outcomes. Signal AI automatically analyzes the entire context of the conversation for language patterns, identifying customer intent, behaviors, and call outcomes. Marketers can get started in seconds by using one of Invoca’s out-of-the-box pre-trained signals, or create custom signals to address more specific business needs. This AI-powered intelligence can then be pushed to Google, Facebook, Adobe Experience Cloud, and Salesforce Marketing Cloud, making it simple for marketers to connect phone calls to the entire digital customer journey.

“While there’s a lot of excitement and buzz around AI, I think there’s a feeling among marketers that the path to ROI is unclear and that it’s difficult to implement,” said Nathan Ziv, VP of product at Invoca. “With our Signal AI product, we’ve seen the opposite — our customers have gotten up and running right away with little additional effort, and driven significant results within weeks of turning it on.”

Ziv added, “We’re excited about the future of AI at Invoca, and have made investments in our product and data science team to ensure we’re bringing the most cutting edge technology to our customers.”

Invoca’s groundbreaking AI technology earned it a place on the CB Insights AI 100 list, which recognized just six companies globally in the marketing, sales, and CRM category.

Recommended Read: Interview with Gregg Johnson, CEO, Invoca

Thunderhead’s AI-powered Intent Analyzer Achieves Exceptional Early Results

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June 11, 2018

Thunderhead's AI-powered Intent Analyzer Achieves Exceptional Early Results

Early Results Using Intent Analyzer Show a Significant Sales Uplift and Increased Customer Engagement

Thunderhead, the global leader in customer engagement and journey orchestration, announces early deployment results for Intent Analyzer. Thunderhead’s Intent Analyzer, a new AI driven journey intelligence capability announced in March, is a breakthrough enhancement to its market-leading ONE Engagement Hub which enables brands to move beyond customer journey visualizations to uncover an even deeper level of actionable journey intelligence.

Early adopters have been able to realize the benefits of combining Intent Analyzer with the existing ground-breaking capabilities of ONE to deliver hyper-personalized customer conversations, uncover new opportunities for orchestration and build increased engagement across the end-to-end customer journey. Early results from customers using ONE’s existing AI capabilities together with Intent Analyzer have already highlighted significant results, for example, one leading brand has already achieved a remarkable 10% uplift in sales, and a 6% reduction in abandoned journeys. This was achieved by using Intent Analyzer to identify significant patterns of customer intent and fine-tune journey-based personalization with ONE’s in-the-moment decisions.

Also Read: The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

Intent Analyzer provides deeper insight and more effective personalization by combining the power of behavioral profile enrichment with AI-powered predictive and prescriptive analytics, driving increased engagement at unprecedented speed and scale. Marketers and CX leaders can now further accelerate their understanding of customer intent to help shape even more relevant and personal one-to-one conversations.

“We’re delighted with the early results of our first Intent Analyzer deployments, which demonstrate the huge potential for AI to further enhance the customer insight and journey orchestration capabilities of our pioneering ONE Engagement Hub,” said Glen Manchester, CEO and Founder at Thunderhead. “Understanding and relevancy has never been more important for brands looking to build trust and engagement with their customers, and a focus on developing valuable long-term customer relationships is now critical given the crisis of trust which is driving privacy initiatives like GDPR. Using ONE and Intent Analyzer it’s now possible for Marketing and CX teams to further leverage the power of AI and easily apply it to accelerate customer engagement and digital transformation at scale, helping them stay ahead of customer expectations and build authentic one-to-one relationships.”

Canvs Surveys Brings AI Emotion Measurement To Open-Ended Response Research

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June 11, 2018

Canvs Surveys Brings AI Emotion Measurement To Open-Ended Response Research

NBCUniversal Among First to Leverage Canvs Surveys to Automate the Processing of Open-Ended Survey Responses

AI and emotion measurement are transforming how traditional market research and open-ended response analysis is done at media companies, brands and across industries.

Modern language has become a hieroglyphic tapestry of phrases, jargon, misspellings, hashtags, and emojis that may not necessarily hold the same meaning to the author as it does for their audience. Enter Canvs, the leading emotion measurement AI company, that announced the launch of Canvs Surveys, a proprietary language-emotion AI to help researchers identify the hidden meanings of how people feel below the surface of open-ended survey responses. Canvs Surveys is now available for any researcher, where Canvs will provide the analysis of the first 5,000 open-ends for free.

Also Read: Forget Click-Through Rates, Focus on Emotional Engagement

Canvs also announced that NBCUniversal is using Canvs Surveys to bring a consistent and accurate read to their open-ended survey responses.

“Having just wrapped up our first pilot testing using Canvs Surveys, I can say with confidence this isn’t an iterative improvement for the research community, it’s a first-ever,” said Benoit Landry, senior director of program research at NBCUniversal. “We went from spending 16 hours trying to hand sort open-ended survey responses, down to one hour with Canvs, and that’s in addition to never-before-seen normative insights across pilots. It’s an extraordinary efficiency gain and cost savings for NBC for something we do dozens of times each year.”

Canvs Surveys is born from Canvs.ai, the emotion measurement tool used by all the top TV networks, digital platforms, media publishers, brands and advertisers to better detect the emotional underpinnings of audience comments online.

NBC has been using Canvs’ flagship TV product for several years now, using Canvs to map the emotional resonance of specific characters, plotlines and moments, and leveraging insights to better develop, program and market content thereafter. “Combining Canvs Surveys with our long-standing investment in Canvs TV, combined with Canvs’ scale across the media landscape, ensures we’re normalizing our qualitative measurement benchmarking over time and across the industry,” added Landry.

Recommended Read: How Chatbots Are Changing the Way Research Is Done

Lilly Pulitzer Selects Capgemini’s LYONSCG To Transform Its Digital Presence

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June 11, 2018

Lilly Pulitzer Selects Capgemini's LYONSCG To Transform Its Digital Presence

LYONSCG Delivers a Cross-Cloud Unified Experience with Salesforce Commerce Cloud and Marketing Cloud

Lyons Consulting Group (LYONSCG), part of the Capgemini Group, announced that it helped lead the redesign of iconic resort wear brand Lilly Pulitzer’s online presence. To enhance the customer experience across channels, LYONSCG provided digital marketing, design, consulting and support services, including implementations of Salesforce Commerce Cloud and Marketing Cloud for the new website: www.lillypulitzer.com

“We have a mission to deliver superior digitally-driven retail experiences to our customers, and our new platform implementation gets us closer to achieving that mission,” said Kimberly Williams-Czopek, VP of Digital Commerce at Lilly Pulitzer. “We chose LYONSSCG because we wanted a partner who could get us to the multi-cloud implementation finish line fast.”

LYONSCG developed a stable and efficient solution on Salesforce Commerce Cloud that includes key integrations with several third-party vendors, multi-ship capabilities, buy online/ pickup in store, and store locator functionality.

Also Read: Capgemini Report: 85% of Firms Struggle to Comply with GDPR By Deadline, but Opportunity Exists for Organizations Who Get It Right

The company also turned to LYONSCG to implement Salesforce Marketing Cloud. With Salesforce Marketing Cloud, Lilly Pulitzer is able to know more about its consumers with powerful data management, personalize the experience with relevant email communications and engage with them throughout their entire journey. LYONSCG’s digital marketing strategists helped Lilly Pulitzer build customized consumer journeys within Marketing Cloud in order to improve the consumer experience and engagement. Additionally, LYONSCG’s strategists created marketing campaigns that segment different types of buyers and report on subscribers.

Salesforce Commerce Cloud and Marketing Cloud easily integrate as a cross-cloud solution. The LYONSCG experience design team created custom, responsive template designs for the new marketing and transactional emails.

“Lilly Pulitzer is an iconic brand that continues to inspire shoppers of all ages, and we are excited to be working on this cross-cloud initiative,” said Dave Barr, Co-Founder and Executive Vice President at LYONSCG, part of the Capgemini Group. “This project is a testament to the hard work and collaboration of several LYONSCG practices, and truly underscores the extensive scope of our digital commerce and marketing capabilities.”

The brand traces its roots back to 1959 when a young Lilly Pulitzer moved to Palm Beach and opened a juice stand. The sleeveless “shift dresses” Lilly wore to hide the juice stains became an instant hit, and the clothing label was born. Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio.

MapForward Digital – First Agency Exclusively Focused on Facebook Marketing – Launches in Ohio

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June 11, 2018

MapForward Digital - First Agency Exclusively Focused on Facebook Marketing - Launches in Ohio

MapForward Digital Positioned as ‘Facebook-First’ Marketing Firm

MapForward Digital, an Ohio-based Facebook-first marketing agency, announced its official launch recently, after more than a year of successful beta customer engagements. The firm is exclusively dedicated to helping businesses and brands grow by leveraging Facebook’s expansive platform. Co-founded by corporate advertising and communications veterans, Eric Stasiowski and Larry Herbert, MapForward Digital is a full-service agency solely dedicated to – and trained on – bringing clients advanced targeting, relevant creative, budget spend optimization and analytics-based insight to their advertising campaigns on Facebook.

“Facebook – and its owned platforms of Instagram, Facebook Messenger and Facebook Marketplace – have tremendous scale and reach. But fully leveraging them requires advanced skills and dedicated resources,” explains Stasiowski. “Larry and I have worked for large, multi-national and Fortune 500 companies. We found that many of them simply don’t have the bandwidth or experience in-house to manage multiple Facebook campaigns in a dynamic state. Similarly, their agencies often haven’t invested in the time or training to provide expert Facebook counsel to clients. So, we believe there’s a gap and that’s where MapForward Digital and our Facebook-first model comes in.”

Also Read: Facebook Marketing Partner Smartly.io Closes $20 Million Investment in Secondary Funding Round

Diverse B2B & B2C Client Mix; Variety of Campaign Objectives Supported

Established in March 2017, MapForward Digital has worked with companies spanning a wide array of industries, including manufacturing, wholesale distribution, sports and entertainment, home improvement, professional services and non-profit sectors. Campaigns range from general brand awareness and customer engagement to lead generation and direct eCommerce sales.

“Today, only eight percent of businesses that have a Facebook page advertise with any regularity,” notes Herbert. “We believe the fundamental market dynamics are not only strong but woefully under-served today. We’re talking about a mindset shift here – Facebook has powerful tools that can impact customer touchpoints at every stage of the sales funnel and MapForward Digital is uniquely qualified to help clients be successful in this space.”

Key Metrics for Measuring the Effectiveness of Your Influencer Marketing Campaign

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Maher Jaber

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June 11, 2018

Influencer marketing is growing in its popularity and recognized as an effective marketing strategy to target a specific demographic and increase customer acquisition.

A survey conducted in November of 2017 by the Association of National Advertisers revealed 75% of agencies currently leverage influencers in their overall marketing strategy, and 43% of respondents indicate they would like to increase their influencer budget in 2018. The influencer marketing industry is expected to grow into a $10 billion market over the next couple of years.

Creating an influencer-driven campaign is more complex than selecting a social media personality and creating content, other aspects must be considered. There is no lack of brands competing for consumer attention, and no budget too large for marketing purposes. To achieve your goals and increase your ROI, it is essential to tie your influencer campaign to tangible performance metrics, to properly assess the impact of your investment.

Depending on the goal of the campaign, the metrics will vary. Keeping track of key measurements will help analyze current campaign, modify as needed to optimize future campaigns, and ultimately derive the most effective and cost-efficient results.

Also Read: 5 Reasons Why Social Media Influencers are the Future of Digital Marketing

Visibility

Many businesses turn to influencer marketing campaigns to increase brand awareness in an untapped market segment. There are a few key metrics you can use to assess its effectiveness.

Impressions

Impressions refer to the number of times a social media post has been viewed, which also indicates the number of viewers reached through the campaign. If your goal is an increase in brand visibility, then choose an influencer with a large following. The number of views can be seen on platforms such as Instagram and YouTube, but for other platforms and more detailed analytics, the actual numbers can only be accessed through the Influencer’s personal account. Arrange to have regular analytics reports to assess campaign success more accurately.

However, measuring impressions is not without its flaws. A single post may be viewed multiple times by the same individual and therefore boosting artificially the impression count. Similarly, impressions do not reveal any information about how engaged viewers are in the actual content.

Also Read: 4 Classic Real Estate Marketing Tactics Reimagined for Social Media

Brand Mentions

Brand mentions are more efficient to measure the effectiveness of the campaign and will give a better understanding of the success of your social media strategy. Those mentions can further be broken down into negative and positive mentions in order to gain a better understanding as to whether not your content resonated with your intended audience.

Engagement

Engagement is the most important metric for any digital marketing strategy. Engagement measures the number of interactions your brand is receiving, this may be “likes”, “shares”, “comments” or “followers”. A high engagement number indicates your strategy is gaining loyal and motivated fans. Inevitably a portion of these fans will convert into customers and will keep your brand top of mind when making purchasing decisions.

Some of these customers may even become brand advocates, recommending your products and services to friends and family, and generating content on their social media platform, increasing your brand exposure. Engagement can be measured through a few simple metrics.

An increase in “likes” across all branded posts.
Positive comments.
Some social media platforms will allow you to measure the number of clicks per post.

Also, with messages shared, tagged and reposted, campaigns have the potential to run endlessly.

Conversions

Not every influencer marketing campaign aims to increase sales. In some cases, businesses may run campaigns to introduce their brand to a new audience or reintroduce to an existing one. There are a few ways to track conversions.

Also Read: Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

Website Traffic

By imbedding tracking links into social media posts and monitoring resulting traffic using analytics tools, you can measure how the influencer marketing campaign is affecting your website traffic. Additional website metrics such as bounce rate, click-per-page, and online conversion rate will give you additional information on the type of traffic you are attracting from the influencer’s social media page.

New visitors to your website is a lead. You can also measure the leads generated through other channels including phone and in-store inquiries.

Sales Velocity

This is another way to measure how your influencer marketing campaign is affecting revenue. Calculate your average sales cycle for a couple of periods prior to the implementation of the influencer campaign. Recalculate these figures a few months after the commencement of your campaign to assess whether the lead-to-conversion timeframe has shortened.

Also Read: Here’s How Marketers Can Avoid Brand Safety Violations

Ipsos Chooses Passage AI to Power Surveys at MRIA 2018 Annual Conference

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June 11, 2018

Ipsos Chooses Passage AI to Power Surveys at MRIA 2018 Annual Conference

Passage AI to Record Attendee Responses Through Text and Alexa-Powered Voice Conversations

Ipsos, a leading market and public opinion research firm, has selected Passage AI as the partner to showcase how innovative solutions are making their way into research at the 2018 Marketing Research and Intelligence conference (MRIA) this week in Vancouver. Passage AI’s award-winning platform was selected due to its superior ability to process natural language through multiple channels including speech and text, resulting in data that’s user-friendly to collect and cost-efficient to process when analyzing attendee survey results.

“At Ipsos, we make our changing world easier and faster to navigate and inspire clients to make smarter decisions. To this end, we try to identify technologies that are going to change the world very early on, said Michael Rodenburgh, Executive Vice President Canada, Ipsos.

Michael added, “Artificial Intelligence is one such technology, and we are pleased to be partnering with Passage AI to bring AI-powered conversational interfaces to the world of surveys.”

Attendees at MRIA 2018 can demonstrate this technology by completing a survey through a voice or text-based experience offered at the Ipsos booth on the MRIA conference tradeshow floor. Informal feedback will be gathered conversationally through the survey, which is tailored to learn about the companies in attendance, their reasons for attending, the challenges the industry is facing, and each attendees level of satisfaction with the conference.

Read More: Interview with Passage AI CEO

Ravi N. Raj, CEO and co-founder of Passage AI, said, “Kudos to Ipsos for recognizing that surveys in the future will be powered by AI. Surveys are inherently conversational in nature, so they lend themselves to be built using a chatbot platform like ours.”

Ravi added, “We have seen a significant increase in participation when a survey is powered by a bot as opposed to filling out a form. The technology on display at MRIA this week is built using the same deep learning conversational AI techniques that power all of our customer solutions, from Udacity to Calgary Public Library to Kohl’s.”

Passage AI-powered surveys from Ipsos will be available to complete for all attendees at MRIA 2018 from 10-12 June.

Currently, a 2018 TiE50 award winner, Passage AI enables businesses to harness the power of AI-enabled conversational interfaces to bring bottom-line benefits, to better utilize service agents saddled by mundane tasks, and to deliver exceptional customer experience.

MarketHive Enters the Race to Replace Facebook

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June 11, 2018

MarketHive Enters the Race to Replace Facebook

The Rise of the Entrepreneur and the Fall of Destructive Forces in Our Social Platforms Are Here Now. MarketHive Is Creating a “Universal Income” for Entrepreneurs

MarketHive, a “Market Network”, announced that it has officially entered the “Open Book Challenge” in which a group of angel investors is offering a significant investment fund to build an alternative to the Facebook system.

MarketHive’s Market Network (an advanced social network) is an alternative to Facebook as well as LinkedIn. MarketHive founders know privacy and collaboration are the keys to the future.

“MarketHive was built on the foundation of 20 years of proprietary technology and has been running live with 1000s of subscribers in beta for nearly 4 years,” said Thomas Prendergast, CEO, adding, “Our mission is to create a universal income for entrepreneurs, using our multiple platforms built for the entrepreneurial markets.”

Douglas Yates, CTO and co-founder, added, “When we became aware of the #deletefacebook campaign led by Elon Musk of Tesla, I knew MarketHive is the solution.”

Also Read: 5 Reasons Why Social Media Influencers are the Future of Digital Marketing

MarketHive is the leading Market Network in the industry. Market networks are the logical evolution of the aging social networks. Market Networks like MarketHive integrated SaaS and commerce platforms with the social network. MarketHive also adds additional revenue-producing systems to fund the Universal Income for entrepreneur’s aspects within the realm.

MarketHive is a Facebook-like system, that has integrated SaaS (Inbound Marketing Systems), a Facebook-similar social network, an Avatar-injected webinar system, a faucet-type rewards program with their own coin, a proprietary coin exchange and a commerce platform similar to freelancer. Running in BETA with 1000s of subscribers, MarketHive is about to launch its first Airdrop to introduce the Market Network to the world.

Angel investor Jason Calacanis will be making the investments and will syndicate these investments to JasonsSyndicate.com at the founder’s discretion. Open Book Challenge is looking to fund seven purpose-driven teams that want to build a billion-user social network to replace Facebook — while protecting consumer privacy. OPC wants to invest in replacements that don’t manipulate people and that protect our democracy from bad actors looking to spread misinformation.

Mapp Announces a New Unified Customer Data Platform

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June 11, 2018

Mapp Announces a New Unified Customer Data Platform

Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers

Mapp Digital, the largest private global marketing software technology provider, announced its entrance into the Customer Data Platform marketplace. Combined with Mapp’s industry-leading software, Mapp Cloud, this new innovation will continue to give marketers a unique advantage in growing their businesses.

Mapp Digital is a leader in global marketing technology, with Mapp Cloud and its products. Over 3,000 companies globally use Mapp’s technology to drive higher conversion and lower cost of acquisition for marketers.

Mapp Cloud, which includes three distinct products, Mapp Acquire, Engage and Intelligence, will now be powered by an industry-leading first-party data platform, named Mapp CDP. Mapp’s technology team has successfully met the requirements for CDP with its first-party data set, allowing marketers to leverage Mapp software tools against the power of truly actionable data.

As this new innovation continues to roll out in 2018, Mapp’s customers will be able to unify the disparate customer data and dramatically improve marketing execution with the Mapp CDP and Mapp Cloud. This unique advantage in the market will give Mapp customers the ability to truly engage their customers in a real-time and meaningful way across all marketing channels.

“Traditionally, CDPs today require outside connections to ingest data and then connect to marketing automation platforms to make the data actionable,” said Steve Warren, CEO of Mapp Digital.

Steve added, “Mapp Cloud with CDP eliminates this step by connecting the proper campaign tools directly to our first-party data store. This gives our customers a ‘3 in 1’ marketing tool by eliminating complexity and costly integrations.”

Over the past year, Mapp has consistently answered the question of how to easily combine the world of adtech, or online customer acquisition with sophisticated marketing automation tools built to market to existing customers. Mapp Cloud has driven increasingly higher conversion rates for marketers while lowering the cost of acquisition with online marketing.

“The work our technology team has done with our new CDP is groundbreaking for marketers,” said Juhan Lee, CTO of Mapp Digital. “Scalable, data-driven marketing has been talked about for years, but now Mapp can give customers the data platform and the tools to actually execute against this mission.”

Mapp Cloud with CDP will be available for Mapp customers beginning in Q3 of 2018 with additional features becoming available throughout the remainder of the year.

Currently, Mapp Cloud with CDP is among those that provide fully integrated marketing suite for both acquisition and database marketers in Mapp’s target market.

Amplify media + marketing Accepted to Exclusive Invite-Only Google Partners Initiative Program

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June 11, 2018

Amplify media + marketing Accepted to Exclusive Invite-Only Google Partners Initiative Program

Amplify media + marketing Was Founded in 2011, as a Full-Service Digital Marketing Agency

Amplify media + marketing, a cutting-edge full-service digital marketing agency, has been chosen by Google to join their exclusive Google Partners Elevator Program. The program gives them unbelievable access to world-class training and ideas, which they leverage to bring their customers the best marketing strategies and tactics.

Amplify Founder Travis French stated; “We’re so appreciative to be included in this small club by one of the most admired tech companies, Google. The Google Partners Elevator program provides Amplify with developmental programs that help us reach our business goals; but ultimately, we realize it is all about helping our customers win. Being equipped with these tools we will be serving our clients with world-class marketing solutions that drive value.”

Also Read: Onix Achieves The Infrastructure Partner Specialization In The Google Cloud Partner Program

The Google Partners Elevator Program is a very selective, invite-only program specifically created by Google to expedite the growth of accredited Google Partner members. In order to be considered, your agency must not only be a certified partner, a regional top agency experiencing ‘hyper-growth’, experienced and knowledgeable; but the agency must also demonstrate an expert understanding of running high performing campaigns, demonstrate clear ROI and follow Google best practices. Executives from 19 other agencies throughout the country attended the program in Google’s San Francisco campus to learn best practices directly from Google. Agencies learn the latest marketing techniques and are advised of trends and offerings before they hit the market. Amplify was honored to be the only company in Texas selected for the program held in San Francisco.

Travis stated, “Google realizes their success is tied to our success, and we know our success is directly tied to achieving results for our customers. My team is on a mission to be the best, and deliver the best services, and this partnership is a win for everyone.”

Amplify was founded in 2011, as a full-service digital marketing agency. Travis has led Amplify media + marketing’s growth, placing it as one of the fastest growing Google Partner agencies nationwide. Amplify media + marketing is a preferred choice for small to medium-sized businesses when struggling to grow their customer base, revenues and profits.

TechBytes with Zak Pines, VP of Marketing, Bedrock Data

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June 11, 2018

Zak Pines
VP, Marketing, Bedrock Data

Recently, Bedrock Data announced a new wave of connectors for its Fusion software. The new set of connectors enables customers to better automate the process of getting data out of multiple applications, while matching records, resolving conflicts, and normalizing data. To dive deeper into Fusion for SaaS platform, and learn more about its compatibility with other marketing technology platforms, we spoke to Bedrock Data’s VP of Marketing, Zak Pines.

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Tell us about your role at Bedrock Data and the team/technology you handle.

I run marketing at Bedrock Data, which includes product marketing, digital marketing, content, demand generation and PR. As a data-driven marketer, I focus on driving revenue growth for our Sync and Fusion products.

What is the core tenet of your technology driving Fusion?

We believe that more business value comes from analyzing data than being forced to spend time compiling, cleaning and formatting data.

Traditionally, IT, analysts and ops teams have had to manually extract data from each application, format it for consistency, eliminate duplicates, resolve conflicts, and transform many data models into a single schema. By automating the entire data pipeline, we save people the agony of having to clean data by hand. They can get right to analysis and work with clean data, rather than spending time mapping relationships between fields and join tables into a master dataset.

What compelled you to make significant expansion in your capabilities with the latest Fusion release?

The number of SaaS applications used by SMBs continues to grow; the latest count is an average 18 SaaS applications. We are expanding our connector categories so customers can create a unified warehouse not only of data from marketing, sales and support systems, but also finance, project management, subscriptions and more. We want our pre-built connectors to cover as many systems as possible, as a big part of our value for a customer is the fact that they can get a warehouse built and populated with their SaaS systems extremely quickly, in a matter of minutes.

How would these benefit your existing customers and prospects?

Fusion is self-service – in fact, you can set up a Fusion account for free right here. So our customers can connect their systems, and then at the click of a button, get a cloud data warehouse. They don’t have to pull raw data records from external APIs. They don’t need to do complex data manipulations. Fusion maps all the relationships between systems for them, which rules engine produces a unified set of “fused records” that can feed any analytics, dashboard, or business intelligence tool.

What does your product roadmap look like for 2018-2020?

In the near term, it’s more connectors and data warehouse features. We’re also building out strategic partnerships with complementary technologies, the BI tools, companies like Looker and YellowFin and others. We’re also getting fantastic feedback from Fusion customers and a lot of that feedback is getting factored into product planning and roadmap.

Tell us more about your compatibility with other marketing technology platforms, including Tableau, Looker and Netsuite?

Sure. On the connector side, Fusion combines data from NetSuite, Marketo, HubSpot, Salesforce and other SaaS applications, then stores that data in a cloud data warehouse. We have pre-written connectors using the APIs of those companies, so from an end-user perspective it’s just a matter of authenticating their systems and then they can pipe data into the warehouse.

The warehouse is a unified warehouse of all of the data sources. For example, company records or accounts records are unified across all sources, and relationships between objects are standardized for easy querying. That central warehouse is in a mySQL format today — with other database formats available soon, and that source data warehouse can be used as a feed for just about any BI or dashboard tool including but not limited to Tableau, Looker, Microsoft PowerBI, Amazon QuickSight, YellowFin, and MetaBase.

To what extent do you leverage AI/Machine Learning?

Right now, we see holistic analytics as playing a more crucial role in driving business decisions. With the rise in AI and machine learning, in the future I could see being able to automate actions on changes to records, in real- time or, or sending webhooks and creating workflows for actions such as a notifying an account manager, or contacting a customer via social media. This starts with having a trusted data source to feed these predictive analytics systems, and technologies that make the data available, regardless of format or where it originates.

Thanks for chatting with us, Zak.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

The B2B Marketing Lab Appoints Georgiana Verdonk-Sim As The New MD of APAC Following Singapore Expansion

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June 11, 2018

The B2B Marketing Lab Appoints Georgiana Verdonk-Sim As The New MD of APAC Following Singapore Expansion

Georgiana Verdonk-Sim Will Oversee the Growth Marketing Consultancy’s Continued Expansion Within the Region

Growth Marketing Consultancy, The B2B Marketing Lab, (B2BML) has appointed Georgiana Verdonk-Sim as its new Managing Director in Asia Pacific as part of the HubSpot Diamond Partner’s continued expansion into the region.

With more than 20 years of international marketing experience, Georgiana has already played a key role in the success of B2BML Singapore and will continue to spearhead the company’s efforts in growing its client base in the Asia Pacific region.

Headquartered in Southwark, London, The B2B Marketing Lab, part of the ITPR Group, which also includes B2B Tech PR consultancy ITPR, and digital marketing and search agency Be Found Online, has experienced rapid growth since its creation in 2012, becoming the largest HubSpot Partner in both London and Singapore.

Also Read: The B2B Marketing Lab Appoints Head of New Business to Expand Hubspot Software Sales and Web Development

The company is the number one HubSpot Partner for sales in EMEA (Europe, Middle East and Africa) and is the largest HubSpot Partner in the UK.

Bob Dearsley, Chief Executive of The ITPR Group, said: “Becoming a HubSpot Diamond Partner, and the continued success of the entire B2BML business in such a short space of time, is credit to the great people we have on our team and the outstanding work that they do for our clients around the world. The expansion in Singapore, as well as Georgiana’s skills and expertise, has allowed us to better serve our clients in the region and grow our business internationally. The Asia Pacific region is a huge growth market and a hotbed for technology innovation which is perfect for us in growing our presence in the region.”

Georgiana added: “Expanding into Singapore was an ambitious challenge for the business but to have achieved such recognition as a business in such a short period is a testament to the hard work and success we’ve had in servicing our clients’ Inbound Marketing needs. On a personal level, I’m excited to be taking the business forward as Managing Director and will continue to ensure we meet the local needs of clients in the Asia Pacific region while expanding our existing client base and offerings internationally. We’ve witnessed almost exponential growth for our business in this last couple of years and expect to continue that push in Asia and internationally in 2018.”

Do Brands Use Email and Marketing Automation Effectively?

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June 11, 2018

Do Brands Use Email and Marketing Automation Effectively?

Let’s Get a Deeper Insight into How the Email and Marketing Automation Trend Has Developed

Email marketing automation is the fastest-prancing technology that provides marketing teams with the power to optimize lead generation, drive sales conversions, and ultimately generate more ROI.

Automation is a critical component in modern-day marketing stack for leading businesses and SMBs. According to the recent stats, the global marketing automation software market is expected to reach $7.63 billion by 2025.

Email marketing automation is an ecosystem of mechanisms and tools that help in automating ongoing conversations with customers and at the same time, maintaining a high degree of customized content. This tool conveniently helps customers receive tailored content in their mailboxes which they would prefer to read instead of skim over.

Despite this, a large number of marketers remain largely oblivious to the depth of email and marketing automation. An in-depth survey was carried out by GetResponse and SmartInsights, which was taken to compare email marketing, automation and landing pages among 585 marketers from 181 countries across 19 industries and who sent 10 billion emails. The 585 marketers came from 44% of B2C firms, 19% of B2B firms and 37% hybrid from B2C-B2B platforms.

Also Read: Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

The aim of the research is to help marketers and businessmen review their strategic approach towards email marketing. It is also meant to pinpoint opportunities and help in considering the best landing pages to generate leads. The report was for managers responsible for dealing with digital marketing and also for email and automation marketing specialists.

These insights were then turned into an exclusive report, which analyzed the key findings and puts forward the best recommendations for 2018.

28% of the marketers rate their effectiveness in Marketing Automation as basic, which refers to not being acclimated to the thorough features of automation. 16% of them characterize the effectiveness of MA as moderate. 19% of marketers do not engage in marketing automation at all and only 8% associate themselves with highly engaging with the effectiveness of marketing automation.

29% of the marketers rate their expertise level as basic.
28% rate their skills at the intermediate level.
5% of the marketers acknowledge the fact that they are experts in the area of automation.
The extensively used automation technique is the email automation which stands at 64%
Basic profile targeting automation feature includes 26% of the marketers
23% of the marketers use automation for personalization for dynamic content
30% of marketers say that the biggest marketing automation benefit is that of saving time
Inputs for lead generation stands at an effectiveness of 22%
17% of marketers state that an increase in revenue is a marketing automation benefit

The above data has been accumulated after a study across four different techniques, which are crucial in estimating the drive behind marketing and email automation.

Evaluation and Tracking
Targeting
Communication strategy, including frequency
Testing and Optimization

Also Read: Top 5 Email Marketing Tools For Every Business

Why Should One Use Email Marketing Automation?

Nearly every business today has an online presence which requires them to automate their promotions so that highly personalized products are matched to individual customer profiles. This is increasingly essential so as to match with online sales. Reaching the maximum sales potential can be achieved only by sending the correct offer to the right person at the right time. Regular email marketing only lets you personalize your message but using behavioral data as a measurement to observe the active users on the site makes for a more precise method. It helps in conversion of rates to greater heights.

Good email marketing systems help in integrations with other e-commerce and CRM platforms by sharing API codes. This will further help in scouting for better and more customer-specific opportunities for the future.

The marketing automation trend is expected to grow since it continues to give tailored and relevant insights into what works and what may not, thus contributing to a marketer’s efforts and generating sufficient leads along with ROI.

Should Marketing Automation be Included in Your Email Strategy?

Marketing automation technology is designed to automate certain processes of the marketing process and to provide data which helps marketers and brands on who to target for their next campaign. These pointers are across multiple outreach methods and channels. It is not only a tool; since it also used as a strategic method of implementing strong business decisions.

Though marketing automation tools are eyed as platforms used to maximize the smallest of efforts so as to reap the greatest benefits; marketers need to understand how to leverage the tool and to what potential.
Using marketing automation to create an effective emailing program is an integral step in leaping onto the board of automation learning.

Automation provides additional benefits like Customer Journey and Audience Insights. The advantages of Marketing Automation include:

Eliminating the need for cold calls: Prospects initiate contacts themselves and then choose to stay, thus eliminating the need for unnecessary repetitive calling.
Understanding prospects better: Gathering information of a potential customer gives a better idea on understanding a customer’s needs and working towards meeting the demands thoroughly.
Customizing market channels: Each prospect is different, and each of them prefers to be reached via different mediums. Marketing Automation here categorizes customers on their preferences, thus leading to easier means of understanding which channel will lead to greater conversion.
Building customer loyalty: Marketing Automation allows analysis of each prospect with the data gathered, thus helping marketers study customer behavior, such as tracking previous preferences and identifying post-purchase website content perusals. The sales department can then identify the customers which would be future prospects for follow-up sales.
Increase sales efficiency and reducing operating costs: Marketing Automation increases sales and reduces overall costs since it streamlines the sales procedure thus plucking higher quality leads. This leads to a drive in conversion in far lesser time and lesser effort than previously engaged methods.

The trend of marketing automation is expected to grow since it continues to produce tailored and relevant insights, thus boosting marketing’s efforts and generating sufficient leads that drive ROI.

Impartner Continues Rapid Expansion of Channel Management Technology Portfolio with Announcement of New Acquisition

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June 11, 2018

Impartner Continues Rapid Expansion of Channel Management Technology Portfolio with Announcement of New Acquisition

PRM Leader Impartner Purchases Tremolo Software to Automate Vendor Delivery of Customized News to Partners, Allow Partners to Share Vendor Messages on Social Media with Button Push

Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, announced that it has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio:

NewsOnDemand: a unique newsletter platform that allows the creation of automated newsletters to partners which contain only the information the partners request based on their business relationship with the vendor.
SocialOnDemand: a social advocacy program which allows vendor’s partners to easily syndicate social content with the click of a button, amplifying the vendors’ messages across social channels and ensuring brand consistency.

“For vendors to have more powerful relationships with their partners – they must both be able to communicate with them precisely and easily, but also make it easy for partners to amplify their brand messages,” said Impartner CEO Joe Wang. “This acquisition is part of Impartner’s ongoing commitment to help our customers streamline communications with their partners and turbocharge their indirect sales by providing the most complete set of channel management solutions available in the market.”

Also Read: Impartner Named a Strong Performer in Through-Channel Marketing Automation Report

Wang added that the acquisition also adds a deep base of talent to Impartner on both the sales and engineering fronts and further expands the company’s presence in Europe, which has already seen dramatic growth since expanding to that region in 2015.

“For nearly a decade, first as purechannelapps and then as Tremolo, we’ve been on the forefront of helping world-leading brands like Juniper Networks, Motorola, SAP and Tech Data drive engagement with their partners,” said Tremolo CEO and Founder Olivier Choron, noting that Tremolo employees will remain in the Battle, England-based offices and maintain a primary focus on Tremolo products. “I truly could not be more excited to have our company join forces with Impartner, who in the past three years has absolutely transformed the channel management software industry. This acquisition is a powerful accelerant that will only help amplify that transition and extend our reach globally.”

Five Automation Tools to Make B2B Marketing Easy

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June 11, 2018