Bright Pattern Announces Groundbreaking Spring 2018 Release of its Cloud Contact Center Platform
With Spring 2018, Bright Pattern Enters the Next Frontier in Business Continuity with Active-Active Disaster Containment Option
Bright Pattern announced the Spring 2018 release of its cloud contact center suite featuring an all-new architecture that strengthens Bright Pattern’s platform with the numerous capabilities that have been introduced over the last 18 months.
These innovations propel Bright Pattern Contact Center forward in a number of key directions:
New Paradigm of the Agent Workplace. The decluttered Agent Desktop dynamically selects the most relevant data elements to be shown in the visible part of the workspace. Built for speed and intuitive switching between channels, Bright Pattern’s new Agent Desktop increases agent efficiency by placing all omnichannel customer interactions together as conversations, in their context, and linking those conversations to multi-sourced customer data.
Customer Recognition and Context Retention. The system looks up incoming interactions across both internal and external databases automatically to identify customers and enable new levels of personalization. Identified contacts remain persistent, allowing agents to recognize customers on any channel. This feature provides the added benefit of federating customer context from multiple CRMs and applications.
Unique Disaster Containment. Active-active mode, unlike the commonly used primary-backup approach, allows for superior business continuity at all times. This approach ensures that all sites of the overall geographically distributed system share the transaction load. This ensures all parts of the system are operational and ready to pick up the failed site’s portion of transactions immediately.
Enterprise Process Automation. The contact center can now play a larger part of any enterprise business process, performing human and scripted workflow actions driven by incoming interactions, outbound contact lists, APIs, and a number of triggers, such as customer sentiment, across all channels.
Modular Artificial Intelligence (AI) Assist. Intelligent agent reply suggestion capabilities, bot-driven self-service, quality management efficiency improvements, sentiment routing, and much more, are enabled by pre-built and out-of-the-box AI and bot integrations, including Alterra, IBM Watson, and Reply.ai.
Konstantin Kishinsky, CTO of Bright Pattern, added, “Spring 2018 is our most important release to date. With its unprecedented reliability levels, we are uniquely positioned to address the needs of large enterprises for cloud contact center solutions.”
Stop the Bleeding: Retailers Losing Millions in Unprofitable Promotions
Revionics-Commissioned Analyst Study and Promotion Performance Analysis Reveal Why Science-Based Pricing, Promotions and Markdowns are Must-Haves for Retailers
Recent results from a Revionics-commissioned global shopper study by Forrester Consulting revealed that 52% of the weekly or monthly promotions retailers offer to go to customers who would happily have paid full price – a stunning cause of lost margins that retailers can ill afford.
Revionics experts will engage with leading retailers at Shoptalk 2018, March 18-21 at the Venetian in Las Vegas, to give retailers insight into why the time is now to leverage the power of Artificial Intelligence‘s (AI) machine learning science to drive optimal decisions and results for pricing, promotions and markdowns to structure a sustainable business in today’s hyper-competitive market. Today retailers must deliver compelling prices to shoppers when and where they matter while recovering margin and impacting the bottom line on other items in the assortment. Revionics, which has been a pioneer in advancing AI’s machine learning solutions in pricing, will explore the topic in its talk on the exhibit floor at 3:39 p.m. on Tuesday, March 20, as well as providing solution demonstrations at booth #2809 throughout the event, including its recently introduced Promotion Performance Analysis offering.
Revionics’ experts will explore how leveraging solutions that blend data science, retail science, and AI’s machine learning help innovative retailers worldwide translate shopper insights and competitive response into high-impact results and a healthy ROI – which is critically important as the retail industry faces unprecedented upheaval. As shoppers’ preferences evolve at the speed of social media, competition across all channels is becoming fiercer, profits are shrinking and shoppers enjoy a growing range of options from Amazon and discounters. It’s imperative that retailers ensure their pricing, promotions and markdowns keep pace with shoppers’ ever-changing preferences and shopping behavior.
The quantitative results Revionics’ solutions deliver drive recognition like its rankings in the 2017 RIS Software LeaderBoard, where Revionics was ranked among the top vendors, based on survey results from retailers, in Customer Satisfaction, Total Cost of Operation, Software Reliability, Technology Innovation, Return on Investment, Recommendation, Quality of Support and Quality of Service.
As RIS News editorial director Joe Skorupa explains, the LeaderBoard results are a ‘Data-Based No-Spin Zone’: “While other industry reports are based on analyst votes, the LeaderBoard uses an independent research firm to aggregate the hundreds of retailer evaluations and then delivers a summarized report to RIS…. Congratulations are due to Revionics for its many achievements in this year’s LeaderBoard. Perhaps one of the voters in the survey said it best in a comment made to explain why he voted the way he did: ‘Revionics is what SaaS should be like. SERVICE in capital letters. They have a very user-centric approach and deliver incredible ROI in an easy to digest manner.'”
Robin8 Profile Utility Token (PUT) Appoints Artur Petrovych as Blockchain CTO
Next Generation Decentralized Search Engine and Social Media Platform on Blockchain Will Build Blockchain Team in Ukraine and New York
Robin8, a new wave of social media on Blockchain, has announced the appointment of a new blockchain CTO.
Ukrainian executive Artur Petrovych has over 15 years of leadership experience in software development and hosting provider companies. He has led teams of 55+ specialists, managed multiple projects simultaneously and supervised more than half a dozen technical departments.
Miranda Tan
“Artur has a proven record of directing teams in the digital economy and is also highly experienced in launching new ventures as well as expanding existing projects in the Blockchain technology industry. Robin8 meanwhile has developed a strategy to build parallel blockchain teams based in Kiev and New York, and we will shortly launch a proof of concept for our profiling data management by the close of Q1 in 2018,” says Miranda Tan, Robin8 CEO.
Petrovych added, “I am excited to join Robin8, an amazing team of industry experts to build the next generation social media platform on the Blockchain. The Robin8 Blockchain team will be in Ukraine and New York to start. We have already started working on our proof of concept for the Robin8 Profile Utility Token that we plan to share with the community in the next 4-6 weeks.”
Robin8 launched its profile utility token (PUT) with a successful Initial Coin Offering in January 2018. The offering was completed in less than 1 minute. Founded in 2015, Robin8 is a decentralized search engine and content marketing platform powered by big data and Artificial Intelligence (AI) that provides consumer insights and analysis in the fast-growing Chinese social media ecosystem. Robin8’s proprietary recommendation engine allows marketers to find the best influencers and take control of and monetize their behavior online.
Speakeasy AI Releases The World's First and Only Active Listening Pilot
Speakeasy AI, the world’s first and only provider of Speech-to-Intent solutions, today announced its revolutionary, low barrier to entry Active Listening Pilot. The pilot process enables customers to utilize Speakeasy AI’s Speech-to-Intent solution to connect to real-time audio streams within IVR or other voice channels to truly understand customer intent. The pilot provides real-time vision into what customers are asking, allowing enterprises to know how its customers are already interacting with its business utilizing AI.
Frank Schneider
Speakeasy AI’s technology allows businesses to hear what customers are asking for in both real-time and with historical analysis to understand customers’ needs and how they are currently being addressed before building out the answers and corrective actions needed. “Conversational AI should be no different than human communication. Active listening requires you to make a conscious effort to hear not only the words that another person is saying but, more importantly, try to understand the complete message being sent before responding,” said Speakeasy AI CEO Frank Schneider.
Speakeasy AI’s Active Listening Pilot removes the risks of traditional AI pilots by providing immediate insights into customers’ needs and allowing for true understanding before deploying self-serve solutions. Speakeasy AI’s Chief Customer Officer, Kyle Scofield added, “For too long, launching a new AI platform required a willingness to provide inferior support while the system ‘learned’ on the backs of the customer. Our Active Listening Pilot changes that dynamic, allowing a company to build and validate an effective platform before opening it to their users.”
Active Listening Pilots with Speakeasy AI
Show customers’ questions, wants and needs
Don’t disrupt current customer experience until ready
Require minimal to zero upfront content development
Ensure 100% confidence in system build and engine before taking the next step
Require limited investment of resources to get started
Pega Launches First AI-Powered Sales Coach to Teach Smarter Selling
New Pega Sales Automation Capability Provides Real-Time, One-To-One Coaching While Predicting Sellers’ Future Success
Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, announced Pega Sales Coach, an industry-first capability within Pega Sales Automation that helps sales managers develop better salespeople and predict their future success. Powered by artificial intelligence (AI), Pega Sales Coach provides personalized coaching suggestions in real time so managers can more easily help each seller beat their quota.
For most organizations, understanding why a seller succeeds or fails can be a dark art. This is because they rely on sales force automation (SFA) tools that simply track the seller’s basic actions – such as the volume of calls, meetings, and offers. While typical SFA tools show what sales reps are doing, it doesn’t reveal why it leads to certain outcomes or suggest how to improve them. Managers then fall back on fuzzy metrics, such as pipeline volume, that doesn’t give a true picture of seller effectiveness. Meanwhile, they typically need 12 to 18 months to accurately evaluate a new seller’s performance – which can add up to lost time, wasted training resources, and missed sales.
This screenshot shows the Pega Sales Coach dashboards within Pega Sales Automation from Pegasystems. Pegas real-time Sales Coach provides one-to-one coaching actions and predicts the success of a new seller within a defined time period
Pega Sales Coach uses AI to evaluate a seller’s performance by analyzing more than 50 distinct actions a typical sales rep takes each day. The software proactively alerts managers to underperforming sellers and generates real-time coaching tips to help them initiate progress, and close more deals. An intuitive set of dashboards gives managers an at-a-glance view into their entire team’s performance and tracks progress against coaching plans. Pega’s predictive analytics can give insight into the likelihood of success for new sellers in as little as three months – enabling organizations to react faster to underperformance trends.
Pega Sales Coach is now a standard feature within Pega Sales Automation, which helps organizations sell smarter, bust quotas, and simplify sales. While traditional sales tools typically serve as a Rolodex of miscellaneous sales data, Pega Sales Automation uses built-in AI to intelligently and dynamically guide each sales professional through every sales situation. Pega Sales Automation connects sales with other enterprise systems, such as in marketing and customer service, so decisions aren’t made in silos. This enables organizations to accelerate lead-to-cash timeframes and streamline work across the entire business. Forrester Research has named Pega Sales Automation the top-ranked current offering in its latest The Forrester Wave report evaluating Sales Force Automation solutions.
This screenshot shows the Pega Sales Coach dashboards within Pega Sales Automation from Pegasystems. Pegas real-time Sales Coach provides one-to-one coaching actions and predicts the success of a new seller within a defined time periodDon Schuerman
Don Schuerman, CTO, and vice president, product marketing, Pegasystems, added, “Until now, the only clear and reliable sign of an organization’s sales performance came when the sale was won or lost. Using predictive analytics, each sales rep can now get real-time coaching that will impact deals in progress and uncover hidden leads and opportunities. We’re redefining sales automation from a static database into a dynamic assistant that makes good salespeople great.”
In addition to Pega Sales Coach, other features included in this latest Pega Sales Automation release include:
Pega Knowledge, which intelligently delivers accurate and consistent content to sales teams based on the specific sales stage, industry, or competitor of focus.
AI-based lead ranking, which integrates 19 predictors that span lead, contact, organization, and sales representative data to help individuals prioritize lead qualification and follow-up.
Pega Sales Coach is available today for Pega Sales Automation customers with current support contracts. It will also be demonstrated at the PegaWorld conference to be held on June 3-6 in Las Vegas at the MGM Grand.
InsideSales.com Announces Next-Gen AI Technology for Sales
InsideSales.Com to Showcase a Breakthrough AI-Based Technology for Organizations to Identify Untapped Sales Value
InsideSales.com, a leading AI growth platform for sales, showcased the next generation of AI technology to help sales leaders get actionable insights on their performance as compared to industry and cross-industry data. This groundbreaking technology will offer leaders a real-time view of performance and actionable AI recommendations to build pipeline and close deals.
At the time of this announcement, Dave Elkington, CEO of InsideSales.com, said, “We’re continuously raising the bar on what the future of sales performance looks like.”
Dave added, “We want teams using artificial intelligence to be able to see, in real time, how they are doing compared to other companies in their industry—and how AI is making a difference to their sales efforts.”
Elkington continued, “This technology will tap into the trillions of anonymized data points we’ve collected from thousands of companies to create benchmarks for key performance indicators in each industry. Sales leaders and professionals will be able to see instantly how their team is performing and what the AI engine recommends they change to be successful.”
Suaad Sait, President of Growth, InsideSales.com, said, “With the seismic shift in buyer behavior, InsideSales.com goes beyond the limitations of CRM reporting and the confines of business intelligence solutions to help sellers sell in the way buyers buy.”
Currently, InsideSales.com offers the leading AI-fueled sales acceleration platform. Powered by Neuralytics®, a predictive analytics and AI engine with the industry’s largest collection of sales interaction data, the platform helps sales teams close more sales by efficiently engaging with the right prospects, at the right time, in the right way.
180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution
180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare
In a major push to the ABM ecosystem, 180byTwo, a leader in Audience Solutions, has announced the launch of its next-generation Audience Solution Product “Location Based ABM”, helping Account Based Marketers reach key accounts across the ecosystems programmatic channels.
180byTwo LOCi ABM Audiences are now part of the company’s Audience Suite, one of the industry’s most comprehensive set of targeting solutions developed specifically for marketers in mind. This new product provides marketers with the ability to target key accounts at the individual level, making it possible to reach the right target accounts, at the right business locations, with the right message, at the right time.
LOCi ABM is now available in the Lotame Data Exchange, Liveramp Datastore, the adsquare Mobile Marketplace as well as direct through all major programmatic and social media activation platforms.
At the time of this announcement, Eric Shaffer, Founder and CEO of 180byTwo, said, “Account-Based Marketing can no longer be restricted to the confines of IP based targeting or behind walled gardens. It’s all about the accessibility of precise ABM audiences that will lead to increased exposure and engagement tying all the way back to the top of the funnel.”
According to a recent study conducted by SiriusDecisions, 93 percent of respondents consider Account-Based Marketing (ABM) extremely important to their overall organizational success. What started out as pilots in pockets of organizations has now been woven into the fabric of high-performing b-to-b organizations. More than 60 percent of organizations with ABM programs are planning to invest significantly in the areas of Data and Technology.
Now more than ever ABM leaders need to identify, leverage, and secure accurate and actionable data to operationalize and optimize their programs, from a small number of prospect accounts with one-to-one treatment to a larger number of grouped customer accounts.
Eric added, “The LOCi Account Based Audience Solution is a brand new way to activate accounts with a precision level that wasn’t previously available; making it possible for marketers to understand the movement behavior, habits, and patterns of professionals while making it possible to target key accounts in a powerful new way.”
180byTwo is supporting ABM Marketers by going beyond the typical ‘Spray and Pray’ account targeting tactic by providing a hyperlocal set of Account Based Marketing audiences. Marketers and Publishers can also leverage 180byTwo LOCi ABM through real-time business entity resolution within mobile app environments which utilizes more than 15 million confirmed US business listings, and 10 plus billion weekly processed location signals.
Ben Goldman, CRO at 180byTwo, said, “Our location-based ABM Audience Solutions provide our partners and clients with the ability to match, identify, and engage their target accounts in a more meaningful and accurate way.”
Ben added, “Prior to launching our new ABM solution a major B2B agency used our LOCi ABM audiences for key prospect account targeting and our solution provided a 35% increase in CTR and a 22% increase in site engagement.”
Currently, 180byTwo provides global audience solutions, leveraging multi-sourced offline, online, mobile, location, signal, proximity, and various other data points across industry verticals designed to help marketers and platforms more efficiently and effectively target businesses, consumers and professionals across channels and devices wherever they are.
The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event.We spoke to Annie Lei, Chief Revenue Officer, AmpLive to understand how she leverages technology to reach out to customers.
Html code here! Replace this with any non empty text and that's it.
I’m excited for the opportunity to educate people about new ways of targeting and expanding audiences for live content. In particular, I’m excited to get the word out about live stream audience growth and distribution. Marketers spend a lot of time thinking about content, promotion, and registration, but there are better, more efficient ways to make sure people see your live content.
What do you believe is necessary to foster authentic engagement between your customers and your brand?
Two major things are vital to foster authentic engagement between our customers and our brand. First, it’s important to put yourself in your customers’ shoes, and really think about what it is that you would need to learn and achieve from the product. I try to always re-read or review content and think about what value I would have taken from it if I hadn’t known anything about it beforehand.
Second, we try to always listen and pay attention to our audience. They’re always communicating, either through words or actions and ignoring how people react to our message would be counterproductive. With our most recent product update, for example, our customers were a huge driving force in the new features that we added. Listening to our customers and letting them drive our product’s evolution has allowed us to build a sense of collaboration and community that continues to help us grow the live ecosystem.
What are you hoping to take away from Webinar World 2018?
Personally, I’m looking forward to learning more about how other people are taking advantage of the live medium. It’s an exciting and creative time for live content, and Webinar World will be a great place to see what people have come up with.
How should marketers leverage marketing technologies to empathize with customers?
Marketing technologies provide important insight that can help marketers step into the shoes of their customers. Social media lets us ask our customers how they feel about things, and automation platforms let us see how they react and engage with our content, which teaches us about their tastes and personalities. All of these things help us know our customers and empathize with them.
For example, AmpLive provides insight into what types of audiences are engaging with different kinds of live content, which helps companies get more strategic about how they interact with audiences. Marketing technologies that allow marketers to deliver content live provide a unique opportunity for people to communicate with their audiences directly and in real-time. In order to empathize with customers, you have to know them. What better way to learn about what motivates your customers than to have real conversations with them?
How do you leverage webinar marketing tools to engage with your online audience? How does it help you build a strong sales pipeline?
Webinar marketing tools are great because they allow you to reach a large number of people all at once, in a particularly human way. You get to put a face on your brand, engage with your audience, and learn from them all while teaching them something useful that (hopefully) leads them back to your product or solution. I think webinars help us establish ourselves as authorities on certain subjects, help us build trust with our audiences, and help us reach a lot of new people (especially through distribution). Of course, they need to be approached strategically, and the impact of a webinar on sales pipeline can vary depending on the promotion, distribution, and retargeting efforts of marketers and organizers.
AR/VR/Webinars and Event Automation– How do you predict online experiences will change with rising technologies, from promotion to event engagement to follow-up?
We can already see things becoming much more targeted and dynamic. Our online experiences will become much more individualized and tailored to our unique interests. Promotion, event engagement, and follow-up will all adapt to this new level of personalization. Also, we are discovering that live content can be incredibly powerful when it’s part of a larger, longer game involving tracking and retargeting audiences based on engagement. Taking live content to the next level requires tools, which we’re always striving to refine and strengthen.
Unless you’ve been hiding under a rock for the last few months, chances are you already know what GDPR is. The General Data Protection Regulation is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union. To underscore this: As long as you have EU data in your company database, GDPR applies to you. US companies aren’t “spared.” Ignore it, and you’ll risk hefty penalties of up to €20M or 4% of your company’s annual revenue, whichever is greater.
GDPR will take effect in May 2018. But despite the disappearing runway, many of us still aren’t ready. In fact, when Openprise surveyed 500 professionals on GDPR readiness last November, 60% admitted they hadn’t even started planning or taking any preparatory steps towards compliance. In this article, we’ll examine why so few are prepared for this regulation and provide an easy-to-follow GDPR compliance plan to help you get started.
First off, why are we dragging our feet and procrastinating? Shahram Heshmat, Ph.D., published an article on Psychology Today that suggests five common reasons:
– The absence of structure: Fire drills demand our immediate attention. A Slack message from the product team. The latest Harvard Business Review article that you want to retweet. Distractions are everywhere and it’s easy to lose sight of priorities in the face of urgency.
– Timing. Tackling GDPR now, at this very moment, seems much more painful than tackling it mañana…so it’s tempting to put it off.
– Unpleasant tasks. Very few of us would consider GDPR a “fun” exercise. If we’re honest, we might even call it “boring” and “dry.”
– Anxiety. Procrastinators tend to avoid challenging tasks in order to relieve stress, even if those tasks are high priority. Sounds familiar?
– Self-confidence. Are you avoiding having to deal with GDPR compliance because you aren’t sure how? Join the club. In fact, even in Europe, 51% of the companies believe the regulation is too complex, according to a new research conducted by the European Business Awards on the subject.
But fear not. GDPR isn’t as tedious as you might expect.
Follow the three simple steps in the GDPR compliance plan below. Its bite-sized action items will make the exercise less daunting, reduce stress, and boost your confidence in becoming GDPR compliant before the regulation takes effect in May.
Step 1: Understand GDPR’s impact on marketing
Allow two to four weeks for this step.
As a marketer, you’re not responsible for appointing a Data Protection Officer within your company. However, because a lot of personal data resides in marketing and sales databases, you should —
– Work closely with your Data Protection Officer to build a scalable process.
– Train your in-house team and contractors on the policies and processes.
– Understand the impact of technologies on your business operations.
Step 2: Review your company’s data collection policy, processes, and practice
Allow four to six weeks for this step.
– Take inventory of your databases for EU citizen data.
– Make sure you obtain consent from the people already in your database and implement a double opt-in process for new leads.
– Review and document your data collection policy to ensure you have a relevant and defendable business reason for the data you do collect.
– Determine whether it makes sense to create a separate process for EU data, or apply that same process to your entire global database. We recommend the latter, as the other parts of the world are quickly following suit, and the need to protect EU personal data is universal.
– Document, monitor, and audit the flow of data among your systems and between data processors.
– Create processes so you can promptly respond to data owner requests within 30 days, per GDPR requirements.
Step 3: Identify gaps and implement changes to ensure GDPR compliance
Allow six to eight weeks for this step.
– Assess your data, processes, training, and technologies to identify compliance gaps.
– Understand what kind of control you already have in place, make sure it’s up to date and can adequately handle GDPR mandates.
– Implement changes accordingly. There are data orchestration platforms out there that can help streamline the process and ensure GDPR compliance.
Ultimately, GDPR is about building a culture of privacy. It impacts every company who holds EU citizen data. You must respect the privacy rights of individuals; run a disciplined database comprised of engaged, targeted, and opted-in individuals; have control over the handling of EU personal data; instill pervasive awareness in everyone who touches the data; and establish accountability and credibility.
The regulation to monitor the use of personal data is necessary, and in just a few months it’ll become mandatory. While it’s tempting to procrastinate as the task might seem daunting, don’t cave in. Turn off social media. Mute your phone.
Stop checking emails every five minutes (no, it’s unlikely things will come crashing down). Invest a few hours to think through GDPR compliance and what it means for your company.
It’s an exercise that could save you a minimum of €20 Million in potential fines—that alone should be reason enough to make it a priority. Don’t be a company that makes the PR-disaster headlines.
Follow the suggested steps and tackle GDPR compliance head on, get ahead of the game, build a trustworthy data practice and a reputable brand in the process. It’s worthwhile to work that will pay off in the long run.
Technekes And XSInc To Broaden Reach Of Incentive Platform
B2B Players to Collaborate, Co-Market to Clients and Prospects
Technekes LLC, a leading B2B marketing technology company, and XSInc, the number one provider of data collection, integration and analytic services in the agriculture industry, are partnering to market and sell Incent, an incentive and rebate program management platform.
Steve Amedio
“Together, Technekes and XSInc provide end-to-end capabilities to help clients plan and execute every aspect of the channel and end-user incentive programs, from scenario planning and data collection, to program fulfillment and payment reconciliation,” said Steve Amedio, Technekes’ President and COO.
Incent was developed by Technekes for real-time processing of rebate and loyalty incentives. These types of programs are central strategies to drive marketing and sales for manufacturers and distributors in the agriculture, construction supply and equipment industries. Incent features a highly configurable calculation engine users can leverage in many ways.
“Once we built Incent’s calculation engine – a huge leap forward in simplifying the process for program managers – we then focused our efforts on Incent’s API (Application Program Interface). Our API gives users the flexibility to deploy Incent in virtually any way that makes sense for their organization – as a standalone platform or embedded in multiple business systems such as ERP or CRM,” said Jack Ross, Technekes’ Chief Technology Officer.
“XSInc collects and processes data for the ag industry and specialty market’s channel and end-user sales transactions. Directly or indirectly, XSInc processes data from an overwhelming number of the Crop Life Top 100. The data we collect fuels our clients’ rebate and incentive programs. We’re collecting data and collaborating on Incent to bring a wholly new level of capabilities to the markets we serve,” said Thad Armbruster, XSInc’s CFO.
“We’ve delivered incentive and rebate programs for more than 15 years. In the last couple of years, we’ve seen three key trends emerge. First, manufacturers and distributors want more real-time options to collect and process transactional data. Second, they’re looking for fully integrated solutions to manage and fulfill their incentive programs. And, third, they’re aligning their incentive programs with in-season marketing and sales efforts to create more demand,” said Amedio.
StreamScape Named an Innovator in Data Insight by Forrester Research
StreamScape Called a Technology Leader That Is Challenging Traditional Analytic Norms
StreamScape, a leader in real-time analytics and data integration that lets businesses automate and improve decision making, has been named an Innovator in Data Insight technology by Forrester Research.
In a recent study, Forrester Research introduced Insight Platforms — a new class of software that connects data to actions. The report offers critical vendor comparison and names StreamScape a technology leader that is challenging traditional analytic norms with an innovative insight solution.
“We are excited to be recognized for something unique that we offer. As businesses struggle to keep up with the pace of technology and data volumes, it’s getting harder to break through the noise and understand what available solutions let you get the most value from your data and let you turn information into action,” says StreamScape founder and CEO Dmitry Lelchuk.
Businesses that adopt Insight Platforms as a way to drive customer-centric outcomes often see big gains in their bottom line, from increased sales and consumer loyalty to new service offers that can assist customers with their decision making in real time. Leveraging new insight systems from vendors like StreamScape helps companies of all sizes level the playing field.
Purpose-built for modern Business Intelligence and Data Science needs, StreamScape develops Real-Time Decisionware technology that lets companies integrate, store and analyze big data in-flight as it’s being created. the company’s flagship product the Reactive Data Fabric combines in-memory processing with streaming analytics and data virtualization into a powerful real-time insight engine that seamlessly blends traditional analytic techniques with streaming data, connecting information and action.
Anodot to Showcase Raw Streaming Data to AI-Based Analytics and Exhibit at O'Reilly's Strata Data Conference
Anodot and AWS Will Discuss Complexities and Best Practices for Creating a Real-Time Machine Learning-Based Data Analysis Pipeline with Kinesis
Anodot, the AI-powered analytics company, will exhibit and demonstrate its unique AI analytics solutions at the O’Reilly’s Strata Data Conference in San Jose, CA on March 6-8. Additionally, its Co-Founder and Chief Data Scientist, Ira Cohen, will speak alongside Amazon Web Service’s Solution Architect and Principal Business Development Manager, Roy Ben-Alta at its session on Thursday, March 8th, 2018.
The session will focus on the complexities of collecting, storing, and processing billions of events per second in real time. Cohen and Ben-Alta will detail various design patterns as well as a solution that was implemented using Amazon Kinesis as a real-time event data processing pipeline to feed Anodot’s AI-based analytics service. This solution successfully discovered and alerted to anomalies in the data in real time, avoiding costly business incidents.
Cohen and Ben-Alta’s presentation will take place from 1:50 pm to 2:30 pm at the San Jose Convention Center in Expo Hall 1. At Anodot’s booth at the convention, number P17, attendees can gain more insight into how the company’s exceptional technology leverages machine learning to predict problems and capture otherwise lost revenue and opportunities for organizations.
In December last year, Anodot announced a Series B round, bringing its B funding total to $23 million. The additional $15 million investment was led by Redline Capital Management together with existing investors Aleph Venture Capital and Disruptive Technologies Venture Capital. In 2017, the company more than tripled its revenues, with customers such as Foursquare, Lyft, Microsoft, Pandora, Kenshoo, Appnexus, Comcast, Upwork and Waze (Google).
Ira Cohen
Explaining the company’s plan for 2018, Ira said, “Companies in retail, software, gaming and other industries have access to so much real-time data and for the most part, the insights are hidden from view among dozens of dashboards, or they are overwhelmed with alerts. In 2018, we aim to educate the market that they do not need to wonder how they can build a solution to detect anomalies in their data by themselves; Anodot’s AI-powered analytics can do it for them.”
LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry
LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying, and measurement that is scalable and secure the TV ecosystem. In turn, consumers will be able to benefit from more relevant brand interactions that are coordinated across digital and traditional channels.
At the time of this announcement from LiveRamp, Jocelyn Lee, Head of Media Strategy and Ad Technology at Heat + Deloitte Digital, said, “TV remains one of the most influential advertising channels today – but it’s also the least sophisticated for targeting and measurement. As we move towards an increasingly cross-screen world, we need the ability to target and measure everywhere. We’re excited to see IdentityLink extending to the TV for true omnichannel marketing.”
What LiveRamp IdentityLink for TV Can Help Achieve
Amanda Martin, Director Enterprise Partnerships, Goodway Group, said, “Television is no longer just television— it’s simply not enough to reach consumers through traditional linear TV since the living room is now any device.”
Amanda added, “In today’s world, creating a relevant and seamless consumer experience across channels is critical, and we’re thrilled that LiveRamp is bringing IdentityLink to TV to further improve targeting and the user experience.”
“IdentityLink has already transformed marketing in digital channels, allowing our customers to leverage the power of identity resolution to create more relevant interactions with consumers,” said Allison Metcalfe, General Manager of TV at LiveRamp.
Allison added, “We’re excited to bring these same capabilities to the world of television – including addressable TV, OTT services, connected TV, TV everywhere, video on demand and audience-based buying for linear television.”
Brands and agencies work with many partners in the marketing ecosystem to create, deliver, and measure the effectiveness of TV advertising. These partners also benefit heavily from people-based marketing practices.
Viewership on Connected TVs and Apps Continues to Grow at Exponential Rates
Robert Schroko
Robert Schroko, Vice President of Data Strategy at A+E, explained, “As content consumption and viewing behavior continues to evolve, it is more important than ever to know the viewers, understand the household, and be able to deliver against our partners’ goals of targeting, effectiveness, and measured outcomes.”
Robert said, “As viewership on connected TVs and apps continues to grow at exponential rates, A+E Networks needs to be able to capitalize on the full reach of our content and the aggregate audiences across platforms, regardless of how a viewer is choosing to engage with us. LiveRamp is well-positioned to help solve for this with its identity solutions, platform integrations, and the ability to solve for attribution.”
“TV viewing behavior is changing, and measuring advertising effectiveness in an omnichannel world is more difficult than ever before,” said Greg Hampton, Vice President of Inscape.
Greg added, “Inscape and LiveRamp are collaborating to empower brands to make more intelligent, data-driven decisions when it comes to targeting and measurement, and we look forward to our continued partnership in solving for audience fragmentation.”
Nishat quipped, “Consumers want the right message at the right time in the right place, so we’re excited to integrate LiveRamp’s IdentityLink into our end-to-end media solutions. This technology will help consumers receive the relevant messaging they desire in a proven creative format and enable advertisers to have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimize results in TV.”
LiveRamp Improves Targeting and Measurement Efforts in Advanced TV
Walt Horstman, TiVo
“TiVo is laser-focused on offering a superior, feature-rich, and personalized user experience to our customers across devices, and mapping the customer journey is key to meeting their needs,” said Walt Horstman, Senior Vice President and General Manager of Advanced Media and Advertising at TiVo.
Walt added, “As traditional TV becomes more fragmented, LiveRamp is uniquely positioned to provide leading people-based solutions to improve targeting and measurement efforts in advanced TV, and we’re excited to be a part of this platform solution.”
TV Audience Data and the Idea of Clear Customer Journey Analytics
John Hoctor
John Hoctor, CEO of Data Plus Math, said, “CMOs are increasingly being asked to show the ROI for each component of their media spend.”
John said, “LiveRamp is uniquely positioned to help Data Plus Math’s attribution platform link customer actions to TV impressions, enabling a much clearer picture of the customer journey from product awareness to eventual purchase.”
Sean Muller, CEO at iSpot.tv, said, “Matching iSpot’s device graph and real-time ad attribution systems with LiveRamp’s identity resolution services is a big enhancement to the cross-platform marketing movement.
Sean added, “Now brands can extend their advanced digital segments into smarter TV buying and better ad measurement.”
Anneka Gupta, Co-President, LiveRamp
Anneka Gupta, Co-President of LiveRamp, said, “Our goal is to power the creation of an omnichannel view of the consumer, which everyone in the marketing ecosystem can leverage to improve the consumer experience.”
Anneka added, “Linking TV data into that view is the next key step in this journey, and we’re excited to be the first to bridge the divide between digital and linear channels.”
According to International Data Corporation (IDC), TV currently accounts for $224 billion in global marketing spend. However, audience fragmentation in TV is becoming more prevalent due to the proliferation of devices and content sources.
As more than 60 percent of adults under the age of 30 primarily use streaming services delivered via over-the-top services (OTT) and connected TVs, advertising on those channels is projected to account for nearly half of all TV revenue by 2020.
In addition, U.S. addressable TV ad spending is expected to double over the next two years. All these variables make the job of reaching a single consumer exponentially more difficult.
Currently, LiveRamp, as an Acxiom Company, offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love.
Aaron Dun Senior Vice President, Marketing, SnapApp
The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event.We spoke to Aaron Dun, SVP, Marketing, SanpApp, to understand how he sees the current situation.
.
Html code here! Replace this with any non empty text and that's it.
What are you excited to speak about at ON24 Webinar World 2018?
It is no secret that many of us are feeling the struggle to scale, so I’m excited to help marketers think differently about how to relate to their prospects. I’m looking forward to challenging us to stop relying on the old B2B playbook of lead gated white papers fueling an inbound pipeline and instead move toward meaningful interactions that drive real results.
What do you believe is necessary to foster authentic engagement between your customers and your brand?
Authentic engagement starts and ends with a value exchange. Creating a dynamic, two-way conversation where your prospect gets exactly what they are looking for opens the door for marketers to derive more meaningful value from that interaction also.
What are you hoping to take away from Webinar World 2018?
I’m looking forward to being inspired by the incredible group of speakers lined up at Webinar World, as well as networking and swapping ideas with lots of other smart marketers!
How should marketers leverage marketing technologies to empathize with customers?
Marketing technology has come a long way in enabling marketers to engineer real conversations with prospects by providing content they care about and derive value from. Leveraging the right marketing technology allows buyers to guide their own journey, which is crucial for empathizing with your audience. Putting them in the driver’s seat and allowing them to guide their own journey fosters an empathetic relationship where buyers choose the next step and aren’t forced down the funnel on your terms.
How do you leverage webinar marketing tools to engage with your online audience? How does it help you build a strong sales pipeline?
Webinar Marketing tools allow us to create a new, engaging environment where the value of an open, interactive discussion is hard to oversell. My team specifically has been working on a way to open up continuous lines of communication with our audience through our “Ask a Marketer” webinar and video series. These webinars have become a very effective entry point for a lot of our audience into our sales pipeline.
AR/VR/Webinars and Event Automation– How do you predict online experiences will change with emerging technologies, from promotion to event engagement to follow-up?
We are already seeing this shift begin to happen, with many companies opting to begin automating event follow up and communications for both online and offline events with tools like interactive content. I look forward to seeing what marketers will be able to do with events when we have increasingly powerful technology that can handle the basic logistics for events, leaving more room for marketers to focus on the creative, interesting ideas.
Infosys Research: Digital Disruption is Steering Enterprises from Core Modernization to Delivering Customer Delight
Digital Disruption Accelerates Improvements in Business Processes, Elevation in Customer Satisfaction, and Increase in Revenue and Business Growth
Infosys, a global leader in consulting, technology, and next-generation services, released global research that provides insights into how and why organizations are adopting and investing in new digital technologies and strategies. The research report ‘How enterprises are steering through digital disruption’, was compiled by interviewing 1,000 senior IT and business decision-makers in organizations across seven countries.
Currently, enterprises are using digital technologies across a variety of areas in their core IT management (79 percent), business process management (60 percent) and customer relationship management (62 percent). This establishes digital-ready enterprises as those that are continuously investing in reinventing their businesses from the core including processes and systems, with as much enthusiasm as their customer touchpoints and journeys. The research also found that respondents’ organizations are looking to utilize digital technologies (if they haven’t already) across knowledge management (33 percent), operational intelligence (31 percent) and product development (28 percent).
Disruptive digital technologies continue to equip enterprises to consume and analyze data to improve business, both by reimagining processes and experiences. 67 percent of organizations that participated in the study are leveraging big data analytics. Over half of these organizations have already made investments in deep learning algorithms of AI.
The research also revealed that customer-centric technology investments are among the top three priorities for all industries except Manufacturing and CPG. Life Sciences leads the way (86 percent investing in technology for patient centricity during clinical trials), followed by Retail (79 percent investing in augmented reality for virtual stores) and Banking (75 percent investing in opti-channel for better customer experience). These technologies are also among the top priorities in Insurance (to encourage insurance buying behavior), Utilities (for omnichannel customer engagement), healthcare (to predict the onset of health conditions) and Automotive (for connected cars).
Ravi Kumar S
Ravi Kumar S, President and Deputy Chief Operating Officer, Infosys, said, “The digital era presents enterprises with the unprecedented opportunity to reinvent their business from the core by continuously steering towards a more digital future guided by AI-powered insights to target the right opportunities to deeply automate, improve and even reimagine, both processes and experiences. A digital mindset enabled by rapid skill development and talent refactoring is vital to accelerate this transformation.”
The technology trends highlighted below are expected to have the most positive impact on the organizations within the next three years.
Cybersecurity:
Almost 64 percent of respondents’ organizations have implemented cybersecurity to improve existing business operations, 53 percent to solve new business problems, whereas just 28 percent implemented cybersecurity to create new opportunities.
67 percent respondents from the automotive industry use cybersecurity for improving business, 57 percent to solve new business problems and 33 percent to create new opportunities.
38 percent of the life sciences sector respondents rank cyber security for protection of patient and trial data as the top trend.
The growth of data and its uses:
41 percent respondents in the banking industry believe that data analytics for deep personalization of products is the top trend that will have the most positive impact on their organization within the next three years.
The importance of understanding customer behavior is also apparent within the utility sector with 35 percent of respondents believing that investment in consumer analytics will have a positive impact on business.
52 percent of retail respondents believe that aligning marketing, campaigns and offers program spending with data analytics is a top trend.
For 38 percent respondents’ organizations in the insurance sector, the use of big data for a 360-degree view of the customer and to increase wallet share is seen as one of the top three trends.
This is seen as a key trend within the automotive industry to invest in digital supply chains, with 45 percent respondents ranking it among the top three trends, and 25 percent ranking it first. Of those that see investments in digital supply chain as a key trend, respondents estimate over 16 percent increase, in their organization’s global annual revenue as a result of improving this.
Almost 39 percent respondents within CPG cite investments in technologies to increase supply chain visibility.
Over 43 percent respondents from the healthcare industry believe that improving and modernizing electronic health record (EHR) systems is a top trend.
Automation & collaboration:
Digital technologies can be used with insurance products to update risk calculations immediately and provide more accurate underwriting outcomes. This may be a contributing factor for intelligent automation of underwriting being identified (by 38 percent) as a top trend in the insurance sector.
Almost 38 percent of respondents in the banking industry believe that open banking APIs can increase collaboration with other industry players and accelerate innovation. Further, 34 percent believe that by collaborating with technology partners, organizations in the banking industry have the potential to provide paperless trade finance to implement solutions using Blockchain and Internet of Things (IoT).
Dynamic Yield Partners with ResponseTap to Create Engaging, Personalized Call Center Experiences
Partnership Between Dynamic Yield and ResponseTap Creates Cohesive Customer Journey Across Web, Apps, Email and Now Phone
Dynamic Yield, a leading Omnichannel Personalization technology stack and ResponseTap, Europe’s leading Call Intelligence platform, today announced a partnership that will allow brands to sync call center sessions to the rest of a user’s online experience.
Colton Perry, VP Channel, Dynamic Yield
At the time of this announcement, Colton Perry, VP Channel at Dynamic Yield, said, “While digital and self-service continues to grow, call centers remain a major point of customer experience and interaction for brands across many verticals such financial services, travel and hospitality, media and telecommunications, online retail, and others.”
Colton added, “We’re excited to partner with ResponseTap to close the loop on customer interactions within call centers and add this channel to the Dynamic Yield platform.”
Currently, ResponseTap takes call tracking to another level and amplifies the depth and breadth of data across the end-to-end customer journey, creating relevance and insight at every click. The addition of the telephone call to your online metrics lets you see the whole journey, adding valuable sales attribution back to marketing while improving the overall customer experience.
With this partnership, ResponseTap will send information on call center interactions to Dynamic Yield which can then use that information to power relevant digital experiences. Furthermore, call center agents will receive real-time data allowing them to create concierge, 1:1 experiences for every customer.
Amongst the customers benefiting from applying the ResponseTap integration in their Dynamic Yield setup is Click & Go, one of Europe’s largest travel providers.
“The integration of ResponseTap with Dynamic Yield has enabled us to begin to close the attribution loop on website-to-phone call volume, conversions, and revenue associated with those calls,” said Peter Cullen, CMO of Click & Go.
Peter added, “The audience-based personalization technology provided by Dynamic Yield puts Click&Go in an excellent position to serve the appropriate regional phone number to the right profile of the user at the optimal moment, thus better qualifying the user for faster conversion if the user chooses to complete their booking by phone.”
“We only partner with the best,” says Nick Ashmore, VP of Marketing at ResponseTap.
Nick added, “For too long businesses have been guessing when it comes to reporting on and optimizing their inbound phone calls. With this partnership, we’re recognizing the ever-increasing importance of personalization across channels.”
Sample use cases made possible by the partnership include–
Deploy personalized onsite promotions and messaging based on call center interactions
If a user inquires about an insurance package but doesn’t purchase on the phone, deploy a 15% off coupon onsite
Serve personalized recommendations based on call center interaction
Recommend hotels onsite in a user’s travel destination after she books a flight over the phone
Trigger personalized email based on call-center interaction
Identify and tailor call center experiences for high high-value customers
Personalize web layout to emphasize phone support information for users with affinity towards purchasing on the phone
Currently, Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.
Updated Feature from Impact Radius Manages Performance Marketing Relationships, Including Detailed Reports on Marketing Campaigns, Analysis, Tracking and Commission Payouts
Impact Radius has announced a key update to its Partner Manager Suite called “Dynamic Payouts”. Impact Radius is a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution, and analytics. By launching the new feature, the Partner Manager suite provider is enabling marketers to designate payouts in line with the specific value they want partners to drive. In turn, this produces stronger growth and increased efficiency, as marketers can tap into the true value of each partner relationship.
Through advanced analytics, automation of critical marketing workflows, real-time fraud protection and delivery of actionable insights, Impact Radius is raising marketing investment confidence to a new level.
Why Do Marketers Need Dynamics Payout from Impact Radius
With the rise of so many unique partnerships among content partners, including influencers, advertisers need the ability to structure different types of deals from how traditional affiliates are compensated. Sometimes an influencer who played a role in a consumer’s purchase decision was at the “top of the funnel” and doesn’t receive credit for their role in the sales conversion.
Dynamic Payouts enables users of the Impact Radius platform to more equitably account for partners that influenced and contributed to a sale but didn’t actually close it.
Todd Crawford, Co-founder, Impact Radius
At the time of this announcement, Todd Crawford, Co-Founder & VP of Strategic Initiatives at Impact Radius, said, “What value means for one brand is often different from what it means for another.”
Todd added, “Dynamic Payouts is a smarter way to compensate partners, enabling advertisers to pay for what they value most, which is the spirit of performance-based relationships. Advertisers will now be able to compensate their partners in a fair and transparent way while maximizing value to their brand.”
Expanded Capabilities Available for Marketers to Leverage Partner Manager Suite
Partner Manager is Impact Radius’ offering that manages all performance marketing relationships. Dynamic Payouts is an update to Partner Manager’s Insertion Contracting capability and enables users of Impact Radius’ Partner Manager Suite to more equitably account for partners that influenced and contributed towards sales of goods or services.
Impact Radius has significantly improved the process of payouts by allowing users to set payouts based on more than 100 factors, such as customer status, margin, or the partner’s position in a conversion path which, in turn, incentivizes partners to drive higher-value sales.
Cori Pivar, Associate Director, Rise Interactive, said, “I think this release is going to change the affiliate industry, opening the door to traditional influencers who shy away from affiliate marketing because of the traditional last click model.”
Cori added, “There is a huge opportunity in the affiliate space to grow relationships with influencers, and this release will help us set up rules to ensure top of funnel partners are paid out correctly and fairly.”
Rise Interactive’s clients on the Impact Radius platform include Atkins, eFollett, Hickory Farms, Harry’s, RCN, and Ulta.
“The new IO system from Impact Radius will allow us to look at partnerships in ways we have never done before,” said Mike Currey, Affiliate Manager, T-Mobile.
Currently, Impact Radius is transforming the way advertisers handle media and performance marketing partnerships. The natively integrated suite of products enables digital brands and agencies to maximize their return on global marketing spend by providing a single trusted view into the consumer journey – including all marketing touch points, from initial ad impression through acquisition, and across all devices and channels.
One of the largest names in banking, JPMorgan Chase, got really smart about programmatic advertising last year. They realized that only 3% of websites they were placing ads on were leading to activity beyond impressions. They were spending advertising dollars on roughly 400,000 websites, and right now they’re spending money on just 5,000 websites. Is this impacting their results? No. Their performance did not change at all. You are probably thinking, “What?!” JPMorgan Chase learned what many companies are learning the hard way: “location” online is everything. Something changed when companies started transitioning to digital formats. They stopped paying attention to where ads were placed and focused almost exclusively on audience-based targeting. Now, savvy companies like Chase are realizing there is another, more important, piece to this equation.
Marketers from years past relied heavily on location when talking about where to place a billboard or a physical store location, but now the majority of these marketers are failing to consider the location online while targeting display – i.e.: what websites they are running their ads on. Are you ever browsing on an automotive blog and see an ad for children’s toys and wonder “why in the world are they targeting me HERE?” MarketingWeek says that only 9% of display ads are viewed for more than one second. This is a CEO’s nightmare, as it screams “wasted money.”
What if your search ads were as irrelevant? You’d probably think Google was broken if you searched for “cell phones” and it showed you a bunch of results for diet food. So why should advertising be any different? CNBC reports that 58% of consumer packaged goods ads, and 51% of shopping and retail ads aren’t reaching the right audience. You wouldn’t see a billboard for a new convertible while driving through Alaska during winter, so why would you want to see something so irrelevant on the websites you’re visiting? And if you’re thinking that you’re getting some traction from those websites, we have some bad news. MediaPost says that 60% of website banner ad clicks are accidental. That means that 60% of people coming to your website from an ad don’t care about your product at all. In fact, 36 percent of ads are “run in places no human will ever have the opportunity to see.”
You’re likely familiar with marketing funnels, and your marketing team likely spends a large amount of time deciding which funnel to prioritize. But, change your way of traditional thinking, and think of display not just as part of the marketing funnel, but as its own funnel altogether. When done properly, display ads can be used for top-of-funnel awareness and last-click conversions. Thinking about display ads in this way helps marketers understand the larger network effect as it relates to the marketing funnel.
Design location targeting to map to your display funnel – top, middle and bottom. Be pessimistic at the bottom, and even middle, of your funnels, but optimistic at the top. Websites that convert should be moved to your whitelist for bottom and middle. The hard problem is that most of the websites you should be using are outside your scope of view.
Targeting the right customers online is only half the battle. To achieve the highest return on investment, marketers must go beyond simply knowing who to target. Targeting where customers buy online, plus knowing your target customer, yields massive lifts in revenue.
Location matters far MORE than audience because it represents purchase (or buying) intent. Start by identifying the right location – utilize audience insights, an AI-based customer acquisition platform, and a little bit of common sense. Then, identify the right location. Fueled by AI, leveraging a software platform to help acquire customers will help you better understand the “network effect” and make better decisions with your marketing dollars.
Being smart about where you’re putting your marketing dollars, and having an adaptive marketing plan, is the key to increasing your marketing performance and eliminating wasted spend. Smart marketers understand this and realize that they have to leverage new technologies, specifically AI-based products, to ensure they’re reaching the customers who are most likely to buy. This not only eliminates wasted spend on non-converting ads but allows marketers to find new prospects and grow market share. Quality, rather than quantity, traffic delivers incremental results and leaves sellers and consumers in a much more favorable place.
Waterline Data Launches New Platform to Address Big Data's Growing Volume and Complexity
New GDPR Application for the Waterline Data Platform Provides Deep-Level Automated Assistance with GDPR Compliance
Waterline Data, a global leader in data cataloging solutions and applications, recently unveiled the Waterline Metadata Discovery Platform, a highly scalable solution designed to help the petabyte enterprise dramatically accelerate the discovery, governance and use of big data. Based on advanced data virtualization technology, the new solution serves as a platform for multiple applications, from data cataloging for analytics to the newly launched GDPR compliance application.
“As the second largest bank in Germany, Commerzbank has a huge data estate spanning multiple business units across multiple countries. The Waterline Data platform is crucial to our enterprise-wide big data initiative. By discovering our petabytes of data with automation and machine learning, Waterline Data makes it possible to surface, organize and use the bank’s data across all our business entities, so that we can gain new insight where it wasn’t possible before,” said Kerem Tomak, EVP and Divisional Board Member, Big Data and Advanced Analytics at Commerzbank.
The Waterline Metadata Discovery Platform was designed to resolve the challenges of high volume and dissimilar data by creating a real-time, virtual view of the enterprise’s entire data estate as new data pours in. Waterline’s new platform is able to power a host of applications and use cases. The Smart Data Catalog, the first application available on the platform, is already deployed in some of the largest organizations in the world. It provides an easy to use “shop for data” interface to the enterprise’s data estate to help business analysts find the data sets they need for self-service analytics without having to rely on IT.
Waterline’s GDPR Application, a new app specifically built for the platform and available now, provides the Data Privacy Officer (DPO) and data stewards with deep-level assistance in complying with GDPR and other regulations by automatically identifying regulated subject data along with its contextual use and lineage. In addition to enabling integrated access control mechanisms that render data compliant at scale, the GDPR Application can quickly generate highly complex GDPR compliance reports and workflows that align with specific GDPR articles to immediately satisfy auditor requests.
“With the GDPR due to come into effect in a matter of days, many global enterprises are looking for shortcuts to ensure that they can fulfill their requirements by May 25. Automatic detection of regulated data, as well as its usage and lineage, is a potential key capability in enabling enterprises to quickly respond to GDPR reporting and audit requirements and identify compliance risks,” commented Matt Aslett, Research Director, Data Platforms and Analytics, 451 Research.
Alex GorelikData
Waterline Data CEO Alex Gorelik, added, “With this discovery platform, we are uniquely enabling customers to analyze and classify high volumes of complex data and leverage the results across many different applications. The Waterline Smart Data Catalog and GDPR Application, which address two of today’s most critical use cases, will be followed by additional applications in the upcoming months. Altogether, our new platform and growing suite of apps can connect the right people to the right data by giving anyone—data privacy officers, data engineers, data scientists and business analysts—self-service access to trusted, high-quality data that’s fully governed and GDPR-compliant.”
Vertebrae Delivers Augmented Reality at Scale for ‘Power Rangers’ 25th Anniversary Campaign
Saban’s Power Rangers Ad Campaign Marks First Multi-Environment Augmented Reality Experience on Mobile Web
With Saban Brands, Vertebrae, the leading augmented and virtual reality platform, has unveiled the first multi-environment mobile Web Augmented Reality (AR) ad experience as part of the official twenty-fifth-anniversary campaign for Saban’s Power Rangers, the iconic superhero franchise.
Power Rangers
Currently, Vertebrae is the leading augmented and virtual reality advertising platform enabling marketers to captivate and engage audiences with immersive media at scale. Major brands and agencies work with the Vertebrae platform to create and deploy AR & VR ads across the largest immersive audiences available.
At the time of this announcement, Janet Hsu, CEO, Saban Brands, said, “With Vertebrae, we are able to widely distribute this multi-faceted experience built specifically for the fans to bring Saban’s Power Rangers to life through an innovative mobile AR campaign.”
Janet added, “Since the ‘Power Rangers’ premiere in 1993, fans have imagined themselves as Rangers and with this immersive experience, fans can put themselves in the Rangers’ helmets to unleash their inner superhero, right on their mobile devices.”
Vince Cacace, CEO, Vertebrae, said, “This is the most sophisticated Web augmented reality ad campaign to date, and people can experience it at scale.”
Vince added, “Historically AR has not been accessible at scale but Vertebrae’s AR ad units work on premium publisher sites across the mobile Web, bringing Saban’s Power Rangers’ AR experience to hundreds of millions of people across the US.”
Launched on premium publisher sites across Safari and Chrome mobile browsers on March 5, 2018, this first-of-its-kind interactive AR experience allows fans to morph into their favorite Power Ranger and teleport to the Command Center. The mobile Web AR experience is part of Saban Brands’ “You’ve Got the Power” campaign leading up to the Power Rangers’ official 25th anniversary on August 28, 2018.
From its inception, Vertebrae was built to support virtual and augmented reality advertising for the next generation of immersive media. Vertebrae’s Web AR offering leverages proprietary FACE® and SPACE® augmented reality technologies.
FACE® uses front-facing camera and proprietary computer vision technology (face mapping, gesture recognition, and green screen), and allows people to virtually try-on objects and simulate animated experiences.
SPACE® uses a rear-facing camera and computer vision technology (markerless point and surface tracking) and allows people to place objects in their physical environments like placing a car in a driveway or a coffee maker in a kitchen.
Cacace added, “Web AR marketing needs to have utility and provide an engaging and personalized experience for a consumer on the path to purchase. We’re excited to help Saban Brands develop an interactive relationship with its global audience, by allowing Power Rangers fans to take part in and be the star of the experience.”
Currently, Power Rangers is celebrating 25 continuous years on the air, making it one of the longest-running kids’ live-action series in television history with nearly 900 episodes aired to date. Created by Haim Saban and launched in 1993 with Mighty Morphin Power Rangers, the franchise celebrates its milestone anniversary year with the 25th season, “Power Rangers Super Ninja Steel” currently airing on Saturdays at 12 p.m. (ET/PT) on Nickelodeon in the US.
Following its introduction, “Power Rangers” quickly became the most-watched television program in the United States and remains one of the top-rated and longest-running kids’ live-action series in television history. The series, currently in its 25th season, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world.
