Interview with Melinda McLaughlin, CMO, Extreme Reach

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March 8, 2018

Munvo Launches New Personalization Practice, Combining its Management Consulting Services with Evergage Technology to Accelerate Digital Marketing Transformation for Enterprise Customers

Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel and other industries. Under the agreement, Munvo and Evergage will partner to help companies drive major improvements in marketing performance by enabling marketing organizations to deliver optimized and relevant experiences and individualized journeys for end-customers across multiple channels.

Whether working for a B2C or B2B company, marketers recognize that success today depends on customers having great experiences interacting and engaging with a business over time and across touchpoints. Customers want to be remembered, understood, supported, and even surprised and delighted based on their unique interests and preferences – not treated like everybody else, in a cookie-cutter way. Gartner predicts that “by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.”

Also Read: Evergage Expands Operations to Europe with Launch of Evergage GmbH

To bring this vision of 1:1 marketing to its clients, Munvo has formalized its relationship with Evergage as a premier Services Partner and created a dedicated personalization practice to help clients navigate and deploy personalization programs. The new practice will leverage Munvo’s extensive experience deploying “next best action” solutions to help clients plan and enable new personalized marketing solutions at scale. As clients struggle in today’s complex MarTech ecosystem juggling multiple tools and siloed customer data, Evergage represents the next generation of personalization featuring a comprehensive platform approach with unified customer data.

“Our clients are designing new customer journeys and experiences, yet we feel they are challenged to deploy and scale personalization because of MarTech stack complexities and marketing operations constraints. We believe Evergage’s technology platform clearly stands out from the pack, and we look forward to using their innovative capabilities to help our clients achieve their marketing goals,” said Rob Davis, Munvo managing partner for business development and alliances.

Also Read: Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Retailers to Deliver Personalized Customer Experiences

“Recognizing personalization has become a strategic imperative for all businesses, Munvo is showing true vision with the formation of its personalization practice to focus on unlocking new value for clients,” said Karl Wirth, CEO of Evergage.

Combining deep behavioral analytics, a full customer data platform and advanced machine learning, Evergage powers 1:1 personalization across channels, including websites, web and mobile apps, onsite search, email campaigns and in person via call center, in-branch and in-store applications. Marketers can automatically recognize and act on visitors’ interests and intent within milliseconds – all from a single platform that’s easy to operate.

Josh Baumrind, Evergage SVP of partnerships and corporate development, said: “We’re truly excited to be partnering with Munvo. The combination of Munvo’s consulting services with Evergage’s market-leading personalization platform will drive transformative marketing results for clients.”

Anodot Expands Globally, Adds Andy Fenselau As New CMO

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March 8, 2018

Following Massive Customer and Sales Momentum, Anodot Brings on Andy Fenselau and Amit Levi to Help Accelerate Its Global Ramp

Anodot, the AI-powered analytics company, announced that it has appointed Andy Fenselau as Chief Marketing Officer, based in the company’s Silicon Valley headquarters and Amit Levi as the VP Head of Product, based in the Israel offices. This is the next step in Anodot’s hyper-growth trajectory following a recent $23 million round of funding. Fenselau previously led strategy, marketing and the lead machine at Elastifile and EMC XtremIO, while Levi led the development of data products at Cooladata and Yokee Music before joining Anodot.

In December 2017, Anodot announced a successful $23 million Series B round of funding with investors Redline Capital Management, Aleph Venture Capital and Disruptive Technologies Venture Capital. Anodot is already leveraging this investment to open offices in London and Sydney, to accelerate its sales, marketing and customer success teams, and to further develop its patented machine learning and AI analytics platform. The appointment of Fenselau as the company’s first CMO, based in Silicon Valley, and Levi as the VP Head of Product, based in Israel, is a key part of this next global growth phase.

Also Read: Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers

Fenselau brings with him 22 years of success in driving transformational enterprise solutions to leading market positions across SaaS, storage, databases and management software, driving hyper-growth from disruptor to market leadership. At Elastifile, Fenselau successfully launched and scaled the company globally, resulting in over 100% year-to-year growth. Before that, he led marketing for EMC XtremIO, building it into the fastest-growing product in Enterprise IT history, ramping $1 billion in sales in just over 18 months.

“Anodot is truly something special, combining powerful AI analytics technology with a simple SaaS platform that delivers real-time to value… and an amazing team behind it all. Integrating real-time detection across all business data, Anodot helps its customers see blind spots, find anomalies and predict supply/demand requirements for tremendous value across a range of use cases and industries like e-commerce, ad-tech, gaming and fintech,” said Fenselau.

Also Read: Anodot’s AI-Powered Analytics Ensure Customer Satisfaction and Superior Uptime for LivePerson

Amit Levi joins Anodot with a vast experience in planning, developing and shipping large scale big data and analytics products to the top mobile and web companies. Levi’s product leadership has led to major revenue growth at both Yokee Music and Cooladata.

“Anodot is a leading solution in AI analytics, empowering teams to become proactive instead of reactive. Its business incident detection platform predicts issues immediately as they appear, and alerts relevant business owners in real time like no other system. I’m ecstatic about joining the Anodot team,” said Levi.

Also Read: Anodot to Showcase Raw Streaming Data to AI-Based Analytics and Exhibit at O’Reilly’s Strata Data Conference

Anodot’s CEO and co-founder David Drai, added, “Over the past year, Anodot has seen incredible success, more than tripling our revenues, with over 70 customers like Foursquare, Lyft, Microsoft and Upwork, all benefiting from breakthrough real-time anomaly detection and AI analytics. As we drive further expansion in 2018, we are excited to bring Andy and Amit onto the team and expand our GTM leadership in Silicon Valley.”

Cloudwords Launches the Cloudwords Marketplace

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March 8, 2018

Cloudwords Launches the Cloudwords Marketplace

Industry’s First Localization Software Exchange Platform Readies the Market for Big Changes

Cloudwords Inc., the leading Marketing Globalization Platform, announced the Cloudwords Marketplace, the industry’s first localization software exchange designed specifically for marketing organizations to have one single exchange platform for their integrated solutions. The platform allows marketers and their organizations to make faster, more informed decisions that will ultimately increase their bottom line.

“The Cloudwords for Marketo integrated experience enables our global customers to develop multilingual content at scale. Our largest customers rely on our joint solution to reach their respective global customers, faster,” said Matt Zilli, Chief Customer Officer at Marketo.

Also Read: Marketo Announces “The Fearless Marketer” as the Theme of Marketing Nation Summit 2018

“The Vidyard for Cloudwords integrated experience is a game-changer for the global marketer, who wants to create multilingual video content at scale. We are excited to partner with the Cloudwords team on this ground-breaking launch of the Cloudwords Marketplace,” said Tyler Lessard, VP of Marketing at Vidyard.

Also Read: Vidyard Brings the Power of Video to Any Business App with Vidyard GoVideo Partner Ecosystem

“Given the speed at which software changes, global marketing teams crave the ability to find new technologies that provide business value. This challenge, and more importantly, this solution, is at the epicenter of our newly launched platform. Today’s announcement marks a first for marketers everywhere. With the Cloudwords Marketplace, we are delivering on the Cloudwords promise to help customers go global, faster,” said Michael Meinhardt, Founder and CEO at Cloudwords.

Also Read: Cloudwords Grows Enterprise Investment in Global Marketing Content by 112%; Surpasses 2 Billion Global Marketing Translated Segments

As martech’s technology marketing landscape has grown from 150 companies in 2011 to over 5,000 in 2017, so has the choice by global marketing organizations to leverage different marketing solutions. Whether these solutions are for web, campaigns, video, content, and/or social channels, maximizing each opportunity to reap both competitive differentiation as well as a maximum value has often been a challenge. The Cloudwords Marketplace allows global marketers and localization teams to pick and choose the marketing and localization platform they standardize upon to create a best-of-breed global marketing technology stack.

“A customer can instantly integrate a marketing platform such as Marketo or Adobe Experience Manager with a choice of machine translation such as Lilt’s adaptive neural translation or to any language service provider like Moravia, SDL or Lionbridge. This allows them to fully automate the end-to-end process resulting in faster go-to-market and reduce costs. You would be hard-pressed to find a marketing organization that won’t benefit from the Cloudwords Marketplace and that is exciting for our business and for the industry as a whole,” said Ashish Agrawal, SVP, Products at Cloudwords.

MediaMath and Cision Bridge Paid and Earned Media

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March 8, 2018

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MediaMath and Cision Bridge Paid and Earned Media

Industry Leaders Partner to Expand Omnichannel Opportunities Across Marketing Channels Fueled by Robust Audience Data and Technology

cision + Mediamath MediaMath and Cision announced a joint partnership that enables brands to integrate data from earned media with paid media, giving brands a holistic view of their customers. The partnership addresses the need for marketing and advertising professionals to integrate their efforts, resulting in targeting and measurement across earned, owned and paid channels.

“For decades, communications pros have not been able to measure and attribute business results for their earned media efforts. As a result, despite widespread acknowledgment of the importance of earned media at building trust and credibility with customers, their budgets as a percentage of the marketing mix, are at an all-time low. Our innovative development with MediaMath empowers brands to directly attribute behavior, revenue, and any other business results from their earned media, and leverage that data to create a first-of-its-kind holistic profile of customers. They can then activate that profile in an integrated, omnichannel program across paid, owned, and earned media,” said Kevin Akeroyd, Cision CEO.

Data-Driven Identification and Measurement

The MediaMath and Cision partnership allows marketers to:

Deliver Omnichannel Audience Analytics: By bringing together earned and paid media audience data, marketers now have the ability to connect different media channels with attribution systems and effectively measure the overall impact of earned media within broader marketing campaigns.
Amplify Earned Media with Paid Media Tactics: Communications professionals can extend their earned media efforts with paid media tactics such as amplification of a press release or earned media pick up through paid channels, earned media retargeting, or guaranteed news views.
Optimize Digital Advertising with Earned Media Data: This new integration gives marketers access to earned media audience data which can be used to optimize paid media channels, inform buying decisions, and augment digital marketing data.

Greg Williams, MediaMath co-founder and SVP, business development, added, “Never before has our industry had the ability to understand the earned media audience in the same manner as the paid media audience. This partnership unlocks the power of omnichannel marketing by uniting efforts across all paid, owned, and earned channels, bringing a more coherent experience to consumers.”

60% of Enterprise Marketers Set To Use Artificial Intelligence (AI) in Content Marketing Strategy This Year

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March 8, 2018

60% of Enterprise Marketers Set To Use Artificial Intelligence (AI) in Content Marketing Strategy This Year

Over 500 Surveyed Marketers Provide Insight on AI-Adoption Tipping Point, with Key Benefits Aligned Around Personalization and Customer Experience

A new survey released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals marketers have become more receptive to the adoption of artificial intelligence technologies, such as machine learning, and their capabilities to deliver better customer experience and marketing performance. In its second annual “Future of Marketing” survey, BrightEdge surveyed over 500 digital marketers at Fortune 500 brands split evenly across both B2B and B2C companies over a one-month period in February 2018. The “Future of Marketing” survey offers a bevy of insights on the current state of how brands are using AI to deliver a more personalized customer experience through smart content.

In the 2017 “Future of Marketing” survey, marketers believed in a future ruled by the likes of Artificial Intelligence (AI) and voice search. Yet, most in-house marketers and agency practitioners had done little to introduce these powerful components into their digital marketing strategy to deliver compelling customer experiences that perform.

In 2018, marketer responses on the “Future of Marketing” reveal quite different patterns of technology adoption and benefits. Most notably, this year’s findings revealed 60 percent of marketers intend to use artificial intelligence (AI) to develop a content marketing strategy in 2018.

Also Read: Are You Ready for The Revenue Summit ’18?

In this year’s survey, nearly 75 percent of all marketers responded that three trends are dominating the thinking of marketers. Additionally, each of the top three themes requires and use Artificial Intelligence today. According to marketers, the next big technology in 2018 is as follows:

Personalization – 29 percent of respondents
Artificial Intelligence – 26 percent of respondents
Voice Search – 22 percent of respondents

“Despite some of the hype surrounding artificial intelligence, this survey shows that AI is very real and marketers are adopting AI-first technology in search and content marketing sectors faster than most. The insights that AI brings allows marketers to make smarter and faster decisions to deliver compelling customer experiences that perform,” said Jim Yu, CEO of BrightEdge.

Finding #1: Marketers Set to use AI to Develop their Content Marketing Strategies

Nearly 60 percent of all marketers responded they plan to use artificial intelligence in their content marketing strategy in 2018. In comparison, in 2017, only 43 percent of respondents said they were likely to use artificial intelligence or deep learning to develop their content marketing strategy, while 50 percent of respondents said they were “very unlikely.” This represents a major finding–and an important leap forward for the modern data-driven marketer. Marketers are adopting cutting-edge technologies to deliver more personalized customer experiences:

42 percent of marketers responded they are somewhat likely to use Artificial Intelligence, Machine Learning and Deep Learning to develop their content marketing strategy in 2018
17 percent of marketers are very likely to implement AI and Deep Learning in 2018
4 percent already implemented AI and Deep Learning in 2018

“Artificial Intelligence and Machine Learning is an interesting area we’ve been exploring to weave into our SEO strategy at IBM and our partnership with BrightEdge is critical to staying ahead of the digital marketing curve.” Ellen Mamedov, Head of SEO at IBM.

Finding #2: AI is Enabling Marketers to Understand the Customer, Drive Productivity and Create Better Performing Content

Marketers already using AI indicated it is delivering the benefits, particularly in terms of understanding the customer and driving productivity.

31 percent have a better understanding of the customer, helping to drive more personalized customer experiences
27.1 percent of respondents said it is driving more productivity and time-savings
14.5 percent indicated better-performing content
8.5 percent of respondents said it is driving an increase in ROI

“Digital marketing has become very complex from opportunity identification through content creation to optimization. BrightEdge brings the AI firepower to my job and makes it easier for me to succeed.” Eugene Feygin, Sears

Finding #3: Obstacles to AI Adoption and a Wake-Up Call for MarTech

Marketers have gone through plenty of hype cycles. From the social craze to the big data movement, the next big thing comes and goes. But AI is real, and its potential can’t be understated. Companies like Google and Amazon are transforming into AI-first companies and accelerating the pace of change. From Google’s RankBrain algorithm to voice search to Amazon’s product recommendations, AI is driving change in the market faster than ever before.

With that said, AI is still met with confusion and, in some cases, skepticism. The early signs of a possible AI divide are emerging in the digital marketing space. Some marketers and companies are making the push towards AI-First. Others are not, and the typical challenges facing marketers are still prevalent:

37 percent of marketers have no plans to use AI and Deep Learning in 2018, especially around the development of their content marketing strategy
10 percent of respondents said they believe AI is all hype or lack an understanding of what AI is and what AI really does for a marketer
In terms of obstacles, marketers indicated confusion on what is/is not AI (30 percent) and a limited budget (28 percent) as the greatest deterrents to adoption

Also Read: Adoption of AI, Voice Search, and Hyper-Local in Content Keys to Marketing Success, says BrightEdge Report

Finding #4: 58 percent of organizations do not have a data scientist in their organization

One of the key challenges that marketers highlighted is the absence of a data scientist in the organization. 58 percent of marketers surveyed said they did not have a data scientist with and additional 10 percent ‘not sure.’ In the absence of a data scientist, brands often turn to AI to help them uncover insights.

Finding #5: AI has Become “Mission Critical” to Marketers

The survey also asked whether AI is mission-critical in current marketing technologies. A majority of respondents (54 percent) said AI is a must-have, mission-critical, or important to have in 2018. This is a tipping point. For the first time, the majority of marketers see AI and a key feature in the marketing technology they purchase. Additionally, 32 percent of respondents agreed marketing technologies must integrate AI into their current role and workflow.

However, more than a quarter of marketers remain skeptical of the benefits of artificial intelligence, with 29 percent of respondents saying they see AI as a requirement, not an added feature.

Marketers looking to integrate AI into their strategies can start by researching current technology partners that are part of their current workflow, looking at current platforms applying AI and learning about the power of AI. The most innovative companies are natively integrating AI into their platform, making it possible for any marketer to be an AI-first marketer today.

Velocify LeadManager SMS Texting Arrives in a New Avatar for Agile Sales Teams

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March 8, 2018

Ellie Mae Sets a New Standard for Powerful Mobile Communications Integrated into a Centralized Lead Management Solution

Ellie Mae, a leading cloud-based platform provider, has unveiled a completely redesigned Velocify LeadManager SMS texting functionality that provides a seamless and simple way to send automated and individual texts to mobile phones from within the solution. Velocify LeadManager SMS texting empowers sales professionals with the combined strength of integrated individual and bulk messaging and the administrative controls needed to engage prospects and customers on their mobile phones quickly, easily, and in a legally compliant way.

Velocify LeadManager 18.2 with SMS texting is expected to be released in April 2018.

Velocify® by Ellie Mae is a sales acceleration software platform that helps high-velocity sales teams turn more prospects into customers. More than 1,500 companies streamline, automate and optimize their sales processes using Velocify.

“With the enriched texting functionality in Velocify LeadManager, sales organizations can boost engagement, drive quicker decisions, and improve conversions by intelligently and respectfully weaving text messaging into the sales process,” said Nick Hedges, Senior Vice President, Consumer Engagement Strategy at Ellie Mae.

Nick added, “No other technology delivers such powerful mobile communications integrated into a centralized lead management solution.”

Improving The Multi-Channel Experience

Velocify LeadManager helps to ensure the texts sales professionals send are highly relevant and reach the right person, at the right time, and in the right way. Velocify LeadManager SMS texting is the only solution that integrates bulk and individual texting into unified, multi-channel sales engagement.

Among the key new features in Velocify LeadManager SMS texting are —

Automated SMS Texting

Bulk Texts — Administrators can send bulk short code messages, as promotional campaigns to interested prospects or to re-engage leads.

Triggered Texts — Administrators can set up automated texts triggered by specific actions or statuses (e.g., rate changes or deadlines) to send notifications of timely news to interested prospects and customers.

Administrative Controls — Utilizing easy-to-use templates and wizards, administrators can allow their users to engage freely with prospects, while at the same time setting limits within the system to promote positive engagement and ensure company standards and industry guidelines are followed.

SMS Texting Messenger Window

Two-Way Text Messaging: Sales reps can text prospects’ mobile numbers directly from the LeadManager text messenger window, and instantly receive responses in the same messenger window.

Conversation History: Sales reps can easily access their lead conversations from the messenger window as well, which is always available from their main Priority View screen.

Automated Prioritization: Texting is integrated with the action and lead status workflow in LeadManager to ensure leads remain up to date and prioritized with other communication types (email and phone) as they move through the funnel.

Automated Mobile Number Lookup

Automatically checks and validates that numbers within LeadManager lead records are active mobile numbers prior to sending a text. This feature significantly reduces the number of undelivered text messages and can help prevent the sender from inadvertently sending spam.

With over 200 million smartphone users in the US alone, reaching prospects on their mobile phones has become imperative to the sales organization’s success. And though the acceptance and preference for receiving business-related texts are growing, prospects want it done at the right time and in the right way.

Velocify LeadManager SMS texting unlocks a better prospect experience by integrating and synchronizing text with other communication channels while giving organizations a better way to ensure compliance and standards are followed.

Currently, Ellie Mae’s technology solutions enable lenders to originate more loans, lower origination costs and reduce the time to close, all while ensuring the highest levels of compliance, quality, and efficiency.

Conga to Acquire Octiv to Accelerate Intelligent Document Automation Capabilities

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March 8, 2018

Conga to Acquire Octiv to Accelerate Intelligent Document Automation Capabilities

The Acquisition Will Complement Conga’s Product Portfolio with Expertise in Web-Based Document Creation, Delivery, and Collaboration

Just days ahead of the annual Conga Connect event, Conga, the global leader in Intelligent Document Automation, has announced that it has entered into an agreement to acquire Octiv, an industry-leading provider of web-based document solutions. As a Salesforce Platinum ISV Partner, Conga is committed to providing its customers with enterprise-grade infrastructure, security, and solutions.

Recommended Read: Interview with David Kerr, CEO, Octiv

Octiv’s users and partners can attend Conga’s annual user conference, Conga Connect, April 3-4 in Chicago, to meet the team and learn more about the combined capabilities of Conga and Octiv’s suite of solutions.

The acquisition of Octiv will enhance the breadth and depth of the Conga Suite, widely considered the industry’s most comprehensive Intelligent Document Automation Suite. Octiv will extend the Conga Suite by providing the ability to create, collaborate and manage web-based documents while measuring engagement throughout the lifecycle of a document. This enhanced offering will drive even greater results and value to Conga customers globally.

Matthew J. Schiltz, Conga CEO — *Matthew Schiltz, CEO-Conga*

At the time of this announcement, Conga CEO Matthew Schiltz, said, “We are thrilled to welcome Octiv’s employees and customers into the Conga family. We will bring our 5 Star approach to global customer success to the more than 300 organizations using the Octiv platform.”

Matthew added, “Octiv’s solution strategically complements the Conga Suite. It will power Conga customers who generate web-based documents to even greater success while expanding our document and contract management user base.”

“Joining forces with Conga offers an exciting opportunity for our customers and employees,” said Octiv CEO David Kerr.

David added, “Conga’s reputation for customer success, innovation, global support and complementary expertise in the document and contract management space gives us the ability to exceed our customers’ expectations and accelerate the development of the platform.”

Conga has continued its record-setting growth and commitment to providing end-to-end document and contract solutions. With the acquisition of Octiv and the recent addition of Conga Sign to its data management, document generation, and contract lifecycle management solutions, Conga offers flexible, single-vendor provider, true end-to-end intelligent document automation.

Currently, Octiv enables companies to use the information they have in CRM, CPQ, ERP, and other back-office systems to create, collaborate on and deliver documents online.

OneTrust Simplifies GDPR Compliance for Marketers with Launch of Universal Consent and Preference Management Platform

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March 7, 2018

New Research Shows Persistent Technical Privacy Skills Gaps Are Impacting Privacy Programs

Enterprise-Grade Platform Integrates with Existing Marketing Technologies to Implement Compliance with Global Privacy Regulations

OneTrust, a global leader in enterprise privacy management software that supports compliance with data privacy regulations – including the EU General Data Protection Regulation (GDPR) and ePrivacy Directive – recently announced the availability of a Universal Consent and Preference Management solution.

Under the GDPR, consent is one of six legal grounds that marketers can rely on to process personal data. Given the stringent criteria required for valid consent under GDPR, collecting proper consent in practice will be challenging. However, driven by the proposed text of a new ePrivacy Regulation, which would make consent the sole legal basis for processing in most marketing scenarios, paired with public statements made by various European regulators encouraging consent, many organizations are moving towards implementing a consent-based GDPR compliance strategy for marketing activities.

Also Read: GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem

Consent has very specific requirements in GDPR that organizations must be mindful of if they are selecting it as the legal basis for processing. For consent to be valid, it must be freely given, specific, informed and unambiguous, and given with a clear affirmative action. As organizations collect personal data on web forms, mobile apps, paper forms, phone calls, emails, and more, the task of managing the validity of all consent interactions becomes increasingly complex. Additionally, in GDPR, the burden falls on the controller organization to prove the consent is valid, which requires consent records to be maintained to show who consented, when they consented, how they consented, and what they were told at the time. Maintaining an accurate audit trail of valid consent is becoming increasingly important and difficult, specifically within marketing departments.

OneTrust’s Universal Consent and Preference Management tool simplifies these challenges and helps organizations collect valid consent. OneTrust serves as the central consent database, adaptable to different consent models, jurisdictions, frameworks, and sectors.

Also Read: How to Beat Procrastination with a GDPR Marketing Compliance Plan?

OneTrust integrates into an organization’s existing marketing and IT technologies to manage the entire consent lifecycle, from collection to withdrawal.

Integrate OneTrust into existing consent collection points, including web forms, mobile apps, emails, support calls, and paper forms, to collect and generate a record of valid consent
Enable data subjects with greater visibility and control over marketing communication settings with a tailorable preference center
Centralise consent records to demonstrate compliance, and enable high-level executive dashboards, or granular reporting for internal or regulatory audits
Use the OneTrust REST API, SDK, and data feeds to sync consent and preference settings with your existing marketing technologies, such as Customer Relationship Management (CRM), Marketing Automation Platforms (MAP), Content Management Systems (CMS), Data Warehouses, and Identity Management applications

Also Read: SAP Unveils GDPR-Centric Solutions to Help Companies Protect Customer Data

The Universal Consent and Preference Management solution is a critical component of the OneTrust Marketing and Web Compliance product suite, which also includes solutions for Cookie Compliance and Website Scanning, Data Subject Rights, and Policy and Notice Management. The solutions are fully integrated into the OneTrust Privacy Management Software platform, one of the world’s most prevalent technologies to support and implement a comprehensive privacy programme.

OneTrust Simplifies GDPR Compliance for Marketers with Launch of Universal Consent and Preference Management Platform — Kabir Barday

OneTrust CEO and Fellow of Information Privacy (FIP), Kabir Barday informed, “Establishing and documenting the validity of consent is among the most widely discussed topics for marketers ahead of the impending overhaul of EU privacy laws. OneTrust’s ability to deliver innovative solutions that address specific needs for marketers demonstrates our commitment to simplifying compliance throughout the entirety of an organization. As more guidance becomes available, OneTrust will continue developing features and solutions to operationalize privacy processes.”

Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

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March 7, 2018

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Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers

Adobe has introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and AI to address the challenges in Search Advertising. Part of the Adobe Experience Cloud, the offering is designed to save time and increase ROI for advertisers.

Search advertisers face increased complexity in planning and optimizing campaigns. Billions of data points and decisions inform a typical search campaign, from thousands of keywords across multiple properties to targeting parameters like the audience, device, geography, time of day and more. It’s impossible for humans to sift through all that data and make optimal decisions on budget allocation and bid optimization to get the best possible results.

Adobe Advertising Cloud solves all these with the new search advertising capabilities!

Adobe Advertising Cloud Search Simplifies Audience Targeting in Search Marketing

Adobe Advertising Cloud Search is simplifying the process for using audience targeting in search marketing. The advancements are the first in the industry to couple audiences from a leading marketing technology stack, Adobe Experience Cloud, with AI and machine learning to drive higher returns for advertisers.

At the time of this announcement, Justin Merickel, Vice President of Adobe Advertising Cloud, said, “The next generation of search advertising will be powered by better data, sophisticated data science, and greater transparency.”

Justin added, “Adobe Advertising Cloud Search is delivering on that promise and amplifying what humans can do through greater automation.”

Adobe Sensei, the company’s AI and machine learning framework, is at the center of new optimization capabilities. With granular engagement metrics from Adobe Analytics, as well as audiences from Adobe Audience Manager and Adobe Campaign readily available, Adobe Advertising Cloud Search leverages Adobe Sensei to inform bid optimization, simulations and forecasting decisions.

New AI-based Features Adorn the Adobe Advertising Cloud Search

Adobe Advertising Cloud Search also features a new user interface (UI), built from the ground up to ensure ease-of-use and make workflows more efficient and effective. Updates include an array of new bulk-edit features, including the ability to copy-and-paste directly from the UI into Microsoft Excel – and vice versa – with changes reflected immediately.

Advertisers can also quickly search, navigate and organize complex campaigns for faster management. Finally, customized reporting filters and columns help to simplify complex data to speed decision-making.

In optimizing campaigns, Adobe Sensei scans for discrepancies between modeled and actual performance, automatically adjusting keyword bids multiple times per day to maximize returns. Adobe Advertising Cloud Search delivers this optimization with the highest level of transparency of any search platform.

Advertisers have complete visibility into forecast models and their accuracy, with reports available at any time for advertisers to drill into click, cost, and revenue models.

“We’re impressed with the level of performance we’ve achieved with Adobe Advertising Cloud Search,” said Adam Allamar, senior director of Digital Marketing – Digital Acquisition at Barclays.

Adam added, “The benefits of AI and machine learning technology for bid optimization, forecasting, and media budget allocation are readily apparent.”

Currently, Adobe Advertising Cloud is the industry’s first end-to-end, independent platform for managing to advertise across traditional TV and digital formats. By focusing on brand safety, improving transparency and leveraging the full power of Adobe Creative Cloud and Adobe Experience Cloud, our platform enables advertisers to gain greater control of their global advertising spend and achieve their business objectives. The platform already manages roughly $3 billion in annualized ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Johnson & Johnson, Kraft, L’Oréal, MGM, Nickelodeon and Southwest Airlines.

Currently, Adobe Sensei is a framework and set of intelligent services built into the Adobe Cloud Platform which dramatically improve the design and delivery of digital experiences. Adobe Sensei leverages the company’s massive volume of content and data assets, as well as its deep domain expertise in the creative, marketing and document segments, within a unified artificial intelligence/machine learning framework.

CX Leader TTEC Wins Nine Stevie Awards for Customer Experience Excellence

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March 7, 2018

CX Leader TTEC Wins Nine Stevie Awards for Customer Experience Excellence

Receives Gold for Contact Center or Customer Service Outsourcing Provider of the Year in the Sales and Customer Service Category

TTEC, a global customer experience company that designs, builds and operates captivating omnichannel customer experiences on behalf of the world’s most prestigious and innovative brands was recently recognized for customer service excellence, earning a total of nine Stevie Awards during the 12th annual Stevie Awards for Sales and Customer Service program.

The company received awards spanning a breadth of customer experience categories, including:

Gold Stevie

Contact Center or Customer Service Outsourcing Provider of the Year
Customer Service or Call Center Consulting Practice of the Year

Silver Stevie

Customer Service or Call Center Training Practice of the Year
Award for Innovation in Customer Service

Also Read: Adestra Wins Silver in 2018 Stevie Awards for Sales & Customer Service

“We are honored by the recognition of the Stevie Awards for the results that we achieve in partnership with our clients. It speaks to the value of the business outcomes we deliver together. We are proud to serve as a strategic partner in customer experience operations, helping clients increase revenue, reduce costs and build customer lifetime value and affinity by combining the compassion and creativity of human talent with the convenience and efficiency of technology,” said Marty DeGhetto, Chief Operations Officer, TTEC.

Robert Jimenez, Executive Vice President, TTEC Digital, added, “In this hyper-connected world, companies need the ability to design a customer experience strategy and bring it to life through ‘best in class’ training and development programs. Enterprises are drowning in the amount of data and content that their employees are having to connect. Our training and development platform is focused on orchestrating knowledge management, content management and CRM systems into centralized, usable repositories. This Gold Stevie award recognizes the importance of combining strategy, technology and operations to empower the brand ambassadors who deliver captivating customer engagement each day.”

Also Read: ZoomInfo Named Finalist in 2018 Stevie Awards for Sales & Customer Service

Additionally, the company was recognized with Bronze Stevies for:

Sales Outsourcing Provider of the Year
Sales Training Practice of the Year
Incentive, Rewards, or Recognition Provider of the Year
Sales or Customer Service Solutions Technology Partner of the Year
Best Use of Technology in Sales

Also Read: EventMobi Wins Back-To-Back Silver Stevie Award in 2018 Stevie Awards for Sales & Customer Service

As noted by the judges during the review process, TTEC has an “Impressive track record for customer service excellence and an amazing list of awards with training programs that are critical for great customer experience. Great company, great solutions.”

This is the seventh year that TTEC has been recognized by the Stevie awards program.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes seven of the world’s leading business awards programs, also including the prestigious American Business AwardsSM and International Business Awards.

TechBytes with Josh Baumrind, SVP of Partners and Corporate Development, Evergage

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March 7, 2018

Josh Baumrind
SVP of Partners and Corporate Development, Evergage

The ‘Power of 1‘ in omnichannel marketing. Sounds very promising to marketers, but could be the hardest to achieve, especially when there is an ever-growing number of marketing channels to focus on in 2018. Is it merely delivering a more effective, dynamic customer experience; or does it go beyond the contemporary standards of “in-the-moment” engagements with the customers! To better understand the “Power of 1” concept by Evergage, we spoke to Josh Baumrind, SVP of Partners and Corporate Development, who dove deeper into how the company helps to drive content experience technology for in-store marketing platforms.

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Tell us about your role at Evergage?

As Evergage’s SVP of partnerships and corporate development, I lead the company’s strategic alliances with firms across the value chain including agencies, consultancies, system integrators and technology providers.

How do marketers monetize integrated online and store personalization technologies? Tell us about Evergage’s omnichannel CX capabilities?

You’ve hit on the key problem. Often marketers for retail brands are using different technology vendors, integrators and consulting services for their digital operations versus their stores. This leads to a proliferation of tools and silos of customer data that prevent a retailer from having a complete view of a customer’s engagement online and in stores so they cannot fully personalize and monetize it.

Through our recent alliance with Sophelle and One Step Retail Solutions, customer purchase activity and insights from retail store operations will be synchronized with that customer’s behavior across digital channels. Initially, we are focused on point-of-sale equipment but will move quickly to clientele apps, kiosks, and even in-store beacons. The key is that all the online and in-store data is synchronized in a single customer data platform with unique profiles that drive omnichannel personalization at the 1:1 level in real time. Evergage already does this across websites, web and mobile apps, onsite search and email – but through the alliance, we bridge the gap to bring in-store data.

As an example, say you’ve been shopping on a clothing store’s website for a new winter jacket, but you also looked at a pair of gloves and some hats. You then go to that retailer’s store and purchase the winter jacket. Through our work with our partners, when the retailer emails your receipt it can include offers for the gloves and hat you viewed or recommendations on other complementary winter gear you might need based on your preferences and interests. Most importantly, you wouldn’t get recommended to purchase the jacket you already bought!

How does your alliance with Sophelle and One Stop Retail plug the ‘omnichannel gaps’ in modern marketing campaigns?

The ‘omnichannel gap’ represents a disjointed experience for customers when they engage with a single brand across its various channels. This is a challenge for any company that has multiple customer touchpoints between their website, email or apps, but it is especially pronounced in retail where a consumer often has an entirely different experience between a retailer’s digital channels and their stores. Forrester Research has pointed out the increasing importance of closing this gap, as they found 72% of retailers say personalization is their top priority for improving the customer experience in stores.

This alliance is specifically designed to close the omnichannel gap by combining Evergage’s personalization platform with in-store and online data from One Step Retail Solutions and Sophelle’s agency services – to create compelling customer experiences and integrate the digital and in-store customer journey.

What are the core principles driving the content experience technology for in-store marketing platforms?

By far the biggest challenge is the data integration – that is, the ability to synchronize customer data from in-store sources, combine and process it in milliseconds with data from digital channels, and make real-time personalization decisions based on it. While difficult, this is the strategic goal for retailers – to have a single customer data platform that unifies preferences, insights, and intent for each customer at the individual level across both stores and digital channels.

How do you see contemporary CX management platforms fitting into a modern CMO’s tech stack?

As customer experience and personalization become a strategic imperative for businesses regardless of size or industry, we are seeing these technologies evolve. Whereas organizations previously purchased and integrated “point solutions” with separate customer data sets used by individuals across different channels – such as the website or email, for example – they now need platforms with more comprehensive functionality. Now, CMOs recognize the immense value of having a unified customer data platform that can power personalization consistently across all their customer touchpoints. This has always been our vision and the platform approach that Evergage delivers.

What role does your recent acquisition of MyBuys play in your retail strategy?

Retail has always been one of our key areas of strength and focus, from a vertical industry perspective, the acquisition of MyBuys accelerates our position. The acquisition gives leading e-commerce companies that use MyBuys — a first-generation product recommendations technology — access to more robust personalization and recommendations capabilities by transitioning them to Evergage’s next-gen personalization platform. Hundreds of leading e-commerce companies use MyBuys technology to deliver product recommendations on their websites and via email to millions of shoppers, utilizing online and offline data, which also speaks to bridging the omnichannel gap we’ve been discussing.

Equally important, we’re excited to welcome employees with retail knowledge, skills, and experience, including Jason Shriver, the former head of client success at MyBuys, and Rick Berman, MyBuys’ CTO.

Looking ahead, what mistakes should marketers avoid in 2018?

Gartner predicts that by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%, which underscores why personalization is critical for just about every company. That said, the mistake we see repeated is that personalization is not done strategically and holistically and instead is being handled by individuals or teams at the channel level. This is a mistake as it leads to a proliferation of point personalization tools, and, more importantly, it puts customer data into silos and then when each silo is unaware of the broader channel data, they have no ability to deliver omnichannel insights. That is why marketers are increasingly looking to invest in a customer data platform — with unified customer profiles — to deliver 1:1 experiences across all channels, including stores.

Thanks for chatting with us, Josh.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Also Read: Interview with Andy Zimmerman, CMO – Evergage

New Adobe Target Mobile Capabilities Enable Always-On Personalization

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Natalie Lacuesta Byrum

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March 7, 2018

Your company stands apart from the crowd or gets lost in it depending on the types of experiences you offer your customers—no matter where and when they connect with your brand. In a blog post, my colleague described some of the more advanced technologies, such as server-side optimization and Node.js, that brands are using in their testing and personalization programs to drive those critical customer experiences.

Also Read: Mobile CDN: What Is It and Why Is It Essential for MobileApps?

Now, let’s take a look at our newest features in Adobe Target that allow your brand to personalize beyond the web.

New Visual Experience Composer for Mobile Apps

Mobile apps play a critical role in the customer experience. For many brands, they’re as important to the experience as the product itself. By downloading your app, customers essentially express their intent to have a relationship with you—to engage with you no matter where they are or what they’re doing. As a result, they also expect you to treat them as though they’re special from the moment they download the app, with mobile experiences customized for them.

Any digital marketer can tell you that personalizing mobile app experiences based on how a customer engages with the app is no easy feat to accomplish at scale.

What makes personalizing mobile app experiences so challenging? Zeroing in on what works by running personalization experiments is time-consuming.

First, you have to have a developer code any change you want to make. Next, you have to submit the change to the app store, and then you run your test. Need to iterate on that experiment?

Start the cycle again. This can take weeks to accomplish and the lengthy development effort can overshadow the benefits of testing.

Adobe Target’s new visual experience composer for mobile apps makes running personalization experiments on your mobile apps a lot easier. With it (and without asking your developers for help), you can easily swap text and images in your native mobile app and quickly run A/B/n tests on those changes.

Essentially, the visual experience composer for mobile apps removes friction and lets you take charge of optimizing your mobile app experiences. Ultimately, this allows you to drive more value to your customers—and your business—faster. Adobe Target’s new visual experience composer for mobile apps will be available in beta this spring.

Also Read: How AI Will Make Marketing More Personalized In 2018

New Batch Experience Prefetch

According to Adobe’s 2017 Mobile Maturity Study, mobile apps now account for almost 60 percent of our total digital time. That’s huge, but not surprising given that mobile devices offer you the convenience to connect with a brand anytime, anywhere. Except wait a minute, maybe that anytime, anywhere bit is not entirely true. Let me explain.

Most weekdays, I commute by train into work to avoid the crazy San Francisco traffic. To pass the time, I read the LinkedIn news, maybe catch up on Top Chef, check out new travel deals, and read my emails—all from my favorite apps on my mobile phone.

When my train goes through one of the many tunnels or walled sections on the route, my network connection cuts out, interrupting my experience. It’s frustrating. What if I was interacting with your brand when that connection dropped?

You’ve just lost the opportunity to deliver me a personalized experience. There’s a good chance I won’t come back to whatever it was I was doing. You need an always-on personalization solution capable of personalizing the experience whether your visitors are online or off.

Adobe Target’s batch experience prefetch for mobile apps solves this interrupted connectivity issue while improving speed and performance. Using the latest Adobe Mobile SDK, you simply set up your app so that each app launch makes a single call to Adobe Target that requests all experience variations from live optimization activities and a snapshot of the visitor profile. Target then caches those variations and the profile snapshot either on the EDGE network, locally, or both.

Anytime a visitor interacts with your app, Target quickly determines and delivers the relevant experiences at the activity locations throughout your app. That means that no matter where your visitors are—and with no effort on their part—they can always enjoy a personalized experience from your brand.

Optimize Your Node.js Websites and Applications Server-Side with the Node.js SDK

More companies are building Node.js websites and mobile apps. That’s because whether they’re developing client- or server-side, they need only one language—JavaScript—to port the website or application code between the two. On top of that, Node.js is an open source environment, so developers can reuse the numerous libraries contributed by other developers to speed up their development cycle.

Our new Node.js SDK opens the door for you to optimize your Node.js website or application server-side. In addition, the unified Visitor ID service is built in, so you can leverage our native integration with Adobe Analytics for a single source of data truth in your server-side deployment.

Visually QA Mobile App Experiences

Let’s say you’re a global brand that wants to test and personalize the experiences for your mobile app visitors based on their regional preferences. The new mobile experience preview lets you easily perform end-to-end quality assurance (QA) on your mobile app activities without having to activate them. You can view the regional variations right on your device.

Using mobile experience preview is super easy. You just generate a preview link and send it to your mobile device. When you’re ready, click or paste that link into the browser to see the experiences. Share it with key stakeholders for review and approval. They’ll be able to preview those experiences—individually or in combinations that they choose—in the applicable apps before you launch the activity live.

Also Read: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences

Adobe Target Never Stops Innovating

In the personalization era, experience matters. Our product team understands that. That’s why we keep adding innovative features to Adobe Target that let you deliver the personalized experiences that keep your customers coming back and help your business reach new levels of success. For example, our one-click personalization capability in Adobe Target powered by Adobe Sensei lets you tap into artificial intelligence and machine learning to deliver each visitor the experience that wins for them. That feature, Auto-Target, recently won the DMA innovative award for personalization. It’s that type of industry recognition that gives me confidence that we’re headed down the right path.

Also Read: TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Mobile Performance Marketing Platform Yeahmobi Joined the IAB Tech Lab

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March 7, 2018

Mobile Performance Marketing Platform Yeahmobi Joined the IAB Tech Lab

Mobile performance marketing platform Yeahmobi has announced that the company has officially joined the Interactive Advertising Bureau (IAB)’s Tech Lab, as a member of its openRTB working group.

The IAB Tech Lab is an independent, international, research and development consortium charged with producing and helping companies implement global industry technical standards. Its goal is to congregate the industry, avoid friction and maintain the safe and secure growth of the industry.

Also Read: IAB Tech Lab Launches New International Digital Measurement Compliance Program

In the recent years, IAB has been actively involved in trending industry developments. It just launched a new measurement compliance program, urging companies implementing critical industry measurement standards. It also works to battle against fraudulent traffic which harms the entire business ecosystem.

Members of the Tech Lab were grouped according to each’s strength. Yeahmobi joins the OpenRTB working group, which aims to continuously update the OpenRTB protocol. The RTB protocol used by all DSP around the globe could be traced back to the work done by the group. It highly recommends technological work, and participants have to be product owners or have other technical leads.

Also Read: IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals

Yeahmobi is a leading player in mobile performance marketing field. It is designated to help mobile technology companies reach global growth, acquire active users and monetize inventory. It has proprietary tech products, such as YeahTargeter and YeahDSP. YeahTargeter is a retargeting tool specifically designed for ecommerce advertisers, while YeahDSP integrates premium traffic sources, enabling real-time bidding at advertiser’s side.

With the technological development achievements, Yeahmobi has proved capability to work on developing the latest OpenRTB specification, along with other group members like Amazon, Google, Twitter, FOX Networks, etc.

Also Read: IAB Tech Lab Introduces Header Bidding Technology Standard

After joining the IAB Tech Lab, Yeahmobi will be able to closely follow the industry standard and update tech products to fit the global technological criterion.

Yeahmobi VP & Director of International Business Daisy Wu said, “Yeahmobi integrates global ad traffic and serves clients all over the world. After becoming a member of the IAB Tech Lab, we could closely keep track with the latest technology trends and communicate with leading players in the mobile advertising and marketing industry.”

Recommended Read: Interacting with Consumers Without Writing a Word

Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs

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March 7, 2018

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying

Rubicon Project, the Global Exchange for Advertising, has announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying.

Rubicon Project is the only third-party exchange to currently offering programmatic guaranteed buying for all deal types within the DoubleClick Bid Manager Marketplace Interface.

Tom Kershaw, Chief Technology Officer at Rubicon Project, said, “Programmatic guaranteed buying in private marketplaces represents a massive opportunity in our industry, providing DSPs the ability to access premium inventory that is guaranteed by publishers and supplying them with the detailed signals that dictate precisely how they need to behave in the PMP to win.”

Rubicon Project’s exchange offers a forum for high-quality buyers around the world to transact in private marketplaces with guaranteed inventory and committed volumes. Rubicon Project is providing integrated partners with detailed signals in the bid stream for guaranteed buying in private marketplaces, ensuring that the hundreds of thousands of buyers utilizing DSPs, like DoubleClick Bid Manager, are provided a highly predictable and repeatable process to be best positioned to win the auction.

At the time of this announcement, Paul Cocks, EMEA Head of Product for Inventory & Programmatic Direct at Google commented, “We are constantly looking to identify the most efficient and effective ways to use the power of real-time and data-driven decisions and we are excited to now combine this with access to reserved publisher inventory with Programmatic Guaranteed. As we bring Programmatic Guaranteed to market we look forward to working with many partners who play an important role in facilitating and expanding opportunities for advertisers and publishers to connect and transact in one simple platform.”

Rubicon Project’s CTO Tom added, “Today, most DSPs are still merely exploring the world of guaranteed buys, which is why we are proud to be the only third-party exchange currently offering programmatic guaranteed buying for all deal types in the DoubleClick Bid Manager Marketplace Interface as a result of DoubleClick’s integration into our exchange.”

Rubicon Project is currently in the process of signing up other major DSPs for guaranteed private marketplace integrations in the near future. Rubicon Project continues to actively invest and innovate in private marketplaces as the company strives to deliver more control, clarity, precision and friction-free solutions to clients around the world.

Currently, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month.

LeanData Routing Platform Adds New Capabilities for Faster Revenue Conversion

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March 7, 2018

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LeanData Routing Platform Adds News Capabilities for Faster Revenue ConversionLeanData Routing Platform Adds News Capabilities for Faster Revenue Conversion — LeanData Routing Platform Adds News Capabilities for Faster Revenue Conversion

Opportunity Routing Capability from LeanData Enables Customers to Accelerate Revenue Growth Through Flexible Account-Based Sales and Marketing Strategies

LeanData, a leader in Lead to Account Matching, Routing, and Marketing Attribution solutions, has announced enhancements to the LeanData Routing Platform with a new capability: Opportunity Routing. With this new capability, the LeanData Routing Platform is the industry’s most comprehensive solution available today, delivering effective and flexible lead management execution, faster revenue conversion and a streamlined buying experience.

At the time of this announcement, Evan Liang, Chief Executive Officer and Co-Founder, LeanData, said, “LeanData’s robust Lead Routing Platform allows fast-growing B2B enterprises to orchestrate all of their sales and marketing inbound and outbound initiatives to drive significant revenue on behalf of their organizations.”

CRM systems have fundamental design limitations in their ability to connect leads to accounts and opportunities. LeanData Routing Platform matches and connects leads with the right representative every time, providing sales and marketing teams with the intelligence they need to improve the buyer’s journey and accelerate time to revenue.

Evan added, “The new Opportunity Routing capability connects CRM data, including Leads, Contacts, Accounts, and Opportunities, to those stakeholders who are responsible for ensuring increased sales productivity, while strengthening sales and marketing team alignment. Today’s announcement underscores our vision to facilitate meaningful connections between data and people to connect business to revenue faster.”

Over 350 of the world’s fast-growing companies, including Palo Alto Networks, Marketo, and Bluewolf (IBM), currently depend on LeanData Routing Platform to drive effective sales and marketing strategies with Matching and Routing capabilities, as well as optimize their marketing initiatives using the Attribution capability. These solutions significantly impact how companies convert their incoming leads to revenue and also how fast they do so. The LeanData Routing Platform allows Sales and Marketing teams to —

Automatically match Leads to Accounts and streamline the assignment of leads to the right sales representatives
Effectively convert named accounts by managing Lead, Account, Contact, and Opportunity flows between ABM campaigns, Sales Development Reps (SDRs) and Sales Executives
Add new Contacts from existing Accounts and route them to the relevant account owner for possible upsell opportunities
Automatically route new upsell Opportunities to the appropriate account owner

“Routing leads was a manual process, and we have a very high volume of inbound leads,” said Cindy Hancock, Head of Revenue Operations and Systems, SalesLoft.

Cindy added, “Leads could slip through the cracks, and nobody wants that. That’s just like leaving money on the table. It was a real pain point for us, which is why we implemented LeanData. Since then, LeanData has also been very helpful in our account-based pivot.”

The latest LeanData Routing Platform announcement comes on the heels of the significant momentum LeanData has experienced over the past year. The company continues to deliver the industry’s most innovative solutions including Lead Routing Platform, Account Matching, Marketing Attribution, to over 350 customers, which include Marketo, Palo Alto Networks, Cloudera, Bluewolf (IBM). Furthermore, the company has made significant investments in building a strategic partner ecosystem, which includes market-leading brands such as Marketo, DemandGen, Revenue Pulse, to deliver joint-innovative solutions to high-growth companies. The company expanded the leadership team with the addition of several senior-level executives to further build on the company’s growing momentum.

Nielsen Launches Audience-Based Forecasting Solution For Linear Television

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March 7, 2018

Nielsen Launches Audience-Based Forecasting Solution For Linear Television

Provides Media Owners and Buyers Ability to Forecast TV Viewership for Advanced Audience Segments to Drive Media Spend ROI

Nielsen recently announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.

By leveraging Nielsen’s advanced audience segment definitions, media owners and marketers alike will now have the ability to accurately and more directly forecast inventory for a precise target across all nationally measured television networks. These audience segments can be defined based on any unique combination of person-level attributes, including in-store and online credit/debit transactions (e.g., big box store shoppers), psychographics (e.g., pet owners), and shortly CPG loyalty card data (e.g., laundry detergent buyers).

Also Read: Nielsen Launches New Performance Testing Solution For Mobile Video

This new tool, built through a collaboration between Nielsen and clypd, will accelerate the industry’s evolution towards audience-based buying on TV by providing more consistency and transparency. In addition to supporting custom advertiser-defined segments, the tool will surface more than 80 pre-defined audience segments curated by the Advanced Target Standards Group (ATSG) across key advertising verticals (including CPG, Automotive, Finance, and Telecom), providing preliminary insights into the total addressable inventory for these segments on all measured National TV Networks.

“Discovery is committed to providing clients with complete transparency so it’s imperative that we have access to reliable tools that not only guarantee on advanced audiences but provide full visibility. With Nielsen’s new solution we will accomplish that in a more timely manner which is critical in today’s competitive marketplace,” said Keith Kazerman, Group SVP, Client Solutions, Discovery Communications.

Also Read: Nielsen Branded Integration Intel Unveiled to Measure Performance of Product Placements

This new capability will enable media buyers and sellers to have more transparent pricing and scheduling discussions as they head into the upfronts. Nielsen will also provide a representative person-level measurement for these advanced segments throughout the 2018 television season, bringing the same level of confidence to this new form of buying as advertisers have had in the currency ratings for decades.

“The way marketers and media companies use data to plan, target, transact and measure advertising is evolving. In today’s world of growing content options across devices and platforms, reaching the consumers that matter most—be it first-time car buyers or home improvement enthusiasts—is critical for both TV networks and advertisers. To keep up with the changing landscape, advanced tools — like this solution — are now required to accurately forecast TV audiences beyond age and gender,” said Kelly Abcarian, SVP, Product Leadership, Nielsen.

Ansira Names Cindy McEntire as Chief People and Culture Officer; Promotes Adam Vandermyde to EVP of Operations

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March 7, 2018

Expansion of Leadership Team Comes as Ansira Looks to Enhance Company Culture

Ansira, one of the largest agencies in North America specializing in CRM, Loyalty, Marketing Solutions and Digital Strategies, with a focus on driving results at the local and national level, today announced that the Company has appointed Cindy McEntire as Chief People and Culture Officer, as well as promoted Adam Vandermyde to Executive Vice President of Operations.

The expansion of Ansira’s leadership team and a strong focus on company culture follows the launch of the Company’s new Parent Perks Program, which aims to support employees following the birth or adoption of a child.

“We are thrilled to welcome Adam and Cindy to Ansira’s leadership team,” said CEO Daina Middleton.

Daina added, “Operational excellence, culture, and talent are all strategic initiatives for our organization today and in the future.”

Cindy McEntire is a recognized human resources leader with more than 20 years of experience in the sector. Prior to joining Ansira, she worked for Sabre Corporation and Nortel, where she led teams focused on talent acquisition, talent management, learning and development, M&A, and cultural transformation initiatives.

At Ansira, Cindy will be responsible for enhancing the full spectrum of the Company’s human capital agenda, developing and implementing talent and organizational strategies and processes that support the Company’s overall business plan and strategic direction.

At the time of her hiring announcement, Cindy said, “I have been very impressed with Ansira’s strong focus on employee development and engagement.”

Cindy added, “I am joining the team following the successful launch of the Company’s first Parent Perks Program, and I look forward to continuing to develop and implement innovative company culture initiatives.”

Vandermyde joined Ansira in 2017 as Senior Vice President of Corporate Development. In his new role, he will oversee the Company’s trade promotion management offering and optimize solutions and processes across all office locations. Before joining Ansira, Vandermyde spent nine years providing strategy and operations consulting to PwC and Deloitte, where he focused on analytics, customer strategy, and marketing.

“I am thrilled to be expanding my role at Ansira,” said Vandermyde. “Working with such a talented team over the past year has been a wonderful experience, and I am looking forward to further supporting the Company’s continued growth across all offices in the months and years ahead.”

Ansira is the recognized leader in brand to local marketing activation; designing, executing and optimizing data-driven performance marketing programs down to the local level that drive customer engagement and foster profitable long-term relationships. With transparency, accountability and a keen focus on continuous improvement, the company delivers measurable results for 25+ Fortune 500 brands, achieving a 96% client retention rate over the past several decades.

Crunchbot Allows Users to Talk To and Get Answers from their Data Viz Apps

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March 7, 2018

Crunchbot Allows Users to Talk To and Get Answers from their Data Viz Apps

Startup CrunchBot.Ai Comes out of Stealth Mode for a BETA Release of Their Product Designed to Improve How Users Get Answers from Data Visualization Software

Crunch Data, an Enterprise Information Management solution provider has spun off Crunchbot.ai, a product designed to help customers get more value from their data visualization software investments. Crunchbot, also known as AIDA (Artificially Intelligent Data Analyst), quickly culls massive amounts of information across multiple business analytics systems to render natural language insights on command. Crunchbot leverages best of breed AI platforms combined with proprietary natural language generation technology and machine learning to accelerate how bots are implemented for use with business intelligence and data visualization software.

“Chatbots are the future of how we communicate with our most critical business asset – enterprise data. CrunchBot solves a major problem today by accelerating the time to implement chatbots on top of the most popular dataviz technologies like Qlik, Tableau and Power BI. CrunchBot can take weeks off an analytics chatbot implementation because we kick-start how the bot platform learns about what key performance indicators are important. Our technology finds the questions that need answering and we inject thousands of permutations of those queries directly into the bot platform, without the need for human interaction. This process rapidly accelerates how AI can help with decision support; pairing the right dataviz content to the right question the business user may have about that dashboard,” says Nish Patel, CTO of Crunch Data, the parent company of Crunchbot.ai.

Also Read: Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

How it Works: CrunchBot is an artificially intelligent data analyst that identifies and consumes critical meta-data across business applications and database tables. Her proprietary AI engine interprets information into questions business users may use to ask and get answers to critical business questions via a chat experience. The Bot also leverages advanced cognitive services to enhance answers with “rest of world” internet data that can be accessed and integrated instantly.

Data resides across multiple business analytics, data visualization and database applications including Qlik, Tableau, Microsoft Power BI. According to research firm Gartner, of the more than $32 billion dollars in BI / Analytics investments, only 32 percent of that software is used which equates to $11 billion dollars in wasted investments. The CrunchBot allows you to talk to and get answers from those unused software applications via the most popular messaging services including Slack, Skype, iMessage, Facebook, Salesforce and others.

Recommended Read: Bots Are Failing And Here’s Why

Interview with Nadjya Ghausi, VP, Marketing, Prezi

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March 7, 2018