To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect.

Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight:

MarTech Quote-of-the-Week!

The rise of technology for frontline industries—what we call frontline digitization—is happening on a global scale across all major industries. The traditional model of top-down internal communication is often not enough to maximize the operational benefits of a connected workforce. While office workers have access to a suite of technology solutions to make their jobs easier, frontline workers are typically forced to rely on bulletin boards, flyers, and verbal updates from managers. –Daniel Sztutwojner, Chief Customer Officer And Co-founder, Beekeeper

Top MarTech News of The Week: 15th to 19th March 2021

• Australian Martech Company Launches World-First Saas Experience for Sitecore and Expands Business Globally
• Taboola Launches Taboola High Impact, A New Brand Awareness Solution for Agencies and Brand Advertisers
• 8×8 Launches 8×8 Contact Center for Microsoft Teams
• Automation Anywhere and Google Cloud Partner to Enable Enterprises to Automate Common Business Processes
• Genesys Report Reveals Pandemic Driving People to Seek Connections in Unexpected Ways
• UiPath Recognized as an RPA Leader by Independent Research FirmMa
• Mark Zuckerberg Announces Facebook’s Plans To Help Get People Vaccinated Against COVID-19
• Informatica Speeds Cloud-Native Enterprise Data Management With NVIDIA Accelerated Computing
• Extreme Reach Recognized With TAG Certified Against Fraud Seal By Trustworthy Accountability Group
• Hootsuite Enterprise Attains Coveted FedRAMP Designation
• Study by Tealium Reveals Marketers Are Leaning on Customer Data Platforms to Adapt to New Privacy and Data Policies as Martech Budgets Grow in 2021
• Revcontent Signs Exclusive Partnership With Independently-Operated NBA Analysis & NFL Analysis, Offering a Significant Revenue Boost
• Genesys Announces Intent to Acquire Bold360 from LogMeIn
• EDO, Inc. Announces Industry-First AVOD Ad Intelligence Offering
• Infutor Adds New CFO and Extends Leadership Depth, Sets Sights On Accelerated Growth In 2021
• Informatica Doubles Down On Cloud Customer Growth With Global Partners
• Demandbase Defines Account-Based Experience (ABX) as the Next Generation of ABM
• Digital Leader Lynda Clarizio Joins Simpli.fi’s Board of Directors
• IBM Celebrates Global Women Leaders Shaping the Future of AI for Business
• UiPath Appoints DocuSign CEO Dan Springer to its Board of Directors
• Dialpad Named a Major Player in IDC MarketScape for Enterprise and SMB UCaaS Reports
• Campaign Monitor’s Email Link Review Tool Fixes 4,000 Broken Links Per Day
• Upwave Launches Pioneering Optimization Metrics for Brand Marketers, Shifting Paradigm for CTV Measurement
• Act-On Software Announces New Funding To Accelerate Success Of Growth Marketing Automation Platform

MarTech QnA with the Expert

Over the last 4 years, our company has sustained an average annual growth rate of 52% by staying true to its vision: we support the digital acceleration of our clients by delivering high-quality software solutions that always match their needs, regardless of their specificity. When it comes to services, we specialize in end-to-end delivery of tailor-made tech solutions that bring innovative, scalable, and competitive results to the table. That’s why, at the start of every project, we work closely with each client to build the perfect custom software development team for their needs. After that, our top engineers use agile methodologies to integrate seamlessly with their in-house team and business operations, guaranteeing the smoothest workflow and highest-quality IT service possible. –Paul Azorin, Co-founder and Chief Brand Officer, BairesDev

Top Articles on Marketing and Management Measurement Tips, B2B Advertising and Cloud Data Warehouses

• What Technologies and Consistencies Should Lead every Tech Employer’s Management Measures?
• Why Brands Need to Embrace the Privacy-First Cookieless Future
• B2B Advertising on CTV Platforms is 2021’s Gold Rush
• Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices
• How Marketers Can Benefit from a Cloud Data Warehouse
• Voice Data Is The Secret Advantage Businesses Didn’t Know They Had
• 6 Technologies that Saw the Biggest Demand Growth in 2020
• Will Event Tech Be the Next Best Thing for Marketers?
• Why Should SaaS Companies Focus More On Better Security While Enhancing CX Initiatives?
• Takeaways From The 2020-2021 Covid-19 Pandemic: The Right Employee And Customer Initiatives Requires More Than Just A Focus On ‘’Balance’’!

How do sales and marketing leaders combine different marketing technologies and sales methodologies to lead effectively through these trying times? Catch more from these latest podcasts!