Marketing Technology Highlights of The Week: Featuring Braze, Wurl, Cisco and more!

What are the most exciting trends, insights, industry practices in B2B marketing and martech? MarTechSeries has you covered for the week gone by:

Marketing Tech Quote-of-the-Week!

I think the most important thing in a marketer’s technology stack is the ability to capture and analyze everything about your target market. It isn’t any one particular tool. Instead, it’s the ability to instrument everything you know about your customer and the prospect journey, even the things you think will never be useful, and the analytical capability to turn that vast telemetry into actionable insights in a timely manner.

–Seema Kumar, CMO at Expel

 Top MarTech News of The Week: 25^th March to 29th March

• Braze Delivers New AI Features to Fuel Marketing Efficiency and Creativity
• Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time
• Cisco Furthers Customer Experience Momentum with New Offerings That Extend Customer Value

 MarTech QnA with the Expert

What I envision seeing more of with AI that will mold the future of event tech, is its use in event data and reporting. At the end of the day, the best event platforms will help improve your ROI. Artificial intelligence will be an indispensable tool in identifying patterns in engagement tracking, and demographics. Marketers will be able to better decipher which sessions or times of day stuck with attendees throughout an event. This will be crucial in improving future events and turning attendees into sales leads.-Frank Paterno, SVP of Marketing at GlobalMeet

MarTech Articles on B2B on B2B Data, SEO Tips, Consumer Loyalty and more!

• Marketing Agency Industry Poised for Resilient 2024 Despite Economic Uncertainty and Rise of AI
• Is the loudest voice in the room you or your data?
• What small businesses need to know about SEO in 2024
• Demystifying the disconnect: Consumer and corporate perspectives on loyalty programs
• Empowering Nonprofits: Unlocking Success with 3 Expert Tips for Enhanced Email Marketing Performance  
• Unlocking Quality Leads: Proven Strategies and Essential Tools for B2B Growth
• Understanding the Significance of Data Clean Rooms in Modern Business Operations
• The Complete Guide to Content Curation
• The Rise of Headless CMS: How It’s Changing the Way We Build Websites
• The Biggest Myths Surrounding Marketing Operations

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable