From discussing more about the common misconceptions surrounding generative AI to the future of social media in digital marketing: catch more from this week’s martech highlight:

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MarTech Quote-of-the-Week!

With the advent of AI, the customer service job will get much more interesting and rewarding. Support agents will only handle more complex and interesting questions that require a human touch or VIP conversations. The job will still be about human connection and empathy, but also deep problem solving. Reps will have more time to provide the excellent customer service they are striving for.

–Fergal Reid, Director of ML at Intercom

Top MarTech News of The Week: 15th May to 19^th May

•  Yahoo Partners with Samba TV for Advanced TV Solution, Enhancing Targeting and Measurement in UK, Canada & Australia
• SAP and Microsoft Collaborate on Joint Generative AI Offerings to Help Customers Address the Talent Gap
• Wix Integrates with Google Ads Enabling Users to Create and Manage Paid Campaigns Directly From the Wix Platform
• Braze Announces Suite of Products Designed to Increase Productivity and Help Brands Build Customer Relationships At Scale
• ActiveCampaign Introduces Content Generation Powered by AI
• Liveperson Launches EAI, a New Class of AI That’s Equal, Enterprise-Grade, and for Everyone
• StackAdapt Expands DOOH Inventory By Onboarding New Global Partners
• Voiceitt and Webex by Cisco Make Video Meetings More Accessible for People with Disabilities
• Innovid and NBCUniversal to Deliver Outcomes Measurement for Local Advertisers Across CTV and Linear
• Qlik Acquires Talend, Combining its Best-in-Class Data Integration with Talend’s Leading Data Transformation, Quality, and Governance Capabilities
• Cadent Unveils Measurement Marketplace for Advertisers within Cadent Aperture Platform
• Seedtag Launches Industry First Generative AI Capability for Contextual Dynamic Creatives 
• Amperity Replaces Third-Party Cookies to Drive Customer Acquisition and ROI

 MarTech QnA with the Expert

One of the biggest misconceptions right now, especially with generative AI having its moment, is that martech can replace the need for human marketers. The reality is, while technology can automate certain processes and improve efficiency, many areas still require the irreplaceable human touch to create and execute in-depth marketing strategies. Technology is not coming for our jobs! As new technologies integrate into our workplaces and begin to take on the more mundane, repetitive tasks all businesses face, marketers can focus more on what matters: the evolving needs of our customers and providing them with the best services possible. –Lisa Matherly, CMO at Cobalt

MarTech Articles on E-Commerce, CTV, Email Marketing and more!

• 6 Ways to Elevate E-Commerce Content and Experience Management to Optimize Your Digital Presence
• Bots are as much an Identity Problem As They Are A Security Problem
• 3 Ways to Retain Customers in a Data-Overloaded World
• Some CTV Inventory is Better Than Others
• How to Advertise in a Recession in Five Simple Steps
• CDPs Still Critical For Marketers Despite ‘Data Clean Room Trend’
• Email Marketing Isn’t Over – But It’s Not What It Used To Be
• Six Customer Ratios Give Marketers a Sixth Sense to Increase Lifetime Value of a Customer
• The Future of Converged TV
• How Marketers Can Capitalize More on App Marketplaces
• How to Boost your CTV Strategy and ROI
• Social Media Ad Spend Trends from Around the World

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 166: Renewed Sales-Marketing Alignment Tips: with Melton Littlepage, CMO at Outreach

Episode 165: Why You Need Video In your Sales and Marketing Outreach: with Karthi Mariappan, Co-founder and CEO at Hippo Video

Episode 164: The Growth of Digital Experience Platforms with Darren Guarnaccia, president of Uniform