From the latest in all-in-one marketing software to proven tips on optimizing your martech deployment efforts, catch the latest trends and best practices in this weekly martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

There are so many wonderful tools these days that it can be easy to forget the often-unmatched value of a simple conversation. Getting in the room with a customer and hearing about the problems they are facing, whether it is with your tool or in their business, cures any number of ills. Customers feel heard, product managers feel connected to the value they are delivering because it has a face and a name and was borne out of a relationship, and provides context that is often missing from analysis done across larger data sets.

–Sarah Speigle, Director of Product @ InMoment

MarTech Shoutout of-the-Week!

GetResponse

GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization.

Top MarTech News of The Week – 3^rd to 7^th March, 2025

• Viant Technology Announces Acquisition of Lockr
• Simpli.fi Expands Omnichannel Offering and Streamlines Execution for Advertisers Across Platforms with YouTube TV
• Sojern Introduces Fully Managed Email Campaigns Hoteliers Pay for Performance
• Salesforce Launches AgentExchange: the Trusted Marketplace for Agentforce
• Clinch Introduces First-to-Market Dynamic Font Feature and Automated Subtitles to Eliminate Bottlenecks in Multilingual Ad Creative
• Demandbase Launches Agentbase, a System of Intelligent, Connected AI Agents Trained for Faster, More Unified GTM Execution
• FreeWheel’s Strata Platform and VideoAmp Announce Measurement and Currency Integration to Elevate Attribution Capabilities
• Auxia Secures $23.5M to Redefine Enterprise Personalization with Agentic AI
• Akeneo Brings the Voice of the Customer to Product Records, Preparing Companies for a New Era of AI-powered Commerce
• MaxIQ Secures $7.8M in Seed Funding to Reimagine the Customer Journey for B2B SaaS Platforms

Top MarTech Articles on AI in Martech, AdTech Trends, The Creator Economy and more!

• Using AI to Crack Personalized, Real-World Experiences In Marketing
• The Not-So-Hidden Cost of Scattered Assets: Why DAM+PIM is Marketing’s Next Must-Have
• Beyond the Matrix: Elevating Email KPIs to a New Reality
• Fuels & Frictions to AI Adoption
• Martech and Adtech Leaders Call on Fostering Inclusivity on IWD 2025
• Why Brands Love Some Martech and Ecommerce Vendors More than Others
• Martech and The Growing Creator Economy – Is Martech a Key Enabler?
• Biggest Myths About Performance Marketing: Decoded
• Performance Marketing vs. Growth Marketing: Picking The Right Strategy For Your Goals

MarTech Q&A of The Week

For the last two decades, we’ve seen a trend of marketers wanting to get more targeted and build fine-grained segments. We’ve focused on marketers to create granular segments quickly from day one of our Composable CDP product. With our new AI Decisioning product, we’re even helping marketing teams achieve ‘segments of one’.

Retail media is no different. The industry is booming, but it’s competitive. With hundreds of retail media networks (RMNs) competing for ad dollars, retailers need a way to differentiate themselves and prove their value to advertisers.

-Tejas Manohar, Co-CEO @ Hightouch

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys

Episode 222: Using Al Sales Assistants To Drive Growth: with Titus Jumper, CEO of Sales-Hub

Episode 221: The State of Modern Sales and SalesTech with Frank Dale, SVP of Product Management at Salesloft