Catch the latest from the martech ecoscape, from Databrick’s new marketing data intelligence feature to Innovid’s latest social automation enhancement in this weekly martech highlight:

Marketing and Marketing Tech Quote-of-the-Week!

Behavioral data reveals where users struggle, why they drop off, and what drives conversions—empowering marketing, product, and CX teams to take coordinated, effective action. On the employee side, understanding how internal tools are used helps eliminate inefficiencies, reduce tool-switching, and boost productivity.

–Linsday Bayuk, Chief Marketing Officer @ Fullstory

Top MarTech News of The Week – 12^th May to 16^th May 2025

• Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era
• Contentsquare Announces Sense: an AI Agent That Plans and Acts Like an Analyst
• Captiv8 Partners with Perplexity to Launch AI-Powered Campaign Intelligence Tools
• Data Axle Unveils ProfileFuse™: A Breakthrough Solution Linking Business and Consumer Identities to Power Omnichannel Engagement
• Oracle and Infobip Enhance Partnership to Deliver Global Conversational Experiences
• Attentive Launches Bi-directional Data Share Integration on Snowflake Marketplace
• StarCompliance Launches AI-Assisted Marketing Compliance Review Solution
• Innovid Launches Social Automation Solution to Power Performance across Platforms
• Gong and Microsoft are Partnering to Empower Revenue Teams to Win with Powerful Intelligence and Automation in the Flow of Work
• Databricks Unveils Data Intelligence for Marketing
• Salesforce Introduces New Flexible Agentforce Pricing to Accelerate the Digital Labor Revolution
• Jasper Launches Audiences, Expanding Its Proprietary IQ Layer to Power Deeper, More Impactful Marketing
• Amplitude and Twilio Strike Preferred Partnership to Turn Data Into Action at Scale

Top MarTech Articles on AI powered MarTech, Data driven Marketing tips, MarTech in Crisis Management and more!

• From Static to Interactive: How to Profit from The Future of Mobile Ad Creativity
• Why Data-Driven Personalization in Virtual Events Is Essential for B2B Marketing Success
• How Modern AI Powered MarTech Is Transforming Content Creation and Content Marketing?
• Data Driven Strategies for Brand Perception Management
• Invisible but Influential – The Martech You Don’t See
• Martech in Crisis Management: Maintaining Consumer Trust During Tough Times

MarTech Q&A of The Week

Ideally, marketers and agencies should be creating an integrated ecosystem that can grow with their business. A well-connected martech stack makes it easy for data to flow smoothly between platforms, breaking down silos and helping teams make more informed decisions.

– Rob Rakowitz, Head of Marketing @ Vidmob

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense

Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising

Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX