Social Media Ad Spend Trends from Around the World

Operating in an industry that evolves faster than ever can be hard. Yes, the social media landscape is always morphing and developing. Countless trends are emerging in the industry. But it is also difficult to know what trends you should consider and which ones must be ignored. We have collated the top social media ad trends dominating the industry to make it easier:

Top 6 Social Media Trends You Need To Know For 2023

• Spending on advertisements on smaller networks: A new study demonstrates that customers might be more responsive to advertising on channels with smaller networks like Snapchat, TikTok, and Pinterest compared to platforms with larger networks. For instance, a TikTok-commissioned study by Kantar discovered that consumers ranked TikTok ads better, more inspiring, and enjoyable than ads on other channels. Whereas Snapchat-commissioned Neilson’s study discovered that Snapchat has far greater reach than TV ads, leading to purchase intent and greater awareness.

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• TikTok will be the most crucial social network for marketing:

For the past few years, Instagram has been the No. 1 social media marketing channel. It offered the highest ROI and was growing rapidly. However, that’s shifting now. TikTok went beyond the mark of 1 billion users in September 2021, making it the seventh most popular social media network worldwide. Tik Tok brought several worthwhile business tools and facilities in 2020 and 2021, entailing ads, business profiles, and a marketplace for creators. Over the last few years, TikTok has grown by about 173%. However, demand for Instagram Reels has only increased by just 22%. Many businesses, despite the growth, are hesitant to invest in TikTok. But, you don’t remain behind!

• Buyers will expect to shop for your products on social media itself:

Enhance social media consumption in tandem with work-from-home mandates that developed the ideal conditions for exploding the trend of shopping on social media. And this trend, you keep in mind, is here to stay. As per eMarketer, social commerce will be around an $80 billion industry by 2025. This is hanging on the coattails of e-commerce growth; that’s equally huge. *1% of shoppers already rely on social media to find new brands and seek new products before the pandemic set in our world. This requires attention and action.

• Short-form video content will prevail:

As per Vidyard, a video hosting software, more than half of the videos posted on the Internet in 2020 were about 2 minutes long. YouTube was considering long-form videos and rewarding those more than 10 minutes long. Facebook as well was considering competing in the same domain. But all changed when TikTok appeared in North America, then Instagram in late 2020 launched Reels, and now YouTube Shorts. So, you understand how much audiences worldwide appreciate short-form video content compared to movie-length videos. Many businesses capitalize on this, and you, too, do it to get ahead of the competition.

• Outsourcing engagement tricks to a Creator:

The creator academy thrived, especially during pandemics; however, it has been around us for at least a decade. This happened because people nowadays look for means to diversify their income as pandemic snatched many folks of their jobs and led to unemployment. You can create second-side income in various ways, such as by monetizing your hobbies or getting freelance work via social media. And the term “Creator” came into existence, which entails both amateur content creators and pro influence marketers. Irrespective of your niche, a content creator with an already developed fan base is waiting to collaborate with you. You, too, can shortlist influencers who can create authentic, long-term consumer relationships for your brand. Many are doing it, so you should too. It’s worth it!

• Paid advertising:

Users will continue using organic social media channels to deliver customer service, build brand awareness, stipulate audience engagement, and attract people along their buying journey. Consider experimenting with promoting the top posts to expand your reach to new customers and thus, mushroom your customer base. Paid advertising is necessary these days as organic reach is declining. Small and mid-cap businesses recorded a reduction in their organic reach on Facebook and Instagram and took it as their top challenge.

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