Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week.

SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business

Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy

Mastercard Picks Sydney As Its New Global AI & Machine Learning Hub

Mastercard Expands Its Global Tech Hub and Innovation Centre in Sydney; Focus Mainly on AI, Machine Learning, and Cybersecurity

Marketers Are Now Focusing on Outcome-Driven Media, Says Xaxis

A Substantial Chunk of 5,000 Digital Marketers Surveyed by Xaxis Are Inclined to Invest More in ‘Outcome-Driven Media’

Ventana Research Accolades NewVoiceMedia for Their Excellence in Digital Innovation

Vonage’s NewVoiceMedia Is One of the Global Leaders in Cloud-Based Contact Centers and Inside Sales Solution. This Year, Ventana Research Endows the Company for Their Achievements in Customer Service Excellence

Zailab Unveils New Tagline Following Channel Launch

CCaaS Company Zailab Has Revealed Its New Company Tagline: Rewarding Conversations. For Humans. Powered by AI

Hootsuite Announces New Features to Help Businesses Large and Small Maximize Impact with LinkedIn Pages

Updates Include Improved Publishing and an Easier Way to Monitor and Engage with Audiences via New LinkedIn Notifications API That Helps Hootsuite Customers Further Succeed with Social

Pendo Infuses Zendesk’s New Capabilities to Enhance Customer Success and Support

The Announcement Was Made at Zendesk’s Annual Conference, Relate, Held This Week in San Francisco

Gartner Says CMOs Remain Confident Amid Leveled Off Budgets and Uncertain Times

Marketing Leaders Under Increased Pressure to Show Business Value, According to 2018 CMO Spend Survey

Brandwatch Introduces Iris, An AI-Powered Analyst

Iris, the Industry’s First Always-On AI Analyst, Combines Machine Learning with Human Analysis to Uncover Social Data’s Most Telling Insights Faster

Copper Chooses the UK in Next Step of International Expansion

Copper, the Alpha CRM for Google, Announces Its Arrival to the UK to Meet Rising Consumer Demand

Google Launches a Free Business Application for Small and Medium Enterprises

This Promising Move by Google Helps It Garner Positive User Sentiments and Reinforce Brand Value

That’s a wrap from us for this week. We will be back with more news next week.