Marketing Technology Bulletin Covering the Week Gone By

Viraj T

December 7, 2018

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By.

Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week.

Hootsuite Completes A Decade Of Continuous Innovation and Customer Success

Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers

Accenture Helps Telefónica Transform the Customer Experience

Innovative Program Enhances Experience for Telefónica Customers Across Brazil, Chile, Mexico, Spain, and the UK

Claritas Advances Media Analytics with Barometric’s Acquisition

Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and Performance Measurement Capabilities Strengthening Its Technological Inventory

Signal Integrates with Adobe Audience Manager for Real-Time Customer Data Onboarding and Identity Resolution

Signal’s Customer Identity Platform Now Offered in Adobe Audience Manager

Adobe’s Audience Manager Gets New Features to Deliver Tailor-Made Experiences

Adobe Is Ramping up Their Customer Data Platform by Adding Two Critical Features to Help Brands Refine Targeting Practices

Dynamic Signal Strengthens Leadership Bench with Key Hires

Industry Veterans Join Dynamic Signal to Accelerate Growth and Support Increasing Market Demand for Employee Communication and Engagement Platforms

Bombora Expands Its Platform and Includes Historical Data to Provide Further Insights on B2B Buyers

The Company’s Flagship Product Surge Will Now Extend Its Data Insights to Provide Historical Data of Up to 18 Months

Influencer Marketing Platform Buzzoole Announces US $8.9 Million in Series A Funding

Funding by Tamburi Investment Partners and Vertis SGR to Drive Next Phase of Growth for Leading International Influencer Marketing Platform

Can Google’s Flutter Truly Solve the Developer Nightmare of Cross-Platform Application Programming?

Flutter Is Google’s On-The-Go Development Environment Through Which Application Programmers Can Build Apps for Both Android and iOS.

Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology

Tad Travis — part of the Gartner Blog Network — writes a comprehensive report on Sales Tech in CRM

That’s a wrap from us for this week. We will be back with more news next week.

Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.