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CrowdFlower Unveils New Machine Learning Solutions; Changes Name To Figure Eight

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CrowdFlower Unveils New Machine Learning Solutions; Changes Name To Figure Eight
CrowdFlower Unveils New Machine Learning Solutions; Changes Name To Figure Eight

Expanded Vision, Solutions and Executive Team Focused on Establishing Figure Eight as the Human-In-The-Loop Category Leader

CrowdFlower, the essential Human-in-the-Loop artificial intelligence platform for data science and machine learning teams, unveiled new machine learning solutions that will help companies reduce the time to apply AI to their business and generate business impact from real-world AI applications.

These new machine learning solutions are part of a multi-year transformation CrowdFlower has been undergoing and as a result of it capped that transformation by changing its name to Figure Eight. The formal name change to Figure Eight is to better reflect the company’s technology platform that combines the best of machine learning and human intelligence, rather than just using human intelligence to label data. The new name and identity focus Figure Eight’s core philosophy of human-in-the-loop practices being the essential ingredient to making AI work in the real world, specifically the iterative process of active learning for the training, testing, and tuning of machine learning models.

Also Read: CrowdFlower Adds World-Class AI Expertise To Extend Its Category Leadership

Robin Bordoli Crowdflower
Robin Bordoli

“Most people think of AI as just the algorithm, but increasingly enterprises are realizing that the bottleneck to deploying effective machine learning models is large volumes of high-quality training data that describes the messy human environment the AI needs to operate within. The new Figure Eight solutions will allow companies to continuously improve their machine learning models with active learning and human-in-the-loop practices. Companies will now be able to deploy machine learning faster and more effectively so they can make AI work for their business,” said Robin Bordoli, CEO, Figure Eight.

While interest in AI and its application to solving real business problems is increasing, the reality is that only a few companies have deployed AI into their production environments. Gartner, Inc.’s 2018 CIO Agenda Survey shows that “four percent of CIOs have implemented AI, while a further 46 percent have developed plans to do so.”  in a recent report from the firm, “Over the next two years, CIOs will be scrambling to make sense of machine learning and other AI technologies, to figure out their roles in digital business and to launch the internal pilots that will test that knowledge and insight. At the same time, CIOs will have to sift through competing vendor claims and promises to identify and assess the genuineness of AI capabilities.”

Also Read: CrowdFlower Named a Gartner “Cool Vendor” in Information Innovation and Governance

Building on the traction of the Machine Learning team established in 2017, the company extended its Science team by bringing in more experts in three key areas: Computer Vision, Human-Computer Interaction, and Natural Language Processing. This team has been working with Figure Eight’s customers to build new Machine Learning solutions to improve the accuracy and throughput of the annotation process. This allows Figure Eight’s customers to rapidly deploy and update real-world AI applications.

Robert Munro Crowdflower
Robert Munro

“With these expanded solutions, customers can now come to us and access expertise regardless of where they are in their AI deployment journey. In some cases, they only need help with annotation strategies. In other cases, we help them build out the full AI workflow, from training data to deployed models and human-in-the-loop feedback to continually improve those models. Our customers love that we can help them deploy Machine Learning models across all the leading cloud platforms,” said Robert Munro, CTO, Figure Eight.

Also Read: CrowdFlower Secured $20M to Speed up Adoption of AI Within the Enterprise

To help drive the continued innovation and adoption of the Figure Eight platform, the company also added three new executives to the team and promoted one executive. Alyssa Simpson Rochwerger joined as VP of Product, having previously been Director of Product Management at IBM Watson where she oversaw the development of a large portfolio of AI products including vision, speech, emotional intelligence and machine translation. Louis Monier joined the Figure Eight board of directors, bringing his experience as a technology pioneer having previously founded the search engine company Alta Vista and more recently served as Head of the AI Lab at AirBnB. Dale Brown joined as VP of Business Development to drive partnerships within the machine learning ecosystem, having previously been VP of Business Development at Bitnami. Robert Munro was promoted to Chief Technology Officer, having previously been VP of Machine Learning after joining Figure Eight from Amazon where he led Product for AWS’s first Natural Language Processing services in the Deep Learning team at Amazon AI.

Recommended Read: AI Evolves … and Organizations that Manage Digital Content Benefit

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

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AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality
AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG)

AdColony, the ad quality video marketplace, announced the company has been granted the coveted Certified For Fraud certification by Trustworthy Accountability Group (TAG). The certification reaffirms AdColony’s continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners.

Şekip Can Gökalp

“Advertisers deserve to know that the campaign reporting they receive is honest and accurate. By attaining this TAG certification, AdColony provides advertisers with yet another assurance that their investments are being actively protected against malicious actors that would otherwise affect reporting and overall return on ad spend,” said Şekip Can Gökalp,  Chief Operating Officer, AdColony.

Also Read: TAG Anti-fraud Certification Will Require Publishers to Implement Ads.txt

According to research and advisory firm Gartner, mobile ad fraud may have cost the industry as much as $6.5 billion in 2017. As part of its ongoing responsibility to provide the best solutions and highest degree of transparency possible for both advertising and publishing partners, AdColony has embraced anti-fraud and transparency certification from leading independent bodies like TAG, MOAT, IAS, DoubleVerify, and more.

To earn the certification, AdColony met stringent guidelines as determined by TAG, a leading unbiased advertising accountability group. TAG was formed in 2016 by the American Association of Advertising Agencies, Association of National Advertisers, and the Interactive Advertising Bureau (IAB) to combat fraudulent activity across various digital advertising ecosystems.

Also Read: Study Shows Ad Industry Anti-Piracy Efforts Have Cut Pirate Ad Revenue in Half

The high bar and stringent requirements for advertising companies to acquire TAG certification are designed to protect advertisers, publishers, technology providers, and consumers from the fraudulent behaviors that cost the digital ad industry billions of dollars each year.

The TAG Fraud Benchmarking Study conducted last year by The 614 Group found the use of TAG Certified networks and channels for digital ads decreased invalid traffic (IVT) rates to 1.48 percent across more than 6.5 billion display and video impressions.

Also Read: Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

Eric Dickinger

“This certification not only speaks to our own continually improving anti-fraud efforts up and down our technology stack but also gives us even more tools to fight fraud,” said AdColony’s VP of Growth and head of anti-fraud efforts Eric Dickinger. “TAG’s Payment ID System and Data Center IP list will be invaluable as we continue to combat fraud as a company and as an industry.”

In addition to this most recent TAG Certification, AdColony has also received a Digital Trading Standards Group (DTSG) certification by JICWEBS, the leading independent digital ad benchmarking organization for the UK and Ireland. AdColony was also named one of the most secure mobile ad networks by Singular in their most recent report.

Recommended Read: The Three Types of Ad Fraud Marketers Should Know About – and How to Tackle Them

ContentWriters Releases Inbound Marketing Guide For E-Commerce Businesses

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ContentWriters Releases Inbound Marketing Guide For E-Commerce Businesses
ContentWriters Releases Inbound Marketing Guide For E-Commerce Businesses

Informed By Metrics and User Feedback, the White Paper Details Proven e-commerce Marketing Tactics

ContentWriters has released a new white paper for e-commerce businesses that are looking to increase inbound leads and accelerate revenue growth.

Francesco Montesanto

“E-commerce is an incredibly vibrant space that’s flourishing. We’ve seen a pretty drastic uptick in requests for product descriptions from companies looking to gain an advantage over their competitors,” said Francesco Montesanto, Director Marketing, ContentWriters.

Also Read: Why Contact Centers Are Critical to Omnichannel Marketing Strategies

After months of analytic research and customer insight, ContentWriters aimed to create a comprehensive guide that would serve as a valuable resource for businesses looking for product description writers and e-commerce marketing services.

The new guide highlights many key components of successful marketing tactics including instructions for writing quality product descriptions, how to properly leverage social media, and what types of content are more likely to convert potential customers.

Also Read: Email Signature Marketing: 10 Tips on How to Drive Leads, Increase Sales and Boost Your Social Following

“ContentWriters understands the value of delivering as much useful content to consumers as possible within a short window. Product descriptions need to be incisive and catchy. Social media posts need to speak the same language as your customers. Most of all, businesses need to know how to properly target the right audience,” added Montesanto.

Also Read: How Blockchain Technology Could Disrupt Social Media’s Stronghold on Data

ContentWriters specializes in providing high-quality content for all major industries. By pairing expert writers with industry-specific clients, ContentWriters ensures that clients’ needs are exceeded every time. The company produces all forms of content, including blog posts, email newsletters, social media posts, press releases, product descriptions, website content, and white papers. For more information about the services that ContentWriters provides.

Recommended Read: Predictive Analytics: Unlocking the Value in Understanding the Customer

SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

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SteelHouse's Unique Targeting Technology Allows For Connected TV Audience Extension
SteelHouse's Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert

SteelHouse’s new Connected TV (CTV) offering allows brands to reach the growing number of cord-cutters with the efficiency and data-driven precision of a digital channel. They now offer sophisticated targeting that allows brands to find new, highly-qualified users and serve them television ads.

Also Read: SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

With SteelHouse, brands are able to identify high-value audiences through their associated cookie, IP address, or device-ID and serve them a Connected TV ad. Additionally, SteelHouse has developed the unique ability to build an audience segment of unique users who have been exposed to a brand’s Connected TV ad and then serve those users related ads across the web, mobile, or native.

Also Read: Steelhouse Adds Industry Veterans Dan Weiner and Rory Mitchell to Executive Team

Dan Weiner

“Consistent messaging across all channels and devices is a proven way to drive site traffic that ultimately leads to a purchase. We created the ability to apply this to television ads which have been extremely exciting for the brands and agencies we work with,” said Dan Weiner, SVP Enterprise Sales/CTV, SteelHouse.

Also Read: How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers

SteelHouse is an AI-driven, self-service advertising software company for brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to build their own ads then launch retargeting and prospecting campaigns through a display, mobile, native, connected TV, and social media. Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. SteelHouse has more than 700 customers including brands like Virgin America, TUMI, Staples, Beachbody, and others.

Recommended Read: The Next Generation of Global OTT Platforms Has Been Unveiled Offering Cutting-Edge Streaming Technology – and It’s for Sale

OneSignal Announces The Launch Of Email Messaging

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OneSignal Announces The Launch Of Email Messaging
OneSignal Announces The Launch Of Email Messaging

OneSignal, the Leading Mobile App, and Web Push Notification Platform Announced Their Expansion into Email Marketing

With the launch of OneSignal Email Messaging, OneSignal customers can now synchronize user emails from their website or app and deliver email messages using the same dashboard, API and SDK they’ve been using for notifications.

In surveying the landscape, OneSignal’s team noticed many of the same factors as when they started as a push notification platform – existing solutions are complex, hard to integrate and expensive.

Also Read: Google AMP for Gmail: A Marketer’s View

George Deglin

“We started OneSignal after previously working as a mobile game studio where we experienced first-hand the absence of technology to send effective notifications that didn’t annoy our users. Publishers experience the same struggles with email. Many of them send impersonal and poorly targeted emails or don’t send them at all,” said George Deglin, CEO, OneSignal.

Unlike many existing email messaging platforms that require publishers to manually import email addresses or integrate complex APIs to track analytics and user preferences, OneSignal has taken a developer-centric approach with a powerful SDK for mobile apps and websites.

The OneSignal SDK takes care of details like synchronizing emails, getting analytics on campaign effectiveness and storing user preferences such interests, timezone, and language. This makes it easier for publishers to get started leveraging email as a channel and provides them the tools to make sure that their emails are relevant and engaging.

Also Read: Email Signature Marketing: 10 Tips on How to Drive Leads, Increase Sales and Boost Your Social Following

Additionally, OneSignal is emphasizing support for new email capabilities, such as AMP in Gmail.

“As we have with push notifications, we will work towards always supporting the latest technologies, including AMP for email, HTML5 video support, encryption and more,” said Deglin.

OneSignal believes that, while push notifications are now the platform of choice for short, time-sensitive messages, email continues to be a ubiquitous and evolving platform for long-form messages and announcements. Looking forward, OneSignal plans to continue working towards making it easier for publishers to effectively leverage both channels.

Recommended Read: Beating the Big Guys Is All About Brand Loyalty

Rakuten Marketing Whitepaper Reviews US Compliance Framework for GDPR

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Rakuten Marketing Whitepaper Reviews U.S. Compliance Framework for GDPR
Rakuten Marketing Whitepaper Reviews U.S. Compliance Framework for GDPR

Provides Expert Insight on the Value of Gathering Consent for Advertisers & Publishers

Rakuten Marketing, a leading technology company that enables marketers to increase sales through data-driven performance marketing, recently announced the availability of a new whitepaper that reviews the US compliance framework for the General Data Protection Regulation (GDPR). This data-rich resource also provides expert insight on the impact GDPR will have on US advertisers and publishers, ways European citizens are responding to the new legislation and action brands need to take to become GDPR-compliant by the May 25 deadline.

Also Read: GDPR: Take a Long, Hard Look at Yourselves in 2018

The digital marketing and advertising industry generates a massive amount of consumer data, valuable in increasing brand awareness and loyalty; driving customer acquisition and retention; and, ultimately, fueling online sales. GDPR, approved by the EU Parliament on April 14, 2016, is a data protection legislation that directly impacts US businesses who market and sell to EU citizens. The regulation is the result of the escalation of intrusive digital marketing practices and poor online advertising that has created negative experiences and sentiment for online consumers. As the legal framework governing the use of personal data across EU markets, GDPR sets a strict, new standard for consumer privacy and data security.

Also Read: Rakuten Marketing Centralizes Publisher Ecosystem to Optimize Online Ad Inventory

Once into enforcement, GDPR will impact US advertisers and publishers. Aside from financial penalties, (up to four percent of their global turnover or 20 million euros – whichever is greatest), brands will no longer have easy access to consumer data. At first glance, this may be seen as a negative hit to the industry, but in reality, the regulation provides an important opportunity for brands to improve and deliver more consumer-friendly and consumer-desired ads and online marketing experiences. Similarly, GDPR provides consumers with the opportunity to take complete control over personal data they allow advertisers and publishers to collect and use through digital marketing and advertising programs.

Also Read: GDPR: Developing a Proportionate Response

Rakuten Marketing’s whitepaper titled ‘Defining the GDPR Impact on Digital Advertising’ shares insights into the foundation that advertisers and publishers need to understand to be compliant with GDPR. It explores the benefits of gathering consent for GDPR-compliant brands, how to support the delivery of more consumer-friendly ads and online marketing experiences, and the resulting impact to advertisers, publishers and consumers.

Also Read: GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem

Tony Zito
Tony Zito

“The GDPR-compliance deadline is here and it’s more important than ever for marketers to have solid knowledge and understanding of the regulation, its impact and how to strategically develop and execute campaigns consumers love,” stated Tony Zito, CEO, Rakuten Marketing. “This document arms advertisers and publishers with valuable information and expert insights that help achieve GDPR and market success.”

Recommended Read: How to Beat Procrastination with a GDPR Marketing Compliance Plan?

Technekes And XSInc Agree To Merge

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Technekes

New Company Will Drive B2B Sales and ROI with Full Roster of Data Collection, Data Science, Incentive and Analytic Solutions

Technekes LLC and XSInc announced the signing of a letter of intent (LOI) to merge their respective technology businesses. By combining complementary strengths, the new company will be uniquely positioned to provide clients with unparalleled technology and data capabilities, greater efficiencies and increased ROI.

Each company has a proven track record of delivering bottom-line results for global B2B marketers. Technekes, a leading North American data-driven marketing and sales enablement company headquartered in Charlotte, brings 18 years of B2B demand generation, marketing and sales technologies, teleservices and incentive management solutions. XSInc, headquartered in Raleigh, started in 1998 and is an acknowledged global leader in data collection, management and analytics for the agriculture and turf and ornamental industries.

Also Read: Woman in Tech: HG Data Names Dr. Elizabeth Cholawsky as CEO

Steve Amedio
Steve Amedio

“This merger allows us to deliver an extraordinary suite of data-driven services,” says Steve Amedio, Technekes’ President and COO. “Both companies have deep, long-standing relationships with clients throughout North America. Together, we can provide all of our clients with new tools and teams, and combine proprietary software programs like Incent and Cultivator, to take full advantage of current market dynamics.”

Incent, an advanced calculation and analytics engine developed by Technekes, allows for real-time processing of the rebate, incentive and other payment and loyalty programs that are commonplace in agriculture, construction supply and equipment industries. Cultivator™ is a global trials management platform developed by XSInc for managing pre- and post-commercial product trials for crop and animal inputs, seed traits and genetics and on-farm precision technology.

Also Read: Four Ways Marketers Can Strengthen Their Big Data Muscles

“In many ways, our announcement to merge is a formality,” says Thad Armbruster, XSInc’s CFO. “We have already been working together with several clients and have seen great success. Clients appreciate the comprehensiveness of our combined offerings, as well as our reputations for being innovative and responsive.”

No other provider in the agriculture industry brings as much experience and expertise to bear as XSInc. Technekes’ bolsters that agriculture experience with adjacent lines of business in healthcare, construction, industrial supply and technology.

“We are excited to identify new opportunities,” says Amedio. “On paper, our combined strengths are obvious, but there’s something about our work ethos that is equally powerful. For clients seeking a long-term service provider who is committed to their industry and their business, our merger timing couldn’t be better.”

Effective immediately, the two companies will begin taking the necessary steps to complete the merger.

Recommended Read: Why Will RCS Messaging Be More Effective Than Apps

FISION Delivers New Level of Digital Asset Management and Sales Enablement to Leading Electronic Billing Software Provider

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FISION Corporation

The FISION Platform Also Provides Visibility into Sales Asset Performance through the Entire Sales Funnel

FISION Corporation has deployed its cloud-based, digital asset management and sales enablement solution for a leading electronic billing and payment solutions software provider which improves customer experiences with over 15,000 clients in all 50 states across the U.S.

“With a broad customer roster that includes insurance, healthcare, municipalities, and utilities, our client will now be much better equipped to support aggressive growth and will leverage FISION into an expanded presence across the country.”

Also Read: Digital Asset Management Company, Widen, Celebrates 70 Years in Business 

Jason Mitzo
Jason Mitzo

“As the customer experience increasingly becomes the main differentiator for their business, improving localized communications has become mission critical. We are excited to be working with this client in offering a truly modernized user experience, one focused on personalization and unparalleled efficiency when it comes to customer-facing content,” said FISION Chief Revenue Officer, Jason Mitzo. “With a broad customer roster that includes insurance, healthcare, municipalities, and utilities, our client will now be much better equipped to support aggressive growth and will leverage FISION into an expanded presence across the country.”

By having its sales and marketing communications centralized on the FISION SaaS platform, the client is now able to realize numerous benefits. They can locate and personalize the most effective content and track every level of engagement. They will be able to leverage dynamic sales and readiness materials to maximize the impact of every one of their customer interactions, all while ensuring that they have consistent brand messaging and regulatory compliance down to the local level. The FISION platform also provides visibility into sales asset performance through the entire sales funnel, providing insight into what content most effectively advances deals. After implementation, they’ll see a return on their investment in less than 90 days.

Also Read: Mindmatrix Sales Enablement Software Introduces Electronic Contract Signing Feature

Mike Brown
Mike Brown

“Companies producing customer-facing content that is personalized, compliant, and driven by the latest data insights are the ones most likely to retain existing clients and grow new customer relationships,” said Mike Brown, CEO of FISION. “FISION has an incredible track record of facilitating this for some of the world’s largest brands, and this alliance will help our client reduce content creation costs and drastically increase speed-to-market capabilities. This client is an industry leader and offers one of the most forward-looking suites of electronic billing technology solutions to help their customers lay the foundation for a technology-enabled future. We are proud to share their devotion to clients on this front.”

This client will join the ranks of several other large enterprises from a range of industries that have also deployed the FISION and Volerro platforms, including a global provider of aerospace and building systems, a top provider of online higher education, an operator of the world’s largest business network, and a Super Bowl-winning National Football League team.

Recommended Read: Google Partners with Getty Images to Improve Content Attribution

Datazoom Launches Adaptive Video Logistics Platform at NAB After Closing First Round of Funding

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data zoom

Datazoom’s Powerful Adaptive Video Logistics Platform Promises Video Distributors More Efficient, Effective, and Faster Data Acquisition from Their Video Players

Datazoom, a new startup in the online video technology space, is taking the wraps off its innovative Adaptive Video Logistics platform at the Las Vegas National Association of Broadcasters (NAB) 2018 show. The company has also closed its first round of funding.

As online video streaming continues to grow, so does the customization and complexity required to deliver high-quality, well-monetized viewing experiences. Only the biggest challenge isn’t getting content online, it’s getting the technologies used to prepare and deliver content working together.

Video distributors know the key to solving this challenge is data. Today, companies integrate numerous components (SDKs) into their video players to gather data about their audience, Quality of Service, monetization, and more. But as video distributors integrate more components, sometimes up to 20, the player can become incredibly code-heavy and hard to manage. Not only does each component require different data, captured at distinct intervals, be sent to separate locations, they also don’t capture data in real-time. Data can be minutes or hours old by the time a video distributor gains access. This situation makes it nearly impossible to take meaningful actions to fix viewer issues and prevent churn or abandonment.

Also Read: Akamai Survey Shows Increase in Confidence in Live OTT Streaming for Quality Online Video Delivery

But data, unshackled from siloed technology provider platforms, plays a bigger role in ensuring a great end-user video experience. Datazoom enables video distributors to share the data they collect through our platform with any provider. For example, a distributor could send buffering event data to the content delivery network to help improve delivery performance, data that the CDN might not have access to currently.

Diane Strutner
Diane Strutner

“Real-time data collected from the video player and shared between systems and providers is critical to the next stage in improving the video experience—automation,” says Diane Strutner, CEO and Co-Founder of Datazoom. “Our Adaptive Video Logistics platform enables video distributors to take advantage of automation now, empowering them to use data beyond just analysis and reporting. They can build automated systems which enable real-time adjustments to be made across the entire video delivery chain.”

Also Read: video intelligence Launches Contextual Video Platform

Datazoom’s Adaptive Video Logistics platform is a patent-pending SaaS offering in the online streaming space. With a single SDK, video distributors can collect any data they want from the video player, send it to any supported tool, in under one second. By employing the Datazoom platform, a company can not only provide a better video experience for their audience but also improve the operational efficiency of delivering video. Companies can save hundreds of monthly man-hours required to manage multiple video player SDKs alone while reaping the benefits of real-time data acquisition that can be used to automate responses to video player events for higher quality, better-monetized streams.

Recommended Read: Gaming Giants Win Big Data Challenge With Anodot to Keep Millions of Players in the Game

Cloudwords Partners with Vidyard to Help Businesses Localize Video Content for Global Audiences

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Cloudwords

The Leading Marketing Globalization Platform Enables Vidyard Customers to Accelerate Localization of Video Content to Reach Global Audiences and Extend the Value of Their Video Investments

Cloudwords, the market-leading cloud-based marketing globalization platform, announced a partnership with Vidyard, the leading video platform for business, to help marketers localize their video content at scale and reach global audiences with multilingual video content. Through the partnership, Cloudwords will offer an integrated localization solution for Vidyard customers that will enable users to significantly accelerate and simplify the process of localizing video content to improve global go-to-market timelines and reach multilingual audiences faster. The new Cloudwords customer experience for Vidyard will initially be offered to a select number of companies prior to expanded rollout in May 2018.

Also Read: Cloudwords Launches the Cloudwords Marketplace

Michael Meinhardt
Michael Meinhardt

“Video is truly the next frontier in high-impact marketing content and Vidyard is at the forefront of that revolution,” said Michael Meinhardt, CEO & founder of Cloudwords. “Leveraging the collective power of Cloudwords and Vidyard, localization of video content is easier and faster than ever. Together with Vidyard, we continue to deliver on our core value promise: faster time to revenue worldwide.”

Also Read: Interview with Mike Colombo, Chief Marketing Officer at Cloudwords

Tyler Lessard
Tyler Lessard

“Businesses are now investing in video content as a core part of their marketing, sales, and customer experience strategies. They require global reach to ensure they can appeal to prospects and customers in any region around the globe,” said Tyler Lessard, VP Marketing at Vidyard. “We’re thrilled to partner with Cloudwords to ensure our customers have access to a leading globalization platform that will help them easily manage multilingual video content that can help them expand their reach and extend the value of their video assets.”

Through the Cloudwords for Vidyard experience, video content is transcribed and translated through a seamless workflow experience with integrated project collaboration and streamlined approval processes, resulting in shorter time-to-completion for the localization of video content.

Recommended Read: Cloudwords Grows Enterprise Investment in Global Marketing Content by 112%; Surpasses 2 Billion Global Marketing Translated Segments

SparkPost Brings Cloud Email API To The EU, Announces GDPR Compliance 

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Sparkpost

New EU-Hosted Service Offers European Customers Enhanced Performance and Regulatory Compliance 

SparkPost, a cloud email API service preferred by leading internet and technology companies,  announced the immediate availability of SparkPost EU. Entirely hosted in the European Union, the service offers companies low-latency delivery of application-generated emails and enhanced compliance with EU privacy and data protection regulations.

Alongside SparkPost EU, the company is also announcing that it is compliant with the forthcoming EU General Data Protection Regulation (GDPR). The regulation is due to go into effect on May 25, 2018. SparkPost is already certified under the joint EU-US Privacy Shield framework governing personal data transfer between the EU and the US.

“Leading European brands turn to us to boost customer engagement and revenue growth, by providing consistent, solid and impeccable email communications. Working with a partner that supports a reliable and highly performant email service, while also endorsing regulatory compliance is critical. SparkPost’s EU service and GDPR posture gives us confidence that we’re able to meet our customers’ expectations,” commented Alastair James, CTO at London-based customer marketing platform Ometria.

Ensuring that purchase confirmation, password reset, account activation, and other app-generated emails are delivered on time is critical to a good user experience.  It also means that customers are less likely to churn and revenue is protected.  With the launch of SparkPost EU, the company’s European customers enjoy the same low-latency, high-performance email delivery as SparkPost’s US customers.

Unlike other email API vendors who offer services in the EU but process and send the emails from the US, SparkPost EU is hosted entirely in Europe, with email processing and delivery originating from European infrastructure.

sparkpost“We’re committed to offering leading European internet, software, banking, and media companies the same high level of service as our US customers, which include LinkedIn, Pinterest, The New York Times, Twitter, MailChimp, and Zillow. Alongside performance, we’re very aware that forthcoming data and privacy regulation presents numerous challenges to our European customers. SparkPost EU and our company’s GDPR compliance offer a solution,” said Phillip Merrick, SparkPost CEO.

Also Read: SparkPost Launches Jump Start Program for New MarTech Partners

Woman in Tech: HG Data Names Dr. Elizabeth Cholawsky as CEO

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Woman in Tech: HG Data Taps Dr. Elizabeth Cholawsky as CEO
Elizabeth Cholawsky
Elizabeth Cholawsky

HG Data, a global leader in Company Intelligence for B2B technology sales and marketing professionals, has announced Dr. Elizabeth Cholawsky as their new Chief Executive Officer. Founder Craig Harris, who has led the company since its inception, will now be responsible for accelerating the research and development activities essential to HG Data’s continued growth and expansion. Craig will remain Director and Chairman of the Board.

Read More: TechBytes with Robert Fox, CTO, HG Data

At the time of this announcement, HG Data’s Founder, Craig Harris, said, “Elizabeth is the exact leader we sought for HG Data. Elizabeth’s spectacular experience and reputation in the B2B technology services space, and the delivery of those services through innovative SaaS platforms created and evolved under her leadership, will help us focus on the advancement of our specialized data and the distribution of it to our partners and end-user customers where and how they need it the most.”

Read More: HG Data Announces Its HG Data App on the Salesforce AppExchange

Elizabeth Is A Tech Marketing Veteran

Elizabeth Cholawsky brings over two decades of industry-recognized experience in executive roles, largely responsible for growing SaaS businesses through organic innovation and acquisitions. As President and CEO of the $77 million Support.com, Cholawsky created and brought to market a ground-breaking SaaS-based contact center solution while transforming the legacy service-based revenue stream for increased profitability. As General Manager at Citrix, she leveraged her deep expertise in cloud products to lead GoToMyPC and GoToAssist businesses, both number one in their markets and totaling $190 million in annual revenue.

Read More: ZenIQ Strikes OEM Agreement With HG Data to Deliver Ideal Customer Profiles

Elizabeth Cholawsky said, “HG Data is the gold standard for technographics, turbocharging how sales and marketing professionals work. The depth and breadth of our data assets position us for long-term leadership in B2B data and intelligence for marketing and sales organizations worldwide.”

Elizabeth added, “I’m thrilled to join the team. We are combining Craig’s redoubled focus on advanced R&D with my passion and experience for accelerating businesses. What I bring to the table is astute corporate leadership, centering initially on the product, go-to-market, smart partnerships, M&A, and financial growth. We are confident that the combination will allow us to propel HG Data to new levels of success.”

Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

Elizabeth Cholawsky Has a Ph.D. In Political Science!

Before her leadership roles at Support.com and Citrix, Elizabeth served in senior marketing and product strategy roles at Move, Inc., ValueClick, Inc., and other companies. Elizabeth has been consistently recognized for her business leadership, including receipt of prestigious Stevie Awards. She has a Ph.D. in Political Science from the University of Minnesota and a B.A. (cum laude and Phi Beta Kappa) from Franklin & Marshall College. She is an avid triathlete and a volunteer with Exceeding Expectations, a non-profit that encourages at-risk children to move their lives in a positive direction using the sport of triathlon as the vehicle.

Recommended Read: TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Salesloft Raises $50 Million Series C To Fuel Innovation Of Category Leading Sales Engagement Platform

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Salesloft

Company to Deliver AI And Open Platform In Response To Rising Market Demand For Its Sales Engagement Platform

SalesLoft, the sales engagement platform on a mission to help authentic sellers deliver the best sales experience,  announced it has raised $50 million in its Series C round, bringing total funding to $75 million. Insight Venture Partners led the round with participation from LinkedIn, and Series A and B investor Emergence Capital.

In recent years, the company quickly emerged as the sales engagement category leader, growing sales by more than 800 percent in the past two years alone, and being named the 7th fastest-growing technology company in North America by Deloitte. Along the way, SalesLoft expanded its team to more than 220 employees and has built a company culture that has earned it recognition as the #1 best place to work in Atlanta. The growth and accolades are the results of the relentless platform innovation which balances the authentic, human side of sales with the scalable, scientific side.

Kyle Porter SalesLoft
Kyle Porter

“Things have gotten very noisy for buyers these days. They are bombarded with sales activity via phone, email, social, and many other channels. When buyers are able to peel away from those distractions, they still have problems to solve — and an overwhelming range of solutions to sift through. Now more than ever, buyers really need sellers who can rise above all this noise and provide them with a better sales experience — through our product innovation and our people, it’s our mission to help sellers do just that,” said Kyle Porter, Co-Founder and CEO, SalesLoft.

Looking ahead, the company will continue platform innovation, including the highly anticipated launch of its SalesLoft Assist offering, the category’s first true artificial intelligence (AI) capability — which is informed by more than 500 million sales interactions, providing users with dynamic and real-time suggestions. SalesLoft has opened its platform and plans to aggressively expand its developer community and partner ecosystems, including a recently launched app marketplace of more than 30 available integration providers.

One popular integration option on its sales engagement platform is through LinkedIn’s Sales Navigator, where SalesLoft is one of the top partner integrations of LinkedIn’s Sales Navigator Application Platform (SNAP).

Doug Camplejohn Linkedin
Doug Camplejohn

“SalesLoft is one of the most innovative companies in the sales engagement category and a leading provider on the Sales Navigator Application Platform. SalesLoft has integrated Sales Navigator into their application in a way that provides great user value while protecting LinkedIn member data. We look forward to working with SalesLoft to create even more value for our joint customers in the future,” said Doug Camplejohn, VP of Product, Sales Solutions, LinkedIn.

With this new investment and innovation, SalesLoft plans to add over 200 employees across its Atlanta headquarters, San Francisco, New York, and Europe. The company intends to continue developing innovative solutions for its commercial and enterprise customers.

SalesLoft has more than 2,000 customers — including Square, Cisco, MuleSoft, Alteryx, and Dell — who have boosted sales by delivering better experiences to their customers. SalesLoft recently shared the results of a study where it analyzed customer performance 90 days prior to and 90 days following their implementations and found an average of a 36 percent increase in opportunities created.

“We didn’t create the sales engagement category; our customers did. They weren’t satisfied with the tools their teams had to connect and engage buyers. They made their needs clear, and we listened. As a result, sales engagement has evolved from a point solution to the system of record for sales organizations. Users are spending more time within SalesLoft than any other technology, including their CRM. Our customers are leading the way in this exciting new category, which is really just a reflection of their efforts to serve their customers in new, authentic ways,” adds Porter.

Also Read: Highspot and SalesLoft Push Modern Sales Engagement to a New Level

“Sales engagement has emerged as the fastest-growing area in the sales and marketing stack. And for good reason: it works. SalesLoft consistently helps customers increase their pipelines, but also strengthen their relationships with buyers — that’s a huge differentiator. We’re looking forward to partnering with SalesLoft on their mission to activate authentic sellers and help them deliver better sales experience for the customers they serve,” said Jeff Horing, Co-Founder and Managing Director, Insight Venture Partners.

This latest investment comes 15 months after the company announced its $16M Series B. In that time, the company has increased annual recurring revenue by over 150% and significantly expanded its platform in four primary areas: automated workflows, CRM integration, connected apps, and enterprise security.

Also Read: What Every Sales Leader Should Know About Conversation Intelligence Technology

Janrain Taps Todd Etchieson for VP of Product Post

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Janrain Taps Todd Etchieson for VP of Product Post
Janrain Taps Todd Etchieson for VP of Product Post

Todd Etchieson, a Seasoned 25-year Tech Veteran, will Continue Janrain’s Tradition of Industry-First Innovations for Identity Management

Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced that it has appointed analytics and e-commerce veteran Todd Etchieson to its world-class management team as new vice president of product. The announcement comes after a year in which Janrain achieved a host of important industry-first milestones while surpassing commercial 3,400 clients and reaching over 1.5 billion digital identities.

Todd Etchieson

Etchieson, a visionary executive leader with extensive experience in building high performing teams, marrying innovative product strategy with world-class execution, and bringing cutting-edge products and capabilities to market, has been chartered with spearheading Janrain’s product strategy and development. In this capacity, he will work closely with Coca-Cola, McDonald’s, Samsung, Wells Fargo, Whole Foods and other global clients to deliver on their mission-critical CIAM needs through the use of the industry-leading Janrain Identity Cloud. He will report directly to CEO Jim Kaskade.

Also Read: Janrain Delivers First Universal Integration of CIAM Event Data with SIEM Systems

Jim Kaskade
Jim Kaskade

“I am very excited to welcome Todd to the Janrain family as we could not have found a more qualified professional with such a strong success record driving customer-first, data and analytics-driven product initiatives at high growth tech companies,” said Kaskade, adding, “Janrain is now the largest independent CIAM leader in the industry, which puts us in a unique position to continue setting the pace for specialized innovation and prioritizing client needs over anything else. Todd, with his history of driving new product introductions resulting in multi-million dollar new lines of business, will be instrumental in helping us carry on our industry-first legacy.”

Also Read: Interview with Jim Kaskade, CEO, Janrain

Etchieson brings 25-plus years of product management and tech experience to Janrain. Etchieson comes to Janrain from data intelligence platform provider New Relic. There he served as vice president of analytics product management–part of the core team that drove the company’s IPO–launching their cloud-based New Relic Insights analytics solution and managing all client-side products. Previously he led market strategy and product management for surveillance technologies at Flir Systems. Etchieson has also held leadership positions at Nike, open telecom solutions provider RadiSys, and Nortel Networks.

“I’m thrilled to be joining Janrain and its culture of customer-first and industry-first innovation, where I’ll feel right at home,” said Etchieson. “2018 is going to be a big year for identity management, and so it’s a tremendous opportunity to be joining Janrain, the industry’s biggest innovator, where I can apply my own experience and expertise in bringing new solutions and capabilities that help global organizations better understand and serve their customers.”

Recommended Read: Janrain Offers Migration Program to Customers Unsettled by SAP Acquisition

HGS Acquires Majority Stake in Element Solutions

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HGS Acquires Majority Stake in Element Solutions
HGS Acquires Majority Stake in Element Solutions

Adds Digital Transformational Capabilities in the Buy-Side Segment to HGS’ Digital Services Business

Hinduja Global Solutions Limited (HGS), announced that its subsidiary Hinduja Global Solutions UK Limited has entered into a definitive agreement to acquire 57 percent equity stake in Element Solutions LLC, USA, a digital consulting services company, for a consideration of US$ 5 million. The transaction is expected to close in the next 15 days.

Element Solutions provides high-end digital strategy and solutions in customer digital experience, data-driven marketing and cloud managed services areas. With over 160 successful digital engagements, the company supports more than 35 top Fortune 500 brands, primarily in the healthcare, manufacturing and retail industries.

Also Read: Wipro and Adobe Expand Partnership to Offer Enhanced Digital Services and Solutions

The modern customer lifecycle has two broad areas: Buy-side – comprising of market and sell segments and the Own-side – comprising of support and serve segments. HGS has traditionally been focused on the Own-side but started to cater to the Buy-side in the last couple of years. The acquisition of Element will help HGS Interactive (HGSi), HGS’ digital services division, to strengthen its Buy-side portfolio by adding new capabilities and expertise in customer digital experience and digital marketing. It will also bring together a complementary client base across sectors and add significant onshore presence for HGSi. Post acquisition, HGS will add over 75 employees comprising strategic thinkers, digital marketers, user-centric designers, software engineers and developers, of whom 33 are in the US and the rest in India.

Partha DeSarkar

“As part of our strategy to drive digital-led transformation for clients, HGS has been investing significantly in technology and solutions to reimagine customer experiences. The investment in Element Solutions expands on this strategy and helps position us as an end-to-end digital transformational leader who can impact the entire customer lifecycle for brands,” said Partha DeSarkar, Chief Executive Officer, HGS. “I am pleased to welcome the talented team of Element to the HGS family and look forward to leveraging their expertise to drive higher value.”

Also Read: Cognizant Named Adobe’s 2017 Delivery Quality Partner of the Year

“The partnership with HGS will help us deliver better on our brand promise of ‘Creating Digital Experiences that transform traditional businesses to digital innovators’ at scale. We are excited about the opportunities ahead and are committed to working with our clients to drive impact,” said Venkatesh Korla, Founder & CEO, Element Solutions.

An innovative, global digital agency, HGSi provides global brands an array of 360-degree digital solutions including digital marketing, social CRM and web/ mobile apps to several marquee clients in CPG, hospitality, BFSI, and ecommerce sectors. The business has over 150 employees, most of whom are based in Mumbai. Analyst firm NelsonHall recently named HGS as a LEADER in its Digital Marketing Services NEAT report 2018.

Recommended Read: Bizible and Sojourn Solutions Join Forces to Help Marketing Leaders Drive More Impact and Revenue

Scandit Listed As A Retail Example In Gartner’s Latest Report

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Scandit Listed As A Retail Example In Gartner's Latest Report
Scandit Listed As A Retail Example In Gartner's Latest Report

Gartner Report “Elevate Customer Experience with Minor Investments That Deliver Major Benefits for Retail Digital Business”, lists Scandit 

Scandit, the leading developer of next-generation mobile data capture solutions based on computer vision, augmented reality and machine learning technologies, recently announced that it has been included in Gartner’s recent report “Elevate Customer Experience With Minor Investments That Deliver Major Benefits for Retail Digital Business.”

The report states, “Smaller technology investments that can improve experience and delight customers are often deprioritized for more significant system investments. CIOs in retail can use the examples in this note to see how incremental investments can deliver big benefits to the business and its customers alike.”

Samuel Mueller, CEO of Scandit, said; “We are very pleased Gartner has included, what we believe is, our support for The Container Store’s highly successful ‘Scan & Deliver’ initiative. We feel that the success of this program shows the benefits that our mobile data capture engine can bring to retailers keen to engage with their customers in innovative ways to enhance service and the customer buying experience. In our view, as the scope and application of our solutions continue to grow, we are able to support retailers and brands in new and innovative ways as they strive to gain competitive advantage and engage consumers to increase sales and customer loyalty.”

Also Read: Mobile Data Exchange ‘adsquare’ Opens First Office in the US; Move in Tandem with Its DSP Expansion Plans

Scandit has enabled many global retailers to reap large benefits from small upfront investments in mobile data capture solutions. For example, UK online grocery marketplace Farmdrop has increased delivery accuracy rate to 100% and virtually eliminated scanning hardware costs with a Scandit-powered mobile delivery app, while mobile retail app Ibotta lets users scan receipt barcodes to receive awards, thus increasing adoption, user base, daily active users and redemption rate.

Scandit and German drugstore chain dm-drogerie markt (dm) were recently honored with the retail technology award Europe (reta) 2018 for Best In-Store Solution. The award recognized dm’s successful streamlining of in-store pickup of online orders by customers, as well as merchandise management by store employees, using smartphones running Scandit mobile data capture software.

Recommended Read: 3 Innovations Driving Out-of-Home in 2018

You Can’t Spell Digital Transformation Without CDP

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RedPoint Global

The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so much in the past 10 years that it’s easy to imagine that everything has already been disrupted and settled into a new normal. Except that isn’t the case. Recent McKinsey research found that digital technologies and processes have only penetrated about 35 percent into the average industry, which means only about a third of the products, services, and operations that can be digitized have been.

The McKinsey report noted that digitization is continuing, and this transformation is affecting the way brands do business across industries. Any effective digital transformation has a significant impact in a few areas, but especially in the way brands interact with their customers. As consumers adopt new digital technologies and shatter traditional customer service models, companies will need to reevaluate precisely what kind of experiences they provide and how to improve.

Also Read: Artificial Intelligence: The Next Frontier Of Programmatic Buying

Digital Transformation and the Customer Experience

Consumers have historically adopted innovative technologies at a much faster pace than the brands they interact with. It’s because of this dichotomy in technology adoption that brands must focus their digital transformation efforts on the customer experience. Brands, that fail to adapt to how customers want to be communicated with, stand to lose tremendously. How much loss is an open question, but Frost & Sullivan recently found that brands lose $300 billion in revenue from poor customer experience every year and, by 2020, customer experience is expected to overtake price and product as key differentiators.

Brands need to understand that the modern customer wants personalized, relevant, and immediate interactions anywhere and anytime through any device or touchpoint. Delivering this type of experience is part and parcel of digitizing any business model for long-term success. Companies that successfully personalize their customer interactions stand to reap substantial financial gains. To get a picture of the benefit, consider recent Boston Consulting Group research which found that personalization will drive an $800 billion revenue shift to the top 15 percent of companies in just three industries who get it right.

And getting personalization “right” doesn’t require completely re-platforming with new tools, or replacing processes whole cloth – although those could occur. What it does take, however, is knowing everything there is to know about your customers and then being able to activate and operationalize that understanding in the moment of need. To do that, you need a centralized point of control. You need a customer data platform.

Customer Data Platforms and Digital Transformation

The idea behind a customer data platform (CDP) is to provide a centralized source of information that empowers business users with insight about a customer. What is important to understand, however, is that a customer data platform isn’t a database – it’s an operational capability. By tapping into existing databases and unifying that information across silos, a CDP operationalizes all that is knowable about a customer so you can deliver that knowledge at a point of engagement or point of contact across the enterprise.

Also Read: Why are Brands Still Failing at Targeted Marketing?

The most complete understanding of a customer is crucial to a successful engagement. You can adopt every possible digital communication technology, but it is worthless without the underlying insight that a customer data platform provides. With the insight of a CDP, brands can deliver relevant offers to consumers through the right touchpoint at the right time. In this way, a customer data platform enables brands to optimize their engagement with customers.

Delivering a personalized, targeted customer experience is a key facet of a successful digital transformation. To accomplish this goal, it’s necessary that you know everything there is to know about customers and – more importantly – deliver that knowledge across the enterprise. A customer data platform achieves this goal, operationalizing the information you need and serving up the necessary insight when you need it. It’s for this reason, if nothing else, that you can’t spell digital transformation without “CDP.”

Also Read: Customer Profile Management and Customer Data Platform Key to Cross-Channel Business Success

Oracle Industry Connect 2018 Draws Top Business Leaders to Share Insights and Strategies for Digital Transformation

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Oracle Industry Connect 2018 Draws Top Business Leaders to Share Insights and Strategies for Digital Transformation
Oracle Industry Connect 2018 Draws Top Business Leaders to Share Insights and Strategies for Digital Transformation

At Oracle Industry Connect, Industry Peers Join Together to Share Deep-Domain Expertise

Oracle announced its 5th-annual Oracle Industry Connect conference. The event brings together business leaders and experts from across industries to share deep sector expertise and strategies for innovation and organizational transformation. In addition to leading customer executives, the conference will feature keynotes from Oracle CEO Mark Hurd and Bob Weiler, executive vice president of Oracle’s Global Business Units. The event takes place April 10-11, 2018 at the Hilton Midtown Hotel in New York City.

Mark Hurd

“Oracle delivers the widest range of industry-specific applications in the cloud,” said Hurd, adding, “From creating smarter construction sites with IoT, to empowering retailers to deliver better customer experiences with inventory management, our unmatched industry expertise and solutions are driving our customers’ success.”

Also Read: Oracle to Break Down the Barriers to Creating Epic Customer Experiences at Modern Customer Experience 2018

At Oracle Industry Connect, industry peers join together to share deep-domain expertise and best practices on the mission-critical applications that are core to their businesses and their success. Ninety percent of the breakout session content is comprised of Oracle customers providing insights on identifying and overcoming complex industry challenges.

The keynotes will be followed by seven industry-specific tracks for business leaders in communications, construction and engineering, energy and utilities, financial services and insurance, hospitality, life sciences and healthcare and retail.

Also Read: Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data

Some of the Keynote Speakers Include:

  • Amy Brady, Chief Information Officer, Executive Vice President, KeyBank
  • Connie Santilli, Vice President Enterprise Systems and Strategy, GAP
  • David Sipes, Chief Operations Officer, RingCentral
  • David Wilson, Chief Innovation Officer, Bechtel Corporation
  • Michael Webber, Deputy Director of the Energy Institute, Co-Director of the Clean Energy Incubator
  • Ray Bennett, Chief Global Officer, Global Operations, Marriott International
  • Sandy Tremps, Vice President, MRL IT, Merck
  • William Pratt, Chief Information Officer, SiriusXM Radio Inc.
Bob Weiler

“Cloud computing is the foundation of how businesses can truly transform themselves,” informed Weiler, adding, “Smart companies will leverage powerful industry-specific solutions to innovate, delight their customers and drive new revenue streams.”

Recommended Read: Oracle Is Integrating Machine Learning Across All Its Platform-As-A-Service Offerings

Nex Cubed Welcomes Marlon Evans As New CEO

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Nex Cubed Welcomes Marlon Evans As New CEO
Nex Cubed Welcomes Marlon Evans As New CEO

Marlon Evans Has Earlier Held Leadership Roles at GSV Labs, Hewlett Packard, KIPP Foundation, Playworks, as well as All Stars Helping Kids

Nex Cubed, a frontier technology focused seed-stage investor and accelerator, has named Marlon Evans as CEO.

Evans was the former CEO of GSVlabs, a Silicon Valley-based innovation and growth platform for startups and corporations. Prior to GSVlabs, Evans was the Director of Corporate Affairs at Hewlett Packard. With a passion for social impact, Evans has held leadership roles at the KIPP Foundation, Playworks, All Stars Helping Kids, and other nonprofit organizations.

Marlon Evans

Evans will assume the CEO role at a time of unprecedented growth and opportunity for Nex Cubed. Following its announcement to double the number of startup investments in 2018, Nex Cubed is expanding its ecosystem to support the company’s plans to scale its three-tiered platform that encompasses the birth of newcos, incubation of early-stage companies, and accelerating more mature companies.

Also Read: AI-Powered Personalization Drives Great Customer Experience

Kip Quackenbush

“Marlon’s experience in successfully driving progress and managing fast-paced growth uniquely positions him to help us build on existing momentum and provide the strong leadership we need as we expand into new markets,” said Kip Quackenbush, Nex Cubed Co-Founder and President.

Under his leadership at GSVlabs, Evans was instrumental in expanding the company’s revenue streams to include co-working, technology showcases, sponsored accelerator programs, consulting services for Fortune 500 companies, and launching global efforts in Boston, Mexico, China, Brazil and India, yielding revenue growth of more than 35% during his three-year tenure.

“I am truly honored to assume this important role at such an exciting time. Nex Cubed is well positioned to scale and increase its impact thanks to the foundation the company’s leadership has helped build,” said Evans, adding, “I am inspired by companies with an innovative strategy for growth and how I can further contribute to their success.”

Recommended Read: Artificial Intelligence: The Next Frontier Of Programmatic Buying

Word Counts Play A Larger Role In Publisher Ad Earnings Than Many Probably Think

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Word Counts Play A Larger Role In Publisher Ad Earnings Than Many Probably Think
Word Counts Play A Larger Role In Publisher Ad Earnings Than Many Probably Think

The Study Published on the Ezoic Blog, It Appears That Word Counts Could Be Accounting for a 50% to 400% Difference in Page RPM on the Same Website

Some exciting new research has emerged for online publishers about the effect that article word counts have on digital ad revenue. Inspired by a case study recently presented at Google offices in New York, artificial intelligence platform, Ezoic, shared some interesting new information about the relationship between content word count and total page revenue. This information was shared in a post on the company’s blog.

Tyler Bishop

“Our entire platform is built on helping publishers capture and use data to make better decisions automatically. Recently, we launched an exclusive suite of new website analytics tools on our platform. After our customers started to dig into the data, it didn’t take us long to learn that word counts were playing a very interesting role in the amount of revenue that publishers generated from their web properties,” said Ezoic’s Head of Marketing, Tyler Bishop.

Also Read: Can Publishers And Agencies Survive In A World Led By The Duopoly?

In fact, in the study published on the Ezoic blog, it appears that word counts could be accounting for a 50% to 400% difference in page RPM on the same website. While some of the data might seem apparent to publishers, what’s interesting is the aspects of the data that seem to be slightly less clear-cut.

There were 4 very different websites featured in the Ezoic blog study, and each one saw different word counts serve as the top earner. While every website did serve a separate niche and a different audience, there didn’t seem to be a pattern to easily diagnose which word counts and sites tended to see the highest revenues.

“We had customers using our Big Data Analytics tools start coming to us to share these unique insights. They wanted to know if advertisers were paying more for certain word counts or if it was something unique about word counts on just their website. It’s likely a little bit of both, but you have to access the data to even understand how it might work on any particular site because every site we look at is different. That’s why we decided to publish the study. We’ve had customers completely change the way they create new content based on this data,” Bishop continued.

Also Read: Digital Content Next Report Finds Facebook, Google Experiences Together Account for Less Than 5% of Total Digital Revenue for Publishers

Word Counts Play A Larger Role In Publisher Ad Earnings Than Many Probably Think
Page RPM by Word Count

Word count is not traditionally seen as a metric core to digital ad earnings for publishers, but Bishop believes that may change. “It’s not like word count is some kind of new critical metric for publishers to optimize around; however, we were surprised at how many didn’t really know how it was correlating with things like total Engagement Time and page RPM. This is stuff content creators can use to make more money and better connect with their audiences.”

Bishop believes that the relationships between ad revenue, page attributes, and user behavior run much deeper than just word counts.

“Ultimately, there are a lot of interesting pieces of information that publishers may not really be thinking about that they probably should. Understanding the relationship between page engagement, ad revenue, and the actual page content is something we think everyone should understand, but it is largely not being looked in great detail by a lot of publishers. And, if they are, many aren’t able to translate it into anything meaningful. That’s what we do and our customers seem to love it,” Bishop finished.

Recommended Read: Is All That Big Data Making Your Head Spin?