LanguageWire Acquires Frontlab

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March 19, 2018

Tencent and their breakthroughs in Web3.0 — Tencent Video Achieved 62.59 Million Paid Subscriptions, Maintaining No.1 Position in China Online Video Industry

Comprehensive and Premium Content Matrix Caters to Diversified Viewers’ Demand Whilst Self-Commissioned Programs Drive Its Paid Subscription Growth

Tencent Video announced its paid subscriptions has reached 62.59 million as of the end of February 2018, which further enhanced its leading position as the largest online video platform in China. This demonstrated the platform’s rapid growth following its announcement of 43 million paid subscriptions by the end of September 2017, which made it the No.1 online video platform in China. At the same time, Tencent Video achieved average mobile daily active users (DAU) of 137 million on mobile devices in the fourth quarter of 2017. As measured by these two core dimensions, Tencent Video attains the leading position in the online video industry in China.

Apart from these, Tencent Video is also leading the industry according to professional third parties’ analysis on the comprehensive competitiveness of online video platforms.

Also Read: How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers

According to iResearch, the leading provider of online audience measurement and consumer insights in China, its mVideoTracker data showed that Tencent covered 790 million units of video streaming devices in January 2018, nearly 100 million units more than the second player.

According to App Annie, Tencent Video was ranked sixth in China’s iOS top grossing chart in 2017. It ranked the 3rd in the fourth quarter of 2017, following two games apps (Honor of Kings and Fantasy Westward Journey) and was the No.1 in the video category.

In terms of content, according to Vlinkage, a professional video and new media data monitoring company in China, Tencent Video achieved the lead in the industry, covering 80% of the top 20 most popular TV drama series in China.

Also Read: Tencent Video Demonstrates Original Content At Cannes To Accelerate Its Output To Global Market

In terms of brand recognition, according to the 2017 Video Industry Competitiveness Tracking Survey done by Gisi, a third party market research organization, Tencent Video ranked top with 44% of top of mind brand, far surpassing the second brand by 17 percentage points, which reflected the significant success of Tencent Video in brand recognition.

All the above indicators demonstrate that Tencent has established its leadership in the online video market.

Tencent Video achieved this outstanding performance through its committed investment and innovation in content, operation, and marketing. It has built up a comprehensive and premium content library consisting of TV drama series, movies, variety shows, documentaries, children’s programs, animation music and more.

Also Read: What You Need To Know About Video

The popular TV drama series, especially the self-commissioned content, has delivered outstanding performance, such as The Nothing Gold Can Stay, the Candle in the Tomb series, Country Love Story series, The Eternal Love, A Love So Beautiful, have further strengthened subscribers’ stickiness and have driven rapid growth in the subscription. Other successful programs, such as The Coming One, a self-commissioned variety show), animation series including The Glory and Fights Break Sphere, and The Blue Planet II (a BBC documentary), have also contributed to the rapid growth in subscription, enriching the viewing experience of subscribers.

“At Tencent, we always endeavor to offer superior user experience and member services. Tencent is the first video platform which supports Dolby vision in China and we have developed various privileges for subscribers including quick time play, reserved cache, blue-ray display and interactive bullet screen. We are dedicated to providing users not only privileges on content and entertainment, but also lively and enjoyable viewing experience,” said Thirty Sun, Vice President, CEO, Tencent Penguin Pictures.

Io-Tahoe Announces General Availability of Machine Learning-Driven Smart Data Discovery Platform

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March 19, 2018

Io-Tahoe Announces General Availability of Machine Learning-Driven Smart Data Discovery Platform

Adds New Data Catalog Feature to Enable Data Governance, Enhance Data Management and Achieve Compliance for Today’s Data-Driven Enterprises

Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery products that span a wide range of heterogeneous technology platforms, from traditional databases and data warehouses to data lakes and other modern repositories, announced the General Availability (GA) launch of the Io-Tahoe smart data discovery platform. Io-Tahoe made the announcement from the Gartner Data & Analytics 2018 Summit. Io-Tahoe was designated as a Cool Vendor in Gartner’s “Cool Vendors in Data Management 2017”; the company was listed as Rokitt Astra, which it acquired in May 2017.

Also Read: Io-Tahoe Unveils Data Discovery Solution To Enable GDPR

The GA version includes the addition of Data Catalog, a new feature that allows data owners and data stewards to utilize a machine learning-based smart catalog to create, maintain and search business rules; define policies and provide governance workflow functionality. Io-Tahoe’s data discovery capability provides complete business rule management and enrichment. It enables a business user to govern the rules and define policies for critical data elements. It allows data-driven enterprises to enhance information about data automatically, regardless of the underlying technology and build a data catalog.

“Today’s digital business is driving new requirements for data discovery. Now more than ever enterprises are demanding effective, and comprehensive, access to their data – regardless of where it is retained – with a clear view into more than its metadata, but its contents as well. Io-Tahoe is delivering a robust platform for data discovery to empower governance and compliance with a deeper view and understanding into data and its relationships,” said Stewart Bond, Director Data Integration and Integrity Software Research, IDC.

Also Read: Profisee Announces Attendance at Gartner’s Data & Analytics Summit 2018

“Io-Tahoe is unique as it allows the organization to conduct data discovery across heterogeneous enterprise landscapes, ranging from databases, data warehouses and data lakes, bringing disparate data worlds together into a common view which will lead to a universal metadata store. This enables organizations to have full insight into their data, in order to better achieve their business goals, drive data analytics, enhance data governance and meet regulatory demands required in advance of regulations such as GDPR,” said Oksana Sokolovsky, CEO, Io-Tahoe.

Increasing governance and compliance demands have created a dramatic opportunity for data discovery. According to MarketsandMarkets, the data discovery market is estimated to grow from $4.33 billion USD in 2016 to $10.66 billion USD in 2021i. This is driven by the increasing importance of data-driven decision making and self-service business intelligence (BI) tools. However, the challenge of integrating the growing number of disparate platforms, databases, data lakes and other silos of data has prevented the comprehensive governance, and use, of enterprise data.

Also Read: Marketo and Google Cloud Join Forces to Transform Engagement Solutions for the Enterprise

Io-Tahoe’s smart data discovery platform features a unique algorithmic approach to auto-discover rich information about data and data relationships. Its machine learning technology looks beyond metadata, at the data itself for greater insight and visibility into complex data sets, across the enterprise. Built to scale for even the largest of enterprises, Io-Tahoe makes data available to everyone in the organization, untangling the complex maze of data relationships and enabling applications such as data science, data analytics, data governance and data management.

The technology-agnostic platform spans silos of data and creates a centralized repository of discovered data upon which users can enable Io-Tahoe’s Data Catalog to search and govern. Through convenient self-service features, users can bolster team engagement through the simplified and accurate sharing of data knowledge, business rules and reports. Here users have a greater ability to analyze, visualize and leverage business intelligence and other tools, all of which have become the foundation to power data processes.

Wunderman Appoints James Sanderson to Lead Onsite Agency Model Wunderman Inside

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March 19, 2018

Wunderman Appoints James Sanderson to Lead Onsite Agency Model Wunderman Inside

Wunderman Inside Has Been Launched Following Consultation with Clients Looking for More Flexible Agency Models

Wunderman, the leading global digital agency and part of WPP, has launched Wunderman Inside, a new agency operating model to provide its world-class digital services onsite for its clients.

Wunderman Inside has been launched following extensive consultation with significant clients who are looking for more flexible agency models, particularly for their digital marketing. Wunderman Inside will provide the optimal mix of onsite and in-agency resources to provide more proximity to clients for faster work combined with the strategic and creative depth that agencies can bring. It will deploy integrated teams able to deliver the full range of Wunderman’s services from digital marketing, data and analytics and commerce, powered by Wunderman’s marketing technology capabilities.

Also Read: Wunderman and POSSIBLE Join Forces to Form Global Digital Powerhouse

James Sanderson

James Sanderson has been appointed Managing Director to lead this new practice. He joins from creative in-house agency Oliver UK, where he was Chief Operating Officer. Prior to Oliver, James held senior roles at Teamspirit, Digitas and spent 10 years at Glue Isobar. Whilst at Oliver, James was responsible for operations, working with UK and International Clients.

Speaking Sanderson added, “Wunderman is a highly-regarded agency because its services aren’t static – it understands what clients want and continually develops what it offers to meet those needs. I’m really looking forward to leading this new practice and helping Wunderman to reinforce its client-side credentials.”

Also Read: Wunderman Expands its Reach; Acquires Spanish Digital Agency-The Cocktail

Wunderman Inside is an extension of the successful model that Wunderman operates with a number of major clients including News UK, jointly with The & Partnership, Best Buy and Sainsburys.

Mark Read

Mark Read, Wunderman’s Global CEO, said: “There’s growing demand from clients for greater proximity to their marketing teams. Wunderman Inside combines strong on-site resources and the strategic and creative power of the agency to give clients the right balance of speed, cost efficiency and innovation. We believe this is a more effective long-term model than typical in-house agencies that struggle to attract talent and consultancy-led models where clients become dependent on expensive resources. We could not have found a better person than James to lead it. He has extensive experience in the industry, particularly in developing and expanding an in-house creative offering. Now he can do that with the strength of Wunderman behind him.”

AMPLEXOR Announces Neural Machine Translation Solution as the Next Phase in its Artificial Intelligence Programme

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March 19, 2018

AMPLEXOR Announces Neural Machine Translation Solution as the Next Phase in its Artificial Intelligence Programme

Collaboration with the German Research Center for AI (DFKI) Underpins the New Neural Machine Translation (NMT) Solution, Which Will Initially Target the Medical Device Sector

Global digital solutions provider, AMPLEXOR announced the next phase of its Artificial Intelligence (AI) program – to develop an enterprise-grade, neural machine translation solution. The solution, which will target the Medical Device market, is being developed in collaboration with the German Research Center for Artificial Intelligence (DFKI), one of the largest centers of excellence in AI worldwide.

AMPLEXOR has supported its worldwide customers with ‘smart solutions’ under its broader Content Intelligence (CI) portfolio – enabling organizations to apply artificial intelligence concepts to multilingual content processing. In 2017, AMPLEXOR established a dedicated AI/CI competence center in Madrid to develop these smart solutions.

Markus Welsch

Speaking of this latest phase in AMPLEXOR’s AI journey, Markus Welsch, Vice President Content Intelligence and Chief Solution Architect, AMPLEXOR, commented, “NMT is a very promising translation technology, but still has some way to go to be fit for purpose for true enterprise use. That is exactly what we aim to deliver – enterprise-grade NMT in our translation workflows that address the security, scalability and mission-critical content for demanding operational contexts and use cases.” Markus continues, “This approach to NMT in translation workflows is what the Medical Device market, as an example, is calling out for – a domain that requires absolute accuracy and high precision and where translation errors could lead to regulatory liability and are a leading cause of device recalls. This enterprise-grade capability is a key differentiator in our approach to NMT and one that will help to transform the way companies approach translations, delivering accuracy and efficiency at all times.”

Also Read: NetBase Introduces Next-Generation Artificial Intelligence for Image Analysis

The AMPLEXOR NMT solution will initially focus on life sciences, and specifically on the Medical Device sector. This is part of the $3 trillion healthcare industry, in the US alone, and a sector that researchers and manufacturers are particularly focused on using AI and automation to achieve greater efficiencies and improved accuracy. Following the successful deployment of NMT for the Life Sciences industry, AMPLEXOR aims to expand this capability for use in other sectors.

Mark Evenepoel

“We have long put AI at the heart of our Content Intelligence portfolio,” said Mark Evenepoel, CEO, AMPLEXOR, adding, “An enterprise-grade neural machine translation solution is the next step for us and one that represents a huge opportunity for our customers across industries and applications. We are delighted to combine our domain-specific knowledge and data assets in the Medical Device domain with DFKI’s technology know-how in AI to make this happen.”

Also Read: PowerPost Launches PowerIQ – First Virtual Assistant for Content Marketers

DFKI was founded in 1988, and in the field of innovative commercial software technology using AI, is one of the largest centers of excellence in the world. The AMPLEXOR DFKI relationship stretches back to 2010 when the companies first collaborated on a ‘tribrid’ translation engine R&D project, named taraXÜ.

“Our previously successful engagements with AMPLEXOR show it is a company that understands AI and how it can be used to develop solutions to improve and transform the translation processes,” said Professor Dr. Josef van Genabith, Scientific Director, Multilingual Technologies at DFKI. “This next collaboration will include the development of a neural machine translation engine that aims to be a truly transformative technology in terms of providing natural and fluent translations.”

GDPR: Take a Long, Hard Look at Yourselves in 2018

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Jason Hemingway

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March 19, 2018

Every so often something big comes along that throws a spanner in the business works. There might be mild panic and numerous meetings, but ultimately down the line, everything is usually fine – and if done properly, things can feel as though they’ve changed for the better.

The General Data Protection Regulation (GDPR) is one of these spanners, clunking its way through every facet of the business. As the date for GDPR compliance, 25th May, draws ever closer, organizations are frantically trying to get their house in order.

Also Read: The Coming of New Marketing Mix with GDPR: Automated Consent Management for Websites

Fixing a Broken System

Yet GDPR itself isn’t the problem. It’s an attempt to address something that should concern us all: a lack of customer trust in the organizations that gather, store and process data, fueled in part by a wholesale trade in personal information. GDPR is an attempt to fix a broken system, and rebalance it so that it works for individuals and brands alike – but with the customer in control.

The regulation is coming, because, when we boil it down, brands have lost sight of customer needs. Data has created a fog between the two, and the consequent failure to protect customer data has meant that any trust has dissipated. In a world of consumers empowered by the likes of social media, businesses are losing what keeps them ticking – brand loyalty.

GDPR is a nudge for companies to take a good, hard look at themselves. A key part of this opportunity is to use the time to take a step back, decide what it is you want to achieve, and how you want to achieve it with your customers rather than just your customers’ data.

It’s Not Me, It’s You

So, what are customers getting out of their relationship with you? If all you’re doing with their data is finding ways to sell to them, they’re not getting any value. Trust, and therefore loyalty, can vanish in an instant.

Now is the time to recognize that you may not have customer interests at heart, and do something about it. The GDPR deadline could act as the launch date for your new customer strategy, based on a value exchange that will repair the damage caused by years of data misuse.

This value is created through meaningful, consistent engagement over time that builds trust and leads to a stronger, more valuable relationship between business and customer. And how do you achieve that? By using tech that allows you to understand each and every customer as an individual.

To visualize customer journeys in real-time and personalize every interaction you have with a customer so their experience is always relevant.

Also Read: Is GDPR Really Changing Ad Tech?

Looking Under the Bonnet

This relationship acts as a high-level service for the customer, who sees the benefit of coming back time and time again. They feel like the brand knows them well enough to offer timely and relevant interactions, rather than a catch-all approach that goes straight to the department marked ‘spam’.

The customer relationship is at the heart of digital transformation, and the challenge to brands is to restore it back to its pivotal position at the heart of the business.

The GDPR spanner in the works can be the catalyst to repairing your customer relationships. But it’s going to need you, to be honest with what you currently have, and a determination to bring customer interest back to the engine of your brand.

Also Read: Interview with Jason Hemingway, Chief Marketing Officer at Thunderhead

Interview with Eric Porres, CMO, SundaySky

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March 19, 2018

Interview with Eric Porres, CMO at SundaySky

[easy-profiles profile_twitter=”https://twitter.com/eporres” profile_linkedin=”https://www.linkedin.com/in/eporres/”]

[mnky_testimonial_slider slide_speed=”3″][mnky_testimonial name=”” author_dec=”” position=”Designer”]“Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way.”[/mnky_testimonial][/mnky_testimonial_slider]

Tell us about your role and how you got here. What inspired you to be part of a video technology company?

When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like Amazon, NetFlix, Spotify, Apple and Google) meant that if I could find a company building differentiated technology at the intersection of those trends, it would be a compelling opportunity.

From the point of view of a video technology company, how would you define “Digital Transformation’ and “Digital Innovation” respectively?

For me, digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way. For instance, Citi uses SundaySky’s SmartVideo to help educate new cardholders on the benefits of Citi’s mobile app, which Citi wants them to take advantage of. Digital innovation means that someone at a Fortune 500 company has a budget to pilot certain new/untested initiatives, and personalized video might fall in that realm.

How do personalized video deliverables match up to the modern-day customer experience standards?

In general, we enable video to go from linear to modular and from static to data-driven — This ability comes at a perfect time when rethinking customer experience. Video historically has a been a broadcast medium — a ‘write once, play anywhere’ initiative. But the new consumer imperative is that brands must get personal with their prospects and customers, or they’ll get ignored. So why wouldn’t you want to treat each customer as an individual and do so in an emotionally arresting way with video? This is what we advocate at SundaySky.

What are the major pain points for businesses when they deal with the multi-touch video engagements?

Sequential storytelling is becoming more important, as is rethinking how to create video in a way that can be modular versus static. It’s no longer about shooting for the ‘perfect 15- or 30-second spot.’ Today, it’s using data to best assemble scenes in real-time that create a 48-second personalized video for customer A to help her on her journey, while a different set of scenes assemble to create a 68-second personalized video to help customer B on his similar (but not the same) journey.

What are the key business video-CRM metrics that modern marketers should have at their fingertips?

At the minimum, it’s the time spent and value created on an exposed versus non-exposed basis. However, it depends on the objective. If a marketer wants to use a personalized video to help reduce call volume at a call center, then understanding the cost-per-call and ROI when a would-be caller watches a personalized video instead becomes imperative. For example, if a financial services marketer uses a personalized video to help drive increases in average-monthly-contributions, then the contribution value over time of the exposed group becomes important. Bottom line: if you can’t ascribe tangible business value to a video initiative, then it’s either for vanity or the initiative belongs in an innovation budget wherein the rest of your marketing efforts can subsidize the cost given the uncertain outcome.

What are your predictions for programmatic video engagements for 2018? How does SundaySky prepare for these?

We’re very excited about the work we’re doing with Facebook and Google to bridge the gap between those two closed attention ecosystems and ultimately be able to deliver the SundaySky SmartVideo to our customers everywhere.

What startups in the martech industry are you watching/keen on right now?

Rather than ‘following the money’ purely, I’m interested in following intriguing and top industry leaders and seeing what gets them excited. For instance, my friend Scott McKinley just took on the CEO role at IDify, a marketing identity startup trying to solve bad data. Anything around identity and/or the creation of a customer data platform (distinct from a data management platform, which historically operates in a ‘cookie-space’) is and will continue to be hot. Chris Cunningham at Unacast are doing some interesting work surrounding contextualized location data (as is the company Factual). Two other topics I’m following quite closely are AI and voice-as-an-operating-system. At the intersection of those two you’ll find Omar Tawakol building an interesting business at Voicera and its in-meeting AI assistant (he’ll always be a martech alumni!). And while I haven’t seen anyone doing anything breakthrough with blockchain and martech yet, there’s likely to be at least one startup that will harness blockchain technology to solve for fraud in the online advertising industry.

What tools does your marketing stack consist of in 2018?

Salesforce (Customer Data Record)
Hubspot (Marketing Automation)
JIRA (Request/Project/Team Management)
Highspot (Uniformity/Consistency of Assets Across the Organization)
Qualtrics (Client Feedback, Consumer Surveys)
Google Analytics (Website and SEM/SEO Analytics)

SundaySky (using our own capabilities to deliver SmartVideo advertising to prospects, as well as SmartVideo for our own CRM initiatives)

How do you prepare for an AI-centric world as a marketing leader? How do you leverage AI capabilities at SundaySky?

As a company we’re continually investing in AI to improve our efforts at automating human processes and improving algorithms to optimize our solutions for our customers. As a marketing leader, I encourage my team to go deep in the humanities and what it means to be human as I view AI more like Ironman than like the Terminator. At the World Economic Forum this year, Jack Ma talked about how education needs to change such that we’re not teaching people ‘knowledge’ (which can be easily replicated/surpassed by AI), but rather what it means to be human – the arts, music, etc.

How do you bring together people and technology at one place?

We’re fortunate that our team isn’t geographically distributed, so it’s easy to call together a scrum when necessary. I’m also a little bit old school in that I love whiteboards and use them frequently to sketch out ideas, project plans, checklists, etc.

What apps/software/tools can’t you live without?

I’m looking at the first screen of my iPhone now, which includes:

Google Maps
Spotify
NY Times
Dropbox
LinkedIn
1Password
Concur
Twitter
Facebook
Instagram
Lyft
Alexa
Harmony (remote)
Hue (Philips Lights)

What’s your smartest work related shortcut or productivity hack?

Definitely 1Password – a password management app that works across all browsers, operating systems and mobile devices.

What are you currently reading? (What do you read, and how do you consume information?)

Moving to Higher Ground: How Jazz Can Change Your Life by Wynton Marsalis (a real book with paper!)
Michelangelo: Divine Draftsman and Designer by Carmen Bambach (book!)
Principles by Ray Dalio (Kindle edition)
The Terminal List by Jack Carr (written by a friend)

What’s the best advice you’ve ever received?

I have two:

Rigorous follow-through (attributed to Don Burton)
The phone doesn’t ring on its own – you make it ring (attributed to John Durham)

Tag the one person in the industry whose answers to these questions you would love to read:

Phil Schiller

Thank you Eric! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Eric ” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46f027-27dc”]

As a 4-time CMO of marketing and advertising technology companies, I’ve had the privilege to work with some of the finest marketers in the world, build and scale award-winning teams, and lead one company through its IPO (Rocket Fuel).

I previously was a co-founder of Underscore Marketing, a fully independent, full-service digital marketing and strategy agency launched in 2002. I helped build the team into a recognized Inc 1000 company and expand its presence internationally.

I am also a co-founder of Pericles Consulting, a ‘pop-up’ strategic political marketing firm that developed and executed digital marketing programs for Presidential and Senatorial campaigns across the country.

[/vc_tta_section][vc_tta_section title=”About SundaySky” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46f027-27dc”]

Sundaysky

SundaySky sits at the intersection of two of the hottest consumer trends today: personalization and video. SundaySky SmartVideo combines the power of personalization with the emotion of sight, sound and motion to deliver personalized storytelling for the digital age. No two SundaySky videos are the same, and we power CRM and advertising solutions for some of the largest brands on the planet, including AT&T, Citibank, The Home Depot, Staples and Verizon.

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[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

TechBytes with Andreas Gnutzmann, Chief Technology Officer, FotoWare

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March 19, 2018

Andreas Gnutzmann
Chief Technology Officer, FotoWare

Digital Asset Management (DAM) platforms are transforming the way retail marketers align their strategy around customer experience and brand messaging. According to a recent report, it is speculated that the DAM market would growing at a CAGR of 20.5% from 2017 to 2021. To better understand the state of DAM platforms and their relation with the Content Management Systems (CMS), we spoke to the Chief Technology Officer at FotoWare, Andreas Gnutzmann.

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Tell us about your role at FotoWare and the team/technology you handle.

My background is in Software Product Development and Management. I have a passion for product engineering and design.

As a CTO in FotoWare, I’m responsible for the entire product development lifecycle, from research and design to Quality Assurance. I’m also responsible for the technical support and operational side, which is becoming increasingly important as we transition towards a cloud-based SaaS offering. My team currently consists of 18 people, from five different countries, and we’re constantly increasing the size of our team.

We have always delivered products based on Microsoft Technology, and this relationship continues as we are utilizing more and more PaaS services in Microsoft Azure.

How is FotoWare different from other Digital Asset Management (DAM) platforms? How do you measure your benchmarking in the tech industry?

We always have a strong focus on delivering a complete product to our users. Everything in our products needs to work out of the box. We also believe that most of our users are consumers that don’t really want to work in a DAM. They want to work in their content creation tools such as a Web CMS, Office Applications or Adobe CC. We make sure our content can be found and embedded from FotoWare directly through these tools. FotoWare is there to help you as a customer tell your story and express your story visually, and we will never compromise on the quality of these visual elements.

To measure our benchmarking, we stay up to date on market analytics from RealStoryGroup and Gartner. We also do regular competitor analytics and stay up to date on movements from close competitors and big players like Microsoft and Adobe.

One of our core values is to be innovative, and we know that to be innovative, we can’t always look at what everyone else is doing right now – we need to create the tools for tomorrow. By listening to our customers, keeping track on what is going on in the market, and at the same time having an open mind internally, we believe we create the best solutions with the most user-friendly capabilities for our present and future customers.

Do you see a rapid disruption in DAM offerings due to maturity of Content Management Systems (CMS)? How does FotoWare prepare against these disruptions?

We see a trend where the capabilities of the built-in media managers in Content Management Systems extend to the point where they are fully capable Digital Asset Management systems. They can handle a larger amount of media and allow you to organize files better using metadata and taxonomies.

Some Content Management Systems deploy this functionality as modules inside the CMS, while others deploy separate DAM software as a tightly coupled software. Often, this is even the result of a CMS vendor acquiring or merging with a DAM vendor.

In my opinion, there is still a fundamental weakness in this approach. Marketing teams often switch CMS systems or even set up temporary CMS systems for specific products or campaigns. They like to stay on top of new Marketing Automation technology, and often choose different CMS products for different needs. As a result, a company may at any given time own multiple CMS systems from different vendors.

We position our products to be the independent single source for your visual media. Instead of creating tight couplings with specific CMS software, we provide widgets and plugins that can be hooked into any content creator application, including Office Applications, Adobe CC or Web CMS software. The assets are always linked back to FotoWare, ensuring you always have that one up-to-date single source of information, no matter which CMS system you use.

Our own marketing team recently moved our company web page from a proprietary Craft CMS system to Hubspot. The transition took less than 4 weeks to complete. If the CMS had owned our visual assets, it would have been a companywide strategic project which would have taken months to complete. Luckily our digital assets were stored in FotoWare.

How do you leverage content marketing tools to create relevant Product Recommendations and B2B connectivity?

Like many other companies, we are still learning and experimenting with new tools to adapt our marketing strategy to the constantly shifting content landscape.

Meeting our users at their grounds is important for strong connections, that is why we try to engage with and hear how they use the product through Social Media and a dedicated customer portal. Tracking services such as Google Analytics have been essential in the monitoring for user behavior.

We now see that B2B marketing has become more about reaching the right human beings rather than reaching the largest audience.

Of course, at the core of all this, we have FotoWare to maintain our visual assets, ensuring that we always have both up-to-date and historical, product screenshots, videos and promotional elements of feature releases.

Which marketing technologies fascinate you the most?

These days, I have been very impressed by technology that can take some of the guesswork out of the daily marketing work. A/B testing has been helpful in this process, but it still implies that the content must be created first and then tested secondly. And even then, you only prove that one suggestion is better than the other. AI and ML technologies provide exciting solutions to these challenges.

Today I see a lot of specific AI and ML tools and resources emerging that offer solutions to specific challenges, but I’d like to see more end-to-end marketing solutions that utilize these technologies in their products.

One message for 2018-2022 that you want to share with other CTOs in the marketing and sales automation industry:

Pay attention to new technology and always experiment! Big data, AI and Blockchain technology, are all buzzwords we keep hearing these days. We see an increase in tools and services available that offer these technologies. The leaders of tomorrow will be product companies that can utilize these technologies to give added value to their users.

Thanks for chatting with us, Andreas.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Newgen Positioned as a Leader in Cloud-Based Dynamic Case Management by Forrester Research

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March 19, 2018

Newgen Positioned as a Leader in Cloud-Based Dynamic Case Management by Forrester Research

Forrester Wave Report: Newgen Software, Leader in BPM, ECM, and CCM Platforms.

Newgen Software Technologies Limited, a provider of Business Process Management (BPM), Enterprise Content Management (ECM) and Customer Communication Management (CCM) platforms, announced that it has been positioned as a ‘Leader’ in report, The Forrester Wave: Cloud-based Dynamic Case Management (DCM), Q1 2018, authored by Craig Le Clair et al.

According to the report, “Newgen Software shows depth in solution accelerators and intelligent apps.” The report recognizes Newgen as “an aggressive provider of intelligent apps, with more than 150 across 17 verticals, including an appeals and grievances solution for health payer services; contract management; and more than 20 financial services solutions. These apps are separately licensed and released under product management control; they include process templates, form fragments, rules, forms, data model, and task templates. With a broader portfolio than many other DCM vendors, this provider includes ECM, BPM, capture, output management, complex event processing (CEP) event model, and mobile development framework.”

Also Read: Gartner Cites Newgen Software As A ‘Visionary’ In The 2017 Magic Quadrant

“This recognition validates for us, our continuous efforts to drive product innovation as well as enhance the value proposition to our clients. Our endeavor is to facilitate enterprise-wide digital transformation with our platforms,” said Diwakar Nigam, MD & Chairman, Newgen Software.

The report recognizes that “enterprises often choose Newgen for its geographic diversity, with many installations in the Middle East and the Asia Pacific, its strong product features, quality of consultants, ease of implementation, and lower total cost of ownership.”

Also Read: Infosys Research: Digital Disruption is Steering Enterprises from Core Modernization to Delivering Customer Delight

The report also states that “Newgen Software has partnered with UiPath to build RPA bots and will leverage its own process-mining tool to combine bot-based digital workers with case management.” Newgen OmniFlow iBPS framework facilitates Digital Sensing for “text and sentiment analytics against email, Facebook, Twitter, or any content to route casework.” The suite also offers advanced analytics and suggestions tab based on historical case activity.

Using a 23-criteria evaluation of cloud-based DCM market, the research firm identified 11 most significant vendors in the space. Forrester ranked Newgen OmniFlow iBPS Suite 3.1 with the highest scores possible in two criteria – horizontal cross-industry domain support and partner ecosystem. The product has among the top four scores in current offering and top six in strategy, which is two of the three overall categories.

Mojiit Partners with Quan to Bring 3D Augmented Reality to More Than 2 Billion Social Network Users Worldwide

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March 19, 2018

Mojiit Partners with Quan to Bring 3D Augmented Reality to More Than 2 Billion Social Network Users Worldwide

New Partnership Will Expand Mojiit’s Reach, Empower Social Network Users to Enjoy and Share Favorite Quan Games, Characters and Other Content in 3D Augmented Reality

Mojiit, the first augmented reality social platform, announced it has partnered with top Japanese mobile developer Quan to bring Mojiit’s technology across Quan’s content catalog and distribution platforms. Effective immediately, the partnership will broaden Mojiit’s reach to more than 2.3 billion users worldwide and convert all of Quan’s characters to 3D augmented reality for people to share on favorite sites including Facebook, WhatsApp, WeChat, Kik and more.

Also read: Mapbox Launches Global Reality-Grade AR Location Platform

“Quan is the biggest sticker provider in the world. With Mojiit, it can now offer its stickers, games, content, and characters in 3D augmented reality for its global users to enjoy and share. We’re thrilled to provide Mojiit’s technology to the billions of people who use and enjoy Quan products on their favorite sites and social networks,” said Jeremy Greene, CEO, Mojiit.

Greene, a serial entrepreneur with a proven track record in creating and scaling popular social networks, founded Mojiit in 2017 to bring augmented reality and other technologies to the social and mobile web. Mojiit enables users to create 3D avatars of themselves or anyone they want to be, which they can peer-to-peer share with other users as well as leverage content created by peers for their own social expression and experience. With the Quan partnership, Mojiit will expand its reach to a broader, multinational user base and continue to drive the next generation of technology and social networks.

Also Read: Are Marketers Ready for Next-Level Personalization?

Kazuhiro Mizuno

“We are very excited to partner with Mojiit and leverage its technology for our users and platforms,” said Kazuhiro Mizuno, CEO, Quan.

A venture-backed startup, Mojiit has raised $2 million in its seed round and will close its Series A funding in May.

Recommended Read: 3 Innovations Driving Out-of-Home in 2018

MindTickle Appoints Sales Enablement Leader Patrick Lynch As VP

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MTS Staff Writer

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March 19, 2018

Patrick Lynch, an Industry Veteran, Will Lead Efforts to Help Customers Correlate Enablement Programs to Outcomes

MindTickle, a company revolutionizing how businesses prepare and train their sales teams, announced the hiring of Patrick Lynch for the role of Vice President of Enablement Excellence and Innovation. Fitting perfectly into MindTickle’s vision, Lynch’s role is to advocate for the entire practice of sales enablement and to spearhead MindTickle’s effort to drive better outcomes for its customers through innovation and world-class enablement.

Winning By Design Makes Its Sales Content Available On MindTickle — Jules Ehrlich

“This is an exciting time for sales and enablement leaders where technologies like MindTickle are making it possible to correlate the impact of readiness programs with sales performance. However, doing this successfully requires a thoughtful and proven approach. With Pat joining, we are able to bring our customers a perfect combination of field-tested best practices and technology. His deep background of more than 23 years in sales and experience as an industry analyst makes him the perfect fit to help our customers create and deliver effective data-driven enablement,” said Jules Ehrlich, President at MindTickle.

Also Read: TechBytes with Daniel Kuperman, Director Product Marketing, MindTickle

Patrick Lynch

Previously, Lynch served as a Director/Chief Customer Officer at CSO Insights, where he collaborated with some of the most forward-thinking enablement professionals in the industry and helped companies apply best practices in sales enablement and benchmark their results. He also serves as a founding member of the Sales Enablement Society, Denver chapter. Prior to CSO Insights, Lynch was the managing partner for Salesbridge, LLC, a sales transformation consultancy working with Fortune 500 companies.

Lynch served in various executive-level roles over his career, including holding P&L responsibility for all sales and operations for regional and national managed services accounts at Xerox, supporting the national sales team at the Customer Solutions Group at FedEx, and expanding channel sales at Ricoh.

“I have seen first-hand how the very best sales organizations are run and what is unique about their enablement approach,” said Lynch, adding, “Regardless of their technology, great enablement leaders are maniacal about achieving results and correlating enablement initiatives with sales performance. I am excited to join MindTickle, which is leading global organizations towards this goal and understands how to turn this approach into reality.”

Also Read: MindTickle Raises $27 Million in Series B Funding

Vendavo Launches Intelligent CPQ

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March 19, 2018

Vendavo’s New Cloud Solution Brings Advanced Price Optimization Intelligence into Automated Configuration Price Quotation (CPQ) Workflow

In response to growing product complexity, increasing market volatility and ever-stressed margins, Vendavo, a leading provider of commercial excellence solutions, announced the launch of Vendavo Intelligent CPQ Packaged Solution (VICPQ) to ensure sales provides the right offer, to the right customer, at the right price, at the right time.

Also Read: Pricing Optimization Provider Vendavo Acquires Endeavor Commerce

VICPQ, a cloud solution, automates the delivery of pricing intelligence directly into the Configure, Price, Quote (CPQ) workflow for greater revenue, maximum margin and improved customer experience with every quote.

“While traditional CPQ solutions can generate faster quotes, they pull from static price lists that fail to incorporate optimized pricing. In today’s high-expectation digital economy, every quote must work harder and with pricing accurately aligned to a customers’ willingness to pay to increase win rates and improve enterprise profitability. Pricing is now an essential ingredient to increasing an organization’s velocity to profit,” said Sean Myers, Senior Vice President, CPQ, Vendavo

In addition to price optimization algorithms, VICPQ also automatically delivers detailed account information into CPQ workflows including what the customer bought, how much they paid and other historical information. Business intelligence alerts have also been baked in to predict potential customer churn risk.

Also Read: Highspot and SalesLoft Push Modern Sales Engagement to a New Level

“Optimized price, historical account detail, and churn prediction may be known by an organization but chances are that information exists in separate silos and isn’t easy for a salesperson to access. Now, sales teams have all of this information at their fingertips, in a CPQ workflow, to shorten the sales quotation cycle from weeks to hours,” said Myers.

Bruno Slosse

According to Gartner, “by 2018, 40% of B2B digital commerce sites will use price optimization algorithms and configure, price and quote tools to dynamically calculate and deliver product pricing.”1 Additionally, “By 2022, more B2B quotes and orders will be created in a CPQ or in e-commerce applications than in ERP.”2 “In today’s digital economy, B2B buyers increasingly compare their buying experience to their last best B2C buying experience and modern businesses must respond,” said Bruno Slosse, President and CEO, Vendavo.

VICPQ is an out of the box integration between Vendavo CPQ Cloud and Vendavo Pricing Guidance Packaged Solution which includes Vendavo Price Optimization Manager, Vendavo Segmentation Manager, Vendavo Business Risk Alerts and Vendavo Profit Analyzer.

Yroo Unveils New Deal AI to Help Shoppers Find the Best-Value Products

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March 18, 2018

Yroo Unveils New Deal AI to Help Shoppers Find the Best-Value Products

Shopping Meta-Search Platform Yroo Applies Artificial Intelligence to Its AI Deal Catalog of over 150 Million Products

Yroo, a leading and powerful meta-search shopping platform, announces the launch of a new feature called Deal AI™ that pushes notifications to shoppers when the prices of popular products drop to historically attractive levels.

Deal AI sends customized daily notifications to our users showcasing the most attractive buying opportunities, the retailers offering them, and the true discount from typical prices.

At the time of this announcement, James Cunningham, CEO, Yroo, said, “The average consumer is exposed to thousands of ads every day and sifting through all the noise to identify true deals in the market is challenging. Prices can fluctuate significantly over time and advertised discounts are often not as attractive as they appear.”

James added, “Deal AI empowers shoppers by informing them of unique, one-time buying opportunities on products that are relevant to them.”

Deal AI makes use of Yroo’s AI technology and growing database to identify compelling deals in the E-commerce market. Yroo has contracts with more than 5,000 merchant partners who provide us continuous data on over 150 million products, making our catalog the largest of any meta-search engine.

With comprehensive pricing information dating back as far as several years, we can instantly spot prices that are significantly below historic levels.

The beta version of Deal AI was very popular with Yroo customers, who appreciated the opportunity to take advantage of exceptional price discounts. Yroo’s merchant partners have also benefited from the click-through traffic directed towards specific products they are promoting, as well as conversion rates that are nearly double the industry average.

Currently, Yroo uses AI to empower shoppers to discover, research and buy from the largest collection of products and retailers available anywhere. It helps shoppers find the best value in the market, whether they are online or in-store, by comparing current and historical prices across thousands of merchants. The company connects consumers with the merchants who can best meet their needs while providing merchants with unprecedented insights into shopper’s behavior.

Recommended Read: Five DIY Activities to Become a B2B Content Rockstar

Launch of New Intelligent Software will Give Fastbase Inc. a Huge Boost to its Upcoming IPO on the London Stock Exchange

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March 17, 2018

Fastbase Introduces a New Software to Efficiently, Identify, Track, and Convert Lead into Sales

SaaS trailblazer, Fastbase Inc, is launching an intelligent software that will identify website visitors in real-time and simultaneously engage with the visitor to help convert the lead into a sale. The product launch announcement comes conveniently just a few months before Fastbase, Inc., is to be listed on the London Stock Exchange as one of the fastest-growing SaaS companies, for big data and web analytics.

Also Read: Google Analytics Users Now Have Access to 200 Million Business Data, Courtesy Fastbase

“In the past six months, our new software was being tested by 25 global company websites and the result and the response have been overwhelming. There is no software available on the market that will come close to what we have developed. This new software will provide brand-new lead generation and intelligent customer contact dimensions for the B2B industry,” states Rasmus Refer, CEO, Fastbase.

Also Read: New Google AdWords Campaign Tool By Fastbase Converts Adwords Visitors Into Lead Insights

Fastbase, Inc.’s success was partly born by being an Add-on to Google Analytics. In just 18 months, 800,000 companies, organizations and top brands around the world installed and used this add-on with their Google Analytics accounts. With the launch of the new software, which includes a script that can be installed on any website for free, Fastbase, Inc. is expecting to have four million websites using the software by the end of 2018. Fastbase, Inc.’s Board of Directors expects the company’s value to increase by 15-35% in response to the new launch. The new software can be installed on any website and will officially launch on April 15, 2018.

The Great Rush: Preparing for the Data Science Success

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March 17, 2018

The Great Rush: Preparing for the Data Science Success

Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data is reusable, replenishable and insightful. Every insight gleaned with data becomes valuable each passing day. With the coming of age of the Internet of Things (IoT), super-connectivity, data management, and analytics, data for business is a gold rush for all modern organizations.

We provide you key insights on how to start on the path to data science success and make a dash into the ‘Great Rush’.

Talk to the Data Scientists

For clear navigation into business strategies, the CEOs need to pivot their compass for technology on Right Data streams. To understand this concept better, we spoke to Rishi Dave, the former CMO of Dun & Bradstreet around our predictions series 2018. We realized that businesses are still miles away from leveraging the ‘right’ data for their business goals.

As Rishi puts it, “If it’s, as we like to say, “Dirty data,” your information will be compromised. If you want to make better business decisions, you need to master your data. Companies who do not place an emphasis on accurate and fresh data in 2018 will lose out.”

In our TechBytes Series, we provide an industry-recognized platform to the leading data scientists and digital officers to speak about the world of Data Science. For instance, in a recent interview, Jason Shu of Aki Technologies said, “Deep Learning is all the rage in the AI/ML space, but its complexity has made it difficult for non-experts to easily prototype new ideas. Libraries such as Keras and TensorFlow have been the go-to tools to help simplify the model-building process, but even these tools have their limits. PyTorch is a new library developed by fast.ai, an organization teaching Deep Learning through the University of San Francisco’s Data Institute. This library expands the breadth of problems that can be solved, while also further simplifying the development and model training processes. I’m excited to see what marketing experts can do, given more time to solve problems and less time to worry about the nuts and bolts of Deep Learning models.”

Craig Zawada, Chief Visionary Officer, PROS, states, “In 2018, we are going to see a variety of industries implement more AI-powered solutions in the B2B sales process. Machine-guided algorithms will play a prominent role in automating and analyzing opportunity detection, which is a better and faster way of uncovering previously hidden opportunities. This will enable sales teams to more quickly and intelligently identify hidden growth opportunities across their accounts, alert them to potential customer churn to avoid potential losses, and personalize recommendations for prospects.”

Overcome the Replication Crisis in Data Democratization

How far are you from democratizing data science? The biggest challenge to driving towards your Data Science success is ‘replication crises.’ You don’t have to cut your teeth into data management to leverage Data Science. Yes, the world still moves around Big Data, but that’s not where it ends for business analytics.

Replication Crisis in Data Science is the gap or deviation observed by researchers in their own experiments at various levels of iteration. The reproducibility failure hampers your Data Science success in more than 70 percent cases!

When you democratize data for decision-makers and analysts, the replication crisis rate comes down to a significant level.

Wield Data as your Corporate Asset and Identity

The burgeoning force of solid data would wipe out the need to rely on latent insights that may not affect decision-making algorithms at all. You need to move beyond the traditional thinking of keeping data siloed to a particular team. Once you wield data as a corporate identity, you can measure the quality, value and economic significance of data, helping you go ahead with monetization strategies based on flexible frameworks.

Johann Wrede, Global VP, Strategic Marketing, SAP Hybris, said, “It is essential that modern organizations harness the abundant data available to understand their customers, which is most successfully executed through the use of a CRM system. To get a complete picture of each customer, brands must bring their business processes and customer information, including data from outside sources, together into a single core platform.”

How much data is processed every 10 seconds by the #Tech Giants?

[@VisualCap @antgrasso] MT#BigData #Analytics #Internet #business #enterprise https://t.co/ynulkH1KZy pic.twitter.com/Xb0WOmavsN

— Michael Fisher (@Fisher85M) March 15, 2018

John added, “Using a CRM system helps organizations to achieve one of the most important aspects of the customer experience: closing the gaps in the customer journey. Generally, most B2B companies perform adequately at offering experiences when the customer is within a single department. For instance, the marketing email and the website will be consistent, so a click-through will give the customer a seamless experience as they transition from one channel to the next. However, when the customer requests more information after browsing, the salesperson who follows up often doesn’t have the context of the email they clicked on and the pages they browsed on the website – this is when the experience breaks.”

Take a Leap from Intelligence to Realization: AI, Bring it ON!!!

AI is not the buzzword anymore. It’s the staple to realize how fast you could move from a tech-driven company to an innovation company. When users become pioneers, technology amplifies its potential to transform and reach. We learned this by scrambling through the origin of voice search and speech recognition technologies that are changing the way customers engage with their brands. That’s life transforming!

Chandar Pattabhiram, CMO, Coupa Software, said, “In B2B, when we are talking about ‘AI-as-a-Service,’ we’re mainly talking about machine learning. As Geoffrey Moore says, AI seeks to emulate human intelligence, whereas machine learning tries to simulate it with brute mathematical force.”

He added, “Automation is taking over many of the do jobs, and machine learning is supporting the think jobs with predictive insights, but AI will never replace the feel jobs. Marketing is always going to be the art and science of storytelling and building emotional connections. Marketers should look at AI as an augmenting technology that helps us to be more scientific about what stories we tell to whom, and in what channels.”

Remember what Stephen Hawking Said!

“The greatest enemy of knowledge is not ignorance: it is the illusion of knowledge.”

We could be coaxed to believe that data would solve all our problems. In the data science success in your digital transformation journey, explore how you can make your data work better, and how it could be leveraged to build unique opportunities to be monetized both directly and indirectly.

Make the most of the growing volume and quality of data, and invest time now to get ahead of the trend.

"What's dangerous is not to evolve." – Jeff Bezos #DigitalTransformation pic.twitter.com/qI02YWC9cJ

— Evan Kirstel #B2B #TechFluencer (@EvanKirstel) March 15, 2018

Information.com Has Launched a New and Comprehensive Reviews Section

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March 17, 2018

Information.com Has Launched a Comprehensive Reviews Section On Its Newly Designed Easy To Use Website.

The internet has become one of the greatest and most used tools in the 21st century as it gives all of us access to unlimited information and services. Alongside the information that can be found online, the internet has also become a Mecca for shopping lovers that do not always have the time to go to the store. Unfortunately, the comfort of shopping online is sometimes shadowed by the risk of purchasing a faulty or unsuitable product that causes shoppers to lose time and money.

Knowing the specifics about a certain product can help save a great deal of time and money, and this is why Information.com has launched a comprehensive and friendly reviews section on its newly designed easy to use website.

Also Read: Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018

The newly re-launched Information.com website gives daily comprehensive reviews about a variety of products for every aspect of life. The reviews are divided into different categories, making it easier to find the products users want to know more about:

Beauty
Electronics
Health and Wellness
Outdoor
Sports
Travel

Unlike other review sites, Information.com has a pros and cons list on every product, which allows people to know what the best and worst things about every product are. The reviewers on information.com also cherry-pick the best products out there in a range of prices from low to high for those that need new products but also have to consider a budget.

Also Read: Emotive Brand Appoints New Creative Director

Each product reviewed on the website gets a final score that takes into consideration the durability of products, their quality, their price and a variety of other characteristics.

In addition to the reviews section, Information.com offers a variety of daily, up to date and fascinating content including deals, finance tips, everything that is buzzing, products, and even a people search service.

Information.com has made it a point to provide users the best content out there, and also to provide them with comprehensive information about all the products they need, and it definitely manages to do so with its well-designed, easy to use and comprehensive reviews section.

DCMN Releases DC Analytics, TV Attribution Technology to Public

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prweb

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March 17, 2018

DC Analytics Helps Digital Brands to Track and Attribute TV Campaigns for Free

Performance TV pioneer DCMN has released its attribution technology DC Analytics to the public, offering the tool free to use and making the company’s expertise in ROI-driven TV campaigns available online.

Combining the latest in attribution technology with DCMN’s hands-on expertise in growth marketing and media buying, DC Analytics helps marketers track and optimize their TV campaigns with a focus on ROI. It works by correlating spot data from TV networks to traffic on a web or mobile presence, in order to measure the impact of media placements, right down to the individual spot level.

Also Read: Bidalgo and AppsFlyer Partner to Provide Full-Funnel Attribution for Apple Search Ads

Until now, the technology has been used internally for DCMN clients, undergoing several iterations and improvements since 2010. Now, DC Analytics is completely free to use and available to anyone outside the DCMN client base, with all marketers able to sign up online to start tracking their TV campaigns.

“Our ultimate goal is to be the Google Analytics of the TV world. With the generalized data, we gain from the campaigns running on the DC Analytics platform, we are also able to constantly improve the product and build on our portfolio of marketing automation and analytics technologies,” said Matthias Riedl, Chief Growth Officer & Co-founder DCMN.

He further commented, “We’re in the process of designing and developing exciting new tools that link up to the DC Analytics platform and make media planning and buying even simpler for marketers – so stay tuned.”

“With DC Analytics, DCMN is disrupting the advertising scene in India. This technology not only offers today’s marketers an opportunity to access and analyze the impact of their TV spots but also to ensure they are spending their marketing budget where it really counts,” said Bindu Balakrishnan, Country Head, DCMN India.

Also Read: AppsFlyer Opens New US Headquarters in San Francisco’s South of Market District

Since its founding in 2010, DCMN, a pioneer of performance TV campaigns in Europe, has helped more than 170 digital brands to scale their businesses with ROI-optimised TV campaigns. To date, DCMN has run over 500 TV campaigns using the DC Analytics technology.

DC Analytics is capable of running campaigns worldwide. Campaigns are currently live across Europe and in India, South Africa, the U.S., Australia, and Canada.

Marketers can visit dcanalytics.com to sign up for free. After integrating the tracking code and uploading the TV schedules, they will start receiving meaningful insights into their campaign’s performance.

Digital Experience Data Reveals Customer Experience Isn’t Just for the Holidays

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Ben Harris

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March 17, 2018

After the holidays wind down and the resolutions start, retailers look back at the crucial time of year that falls between the cyber deals of Thanksgiving and the shopping sprees of December. The first few months of the year can see a dip in sales, but the winners in retail know to use this time to examine what can be improved over the next year to build a better user experience and increase sales without taking a hit outside the holiday months.

Nowadays, with numerous Black Fridays under our belts, we’re familiar with footage of hungry shoppers charging into brick-and-mortar stores to bag their discount of choice. We know, too, that brands regularly carry over Black Friday deals to their websites and apps – culminating on Cyber Monday – and that online traffic increases up to 220%, with online revenues hitting over $5 billion.

A question mark remains, however, over how people actually behave on websites and apps across the holiday season and into the new year. Is a fluctuation in traffic and conversion rates accompanied by a shift in digital body language? Is there a rush to pick up discounts? Are users more distracted? Do they focus less and lose patience, or are they more engaged?

To answer these questions and more, we need to analyze digital body language.

Data scientists from Decibel Insight analyzed more than 400,000 user sessions across two top retail sites looking to detect any fluctuations or spikes in particular digital body language throughout the 2017 holiday season. We focused on tracking behaviors that indicate frustration and engagement, including multi-click, bird’s nest, scroll engagement and reading behaviors.

Below are the metrics that were analyzed.

Average user focus time – Duration a user actually spends engaging with a website or app, as opposed to the time they have a tab or window of it open.
User frustration – Instances of digital body language that denote frustration, including multi-click behavior and bird’s nest
User engagement – Instances of digital body language that denote engagement, including scroll engagement behaviors and reading

The data showed that users’ shopping experiences remained remarkably consistent throughout the 2017 holiday season, with no significant change in users’ digital body language.

Also Read: Building Accurate and Predictable Data-Driven Results

While the results weren’t particularly dramatic, they highlight the importance for e-commerce businesses to optimize for experiences year-round. Regardless of it being the busiest and most hectic time of year for online retailers, customers still hold brands to a high standard during the holidays – and the digital businesses who look at what their users’ digital body language is telling them about their user experiences will be better prepared for the next busy season.

Key Takeaways Throughout the Year

Creating delightful digital experiences, therefore, isn’t just for Christmas – or, in this case, Black Friday – it’s a long-term objective. At least, that’s the takeaway for brands looking to reap the most reward from online shopping habits: focus on improving customer experiences all year-round, not just on particular days.

Also Read: Transform Your Marketing Team Into A 3D Organization

Babel Street Unveils Babel BOX for Sensitive Data Search and Analysis

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March 17, 2018

Babel Street Unveils Babel BOX for Sensitive Data Search and Analysis

Babel BOX Allows Organizations to Securely Fuse Sensitive Data Holdings with Publicly Available Information to Generate Actionable Intelligence

Babel Street, an advanced multi-lingual search and analytics software company, launched Babel BOX™ (Blended Onsite eXploitation). Babel BOX is a data synthesis engine that is deployed on a classified or private network to support sensitive data analysis. With Babel BOX, organizations can leverage Babel Street’s sophisticated linguistic algorithms and advanced analytics to explore data from internal repositories.

Babel BOX Brings the Power, Speed, and Accuracy of its Multi-lingual Text Analytics Engine to Closed Networks for Sensitive Data Search and Analysis.

Customers can also integrate their proprietary data sets with Babel Street’s vast unclassified data sources, such as social media platforms, message boards, the deep and dark web, and traditional websites, in customers’ own controlled environment.

“Organizations, for a multitude of reasons, have sensitive data that cannot be shared with a public cloud-based or hosted solution,” said John Weaver, Babel Street’s Senior Vice President of Products.

John continued, “That data is highly valuable and contains great insights when the proper analytics can be applied to it. Babel Street now provides a solution for this use-case. Babel BOX allows these organizations to leverage our world-class, supercharged text analytics technology to correlate and fuse sensitive data with publicly available information through a single tool, helping them identify patterns and risks.”

Key Features of Babel BOX

Advanced linguistic algorithms – search natively in over 200 languages leveraging Babel Street’s proprietary, patented cross-lingual search ontology

Open platform – integrate with customer tools and data sets so that all available data can be viewed through a single pane of glass

Scalable analytics – conduct data triage, analyze sentiment in 19 languages, detect trends and anomalies, set custom alerts, visualize data geographically, and collaborate with peers.

Stand-alone technology – operate behind the firewall without accessing the Internet

Unprecedented data access – ingest and integrate Babel Street’s vast data collections from over 40 unique sources and aggregated data sets.

Recent studies (including CrowdFlower’s 2017 Data Science Report and Blue Hill Research’s 2015 Study) indicate that data analysts spend up to 80% of their time collecting, manipulating, and organizing data, leaving only 20% to decipher the data and report conclusions.

With Babel BOX, analysts can view all of their data, unbound by source, language, sensitivity level, and format, in a single platform. This significantly decreases the amount of time spent transforming data while increasing the depth, breadth, quality, and accessibility of their analysis.

Megan Mann Appointed As Director of ClickBank University

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March 17, 2018