B2B marketers can now target the same people across email and digital marketing channels for improved reach and conversion through a single platform

Versium, a leading data technology company, announced a significant expansion to its REACH platform with the addition of Business Person Email Lists, helping B2B marketers to target the same people across email and digital marketing channels. Versium customers can now access all the identity data, tools and integrations they need to execute successful B2B omnichannel campaigns, through a single subscription in one unified platform.

According to research from McKinsey, 94% of B2B sales and marketing teams say an omnichannel model is as effective or more effective in engaging with customers compared to the model they used before the pandemic. B2B customers now use a staggering 10 or more channels to interact with potential vendors. Marketers must meet customers and prospects across multiple channels, multiple times along the buyers’ journey to make an impact.

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Business Person Email Lists help B2B marketers to generate targeted email and digital marketing omnichannel campaigns for the same targets – reaching them everywhere they are online. Versium’s new solution taps into a subset of data from its industry-leading identity graph technology, including over 70 million business professionals from 1,000 industries and nearly 2 million domains. Versium’s Business Person Email Lists solution is further bolstered by additional consumer contact points that enable the industry’s greatest digital reach, enabling marketers to maximize brand awareness and improve conversion rates. Versium customers have even significantly reduced cost of conversion by nearly 50% when enhancing their B2B identity data.

“With this new functionality added, we are once again making it easier for marketers to get closer than ever to their ideal customer,” said Chris Matty, co-founder and chief revenue officer at Versium. “Business Person Email Lists are the next expansion of our vision to create the most comprehensive data tools in one subscription platform. Versium is committed to making data easier for marketers to understand and use, and Versium REACH is the simplest, all-in-one tool for omnichannel marketing.”

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