What can marketers do to help their companies drive the bottom line? And how can marketers collaborate better with other customer facing teams to drive revenue goals? Find out more in this week’s martech and marketing highlights:

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MarTech Quote-of-the-Week!

Only with analytics can teams ensure they’re making the right strategic investments to grow their business, support their customers, and drive the bottom line. One missed opportunity or unexpected result could be the iceberg that sinks the ship. In the coming year, teams that invest in a strong analytics foundation will have the power to not only survive, but thrive.

–Mona Popli, Vice President of Product Marketing at Heap

Top MarTech News of The Week: 30th to 06^th Feb

• NICE and Cognizant Announce Strategic Partnership For Digital Customer Experience Transformation
• Docusign Expands Leadership Team With Newly Created Roles Across Strategy, Marketing & Growth
• OpenX Announces First Programmatic Horizon Media Blu.ID Integration
• Precisely Strengthens its Location Intelligence Offering Through the Acquisition of Transerve
• OneSignal Secures Strategic Investment from ServiceNow Ventures to Build on $50M+ Series C
• AiAdvertising Announces Implementation of ChatGPT from OpenAI
• Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization
• Yobi Announces $2.37M Seed Funding
• Uniphore Acquires UK-Based Red Box
• Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion

MarTech QnA with the Expert

Consistent growth leveraging digital marketing requires building global brand power with increased speed and focus. Ecommerce brands must be future-focused with a mindset that change is anticipated and planned for with “test and learn” at the heart. The best marketing tactics I’ve seen come from collaborations between brands on social platforms to open up new audiences.  –Cynthia LaRue, Marketing Director at ShipStation

MarTech Articles on Mobile Marketing, AI for Content, Zero-Party Data and more!

• Mobile Marketing Trends to Watch in 2023
• How to Leverage AI for Content Creation and Localization
• How Zero-Party Data Can Maximize Holiday Texting Campaign Results
• How Businesses Can Utilize Attribution Reporting To Better Understand The Customer Journey
• Top 4 Trends Advertisers Should Expect for the Streaming Ecosystem in 2023
• The Impact of User-Agent Reduction and Client Hints on Privacy
• Here’s How You Can Drive Your Email Marketing Forward in 2023
• Web3 and Gaming Tech: Evolution Over The Years
• Leveraging Customer Data Platforms to Build Market Advantage
• Video Conferencing Software and Its Evolution

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 151: Driving Growth Across e-Tail with Kate Musgrove, Managing Director for Asia Pacific, Bazaarvoice

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice