From uncovering more on what modern day CMO’s should do to drive and measure marketing impact, to decoding how generative AI is changing the martech and marketing game: catch more from this latest weekly highlight:

_____________

MarTech Quote-of-the-Week!

As a CMO, creating a unified marketing framework and experience requires careful coordination and alignment across a variety of departments and functions. First and foremost: Collaboration and open communication between different marketing areas is essential. Regular meetings, cross-functional workshops, and shared project management tools can facilitate seamless information sharing, idea generation, and alignment across teams.

–Paige O’Neill, CMO at Seismic

Top MarTech News of The Week: 07^th August to 11^th August 2023

• Klaviyo Welcomes Jamie Domenici as Chief Marketing Officer
• Connatix Integrates with Google’s Display & Video 360
• Simon Data Raises Series D Funding Round to Further Develop World’s First Fully-Connected CDP
• Genpact Integrates Generative AI into Enterprise 360 Intelligence Platform
• RingCentral Unveils RingCX – A Native, Intelligent Contact Center Solution
• Catch+Release Secures $8.8 Million to Capitalize on Content Licensing for Brands and Creators
• Moz Launches Brand Authority: First-to-Market Metric for Measuring Brand Strength and Salience
• WPP and Optimizely Partner to Bring Informed Digital Experiences to Brands and Consumers
• Dstillery Announces New Patent Related to its Groundbreaking ID-free Ad Targeting Technology, its 19th Patent Overall
• Forethought Announces New Open Source Developer Platform, AutoChain
• AdImpact and Inscape Announce Data Collaboration to Help Unlock the Full Value of Local Media

MarTech QnA with the Expert

Generative AI has the capabilities to make sense of massive amounts of data and provide contact center agents with the right context and responses in real time on calls. Generative AI also has the ability to transcribe and summarize conversations for easy call wrap up, provide agents with next best action based on prior interactions, and overall help improve the end-to-end customer experience. –Meera Vaidyanathan, VP & GM at Twilio

MarTech Articles on MarTech Gamification, Predictive Analytics,

• Gamification in Martech: 6 Modern Design Prompts to Inform Your Creative Process
• The Future of Brand Growth in Web3
• Generative Fusion Revolutionizing Product Placement For Advertisers
• Back to the Basics: How to Avoid Being Creepy with Your AI
• Under The Hood Of The Adnami Attention Score
• How Predictive Analytics and AI Can Drive CX, Cross-Selling, and Signal Marketing Targeting
• How to Boost your Video SEO Initiatives
• Content Marketing for 2023 – Trends that will Dominate
• Display Advertising – Best Practices
• How Neural Networks and Managed Services Platforms Enable Better Ad Placement

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 178: RevOps and Revenue Generation Best Practices with Derrick Herbst, Director-Business Transformation at Conga

Episode 177: Marketing Automation and Marketing Ops Tips with Raja Walia Founder and CEO of GNW Consulting

Episode 176: B2B Marketing Tips with Inbar Yagur, Director of Content and Product Marketing at Lusha