In a multi-channel marketing world, proper attribution and measurement models are key to driving true business ROI and market impact, catch more from this latest MarTech weekly highlight:

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MarTech Quote-of-the-Week!

The importance of a fully functioning online presence, including marketing, communications, and sales is critical to stand out in today’s market. This comprehensive approach is important across all kinds of businesses, from commerce to restaurants, to fitness businesses, and more.

-Michal Bignitz, General Manager, Head of Partners at Wix

Top MarTech News of The Week: 11^th July to 15^th July 2022

• PandaDoc Announces Integration With ActiveCampaign
• New Study Finds High-Value Consumers Now Expect Advanced Video Communications
• Vibes Announces the Launch of Its Mobile Experience Platform with Integrated Salesforce Marketing Cloud Journey Builder Capabilities on Salesforce AppExchange
• AUDIENCEX and Dstillery Partner to Develop New Audience Intelligence Integrated Solution
• ZoomInfo Hires Bryan Law as Chief Marketing Officer
• Braze Launches Next Generation Canvas Flow Tool to Help Brands Create Dynamic Cross-Channel Campaigns
• OSF Digital Acquires Aarin Inc., a Full-Stack Marketing Cloud Systems Integrator
• Wyng and Attentive Partner to Personalize Customer Journeys with Zero-Party Data
• Nevermined Raises €3 Million Seed Funding to Make Web3 Development Easier for Creators and Developers
• Optimove Acquires Cloud-Based Personalization Platform, Graphyte, Following Purchase of Kumulos
• Oomiji Launches New Features to Engage Customers According to Net Promoter Scores and Feedback
• DeepIntent Adds More Leading Data Providers to its Audience Marketplace, Simplifying Pharma Campaign Planning and Optimization
•  Kontent.ai Raises $40m From Expedition Growth Capital to Bring Power of AI to Content Management
• Storyblok Launches $1.5M Partner Fund to Help Agencies Shape the Future of Digital Storytelling
• RollWorks Launches Journey Events for HubSpot, Continuing to Unite B2B Organizations’ Critical Go-To-Market Touchpoints
• 8×8 CPaaS Delivers No-code Functionality to Enable Enterprises to Easily Build Engaging Customer Experiences
• Search Discovery Acquires Allturna, Expanding Salesforce Marketing Cloud Capabilities
• MessageMedia extends customer reach with acquisition of Smooth Messenger
• MetaTope Partners with Moxy.io to Extend the Capabilities of Web3-based Digital Interactions
• ListenFirst Announces Most Robust Instagram Reels Analytics Available

MarTech QnA with the Expert

The customer and employee experiences have both gone digital. At work and in their personal lives, people expect their interactions with brands to be instant, consistent, and relevant. When these expectations are not met, customers quickly take their business elsewhere, resulting in employees becoming frustrated and sometimes less productive. – Regina Soller-Gould, VP of Revenue Marketing at Ada

MarTech Articles on Digital Accessibility, ADA Compliance, QR Codes in Marketing and more!

• New Research Reveals Connections Between eCommerce and the Science of Frustration
• How Important Is Accessibility In Email?
• Marketing and Advertising Technology Trends For the Rest of 2022!
• Experts reveal game-changing ways to power up personalised marketing
• Embedded Intelligence and Capitalizing on the Moment of Interaction for a Superlative CX
• Sabbaticals In The Workplace: Tips For Rolling Out This Progressive Employee Perk
• Turning Data Into Personalized Experiences: The Stages of the Personalization Journey
• ADA Compliant Websites Can Boost your Customer Experience Quotient
• Are QR Codes Initiating New Marketing Success?
• Marketing Analytics and The Modern Marketer

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 129: Regional Sales Development Best Practices with Abdul Javed, VP of Sales for APAC at Clari

Episode 128: Marketing Tips and Best Practices for the Rest of 2022 with Daniel Rodriguez, CMO at Simplr

Episode 127: B2B Sales and SalesTech Best Practices with Craig Moore, Head of Sales at Vyond