What can marketers do to future-proof their events? And how can modern-day advertisers drive more ad revenue from their online initiatives? Catch more tips and best practices from this weekly highlight:

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MarTech Quote-of-the-Week!

Relationship intelligence platforms are saving dealmakers hundreds of hours of data entry per investor per year by automating data capture—from creating contact records to logging interactions and keeping deals up-to-date. Affinity surveyed its clients and found that our platform saves an average of 226 hours of data entry allowing more time to be spent on closing deal pipeline.

–Ray Zhou, co-founder and co-CEO at Affinity

Top MarTech News of The Week: 31st October to 04^th November

• Conductor Launches Single Sign-On Integration with Technical SEO Acquisition ContentKing
• Bloomreach Launches New Feature to Bridge the Gap Between Marketing and Merchandising
• LiveRamp and Meta Expand Partnership to Power Seamless Activation, Measurement, and Optimization
• OpenX and Permutive Partner to Enable Marketers to Target Global Audiences Accurately and at Scale Without Third-Party Cookies
• IBM Launches New Software to Break Down Data Silos and Streamline Planning and Analytics
• ironSource and Sensor Tower Partner to Unlock Growth for App Marketers
• MiQ Acquires AirGrid, the Privacy-First Audience Platform for Publishers
• Zefr Launches Atrium, A New Measurement Product Suite Providing Advertisers with Fully Transparent Brand Safety
• Darwinium, a Next-Generation Fraud and Security Platform, Secures an Initial $10 Million Funding Round
• RollWorks Announces Open Beta of Contact Insights

MarTech QnA with the Expert

CMOs need to embrace the fact that B2B marketing is data-driven. I recommend regular audits of your marketing tech stack to ensure that the tech currently in place is adopted by the team, and that it is usable and valuable to answer the questions: Are we getting the right data from the marketing technology that we are using? Are we gaining the right insights for the business? Are we taking advantage of innovation happening in the marketing/communications industry? –Heidi Arkinstall, CMO, G-P

MarTech Articles on B2B Events, Modern Marketing, Data and Analytics and more!

• Future-Proof Your Event Strategy With Contingency Planning
• The Modern Marketer Is Closer Than You Think
• Using Decision-Driven Analytics to Maximize Ad Revenue
• How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram?
  
• How to Lead a Focused and Attainable ESG Program
• Google Analytics Best Practices that Not Many Marketers Know About
• Some of the Biggest “AI in Marketing” Trends
• The Effect of Blockchain on Businesses
• Enhancing the Product Experience: What B2B Marketers Need to Keep in Mind

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 142: Go-To-Market Best Practices with Jeffrey Ha, Chief Go-to-Market Officer at Rev

 Episode 141: B2B Revenue Generation Tips with Marjorie Janiewicz, Chief Revenue Officer at Foursquare

Episode 140: Sales Enablement Tips for B2B Teams with Mark Magnacca, Co-founder and President at Allego