Last week’s Google Ad manager outage only begins to reiterate a modern-day marketing fundamental for B2B marketers: having too much dependency on one channel or marketing/ad plan will never be enough in a multi-channel ecosystem. Catch more from this latest weekly highlight:

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MarTech Quote-of-the-Week!

The more value-added content we create and insights and tips we provide, the more effective our marketing efforts are. Being focused on our potential users and existing customers, getting to know their pains and helping them succeed in their job – will drive the most effective campaigns in my opinion. Once we create engaging content we can leverage it for our paid campaigns, outreach, email marketing and so on.

–Hila Shitrit Nissim, CMO at BLEND

Top MarTech News of The Week: 05th December to 09th December

• Synatic Secures $2.5 Million in Seed Extension Funding
• Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity Solution
• ViewLift Launches Clients on Vizio TV
• Sprout Social and Salesforce Deepen Partnership With the Addition of Tableau to Its Series of Integrations
• Versium and Salesmaster.ai Partner to Improve Reach of Digital Ad Campaigns
• Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
• Alteryx Ventures Announces Strategic Investment in MANTA
• Drift Becomes A Microsoft Dynamics 365 Partner
• New Data from RollWorks Shows Stronger Brand Awareness, Increasing Customer Acquisition, and Driving Revenue Growth are Top Measures of Success for B2B Marketers
• Hewlett Packard Enterprise Partners with the 2023 Ryder Cup to Deliver an Intelligent and Immersive Experience to Fans Onsite and Around the World
• Melissa Acquires ZipInfo.com
• Bazaarvoice Announces First-to-Market Revenue Attribution for Organic Facebook Posts
• Sitel Group Partners with Genesys to Accelerate Brands’ Digital Transformation
• Ad.net Acquires IntentX, a Leading Commerce Platform for Publishers
• Salesforce Genie Customer Data Cloud, Now Powered by Tableau, Processes More Than 100 Billion Customer Records on Average Daily, Making It Easy for Every Company to Become a Customer Company

MarTech QnA with the Expert

Companies should be experimenting with TikTok, Snapchat and Instagram to build their brands, while relying on familiar platforms like Google and Amazon for more steady and predictable ad returns.

–With Alex Song, CEO and Founder at Proxima

MarTech Articles on Data Security, Holiday eCommerce, ABM in Metaverse and more!

• 5 Ways to Prepare for the Holiday E-Commerce Season Ahead
• How Franchise Businesses Can Scale Search Marketing
• Account-Based Marketing in a Metaverse World
• Making the Most of a Security Breach
• Getting Ahead of the Cookie Curve Using AI Relevance Tools
• Using SEO to Build a Marketing Strategy for the Future
• The Top 4 Things Brands Should Keep in Mind Ahead of the Holidays
  If You Can’t Work from Home, the Tech’s not to Blame
• 3 Things To Help Kick off your 2023 Content Marketing Strategy
• MarTech Platforms Built For SMBs
• 9 Things To Know About Chat Gpt
• Maximizing Ad Revenue: Top Best Practices

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice

Episode 145: The Changing Fmeace of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks

Episode 144: What Drives Better B2B Performance: with Rachel Clap Miller – VP of Marketing and Digital Engagement at Ascender by Force Management