What adtech tips can help online advertisers improve the result of their digital advertising campaigns and how can marketers and advertisers ensure they aren’t under-utilizing their tech stacks? This latest martech weekly has interesting tips and best practices for you:

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MarTech Quote-of-the-Week!

Consolidation of technology and budgets is happening right now as a result of stalled growth. Before looking at technology on a flow chart and making decisions about where to consolidate, it’s important to have the pointed conversation with each vendor about where they can lean in to drive growth for you. Set agreed upon targets with guardrails based on how you want your customers treated, and then respond appropriately if they miss or beat those targets. You might be under-utilizing technologies in your stack and over-emphasizing others.

–Jason Grunberg, Chief Marketing Officer at Bluecore

Top MarTech News of The Week: 19^th June to 23^rd June

• Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory
• Dentsu Partners With Clinch for Dynamic Creative Optimization
• LG Ad Solutions and Acxiom Bring Increased Audience Reach and Rapid Campaign Activation to CTV Advertising Through Improved Data Matching
• Nativo Unveils Its ContentAI Suite, Improving Branded Content Campaign Performance Via Generative AI
• FYI Collaborates with IBM to Manage the Business of Creation Using Generative AI
• Simpli.fi Expands Social Programmatic Offering with Online Video and CTV Ad Creation Capabilities
• SundaySky Introduces Generative AI to Assist and Accelerate Video Creation
• Cloudinary Adds Generative AI to its Programmable Media Image and Video APIs
• QuestionPro Acquires PathosAI, Ushers in New Era of Understanding, Predicting & Influencing Customer Emotion
• FullStory Partners with Google Cloud to Develop Advanced Generative AI Features That Transform How Businesses Optimize the Digital Experience
• DoubleVerify Extends Media Quality Authentication to Meta Reels
• Typeface and Salesforce Partner to Bring Personalized Generative AI Capabilities into Salesforce Marketing GPT

MarTech QnA with the Expert

AI has become a bit of a buzzword and may appear to be the solution to everything—but it’s not. AI has transformative capabilities in certain areas but may not be as effective or appropriate in others. In implementing AI tools, teams should be educated about what AI can realistically achieve in different areas. This ensures that they can extract real business value from the technology and prevent misuse of AI where a human touch would yield superior results. –Eran Helft, Director of Product Management at monday.com

MarTech Articles on Voice Cloning, CMO Fears, Digital Advertising Best Practices and more!

• How Voice Cloning is Transforming Podcasting
• Looking to Shake up your User Acquisition marketing?
• Millennials at Work: The Counterintuitive Guide to Keeping Them Happy and Engaged
• Now the CMO can fight FOMO 
• Martech Simplifies Series: Building a Data-Led Marketing Strategy
• Looking Past the Cookie’s Demise: Advertisers Are Suffering from Signal Loss
• Filling the Data Skills Gap in Tech: How Marketers Can Benefit
• Top Brands Around the World that Boast of Inclusive (ADA Compliant) Websites
• What Are The Benefits of Content Syndication?
• Customer Segmentation: Tips and Best Practices
• A Deep Dive into Google’s New AI Search Capabilities

BONUS READ – Jon Miller, CMO at Demandbase chats about the evolution of ABM in this webchat with MarTechSeries:

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 171: People Culture and its Impact on Business Growth: with Linda Lee – Chief People and Culture Officer, Velocity Global

Episode 170: Creating Connected Brand Experiences: with Jamie Adams, Chief Growth Officer at Scorpion

Episode 169: B2B Sales, Process Enhancements and Tips: with Sean Flynn, SVP of Global Sales at Avalara