GDPR Roadmap: Inception to 25 May 2018

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May 25, 2018

XUMO's Streaming Viewership Measured for Nielsen's Digital Content Ratings

Measurement Incorporation Offers Comprehensive View of Video-on-Demand Consumption

XUMO, the premier LIVE and video-on-demand (VOD) over-the-top (OTT) service for the digital age, announced that viewing in its multi-platform service will be incorporated into Nielsen‘s Digital Content Ratings. Nielsen’s Digital Content Ratings – a core component of Nielsen’s Total Audience Measurement framework – provides an up-to-the-minute measurement of audience segments across digital content types and major devices using metrics comparable to TV.

“This is an important move for XUMO that allows the power of our OTT platform to be measured side-by-side with established players in the traditional TV space,” said Chris Hall, senior vice president of product at XUMO. “XUMO allows for access to more content choices, evolved advertising strategies, and personalization features, which are increasingly important to our audiences. Measurement provided by Nielsen’s Digital Content Ratings is a testament to the scale and reach that our OTT platform has to offer, so as to better serve our content and advertising partners.”

Also Read: Nielsen Launches Nielsen Grabix – Next-Generation Viewership Analytics Platform Covering Top 56 US TV Markets

XUMO’s rich content that spans across 140+ premium digital channels and delivers direct to consumers through smart TVs such as LG, VIZIO and Hisense, along with mobile and other streaming device integrations. Nielsen’s Digital Content Ratings will offer insight and custom reports on the platform’s digital reach, audience and time spent across the platform, providing a deeper view of XUMO’s streaming data.

“We are excited to have Digital Content Ratings providing measurement of the streaming viewing on XUMO,” said Matt Pagen, Senior Vice President of Digital at Nielsen. “Nielsen remains committed to providing insight and transparency in the OTT space and helping buyers and sellers transact with confidence.”

This measurement solution will provide XUMO with a comprehensive view of video content consumption and the opportunity to offer more in-depth content recommendations and curated programs.

Captiv8 Launches the First Self-Serve Marketplace Built on the Blockchain – Creator.ai

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May 25, 2018

Conversion Tracking With Refersion Now Available on Captiv8

Creator.ai Will Enable Anyone Around the World to Monetize Their Creative Passions with Marketers Who Want Authenticity at Scale

Captiv8.io, the world’s largest AI influencer marketing platform, is launching Creator.ai, the world’s first blockchain protocol for content creation. Creator.ai will revolutionize how content creators and marketers connect and do business by tokenizing the content creation industry through price transparency, programmatic trust, and a global platform.

Over 90% of time spent online is on closed social platforms like Facebook, Instagram, YouTube, and Twitter – and the majority of that time is spent consuming content created by others. Yet the content creators rarely get anything for what they create. Creator.ai’s vision will allow anyone who wants to monetize their creative passions to easily connect with marketers who want to tap into that authenticity at scale, giving control back to creators and marketers while radically transforming the $300 billion content industry as we know it.

Also Read: Influencer Marketplace Captiv8 Raises $2 million in Seed Funding

Creators benefit through:

Instant, Borderless Payments: In the traditional model, it can take months after producing content for the creator to get paid. With smart contracts, creators automatically get paid immediately after the content is approved. Also, cryptocurrency is borderless – it can be sent, received, and used across the world instantaneously and at no additional cost.
Decentralized Protocol: Creator.ai allows any project to build upon and utilize the tools to develop a robust ecosystem of marketers and content creators.
Micro-transactions: Traditional, tedious tasks such as reviewing content and providing market data or other information can now be rewarded using micro-transactions.

“We have never been more excited about programmable, decentralized trust. It’s a turning point for marketers to create, manage, run, optimize, and report in a transparent manner by leveraging distributed ledger technology,” said Vishal Gurbuxani, Co-Founder of Creator.ai.

Also Read: Captiv8 Hires Lynn D’Alessandro As Head Of Global Sales

By connecting marketers with content creators directly in one ecosystem, Creator.ai facilitates the monetization of ideas through a new, decentralized and democratized model. The protocol is an end-to-end solution, handling everything including social insights, creator discovery, campaign creation, content review, payment, all by leveraging the blockchain.

“Creator.ai is a game changer by allowing us to reach new audiences by working with a variety of influencers from across the globe without any friction,” said Malcolm CasSelle, President of WAX. “The platform lets us connect with talent, create content, manage campaigns, and even handle contracts and payments all through blockchain technology.”

Admix Enables Developers, Connects Brands to Social VR in High Fidelity

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May 25, 2018

Admix Enables Developers, Connects Brands to Social VR in High Fidelity

Admix Joins Virtual Reality Blockchain Alliance (VRBA) To Help Bridge Virtual Worlds

Admix, a monetization platform for VR and AR, is introducing a range of new advertising options for the virtual world platform High Fidelity.

The Admix solution, which will soon be available from the High Fidelity Marketplace, will enable High Fidelity domains to display brand-sponsored objects and advertisements from Admix’s network. Domain owners will share in the revenue from ad placements, with payments made in High Fidelity’s cryptocurrency, High Fidelity Coin (HFC).

High Fidelity domain owners will be able to control the position, size and content of ads by dragging and dropping them from the Marketplace. Admix will then tap into a programmatic ecosystem of thousands of advertisers to display ads tailored to the virtual space (sports-related ads in a stadium, for example).

Also Read: VR Social Network vTime Closes $7.6 Million Series A Funding Round

“We’re delivering ads that make sense for virtual worlds,” said Admix CEO Samuel Huber. “We don’t use personal data to make ads relevant. We take our cues from the virtual environment itself, so everyone shares the same experience. It’s contextual data over behavioral data.”

A demo of Admix advertising within a High Fidelity virtual world is available here. Initially, simple ad formats will be available, but Admix will release more advanced product placements in the upcoming months.

Admix will also join the Virtual Reality Blockchain Alliance (VRBA), co-founded by High Fidelity, which aims to enable interoperability between VR developers using blockchain technologies.

“Advertisements in VR should respect privacy,” said High Fidelity CEO Philip Rosedale. “Admix is doing this the right way: showing ads without collecting any personal information about the users. It’s a great example of the kind of standards the VRBA can help create, and we are happy to work with Admix to champion the best practices for virtual worlds.”

Other members of the VRBA include BLOCKv, JanusVR, Somnium Space and SVVR.

Location Sciences’ Launches Verify to Authenticate Location Data Accuracy and Precision

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May 25, 2018

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Location Sciences' Launches Verify to Authenticate Location Data Accuracy and Precision

Verify Will Protect Advertiser Investments and Highlight the Market’s Best Players

Mobile location intelligence company, Location Sciences, announced the launch of Verify, providing advertisers independently authenticated insight into the accuracy and precision of their location-based advertising campaigns.

Leveraging first-party data and proprietary technology, advertisers and agencies use Verify to understand location signal and POI radius accuracy, footfall, audience profile matching, and optimise their location media campaigns. It ensures the advertiser gets what they believe they are paying for.

Also Read: Location Will Be Used To Enhance More Aspects Of The Shopping Journey: 2018 Predictions

Mark Slade, CEO, Location Sciences, said: “With location data, the reason mobile spend has grown so prolifically, it’s important we ensure brands remain confident in the supply chain. I am therefore delighted to announce the launch of Verify, our location and audience authentication solution. We are uniquely placed to launch this product, as we are independent, media agnostic, with direct, GDPR-compliant, first-party data.”

He continued: “We know there are some excellent location providers in the market, however, the opaqueness of location data and programmatic execution, combined with the significant premium for location-based inventory, means the market is open to abuse.”

Also Read: Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association

Interest in this solution has come from across the industry, with brands, agencies, publishers and others in the programmatic value-chain keen to address this challenge, as well as a number of trade associations expressing an interest in the results. The intention is to begin releasing supply benchmarks and campaign guidelines once initial trials are complete.

Slade concluded: “Location data is an inherent and essential facet of mobile, with 42% of all media campaigns using location as either a targeting destination or audience proxy. It is therefore essential that we work with the entire value chain to ensure the veracity of this unique data source remains intact. As with brand safety, viewability and ad fraud before it, the case for independent verification of location data is now clear.”

Open Road Integrated Media – Using Story + Search to Reach Readers

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May 25, 2018

Open Road Integrated Media - Using Story + Search to Reach Readers

Open Road Integrated Media Is a Prestige Content Brand Delivering Digital Experiences That Entertain and Inform Readers Around the World

Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity. But not every brand is that lucky; most have little with which to make an impact, especially if they’re small or hitting a very limited niche. It gets worse when a minor budget needs to make a splash in a crowded space, such as the book market. Few succeed; even fewer survive to become household names.

So how do they do it, those lucky few author success stories? How do they engage in storytelling to stand out from the crowd?

Open Road Integrated Media (OR/M) is a digital media company curating own content and that of others for their growing consumer audiences knows authors and knows readers.

“We saw an opportunity,” says Mary McAveney, CMO, “which was that there were audiences of readers looking for their next book, and authors and publishers who did not know how to connect with them.”

Also Read: Content Update: Top MarTech Blogs for Every Marketer’s Platter

With 10 million impressions every month and 1.2 million newsletter subscribers, OR/M reaches highly engaged groups of readers through 6 consumer branded websites and newsletters, 31 social channels, 263 Facebook accounts, and two direct-to-consumer subscription products.

“We began as an eBook publishing company, but soon saw that we could generate sales of books and products based on our consumer demographics and purchase habits,” McAveney continued. “We now fulfill our audiences’ demands for content with our own works as well as those of external partners.”

Also Read: Mastering the Science of Creating Simple-Scalable-Effective Branded Content

OR/M serves its audience needs, enabling new monetization, while helping publishers, brands, and authors reach audiences and sell more, leveraging its consumer marketing and sales expertise in multiple ways including eBook promotions (features in newsletters); content marketing (showcasing books and authors on one of its targeted digital properties) and 360-degree marketing (a white glove service that provides complete marketing of titles).

Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world; their network of digital properties produces compelling stories that keep audiences engaged—across devices and around the world.

dotmailer Boosts Customer Personalization Through Nosto Integration

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May 25, 2018

dotmailer Boosts Customer Personalization Through Nosto Integration

Nosto Email Personalization Widgets Allow Dotmailer Users to Deliver Experiences Tailored to Individual Customers, in Real Time and Across Any Device

dotmailer, a leading marketing automation platform with omnichannel capabilities, has announced that a partnership with Nosto, a global ecommerce personalization solution, will allow brands to deliver a more personalized shopping experience.

Using Nosto’s Email Personalization Widgets, dotmailer customers will be able to automatically tailor emails and newsletters in just a few clicks. And with the ability to closely analyse customers and select the most relevant content, brands will be better placed to provide an experience that is personalized, in real time, to individual shoppers.

The potential impact is huge, offering organisations an effortless way to increase click-through rates (CTR) and sales conversions through focused, timely and highly relevant email campaigns.

Indeed, many businesses are already benefiting from the integration, including Bodybuilding Warehouse – an online sports supplement retailer – which has seen a 20 percent increase in conversion after deploying the Email Personalization Widget.

Also Read: Nosto Honored with Magento Thought Leader Award at Imagine 2018

Kim McIntyre, Marketing Manager at Bodybuilding Warehouse, commented: “We wanted to use our emails as a channel through which to give our customers product recommendations that were suited to their unique browsing and purchase history – and that is exactly what the integration between dotmailer and Nosto has allowed us to do. By tailoring our email marketing to include recommendations for individuals, we have been able to capture the attention of our audience with more tailored and valuable communications which, in turn, has improved our core email KPIs.”

Capturing the Omnichannel Opportunity: dotmailer Extends Platform to Help Brands Be Smarter Than Ever — Milan Patel

Commenting on the integration, Milan Patel, CEO at dotmailer, said: “We aim to give our customers the best tools possible, and our integration with Nosto is a further example of this. This partnership will give dotmailer users yet more options when developing innovative and effective digital marketing strategies that are uniquely tailored to their target audiences. We’re thrilled to be working with Nosto and know that this partnership offers significant benefits to the customer bases of both organisations.”

Datorama Recognized as One of the 2018 Best Places to Work

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May 25, 2018

Datorama Recognized as One of the 2018 Best Places to Work

Datorama, a Leader in AI-powered Marketing Intelligence, honored by The Business Intelligence Group

Datorama announced that The Business Intelligence Group has awarded them a ‘Best Places to Work’ designation in its business award contest. The organization recognizes companies that are actively working to improve their own performance through efforts to challenge employees in environments that make work fun and engaging.

Datorama employees scored an average rating of over 9.36 out of 10 when ranking their overall satisfaction with the company, and a 9.27 when considering their overall job satisfaction. Employees also responded with an average rating of 9.59 when asked how likely they are to recommend Datorama to friends as an employer.

Also Read: Braze (Formerly Appboy) Opens New International Office in Singapore

“It’s always fulfilling to be honored with an award, but what makes this particular designation special is that it was based solely on input from the Datorama team and benchmarked against our peers in the software category,” said Ran Sarig, CEO and Co-founder, Datorama. “Not only does that indicate to me that we’re providing our employees with a satisfactory experience relative to the market, but we’re exceeding our staff’s expectations. I know this will only further motivate us to continue optimizing our people-focused initiatives.”

Datorama provides a Marketing Intelligence platform that leverages artificial intelligence (AI) to drive marketing’s return on investment (MROI) for its campaigns and programs. Datorama empowers marketers by unifying their siloed data assets to better understand and act on their respective key performance indicators (KPIs).

Also Read: Datorama Launches SmartLenses, Instant Dashboards for Marketing Performance Optimization

“We are pleased to recognize Datorama for its deep commitment to employee satisfaction and growth with an award this year,” said Maria Jimenez, Chief Nominations Officer of Business Intelligence Group. “Each year we see a wide range of responses from many companies and it’s exciting to see the leaders rise to the top as represented by their scores. Datorama clearly supports a culture of respect and challenging work for its employees.”

Rakuten Marketing Launches New Consent Management Platform

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May 25, 2018

Rakuten Marketing Launches New Consent Management Platform

Offering an Integrated Solution, Along with Unique Insights and Consultative Partnerships, Rakuten Marketing Delivers the Tools That Marketers Need to Increase Efficiency, Productivity and Performance

Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, launched a new consent management platform (CMP) for brands, advertisers and publishers, compliant with the IAB Europe / Tech Lab Transparency and Consent Framework and developed to-date within a DigiTrust (now IAB Tech Lab) working group.

The Rakuten Marketing CMP is a proactive measure to help brands, advertisers and publishers gain consent under the General Data Protection Regulation (GDPR) that goes into effect on May 25. Under the GDPR, the ‘consent’ model is one of six legal bases for collecting and processing personal consumer data lawfully. For consent to be valid, it must be freely given, specific, informed and unambiguous, and given with a clear affirmative action. The primary goal for Rakuten Marketing with the launch of this CMP is to provide brands, advertisers and publishers with a trustworthy and reliable solution that creates a standard for all language used to secure consumer ‘consent’ for use of their personal data on a global level. Additionally, to advocate broad adoption and use of a single source that promotes the “consent” model, which increases transparency and ensures consumers understand what personal information is collected and how it is used in the context of online ads and marketing campaigns.

Also Read: IAB Tech Lab Launches New International Digital Measurement Compliance Program

Rakuten Marketing co-developed the open-source CMP as a founding contributor to the DigiTrust (now IAB Tech Lab) CMP Development Working Group. The working group is comprised of IAB Tech Lab members who, like Rakuten Marketing, are committed to open-source software development plus IAB Tech Lab identity and privacy standards. The CMP is directly coupled by design to the DigiTrust neutral ID and namespace, and may only be distributed by contributing members of the CMP Development Working Group. The end result is a flexible platform that ensures brands, advertisers and publishers collect valid consumer consent, and persistently honor consumer preferences. The messaging in the tool has been tested, and received the highest consent adoption over other tested messaging, and will be instrumental in helping advertisers, brands and publishers successfully navigate GDPR mandates. The messaging should be customized to fit a particular advertiser’s or publisher’s business.

Rakuten Marketing CTO Neal Richter stated, “We’re excited to bring this new CMP to the market, which directly supports the consent model within GDPR. We firmly believe the consent legal basis gives consumers the greatest control over their personal marketing experiences and will help brands build and grow truly positive and trusted consumer relationships that support bottom-line growth.”

Also Read: Rakuten Marketing’s Dr Neal Richter Receives IAB Tech Lab’s Esteemed Service Excellence Award

The CMP is a free, open-sourced platform that integrates into existing marketing and IT technologies. It’s compliant with the consent string specification recently released by IAB Europe and Tech Lab to standardize consent signals from users and other parties. Rakuten Marketing is a member of IAB TechLab, IAB Europe, IAB Japan and IAB US, and is actively contributing to GDPR, DigiTrust and OpenRTB working groups.

Fireside Chat with John Sampogna

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Sudipto Ghosh

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May 25, 2018

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[easy-profiles profile_twitter=”https://twitter.com/jsamps?lang=en” profile_linkedin=”https://www.linkedin.com/in/johnsampogna/”]

John Sampogna talks about his journey in setting up Wondersauce.

Know My Team

My role at Wondersauce, and how I got here.

We started Wondersauce in 2011 with the dream of creating an agency that was completely focused on human behavior and how that impacts design, technology, marketing and media. We believe the world is getting smaller and agencies need a holistic understanding of all facets of the modern marketing funnel. At any given time we are creating global ecommerce platforms, producing content across all mediums, recommending how brands can use technology to transform their organization, and also planning and buying media. To say the least, all days are different and exciting.

https://twitter.com/ericmayville/status/826789144781275136

As a CEO in a heavily tech-loaded ecosystem, what draws you to explore more about technologies for marketing and advertising?

Simply put, we have no choice. Relevancy is king and we need to ensure anything our clients customers are seeing are personalized as contextual to the situation they’re in. Increasingly our role is to recommend technical and/or marketing stacks that make all of this possible.

How big is your team and what drives them to succeed in meeting small-term and long-term marketing goals at Wondersauce?

Our team is just north of 100 people. From the beginning, we have always been driven by achieving our clients’ goals. We have frameworks in place that ensure our team can quickly identify the major hurdles we need to overcome to be successful. We call it closing the circle – meaning what are those friction points that are going to be very challenging to overcome. Once identified, we ensure all of our energy and focus is spent there.

How tech-savvy is your marketing, sales, and branding teams? How do you rate them on a scale of 1-10?

Technology is at the root of everything we do. We have the luxury of being surrounded by an amazing engineering team who always keeps us honest. We’re always proactively educating ourselves as well as the world moves faster than any agency can. In terms of a rating, I’d hope we’re towards the top but that’s obviously subjective.

How do you think young sales professionals should train themselves to master MarTech skills?

I don’t encourage anyone to think that specifically. What’s always worked for me has been thinking about how different demographics of people use the internet. Don’t overthink it. Study behavior and apply a layer of common sense. You’d be surprised how often common sense is missing from the brief and/or end solution.

B2B Marketing Strategy

Tell us about your “Voice of the Customer” program. What marketing automation tools do you use for this program?

We don’t see B2B and B2C being all that different.

Regardless of who you’re trying to reach, you’re considering the same things: why your product or service is valuable to them, which platforms to find them on, how to target them, how to communicate to them in a way that they find valuable. All content we create — whether organic or paid, we monitor heavily for feedback. Are we seeing the type of engagement on them that we expect and is that engagement positive or negative? That’s direct feedback that we can instantly act on instead of relying upon the third-party technology and surveys.

How do you identify the ‘generational gap’ among the marketing technologies? What next-gen technologies are you keenly following?

Every few years there are new ‘table stakes’ features that all good technology needs. Things like automation, tagging, or being device agnostic are things that come to mind over the last 5 years. New technologies are taking the best of the past and building it into their infrastructure from day 1 which is obviously a nice advantage but solid product teams from older technologies can always adapt and evolve.

Define integrated brand experience in 2018. Which brands do the best campaigns currently?

We firmly believe that we’re at a point now where the lines between business and personal life are almost completely blended together. For most people, the sources you use to keep up with current events, friends and family, and trade news have converged so consistent messaging and repetition is key. We think that some of the best and most effective brand experiences and campaigns are simple and have a clear and repeatable message.

A lot of the direct to consumer (D2C) e-commerce brands do this very well. Warby, Harry’s, Casper, Quip, etc. come to mind.

Are modern marketing technologies pushing the boundaries of present-day brand engagement and customer experience? How often do you measure the performance of your marketing analytics and sales reporting?

We’re constantly measuring and analyzing the output of our marketing and advertising campaigns and how that compares to sales reporting. But a lot of what we’re doing is using various technologies to help us connect the dots — which isn’t very effective. There are really great marketing and advertising technologies that are helping us reach people, but there’s still a lot of room for MarTech and AdTech companies to bridge the gap between outreach and response. The better we can connect all the data points, the better experience we can create for our customers.

What tools and strategies do you use to create effective B2B content at Wondersauce?

We define what is relevant to our audience and showcase and authentic an original POV. If we don’t have anything original to talk about we don’t publish. We are believers that less is more and we don’t need quantity to keep our name and brand relevant.

Customer Success and Technology Insights

How does the technology involved impact your customer building/partnership model?

We feel that technology should help provide insights on how we can build better relationships with customers, but we feel content plays a bigger role in developing relationships and partnerships. Technology can help us decipher which audiences are interested in different types of content and help us deliver that content to them directly. Technology can also help give us real-time feedback on how effective that content is, but in the end, we see marketing and advertising content as the real relationship builder.

How do you see the technology you use impact the customer acquisition and success rate?

The TECHNOLOGY we use helps keep people in the funnel.

Whether it’s initial outreach or it’s the tenth touchpoint with the brand, technology should help move people through the funnel which in turn has a direct impact on acquisition and conversion.

Do you see sales and marketing technologies unifying or evolving together to deliver higher ROI to CMOs?

Not yet, but there’s a ton of room for improvement in this space. Right now CMOs are having to bridge the gap on how marketing efforts are truly affecting sales — there are few platforms out there that help suss out the data and even fewer that really do it well and tell a full user journey story.

Tag a person who you would like to feature in our Fireside Chat:

Jesse Brightman, Head of Customer Success at Stensul

Thank You, John, for answering all our questions. We hope to see you again at MTS, soon.

InfinityQS Named SIIA Business Technology CODiE Award Finalist for Best Data Visualization Technology

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May 25, 2018

InfinityQS Named SIIA Business Technology CODiE Award Finalist for Best Data Visualization Technology

InfinityQS, a Quality Intelligence Solutions Provider, Earns Prestigious Industry Recognition for Innovative Software-As-A-Service Platform That Provides Superior Visibility into Manufacturing Processes

InfinityQS International Inc. (InfinityQS), the global authority on data-driven enterprise quality, announces that its native-cloud Quality Intelligence solution, Enact, was named a 2018 SIIA CODiE Awards finalist in the Best Data Visualization Technology category. Finalists represent the best products, technologies, and services in software, information, and business technology.

The SIIA CODiE Awards are the premier awards for the software and information industries and have recognized product excellence for over 30 years. The awards offer 91 categories that are organized in two industry focus areas—education technology and business technology. Enact was honored as one of 167 finalists across the 52 business technology categories.

Also Read: Evergage Named Best E-Commerce Solution at SIIA CODiE Awards

Ken Wasch, President of SIIA, said, “The 2018 CODiE Award finalists are some of the most innovative, high-impact products in the market. We are happy to recognize these products and the power they have to transform the future of how we do business.”

Launched by InfinityQS in 2017, Enact is a revolutionary software-as-a-service platform powered by statistical process control (SPC) that offers manufacturers superior visibility into quality and process performance. The solution enables manufacturers to compare data across all sites within an enterprise, highlighting how processes are running, what problems exist, and where the greatest opportunities for improvement can be found. With Enact, companies can prioritize continuous improvement efforts and re-imagine quality from a problem to a competitive advantage.

Also Read: Widen Wins CODiE Award for Best Digital Asset Management Solution

Michael Lyle, President and CEO at InfinityQS, said, “With the sheer volume of data collected by today’s manufacturers, it can be near impossible to decipher what the data are telling us, let alone use them to identify actionable opportunities for improvement. Enact’s innovative, highly visual user experience transforms the way plant floor operators and corporate professionals view quality data, empowering manufacturers to make better decisions for a better bottom line.”

The SIIA CODiE Awards are the industry’s only peer-recognized awards program. Business technology leaders including senior executives, analysts, media, consultants, and investors evaluate assigned products during the first-round review, which determines the finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. Winners will be announced during the Business Technology CODiE Award Celebration at the SIIA Annual Conference & CODiE Awards on June 12 in San Francisco.

Influencer Network ACTIVATE Launches ACTIVATE Discover for Streamlined Influencer Selection

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May 25, 2018

Influencer Network ACTIVATE Launches ACTIVATE Discover for Streamlined Influencer Selection

ACTIVATE Introduces Their New Platform Merging Search, Data and Curated Lists for Brands and Marketers

Influencer marketing network, ACTIVATE, announced the launch of their new influencer selection platform, ACTIVATE Discover. The platform combines their data-driven search engine with expertly curated lists and influencer profiles, merging human strategy and technology, to support marketers in finding the best influencers for their campaigns.

ACTIVATE Discover’s enhanced influencer profiles include first-to-market data to assist marketers in crafting informed influencer strategy. New features include:

Instagram Story Data–With Instagram Stories driving significant conversion for brands, the platform introduces first-to-market story metrics and content previews, allowing marketers to take advantage of this successful format
Real Impression Data–The platform adds the market’s first real impression counts based on an influencer’s average number of impressions for Instagram, Facebook and blogs–no estimates involved
First-Party Audience Data– Direct from Google Analytics, Facebook and Instagram, marketers can now see age range, gender and city level location breakdowns for influencers on Instagram, Facebook and blogs

Also Read: Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

The platform’s profiles also include engagement rates broken down by engagement-to-followers and engagement-to-impressions. In-depth analytics from ACTIVATE’s network of influencers, who are opted-into the platform, allow for this combination of highly detailed audience data pulled directly from social platforms. Influencers also provide self-reported data including their favorite brands and samples of past work.

In addition to new influencer profiles, ACTIVATE Discover introduces Curated Lists to inspire marketers with some of the best in the business. Categories range from “Décor Envy” to “Female Fitspiration,” and the platform provides the option to create personalized and private lists from these categories, or starting from scratch.

Also Read: Qoints Releases AI-Assisted Influencer Marketing Tool

The platform will feature an “influencer of the day” and notable influencers of the week to introduce marketers to both new and established influencers, giving them additional exposure for collaboration opportunities.

“The introduction of ACTIVATE Discover allows us to provide brands and marketers with an unmatched range of data, creating additional transparency in influencer search and selection. These highly detailed metrics will make it easier for brands to choose the influencers that will best support their specific influencer strategy and goals,” said Kamiu Lee, CEO at ACTIVATE. “Our focus on humanistic relationships with influencers, combined with this data-driven approach, creates the opportunity for us to help brands make a measurable impact with influencer marketing.”

Fluent Named Marketing EDGE’s 2018 Corporate Disruptor

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May 25, 2018

Fluent Named Marketing EDGE’s 2018 Corporate Disruptor

Marketing EDGE Recognizes Fluent for Paving a New Frontier in Marketing

Fluent Inc., a leading data-driven performance marketing company, recently announced that the company will receive Marketing EDGE’s 2018 Corporate Disruptor Award. Matthew Conlin, Fluent’s President, will accept the award on the company’s behalf at Marketing EDGE’s 2018 awards ceremony in New York City on June 5.

“We are honored to be the recipient of this year’s Corporate Disruptor Award,” said Conlin, adding, “Since its inception, Fluent has placed a priority on social responsibility and supporting education with the goal of developing the next generation of leaders.”

Also Read: Fluent, Inc. Taps Katherine Rae to Lead People Strategy

The Corporate Disruptor Award goes to an organization that has a demonstrated commitment to the mission of Marketing EDGE: to Educate, Develop, Grow, and Employ college students in the field of marketing. The recipient is a recognized corporate leader and citizen in the field of marketing, that has had a major impact in the creation and/or development of teaching materials that contribute to ensuring the market-readiness of college and university-level students, as well as the potential to support generations of talent in the field. Previous winners include Sprinklr and MediaMath.

Marketing EDGE is shaping the future of marketing leadership by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. For more than 50 years, Marketing EDGE has been forging deep personal connections, expanding access to premier events and publications and fostering the next generation of diverse, responsive and responsible marketing leaders.

Also Read: Fluent Launches New Acquisition Marketing Application on Oracle Cloud Marketplace

“The EDGE Awards showcase the enterprising and innovative qualities that are fueling business growth in the data-driven and digital marketing field,” said Gretchen Littlefield, Chair, Marketing EDGE. “Fluent serves as a great example of these qualities, and we are proud to present them with the Corporate Disruptor Award.”

Now in its third year, the EDGE Awards pay tribute to the vibrancy and evolution that is occurring in today’s dynamic marketing field. Each EDGE Award honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back through supporting marketing education.

Fluent is the trusted acquisition partner for both established and growing brands. Leveraging our proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers.

Indico Announces the First Enterprise AI Product Purpose-Built for Business Users

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May 25, 2018

Also Read: Email Marketers Are Confident Machine Learning Can Personalize Content To Individual Interests, New Study By The Relevancy Group And OneSpot

Indico Announces the First Enterprise AI Product Purpose-Built for Business Users

Connects Machine Learning to Business Challenges to Help Enterprise Users Streamline Highly Manual, Document-Based Business Processes and Gain New Insights from Unstructured Content

Indico, a provider of Enterprise AI solutions for unstructured content, announced the release of the latest version of its application. The machine learning solution is built to make artificial intelligence more accessible to business users looking to automate manual processes, augment existing workflows with greater intelligence, or discover new opportunities and risks within existing unstructured data.

Indico’s new application offers highly functional and efficient machine learning capabilities specifically designed for text, images, and other document-based information such as PDF and Word documents. Indico leverages a proven data science technique called Transfer Learning offering enterprises important advantages in their ability to apply machine learning to unstructured content compared to existing solutions. With Indico:

Users can effectively train models with 100X – 1000X less data.
End-to-end deployment time is accelerated by as much as 10X.
Operational and hardware costs can be reduced by as much as 90%.

“Enterprises are struggling to apply AI to unstructured content, which makes up over 80% of the data in most organizations,” said Tom Wilde, CEO at Indico. “Existing solutions require huge training datasets, expensive hardware, and hard-to-find machine learning expertise. Indico is eliminating these barriers by enabling enterprises to use much smaller sets of data to create customized machine learning models to solve unstructured content challenges and gain the significant business benefits that come with it.”

The offering is designed for two primary use cases in the enterprise:

Intelligent Process Automation – accelerating existing business processes that are highly manual and involve analysis of large amounts of unstructured data and documentation; e.g., Content Process Automation, Contract Review & Analysis, RFP Analysis & Composition, and Risk/Compliance Analysis.
Powerful Content Insights – analyzing existing unstructured datasets to fuel innovation, enhance customer engagement, and find new operational efficiencies and business opportunities; e.g., Resume Screening & Analysis, Customer Interaction Analysis, Content & Image Classification, and Sales Opportunity Prospecting.

Indico’s latest version offers a number of other important advantages for users:

Flexible customization – Ability to quickly build custom models for specific domains, industries and uses cases, without data science expertise.
Performance explainability – Provides detailed explanation of model performance so users can understand the basis of data insights and conclusions.
No data leakage – No “sharing” of users’ enterprise data to obtain results.
Platform, text, image APIs – Available in pay-as-you-go or enterprise versions for flexibility across business and user requirements.
Multiple deployment options– Docker-based deployment supports all public clouds as well as on-premise/virtualization environments.
Expert guidance and support – Indico can help accelerate your efforts and assist with use case identification and deployment best practices.

Also Read: The Great Rush: Preparing for the Data Science Success

The solution features three core modules that can be used in correlation and individually:

Indico Discover – For users with large datasets that may have value, but not sure where to start, this module lets them explore the data they have and the insights that might exist, and the models that can be created.
Indico Teach – Presents first pass data results in an understandable way to business users so that they can easily transfer their knowledge of the data into a model. Validates when sufficient model training has been achieved and creates a closed-loop environment to help the model continuously learn while in deployment.
Indico Review – Enables users to understand how their model is performing, and easily identify and reconcile any mis-labeled data. Provides comprehensive model performance analytics and explainability.

Beta Program and Enterprise AI Workshop for Business Users

Indico’s new application is available to qualified beta customers immediately. Indico is also offering a workshop for enterprises designed to help business users better understand how they can take advantage of AI and machine learning in their specific roles. The workshop can be delivered on-site or remotely and typically lasts two hours.

Independent Research Firm Names Bynder a ‘Strong Performer’ in 2018 Report

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May 25, 2018

Independent Research Firm Names Bynder a ‘Strong Performer’ in 2018 Report

Bynder Chosen For Its Easy-to-Use Interface and Usability

Bynder, the global leader in digital asset management (DAM), announced that it was named a ‘Strong Performer’ in The Forrester Wave: Digital Asset Management for Customer Experience, Q2 2018 report by Forrester, Inc. The Forrester report states that Bynder “truly shines with its user interface and usability”.

Also Read: Bynder Announces Integration and Partnership with Hootsuite

In the report, Forrester calls Bynder “a good choice for companies that want an ‘easy-to-use interface’ and ‘no frills capabilities…'”. The report also recognizes Bynder’s attractive migration path for companies that want to start with a departmental deployment and then scale to the full enterprise.

Also Read: Bynder Partners with Salesforce Commerce Cloud to Provide Feature-Rich Commerce Platform

Bynder Announces Strategic Acquisition of Webdam for $49.1 Million — Chris Hall

“We believe that the results of this report confirm Bynder’s continued commitment to innovate, leading the way in developing a DAM that emphasizes ease-of-use and accessibility for our users,” said Chris Hall, CEO of Bynder. “We’re proud of this recognition from an outside source and will continue to work closely with clients to identify pain points and create new features to solve industry-wide problems.”

Also Read: Bynder Integrates with Adobe Marketing Cloud via Silicon Publishing

In the past year, Bynder acquired one of its top competitors, and announced several new platform integrations with software like Hootsuite, Salesforce, Adobe Creative Cloud, and Slack, seamlessly connecting Bynder to outside tools that are essential to everyday marketing tasks. This month Bynder also reported company’s substantial growth in Q1, 2018 stems from key customer wins and strong retention rates.

Bynder is the fastest way to professionally manage digital files. Its award-winning digital asset management (DAM) platform offers marketers a smart way to find and share creative files such as graphics, videos and documents. Thousands of brand managers, marketers and creatives from global organizations like PUMA, innocent drinks and KLM Royal Dutch Airlines use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.

TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

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Sudipto Ghosh

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May 25, 2018

Sandro Catanzaro, Founder - Chief Innovation Officer at DataXu

Sandro Catanzaro
Founder and Chief Innovation Officer, dataxu

dataxu recently announced its new solution for media companies, TotalTV which enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices. We spoke to dataxu’s Founder and Chief Innovation Officer, Sandro Catanzaro, to understand how they leverage the analytics and what they do to assure brand safety and prevent ad fraud.

Tell us about your role at dataxu and the team/technology you handle.

I am a co-founder of dataxu and its Chief Innovation Officer. In this capacity, I oversee our TV and media business, on both the buy- and sell-side. My team is responsible for bringing our TV and media solutions to market, from pre-sale to customer integration and all the steps in between.

Dataxu is uniquely positioned to meet both advertiser and publisher needs around advanced TV, so it’s an exciting time to be leading the charge in a hot market.

How could advertisers and marketing teams benefit from TV Advertising Data?

When it comes to the data gathered from OTT buys, it’s a whole new world for marketers and agencies. With standard linear TV buys, you’re targeting your messages based on a network or specific show– very broad demographics, very difficult to measure effectiveness. For OTT TV buying, marketers are able to reach much more granular, specific audiences and attribute actions directly back to the TV advertising. This resulting data is incredibly useful, and can be used to inform marketing campaigns across channels and media types, both on OTT devices and beyond. This combination of digital audience targeting and TV reach is why so many marketers and agencies are jumping on the OTT bandwagon in 2018, and the demand is only set to grow.

Which regulations are in place to defend brands and customers, respectively, from ad fraud in TV adtech industry?

Frankly, we have seen very limited fraudulent activity or quality issues when it comes to OTT TV inventory to date, but it’s likely that as the availability continues to explode, the fraudsters will seek out this greener pasture. At dataxu, we are not waiting for regulations, and we take a proactive approach to ensure a safe environment for our clients by utilizing a defense-in-depth approach to prevent fraud across all channels. For TV specifically, we only transact directly with publishers via private marketplace channels, never on the open exchange, so we know exactly who we’re buying from and what we’re getting, and we are able to pass that peace of mind onto our customers.

What are the core tenets driving dataxu’s TotaTV? How does it help marketers and publishers improve their ad campaigns?

TotalTV is dataxu’s first offering for the sell-side; it allows media companies to enhance their high-quality TV and online video content with advanced audience targeting.

The solution allows broadcasters, programmers and distributors to understand, engage and monetize audiences across devices at the individual consumer level. At its core, TotalTV simplifies to a media buying process by aggregating massive pools of inventory into a single source, creating efficiencies for advertisers and agencies and allowing media companies to better monetize their audiences. Advertisers are more able to target and reach their core audiences, and publishers are able to provide a better, more targeted experience for marketers and consumers, while consumers are going to experience a reduced ad load.

How do you leverage audience data platform to build better advertising attribution models?

At the core of the dataxu platform is OneView, a highly effective cross-device software that allows to link exposure through any device, with conversions happening in any other device, fully automated and self-service. An agency is using the platform to create an audience from consumers who downloaded a mobile app, targeting those consumers in their living room with 30 second ads on their TV set, and measuring conversions on a desktop computer or mobile phone, all self-service and with reporting at a cost per conversion.

How do you work with Data Science and AI/ML for TV advertising?

Our platform leverages AI to help users achieve more in less time. Ad agency specialists instruct the AI engine to automatically maximize conversion volume, driving efficiencies for their performance driven advertisers. The AI engine leverages custom algorithms that track campaign conversions across devices, such as digital engagement or sales, to learn as much as possible about those converting viewers in order to optimize subsequent media buying towards impressions that are most likely to lead to more conversions. This has been especially successful for direct response advertisers.

What tools and technologies would deliver better cross-channel identity management and resolution in 2018-2022?

The best tools for cross-channel identity are able to leverage multiple graphs in real time and a large volume of segment data. This helps increase the targetability of media attached to them and create accurate and comprehensive attribution models.

Our OneView software was built with the philosophy that a platform ought to be flexible enough to operate in different regulatory environments and provide the best solution to marketers in each country. Scale, flexibility and performance are driving great growth in this offering for dataxu.

Would GDPR impact your data management and retention models?

Yes, GDPR will impact our data retention, but will have a limited effect in data management. In order to honor the principle of data minimization under the GDPR, dataxu is implementing a process to delete any EU data subject personal data collected post-GDPR. Additionally, dataxu has processes in place to comply with data subject requests, including the right to restriction and right to erasure.

Thanks for chatting with us, Sandro.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Interview with Sara Gonzalez, Chief Marketing Officer, Simple

By

Sudipto Ghosh

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May 25, 2018

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Interview with Sara Gonzalez,Chief Marketing Officer at Simple

[vc_wp_text]“Webinars serve as a great lead generation tool and help complement our content marketing strategy.”

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[easy-profiles profile_twitter=”https://twitter.com/Redbacktalk” profile_linkedin=”https://www.linkedin.com/in/gonzalezsara/”]

Tell us about your role and how you got here?

Prior to Simple, I worked in sales and marketing roles within the Digital Conferencing and Event space. I’ve always loved the fast-paced nature of start-up environments and had a bit of a fascination with the way that marketing and technology have become so closely aligned.

I am fortunate that my role at Simple allows me to not only be at the forefront of MarTech trends and solutions, but also allows me to help marketers remove the complexity and work more effectively.

At the ON24 Webinar World 2018 Sydney, how do you intend to foster authentic engagement between your customers and the brand?

We will be launching the results from our latest research report – The State of Marketing Resource Management in the Age of Intelligence. The report delves into brand consistency, budgeting, planning and compliance and it’s clear that many marketing teams are struggling with the complexity that they now face. I am always genuinely interested in uncovering the pain points that we all face on a daily basis.

What are your expectations and likely key takeaways from the ON24 Webinar World 2018? Who are you huddling with at the event?

I always say that if I walk away with three key take-aways then an event has been worthwhile.

Webinars are key to our overall marketing strategy, especially when it comes to thought leadership. So as well as discovering the latest trends, I’m looking forward to having some insightful conversations and will definitely be on the lookout for some passionate marketers who have a great story to tell and who might want to appear in our educational webinar series.

I’m also looking forward to meeting Mark Bornstein – he is so enthusiastic and infectious, and I’ve been watching him for years!

How does Simple fit into a modern CMO’s tech stack?

Today’s marketer has such a broad range of execution tools and Simple is the upstream planning solution that allows teams to easily plan, review and optimize all of them. It’s about providing marketing teams with a central workplace and one view across all channels.

The most exciting part? Marketing Resource Management has been around for 15+ years, and we’re reinventing it. Our new Intelligent Marketing Platform is built atop the Microsoft Business Applications Platform and will transform how brands use artificial intelligence to create exceptional customer experiences – it’s a very exciting time for us!

How do you leverage webinar marketing tools to engage with your online audience? How does it help you build a strong sales pipeline?

With webinars, I’ve always been a big believer in utilizing the technology to suit your objectives. We reap the benefits of webinars on two levels. Firstly, they serve as a great lead generation tool and help complement our content marketing strategy; and secondly, we utilise our on-demand content library to host evergreen training materials and other short videos.

Of course, none of this means anything unless you’ve got seamless integration that helps to tell a story. From engagement scores to downloadable resources and simple lead scoring – we’ve made sure that our engine is always on as our webinars can be accessed at any time.

AR/VR/Webinars and Event Automation – What are your predictions for the B2B marketing community promoting these contemporary technologies?

I’ve always thought there is such huge potential with the streaming of physical events – either live or on-demand. I think the power of AR and VR has the ability to accelerate the acceptance of these technologies and therefore allow marketers to generate a much higher ROI on any physical events they hold.

While you can never replace face to face interaction, I think we need to start embracing these contemporary of technologies and start blending them into what we’re currently doing.

How do you measure your Sales Fitness? What tools would recommend to CEOs and CMOs as a Sales Hack in 2018?

Not so much a hack but moreso advice to Keep It Simple (pardon the pun). There’s a lot of ‘shiny tools’ out there I believe that your CRM should always be your King and that your data never lies.

Tag the one person in the industry whose answers to these questions you would love to read:

Joe Hyland – CMO, on24

Thank you Sara! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Sara” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68065f-3e17″]

It all started with the Four P’s. During Sara’s time at university she was fascinated with the way that the marketing world worked and couldn’t wait to put her knowledge to practice.

It was then that she was offered an opportunity to be employee number six in an exciting start-up. It was then that she was requested to become the company’s Marketing Manager and commit to informing, educating and inspiring the marketplace.

From the rise of MarTech to the importance of Customer Experiences, Sara has spent the past ten years turning knowledge into practice and the what-if’s into reality. Her pragmatic approach and ability to get work done allows her to thrive within fast paced start-up environments. My role at Simple allows me to put this into practice each and every day.

[/vc_tta_section][vc_tta_section title=”About Simple” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68065f-3e17″]

The world of Marketing is changing. Today, Marketing leaders are creating campaigns that span an exploding number of touchpoints, are confronted with an abundance of technology and are at the forefront of the customer experience. While these changes have presented us with unique opportunities, they’ve also been overwhelming and in some cases, have increased complexity, inconsistency and confusion. Sure, we have access to state-of-the-art technologies and yes, we know more about our customers than ever before – but how is this all managed? Where is our central workplace that gives us visibility into what’s happening and how effective it is? At Simple we get it, and we’ve taken it one step further. We’re creating a world where marketers have one single source of truth that provides complete visibility into planning, creation and reporting. A world that gives organisations one holistic view into how we work and recognises the impact we’re making.

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[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

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May 25, 2018

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Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

Persado Platform’s AI-Generated Emotional Language Increased Engagement by 24 Percent and Delivered Deep Customer Insights

Persado, the leading provider of AI-generated marketing language, announced that fifty customers, including Caesars Entertainment, are leveraging its AI platform through a one-of-a-kind integration with Salesforce. The seamless integration with Salesforce Marketing Cloud allows customers to create personalized, emotionally targeted language and content that increases customer engagement and conversions.

As a marketing innovator, Caesars Entertainment is laser-focused on increasing customer engagement in a meaningful way and is working with Persado and Salesforce to achieve this goal. In particular, Persado has been working with Caesars to generate the specific language and emotions to best resonate with its audience. From there, Caesars has been able to seamlessly deliver highly personalized messages through Salesforce Marketing Cloud to its customers. Through its work with Persado, Caesars has seen a more than 12 percent increase in email open rates and a 24 percent lift in click-through rates.

“Personalization is a key goal for us at Caesars and we partnered with Persado and Salesforce to deliver email personalization that is focused on driving business results,” says Tonya Carpenter, Director of Email Marketing. “Not only that, but we are gaining a deeper understanding of our customers and are also gaining insights into the factors that are driving customers to engage.”

Also Read: Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Persado’s integration with Salesforce is unique in that it allows companies to take advantage of Persado One – a solution that uses deep learning algorithms to analyze previous marketing program data to create an emotional profile for individual customers, and then generates individually targeted relevant language for unprecedented personalization of campaign content across channels. Specifically, Persado One’s integration with Salesforce Marketing Cloud allows for the dynamic delivery of individually personalized emotional content in a single campaign — a first in the email world.

Persado CEO Alex Vratskides, added, “Persado is proud to partner with companies that share our vision of driving brand engagement through innovation, and we are thrilled to see the positive impact of our AI-powered solutions across Salesforce Marketing Cloud as an ISV partner. We are confident that this partnership will continue to give marketers a competitive edge in today’s always-on landscape by helping them better understand and engage customers, create more personalized experiences, and leverage data to make informed decisions all through the power of Persado’s AI platform.”

Ad2Life Launches Crowdfunding Campaign on Indiegogo

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May 25, 2018

Ad2Life Launches Crowdfunding Campaign on Indiegogo

Ad2Life Is Launching a Crowdfunding Campaign on Indiegogo to Help Fund the Release of Their Innovative Advertisement System That Pays the Viewer for Each Video Watched

Watching dozens of inevitable digital advertisements on a daily basis without gaining anything in return is now an issue of the past, thanks to the unique opportunity offered by the Ad2Life mobile app. The game-changing app pays consumers to view the same targeted digital advertising campaigns as they would view in their usual routines. All funds earned by the viewer will be deposited onto their Ad2Life international debit card. Withdrawing from ATMs, transferring funds, and making both online and in-store purchases are all easily accessible within a few touches of the consumers’ smartphone screen. The Ad2Life business model ensures a win-win situation for advertisement viewers and advertisers alike.

Advertisers can design stunning digital campaigns from within the Ad2Life mobile app while adhering to their designated budget. The digital advertisements are then streamed to users via the Ad2Life app platform, offering up to $1 for every advert viewed. Instead of wasting time watching YouTube ads, skipping them or feeling frustrated that the consumer is not benefitting from the millions of adverts circulating throughout today’s tech-savvy digital age, increase income and reach financial goals, one advertisement view at a time.

Also Read: Riding Rapid Growth, ViralGains Moves to New Headquarters

Ad2Life advertisements are specifically targeted according to age, location and gender so every advertisement the consumers’ view is promoting products and services they already love. Advertisers and businesses benefit from active users viewing their advertisements, and the viewer finally gets compensated for their time and effort spent, and each unique advertisement the consumer watches will offer up to 50% off that leading brand’s products and services.

To achieve the project’s goal of $300,000, Binkin and the Ad2Life team have decided to look to Indiegogo for initial funding. Binkin will be offering rewards and a limited amount of stock shares on the Indiegogo website for 45 days at a deeply discounted rate to secure early funding for the overall development and maintenance of Ad2Life’s inaugural advertising platform.

The campaign launches on Indiegogo on Wednesday, June 06, at 9 am PST.

Reltio Closes $45 Million to Organize Data Globally for Self-Learning Enterprises

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May 25, 2018