Aria Solutions Joins the Ranks as Gold Partner at Genesys

TechBytes with Eric Berry, Co-founder and CEO of TripleLift

Eric Berry
Co-founder and CEO, TripleLift

Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The partnership community includes TripleLift, a leader in Native and Programmatic advertising. To better understand how advertisers and publishers could benefit from Google Exchange Bidding to monetize their display ad inventory, we spoke to TripleLift’s CEO, Eric Berry.

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Tell us about your role at TripleLift and the team/technology you handle.

I am the CEO at TripleLift. The TripleLift technology platform includes a real-time exchange, an in-house buying platform, a proprietary computer vision platform, a machine learning platform for delivering high-quality brand outcomes and an AI system to maximize the quality of our native publisher placements.

How do you define ‘Customer Experience’ at TripleLift?

We think about our three stakeholders: users, publishers, and marketers. For us to be successful, we want effective, user-centric publisher monetization through advertising – wherever users consume content. We focus extensively on every stage of this mission. Effective means the advertising needs to work – the ads need to be dynamically constructed in just the right way to ensure that they’re integrated with the publisher’s user experience. They also need to be targeted and rendered in a way that drives value for the marketer. The user-centric part of our mission requires a strong focus on the consumer of content. We think about things like the speed of the page load, long-term user retention and, ultimately, whether we’re delivering ads that we’re proud of and that create a sustainable publisher monetization ecosystem.

How could advertisers and publishers benefit from Google Exchange Bidding to monetize their display ad inventory? How does this partnership with Google impact your roadmap in adtech?

Exchange Bidding is, for many publishers, the most straightforward way to add monetization partners. Google handles billing, payments and discrepancies, meaning the publisher receives a reduced cost, rather than adding additional exchanges and SSPs. The challenge, however, is the opacity of the system and the additional fees added by Google itself, as well as some missing functionality. Header bidding‘s success has been tied closely to the transparency of the platforms that ensure the highest price is paid in a fair manner. Google has been a great partner in Exchange Bidding, and publishers and advertisers would benefit greatly if it made the same commitments to transparency and equity, as it would create a substantially more vibrant marketplace.

TripleLift’s priority is creating effective, user-centric publisher monetization wherever users consume content. This defines our roadmap, so we are delighted that our partnership with Google enables us to pursue additional channels of user content consumption.

At TripleLift, how do you measure your Native Advertising performance?

Native Advertising performance fundamentally is measured in terms of our core constituents. Is it effective for advertisers – meaning does it deliver ROI based on the brand’s individual metrics? Does it deliver value for our publishers – meaning how does it affect user retention and overall engagement with their content? And finally, is it creating a good user experience? We’re constantly experimenting to maximize the value that each of our stakeholders get out of our platform.

How would the header bidding ecosystem evolve with TripleLift’s participation in Exchange Bidding?

Exchange Bidding may fundamentally change header bidding. It provides publishers with arguably the simplest channel to add additional monetization partners – directly through their ad server. TripleLift is the first partner to provide true native capabilities, including proprietary rendering and optimization technology.

What are your predictions on programmatic advertising against ad metrics, viewability, and transparency? How does TripleLift deliver all these to the customers?

Programmatic advertising has evolved from optimizing to simple performance metrics, to more sophisticated measures of marketer success. For most brands, ensuring that the right ad is delivered to their target demographic, in a brand-safe and relevant context, and in a way that their advertising is not just viewable – but actually seen – is the goal. We expect ad metrics to continue to evolve to track how a brand’s spend achieves these goals.

What is your take on AI/Machine Learning disrupting the Programmatic Advertising technologies by 2020

AI and machine learning are exceptionally powerful tools to extrapolate patterns from existing data. These patterns can be applied to automated decision-making. As AI and machine learning become more powerful, so does the type of pattern that can be drawn. Early programmatic machine learning simply finds types of inventory that could drive better clicks, but this will evolve to include buying strategies and higher orders of optimization. Some of the more mundane tasks of traders will be automated, allowing them to focus on ever-more complex tasks.

Thanks for chatting with us, Eric.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Cloud Optik Leverages Big Data and Business Intelligence for Deeper Customer Insights

By

prweb

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April 30, 2018

Cloud Optik Leverages Big Data and Business Intelligence for Deeper Customer Insights

Cloud Optik Launches SmartProfile to Help Service Providers Use Data to Enhance Customer Experiences and Create More Meaningful Messages to Customers and Prospects

Cloud Optik, a cloud insights platform for service providers, announced their latest integration focusing on Broadsoft BROADWORKS and Netsapiens SNAPsolutions platforms. The company’s SmartProfile tool analyzes provider’s existing data for better understanding of current customers, service analytics, and opportunities to provide deeper services to the existing customer base.

“After 12 years of owning and operating a successful service provider, we noticed some key gaps in the industry when it comes to using data and targeting customers, so we set out to address them,” said Michael Sterl, CEO of Cloud Optik. “Using big data and business intelligence, we developed a platform that helps providers and channel partners dive deeper into their customer base and better target opportunities to better engage with existing customers.”

Also Read: Top 3 Tips for Attracting New Customers and Retaining Existing Fans During a Rebranding

SmartProfile allows providers like Broadsoft and Netsapiens to track which features are being sold to customers, which ones they are using and historical customer trends. In doing so, the platform enhances customer loyalty by leveraging insights and giving providers the insights they need to provide more targeted feature training. Additionally, Cloud Optik uses license optimization to create tailored features bundles while focusing on customer education and data utilization to enable upsell/cross-sell opportunities.

“SmartProfile is a vital tool for helping service providers define sales and marketing strategies that respond to distinct customer characteristics,” said Catharine Trebnick, Senior Research Analyst at Dougherty & Company LLC. “By identifying customer location and device type and determining active features customers use, Cloud Optik cuts through the data to present a more comprehensive and multi-layered understanding of customers.”

Businesses are actively expanding services into cloud-based technologies, and Cloud Optik is focused on helping service providers harness the power of data to provide better customer experiences and deeper relationships. “We see data as king,” said Sterl. “We will continue to expand not only to UCaaS platforms but also Identity Management Providers as we execute our business plan going forward.”

If AI is Going to Make You a Better Marketer, You Need to Know These Four Things

By

Jeremy Miller

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April 30, 2018

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“Artificial Intelligence”, or AI, is becoming ever more integrated into our everyday lives, but many professionals remain in the dark about how it works and what it’s capable of. Some are intimidated by the challenge of getting to grips with new, quickly-evolving technology. While others see the seemingly limitless possibilities AI presents for improving services and adding value to people’s lives.

Teaching Computers to Think

What exactly do we mean when talking about AI? Artificial Intelligence is concerned with enabling machines to solve problems intelligently, like a person. This is achieved through machine learning, whereby computers are ‘taught’ rather than programmed manually with code. After the computer system is shown multiple examples, it starts to recognize patterns and learns from them, mimicking human intelligence. It’s this ability to mimic and replicate human analysis that has made AI-powered solutions a dispruter in several industries including finance, retail, and digital marketing.

For marketing professionals, especially, AI represents a powerful new tool for businesses to increase efficiency, cut costs, and delight customers with more convenient and personalized services. Here are a few key things every marketer should be aware of.

Also Read: How Marketers Can Use Customer Behavior to Drive Revenue

High-Quality Data Is Crucial

Everyone is familiar with the mantra “you get out what you put in” and this is definitely the case with AI-driven marketing. Machine learning requires a lot of data, so the quantity of that data is important. But if the data being processed is noisy (meaning it has lots of superfluous information), this will impair the system’s ability to decipher meaningful patterns and conclusions that help marketers make decisions.

You wouldn’t throw in random Arabic vocabulary when teaching a child English, and likewise, machine learning will yield better results over time if the data it’s ‘studying’ is relevant and accurate.

Marketers tend to have more data than they can use effectively, with a recent survey by Conductor finding that 56% of marketing professionals say their data stacks are overwhelming. AI offers a big opportunity for marketers to get maximum value from their rich data sources – without the heavy lifting.

Also Read: Artificial Intelligence: The Next Frontier Of Programmatic Buying

AI Is the Key to Personalization

Constant innovation in e-commerce and mobile shopping has redefined consumer expectations of what a good purchasing experience or brand interaction looks like. As well as expecting speed and convenience, more consumers have grown accustomed to enjoying highly personalized services tailored just for them. Think Amazon’s recommendations, or Spotify’s song suggestions.

Machine learning enables AI systems to tap into customer preferences, allowing these platforms to make smart suggestions and targeted offers to customers. Yet only a third of marketers were leveraging AI to deliver personalized web experiences like this in 2017, according to the Real-Time Personalization Survey by Evergage.

Among them, 63% of respondents had seen increased conversion rates and 61% noted improved customer experiences with AI-powered personalization. An earlier study by Demand Metric in 2016 echoes this point, finding that 80% of survey respondents saying custom content makes them feel more positive about a company than generic content.

Also Read: How AI is Driving a New Era of TV Advertising

AI Can Automate Routine Marketing Tasks

Part of the benefit of AI for marketers is that it can automate a large part of personalization. AI tools like ZetaHub help marketers understand each customer at an individual level and enable them to act on that understanding, automatically and in real-time. And using AI means visitors to your blog will see the most relevant content, notifications, and offers based on their location, demographics, and browsing history.

AI also makes it possible to send personally relevant emails to individual customers. By analyzing a customer’s past behavior and topics of interest to recommend specific content most relevant to that person, AI-assisted emails become genuinely engaging for subscribers. But no one wants to feel like they’re interacting with a robot. Regardless of how intelligently they were produced, all marketing messages and content experiences should still appear and feel natural to users to really drive engagement.

AI Helps Marketers Achieve Scale

Thanks to AI applications, marketers can truly scale their efforts and engage a global audience. A highly efficient form of AI known as Natural Language Generation (NLG) allows marketers to create locally-relevant content across geographies. NLG tools like Quill from Narrative Science can take local data and turn it into stories that are relevant for the intended audience. Amazon Polly, on the other hand, uses advanced deep learning technologies that allow you to convert text into human-like voices, in various languages, tailored for your brand’s personality.

Marketers can also leverage digital advertising platforms like Google search and YouTube, which reach billions of people daily, to share messages with target customers at incredible scale. Combining this scale with the personalization capabilities of AI allows marketers to create tailored campaigns for millions of individuals in real-time.

Also Read: How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

How to Adjust to an AI Driven World

Whether it scares or excites you, AI is here to stay. It’s already being deployed in many ways to transform consumer experiences, changing behavior and expectations as a result.

Getting to grips with how to apply AI to your business may seem overwhelming at first, but the rewards are well worth the effort. The reality is that AI enables marketers to personalize engagement with people at scale never seen before, and automate many of the processes involved.

AI can save months of time and effort trying to optimize customer website experiences to drive sales conversion. AI-powered solutions like Sentient Ascend let you test all of your user journey ideas at once to create the best customer experience. It also continues optimizing web page elements automatically based on user behavior, making businesses more efficient while boosting customer satisfaction.

As applications of AI become more widespread, having an understanding of the role it plays in marketing will be critical. Put simply, businesses that don’t employ the powers of AI will become massively disadvantaged.

Also Read: Will AI Really Be The Death Of Human Intelligence?

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

By

Sudipto Ghosh

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April 30, 2018

Interview with Shashi Seth, Sr. Vice President at Oracle Marketing Cloud

[vc_wp_text]“Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content.”

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[easy-profiles profile_twitter=”https://twitter.com/shashiseth” profile_linkedin=”https://www.linkedin.com/in/shashiseth/”]

Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud?

I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of those companies that has incredible touch points with its customers. Our customers use our Database, ERP, HCM, Sales/Service, Commerce, Point of Sale, Platform as a Service, Infrastructure, Data, Marketing and so much more. In each of those touch points are stored amazing datasets that tell incredible stories about users, and their journey. This is the fabric of modern marketing and no other company can claim to have this kind of data or access, and that is what inspired me to come to Oracle Marketing Cloud and build on that legacy.

Why should marketers and technology investors attend the Oracle MCX every year?

Marketers and CX professionals should attend MCX to have the opportunity to interface with us and understand where we are investing our time and resources, why, and what impact it might have on their marketing efforts. This is also a great venue to hear from other customers who might be solving similar problems, taking advantage of new opportunities and using tactics that might be relevant. My favorite part of the event this year was meeting customers, getting to know them, their business, challenges, and opportunities.

How is the marketing cloud industry different from when you first started?

Well, I am very new to the Marketing Technology and Automation space. I have a ton of exposure to Ad tech having worked in Search, Video, Mobile, and Location advertising. I have watched the evolution of ad tech and it has been a fascinating ride. MarTech is going through a similar evolution. There are lots of parallels between the two spaces and I definitely see some amount of convergence.

What is the State of Marketing Automation and Analytics industry given the changing dynamic of Customer Experience?

Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content. I know people have talked about this being the holy grail of marketing for a while, but it is only true today. The amount of data, the kind of personalization, the kind of data science and AI that can be applied to optimize the results are just astounding. This living and breathing data needs to be available in real-time, and needs to be put to use immediately. The old digital analytics platforms are dated, and new platforms like Oracle Infinity that we just launched last week is the way of the future. To achieve these one-on-one conversations with your users, you need Infinity for real-time data (no hours of waiting) of all user interactions (no sampling, no heat-maps), and be able to bring in large amounts of transactional data from external sources, connect the dots, and put them to work. This is a big white space, and Oracle was well equipped to take advantage of it. This is going to be a game-changing product.

What datapoints do you work on to make Oracle Marketing Cloud more competitive for optimized results?

We collect millions of data points and put it to use. Examples being – who are you targeting, did the customer open the email or look at the push notification, when did they do it, what action did they take, how much did they put in the cart, did they check out, what kind of content do they respond to, etc. All of that is then put to use towards optimizing the next set of campaigns and do it again, and again. Our end goal is delivering better ROI for our customers every step of the way, and all this data is applied to our Data Science and AI algorithms.

How excited are you about the trends in Data Management Platforms (DMPs) versus Customer Data Platforms (CDPs)? How is the Oracle Marketing Cloud preparing for this?

DMPs and CDPs both have an exciting future for ease of use, better matching, more data and better segmentation capabilities. For some reason, people are confused that these two are mutually exclusive. That is clearly not the case. We believe that DMPs and CDPs will sit side by side and work together to achieve different sets of use cases, and provide a platform that the next generation marketing should use as its cornerstone.

How can organizations overcome biases in marketing data analytics, and focus to increase customer-centricity?

As somebody said there are three kinds of lies “lies, damned lies, and statistics.” As long as there is data, it will be open to all kinds of interpretation by human beings. Even Data Science and AI and ML algorithms have biases because humans create them, or train them, and they have biases. What’s interesting though is that the amount of bias in algorithms is smaller, and more consistent. Marketing is starting to take a page out of the consumer internet space, which learned more than a decade ago how to be immensely customer-centric and focused on experiences, personalization, customization, speed, goals, etc. My advice to CMOs is to always find great mathematically minded people in your organizations who take to data like ducks to water, and have various consumer digital experiences like building apps, websites, consumer internet apps, etc. That is the basic ingredient to success.

What startups in the industry are you watching keenly right now?

The marketing platform space has gone from 500 companies about five years ago to 5,000 companies, filled by lots of exciting startups. My bias is towards companies who deal with data and AI. There are too many to name.

What marketing and sales automation tools and technologies do you use?

Oracle runs a very sophisticated marketing stack that includes Eloqua, Oracle Social Cloud, Maxymiser, Data Cloud, Sales Cloud, Service Cloud, Business Intelligence, etc. We “drink our own champagne,” put these tools to work, and use this as a center of excellence.

Could you tell us about a standout digital campaign at Oracle Marketing Cloud?

We have been running a predictive intelligence based campaign that includes internal and external data sources to find the perfect balance between Fit, Intent, and Engagement. We are leveraging some of the best algorithms in the industry for this. We have seen as much as four times better performance with significant gains in win rates across a host of Oracle products and solutions.

How do you prepare for an AI-centric world as a marketing leader?

As I said before, the core of Oracle Marketing Cloud is data, and building great Data Science, AI and ML algorithms at every step of the way is the basis of our strategy. Given that we own two of the best orchestration platforms in the world – Responsys and Eloqua – we continuously invest in these algorithms to keep them tightly integrated so they can continue to produce stunning results and create a massive value-add for our customers.

How do you inspire your people to work with technology?

Innovation and use of technology to build great products and solutions for our customers is the mantra to success. This means pushing the envelope and going for scale, reliability, speed, optimizations, and results.

One word that best describes how you work.

Diligence.

What apps/software/tools can’t you live without?

My iPhone, Calendar and email.

What’s your smartest work related shortcut or productivity hack?

I find that sometimes being in consumption-only mode is a good idea. For instance, I scan all emails, read only the ones that are important and require a response but hold on responding to them. Meaning read the email, but don’t respond to it yet. Let it sink in.

What are you currently reading?

I have “Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead” by Laszlo Bock on my bedside table, but I have to admit I consume it in small doses. A lot of habits, business processes and practices were learned at my time at Google. It’s good to refresh those ideas. I read a lot of news, consume sports content, and a lot of random articles – some for fun, some for knowledge. I pretty much consume most of the information on my laptop or phone and have lots of random trivia and data in my head.

What’s the best advice you’ve ever received?

Find the few things that matter. Focus on the few things that matter. Ignore the rest.

Something you do better than others – the secret of your success?

I handle stress better than most people. I typically leave stress at work and come home de-stressed to the extent possible. I try not to take my laptop home. It doesn’t mean that I am not checking my emails – it just means that I am in consumption mode, not response mode.

Tag the one person in the industry whose answers to these questions you would love to read:

Blake Irving, retired CEO of GoDaddy and my former boss, who taught me a lot of amazing things, and to whom I owe a lot.

Thank you Shashi! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Shashi” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68dc6a-384b”]

Shashi is an experienced leader with broad experience in all aspects of Product Management – including Monetization, and Strategy Development. He has direct experience in the Internet Video, Search, and E-Commerce industries and a background and experience in technology. Shashi is a skilled manager with experience in building and managing teams and Strong experience in fostering innovation – both in product and strategy.

[/vc_tta_section][vc_tta_section title=”About Oracle” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68dc6a-384b”]

oracle The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia.

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[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

Monica C. Smith, CEO Of Marketsmith, Makes No Apologies As A ‘Catalyst of Innovation’

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April 30, 2018

Monica C. Smith, CEO Of Marketsmith, Makes No Apologies As A 'Catalyst of Innovation'

Marketsmith was Named as the Impact Company of the Year by the New Jersey Tech Council in 2017

Monica C. Smith, Founder and CEO of Marketsmith, the only woman-owned and operated advertising and marketing technology agency of its kind, was recognized at the annual “She Runs It” honors as a “true catalyst of innovation” at their Changing the Game awards. Smith was honored in the category of “No Apologies: Creating whole new business models, industries, or marketplace opportunities.”

With almost 20 years as the owner and CEO of a marketing agency like no other, Smith has defied the odds and avoided cliche labels in a personal quest to change the landscape of the advertising world in the boardroom, the c-suite, and the office, forever. And with a heart as big as her vision, she has also sought to change the lives of disenfranchised and under-served in her home state of New Jersey and the surrounding area in real, meaningful ways.

According to AdWeek.com, “It’s no secret that ad tech has been largely male-dominated, but that hasn’t stopped Smith from sweeping fearlessly through with a one-of-a-kind, results-driven business model that marries creativity and technology. Her company’s proprietary software-as-a-service platform, i.Predictus, encompasses multitouch analytics and sales attribution, media mix modeling and data visualization.”

Also Read: Ad Media Maven Rob Bochicchio Joins Marketsmith As EVP

For three straight years, Smith has driven over $1.5 billion in retail sales annually. She is responsible for the management of $200 million of media spend annually (about 10 percent of all DRTV inventory) and is one of only a few women who has successfully raised capital in the tech arena. Marketsmith, Inc. has an average client tenure of 7.5 years compared to the industry average of 2.5.

Such success has led to Smith being named to the New Jersey Tech Council Board of Directors. She was named to the NJBIZ Power 100 list three years in a row, was named one of the most powerful people by New Jersey Business magazine, and was a finalist for 2014’s Ernst and Young Entrepreneur of the Year.

Also Read: i.Predictus Introduces ‘Ada’…A New Marketing IT Data Service

“When I founded Marketsmith, the #MeToo movement had yet to be born. As a gay woman developing new applications in marketing technology, finding acceptance was difficult, to say the least. In order to succeed and break out, I was forced to start my own business,” said Smith.

Her i.Predictus platform offers a predictive marketing analytics tool that includes innovative products such as its marketing mix attribution modeling tool, which predicts future sales with 93 percent accuracy; marketing IT services; advanced digital analytics, and marketing analytics.

“Marketsmith was born and built on the belief that technology and humanity are inextricably linked when it comes to creating successful consumer-centric marketing campaigns,” added Smith.

Marketsmith is regularly recognized for excellence. In 2014, the company was named the Impact Company of the Year by the New Jersey Tech Council and also earned distinction from NJBIZ in 2017 as one of the “Best Places to Work” and one of the “Coolest Offices” in New Jersey.

In addition to building world-class companies, Smith’s unparalleled desire to make a real difference in the world has led to the creation of charitable initiatives that she and her team are passionately committed.

Also Read: Marketsmith Buys Back i.Predictus

One More Smith, a 501(c)3 that is a permanent home and sanctuary for hard to place cats, dogs and other small animals – many with disabilities, has housed thousands since its inception in 2004. Bring Dinner Home, a fund started by Smith, provides nutritious holiday dinners for hundreds of impoverished families of school children at the Camden Street Elementary School in Newark. Smith and her team also provide the families with warm coats, books, and grocery store gift cards. She and her spouse, Amy, have 5 adopted children.

“I believe those of us who have found success owe it to this world to make it a better place. This is my mission; to end hunger for the children in our state and to ensure that the obstacles to learning are removed. Every child deserves to be fed, safe and educated. It is that simple,” concluded Smith.

video intelligence Targets Mobile Developers with its Contextual Video Platform

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April 30, 2018

video intelligence (vi) Launches Contextual Video Platform

New partnerships aim to build video into the heart of the mobile experience

video intelligence (vi) announced new partnerships with two mobile development tools. The deals see vi advancing in two digital media growth areas – mobile and video.

The two partnerships are:

Countly – an analytics platform for tracking customer journeys in web, desktop and mobile applications.

Framework7 – a full-featured HTML framework for building iOS & Android apps.

Both products integrate directly with video intelligence, allowing app developers a full stack video solution from the outset.

vi sees it as its mission to enable to publishers to join the video revolution, through content and advertising. As such, these new integrations enhance the opportunities for mobile publishers to deliver the video that users increasingly demand on their apps, and provide a sustainable funding model.

Kai Henniges

Kai Henniges, CEO of video intelligence, said: “We are making mobile video easy for app developers. App publishers need video to captivate users and fund their platforms, and these partnerships enable them to do just that, effortlessly. Plugging the solutions together enables app developers to ‘build, engage and analyze,’ all out of the box.”

Also Read: video intelligence Launches Contextual Video Platform

Onur Alp Soner

Onur Alp Soner, CEO of Countly Ltd, said: “At Countly we are all about analyzing the customer journey and enhancing the level of engagement in mobile applications. We have partnered up with video intelligence not only to make monetization more accessible to all Countly customers but also because their technology delivers high quality and relevant video ads that blend perfectly into the user experience.”

Vladimir Kharlampidi, Founder of Framework7, said: “Framework7 provides ultimate tools for developers to build cross-platform mobile apps and mobile app monetization is a game changer for many app developers. So we have partnered with vi to bring high-quality contextual video ads with almost one-click monetization opportunities for thousands of app developers across the world.”

GLOW Hires Industry Star Duncan Bird as Executive Creative Director

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April 30, 2018

GLOW Hires Industry Star Duncan Bird as Executive Creative Director

Duncan Bird, 29-Year Innovator, Has Built Agencies, Created Brands, Served as Sony Music VP

GLOW, an award-winning social and digital marketing agency, announced that it has hired industry powerhouse Duncan Bird as Executive Creative Director.

“Duncan will help our team reach even greater heights with his creative and strategic thinking across the digital, advertising, music and entertainment space,” said GLOW President Howie Kleinberg. “His leadership and experience will propel our momentum in creating groundbreaking digital experiences across multiple platforms.”
“GLOW is on the cutting edge of shaping digital social media,” said Bird. “I look forward to helping the agency build on that record.”

Also Read: Social Agency GLOW Leads Westminster Kennel Club Dog Show to Record Engagement Among Millennial Audience

A widely-recognized marketing innovator, Bird is known for his big, disruptive ideas. The 29-year industry veteran has been named one of “The Top Ten People in Advertising” by The Independent newspaper and appeared on Campaign magazine’s “Marketing A List.”

Bird has helped launch and build large and small agencies in New York and London and served as Vice President of Marketing for Sony Music Entertainment.

At Sony Music, he created partnerships and events with brands including Unilever and Motorola, as well as such artists as Bruce Springsteen, Outkast and Susan Boyle.

His agency-side accomplishments include discovering and launching makeup artist Lauren Luke as the internet’s first social influencer, and serving such brands as Adidas, Budweiser, Coca-Cola, Nike, Sephora, T-Mobile and the New York Yankees.

GLOW is an award-winning social, digital and creative agency based in New York City. With a 19-year history as a leader in the digital space, GLOW provides innovative social strategies and best-in-breed executions for a range of industry-leading clients, including HBO, Hulu, IFC, Spotify for Brands, VH1, I Love New York, and the Westminster Kennel Club. Our passionate, collaborative culture and breadth of integrated capabilities provide our client partners with strategies and campaigns that solve key business problems and generate measurable results.

SiteSpect Launches Visual Editor 2.0 to Empower Marketers Without Coding Expertise

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April 30, 2018

SiteSpect Launches New Contentful App to Optimize Content

SiteSpect’s Newly Launched Visual Editor 2.0 Offers a User-Friendly Interface That Improves the Ease and Efficiency of Customer Engagement

SiteSpect, a recognized leader in customer experience optimization and pioneer of full-stack testing and personalization, has announced the launch of their Visual Editor 2.0, a platform that allows marketers to design and deliver personalized customer experiences without knowledge of coding languages. Focused on empowering marketers to continuously test and optimize digital experiences, the Visual Editor 2.0 offers a user-friendly interface that improves the ease and efficiency of customer engagement improvements.

Eric Hansen

“The demands of customers today are always evolving and yet marketers often run into technical roadblocks that impede their ability to drive change,” said Eric Hansen, Founder and Chief Technology Officer of SiteSpect. “Our Visual Editor 2.0 eliminates these common barriers and puts the power back into marketers’ hands, providing them with a best-in-class tool for code-free editing and testing of digital experiences.”

Also Read: Understanding Customer Sentiment at Scale: The Secret to Digital Maturity

The Visual Editor 2.0’s key features include:

Point-and-Click Editing: Seamlessly change web page elements without having to modify CSS or JavaScript code.
Single Page Application (SPA) Integration: Make visual changes that don’t break app functionality, and build tests that range from a single-page look and feel changes to full-site redesigns.
Omnichannel Presence: Easily integrates with APIs, SPAs, licensed and custom frameworks, mobile, and desktop.
Multi-Page Impact: Work with page categories to effect multiple pages with one change.
Advanced Analytics: Track clicks and experiment with specific elements of web pages using various metrics functions.
Campaign Segmentation: Easily create digital experiences unique to each audience, and preview every variation before launch.

Visual Editor 2.0’s most powerful differentiator is its ability to seamlessly integrate with Single Page Applications (SPA) out of the box, such as React and Angular. Instead of being held back by limited SPA integration, marketers can now use SiteSpect to integrate with any framework without interruption or performance disadvantages. SPA integration supports marketers’ quest with an omnichannel experience, enabling them to optimize their web pages on all platforms.

33Across Reports Triple Digit Growth, Overseas Expansion and Strategic Executive and Engineering Hires

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April 28, 2018

Growth Fueled by Strong Global Demand for Programmatic Platform

33Across, a leading programmatic platform provider, today announced several executive hires and global expansion across Europe and Asia.

Building on its fourth year of triple digit growth, 33Across continues to invest in its people and technology by hiring key executives, doubling its European team, opening a Tokyo office, and expanding its Hyderabad engineering center. Global headcount grew by more than 80 percent year-over-year (YoY).

Eric Wheeler

“The strong demand for our programmatic platform that connects leading brands to quality publishers has resulted in unprecedented growth,” said Eric Wheeler, CEO, 33Across. “We’re expanding rapidly, adding great leaders to our team and dedicating our resources to improve the impact of programmatic advertising for both advertisers and publishers.”

33Across also announced the appointment of three new leaders to its global executive team. Robert Deichert joins as chief operating officer and is responsible for all operations, product development, and HR. Rob brings an extensive breadth of sales and operations experience to his role, including leadership roles at Rubicon, Criteo, The Weather Company, and AOL/Advertising.com. Most recently, Rob ran his own strategy consulting practice servicing clients in digital marketing, advertising, and publishing.

Also Read: An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

Rob Deichert

“I’m thrilled to join the company at a time of such incredible growth and momentum,” said Rob. “I look forward to working with the team to deliver new innovations and greater impact for 33Across advertisers and publishers.”

Jon Nevitt joins the company’s leadership team as senior vice president of marketing. Jon brings more than 15 years of marketing and advertising industry experience to the team including marketing leadership roles at Criteo, Quantcast, and Google. Most recently Jon was vice president of marketing at Taykey, a New York-based data and advertising company.

Yoko Arai joins as Country Manager responsible for opening the company’s Tokyo office and leading its business, operations, and sales and overall position in the growing Japanese market. Prior to 33Across, Yoko led the Supply Platform business at Oath Japan / AOL Platforms Japan and was one of the initial members of the Advertising.com team in Japan.

Also Read: The Ad Exchange’s Place in a First-Price World

Top 3 Tips for Attracting New Customers and Retaining Existing Fans During a Rebranding

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Renae Scott

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April 28, 2018

Although many of today’s marketers weren’t even born when it happened, the New Coke rollout in 1985 remains the cautionary tale for would-be rebranders. New Coke — a reformulation of Coca-Cola’s classic soda — was such a spectacular flop that the company reversed course and brought the original Coke formula back within just a few months. File the effort under “how not to rebrand.”

Coca-Cola demonstrated the perils of messing with an iconic brand, but sometimes companies genuinely need to refresh their image and improve their products and services. It may be helpful to think of a brand update as a “refresh” rather than a “rebrand” — the concept of a “refresh” acknowledges that the brand needs to stay current while finding the ideal balance between the old and the new.

Also Read: Three Components of a Data-Driven, Future-Focused Customer Engagement Strategy

If you’re ready to refresh your brand, you’ll need to guard against going too far and not going far enough. If you’re too timid and just nibble around the edges, the brand refresh may not resonate with new customers as you’d hoped. On the other hand, if you change too much, you risk alienating existing customers. These three tips can help you achieve the ideal balance —

Prepare Current Customers for the Change

If you’re changing your look and feel to generate more traffic and attract new customers, let your existing customers in on the secret in advance. Maybe you’re adding new items to appeal to a younger demographic or changing your strategy to improve per-customer revenue. In either case, make sure your existing customers feel like they’re part of the change.

Engage them via social media, email and other channels, and find ways to let them know you still value their business even as your brand evolves to stay fresh and appeal to new customers. If they’re in on the change, your old customers won’t feel abandoned.

Also Read: Drive-To-Store Campaign – Are You Measuring What Really Counts?

Demonstrate Value to New Customers

A brand refresh is a big event within a company and highly visible to regular customers, so sometimes marketers are lulled into thinking it’s a big deal to everyone. But new customers need a reason to give you a shot at earning their business. Prove to your target audience that you are relevant and worthy of a visit by giving them something of value, such as a special offer, a discount or an event that is specifically relevant to their interests.

Provide a sample of your brand experience that is compelling and will invite future visits. Make sure your offer appeals directly to the desired customer segment.

Use Data to Stay Current on Industry Trends

Unlike Coca-Cola, most companies can’t afford to spend millions of dollars to reverse an unsuccessful rebranding effort. That means they have to get it right the first time. Luckily, you have an ally in your corner: data.

Get to know your current customers inside and out through the numbers, and make sure you understand what motivates your target demographic too. With the volume of data now available through social media, credit card transactions, point-of-sale information, etc., and the plethora of platforms capable of analyzing it, you can stay current on industry trends and changes in customer demand.

Keep in mind that some people will bristle at any change in a brand they love — that could include customers, franchisees, and employees. Finding the right balance is the key. Any changes to a brand can be a challenge. But being armed with a plan to navigate the key areas of brand refresh will help ensure success. So, make sure you reach out to your existing customers, deliver value to new customers and use the copious data that is now available to understand industry and marketplace trends.

Also Read: What Martech Partnerships Really Say About the State of Digital Marketing

Fluent, Inc. Taps Katherine Rae to Lead People Strategy

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April 28, 2018

Fluent, Inc. Data is Now Available in TransUnion's TruAudience® Data Marketplace to Enable Enhanced Targeting Capabilities

Former Sprinklr HR Business Partner will head up Human Resources as the Company Continues to Expand

In this role, Rae will oversee all areas of the HR function, including Talent Acquisition, Recruitment, Diversity and Inclusion, and Employee Engagement as the Company executes on its aggressive growth strategy.

“We are delighted to welcome Katherine to the Fluent team,” said Don Patrick, Fluent’s COO. “Katherine’s outstanding record of accomplishments is an immeasurable asset that will help to drive our talent strategy, including diversity and inclusion, as we focus on hiring rapidly to meet our growth initiatives and continue to innovate and expand our business.”

Rae is a recognized leader in driving organizational change through her progressive and international human resource approach. With over 10 years of experience in the industry, she has successfully developed teams at Informa Plc, in several HR positions, including the Global Offices Manager, and worked as a Management Consultant within the People and Operations team for PwC. Most recently, Rae acted as a Strategic HR Business Partner for Sprinklr, a start-up within the Tech space.

Also Read: The Ad Exchange’s Place in a First-Price World

“I am thrilled to join Fluent during a period of exponential growth and am excited to be driving the company’s momentum forward leading our People and Places team,” said Rae. “Fluent’s commitment to the employee experience and the importance it places on enhancing and developing our company culture reflects the high value and respect given to its people. I’m looking forward to driving our People and Places strategy with the mindset of unleashing our employees to achieve their highest potential.”

The addition of Rae to the leadership team follows a series of significant hires by the Company, including the appointment of Patrick, former Merkle COO, to its Executive team and the board appointment of former Epsilon CEO, Andy Frawley.

Also Read: Three Misconceptions About Public Relations

Siteimprove Releases New SEO Product

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April 28, 2018

Content and Technical Side of SEO Unlocked with New Tool

Siteimprove, a technology company, has launched an advanced Search Engine Optimization (SEO) product module. Siteimprove is a company which helps audit, manage and optimize websites. The ongoing development of the product spells wonders for the Siteimprove Intelligence System, which is the company’s core software suite; since it is now used by 6,500 organizations all around the world.

Siteimprove SEO empowers users to audit the search engine readiness of their website by providing practical and actionable recommendations.

In today’s digital world, search engines are an absolute necessity in selling to, or communicating with, potential customers,” said Morten Ebbesen, CEO of Siteimprove. “After all, what’s the point of creating high quality digital content if no one pays attention to what happens after you click ‘publish’? That’s why having a smart approach to SEO is just as important as developing good content.”

Enables Site Audits
Siteimprove SEO empowers users to audit the search engine of their website by using 70 different checks divided into four categories: Technical, Content, Mobile and User Experience. The results from these checks are translated into an overall SEO score. Based on the data, users receive actionable and pragmatic recommendations.

Siteimprove SEO helps companies understand how customers find their websites through the world’s most popular search engine– direct integration of Google’s Search Console. Understanding queries and terms which lead to an appearance in search results help companies relate to their audience. They can also discover traffic-driving keywords at the same time.

Siteimprove SEO also utilizes Activity Plans. These are customizable workflows that merge different data which would otherwise be pulled from five different SEO tools into one place. The organization of competitor analysis, content optimization, keyword monitoring allow digital teams to work smarter and more efficiently across various job roles, departments and regions.

Also Read: GDPR Compliance Isn’t the End of the World for Your B2B Marketing

Elite SEM Appoints Gayle Meyers to Board of Directors, Adding Tech-Centric CEO/CMO Perspective to Thriving Agency

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April 28, 2018

Elite SEM has Expanded its Board of Directors Twice Already This Year

Elite SEM, an award-winning digital marketing agency, announced that Gayle Meyers, Chief Marketing Officer at LUMA Partners, has joined its Board of Directors. Meyers has more than twenty years’ experience in digital media and marketing as both CEO and CMO.

As CMO at LUMA, an Investment Bank with a singular focus on digital media and marketing, and the creators of the renowned LUMAscape, Meyers leads overall marketing, branding, communications, and partnership strategy. Meyers also frequently serves as a featured keynote speaker at LUMA client events, particularly in the technology and software industries. Before joining LUMA, she was Founder and CEO of Digital Media Review and Industry Index, which provides ratings, review, research, and management consulting services across the advertising technology landscape for CMOs. Prior to that, Meyers served in a variety of strategy, business development, and leadership roles at Conversant, DoubleClick, AOL, and 24/7 Media.

Ben Kirshner

“Gayle brings a wealth of knowledge and experience on the tech side of our industry and, most importantly, a view into Elite from the eyes of leading industry CMOs. Her passion for marketing and for building connections across this fragmented, complex, and dynamic digital ecosystem is remarkable and is a common thread across her past and present endeavors. I look forward to seeing Elite SEM flourish and deliver even greater levels of performance for our clients,” says Ben Kirshner, Founder and CEO of Elite SEM.

Elite SEM has expanded its Board of Directors twice already this year, in support of accelerated growth for the agency. In March, George Gallate was announced as the first addition to the Elite SEM Board in 2018. Both of these announcements follow on the heels of a partnership with Mountaingate Capital and the acquisition of Social Advertising agency OrionCKB in 2017.

Also Read: Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Gayle Meyers

“Joining the Board of Directors at Elite SEM is an exciting opportunity for me; the business is achieving impressive growth through expanded digital marketing offerings and an increasing focus on marketing science and technology for its clients,” said Meyers. “After meeting with Ben Kirshner, I was quickly drawn to Elite’s unique and authentic approach to solving CMO problems by aligning client goals with team goals.”

“Currently, there is a gap in the market for performance marketing agencies,” Meyers continued, “and Elite helps bridge that chasm with an integrated approach to targeted marketing across the triopoly of Google, Facebook, and Amazon. I’m excited to further extend Elite’s expertise on data and technology platforms in the team’s relentless efforts to deliver outstanding client performance.”

Colton King

“Gayle is an accomplished leader in the digital media space, working closely with both agencies and enterprise brands. Her vast knowledge of the technology landscape across the digital media world brings an additional perspective to the Board that will help us advance strategic service offerings and ultimately improve our performance for clients. We’re elated to welcome Gayle Meyers to the Elite SEM team,” said Colton King, Co-Founder and Managing Director at Mountaingate Capital.

Also Read: How Relationship Intelligence Affects Your Success

Lippe Taylor President-Paul Dyer To Talk on Influencer Marketing at Social Media Week NYC

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April 28, 2018

Influencer marketing Lippe-Taylor-President-Paul-Dyer

Influencer Marketing Is The Buzz at Social Media Week With Nearly 25% of All Sessions Focused On This.

Social Media Week NYC is in full swing and thousands of people are flocking to the Times Square for the multi-city, annual event. Marketers, brand executives, and startup ventures are all assembling for the event to gather insights on the now, new and next in the social media marketing community. Among the plethora of speakers that range from Diageo CMO James Thomson to Rev Run of Run DMC, Lippe Taylor President Paul Dyer will be taking center stage with a presentation that hints at caution.

Dyer is at the Social Media Week (SMW) to discuss the keys to effectively thrive within constantly evolving networks of Influencers. He will also offer several specific approaches that brand marketers should adopt to future-proof their Influencer Marketing approach.

Dyer warns that influencer marketing grew at a rapid pace and is constantly developing in the ecosystem, but the growth is in a bubble that will soon burst.

“We’ve seen this before with the rise and fall of Mommy Bloggers. Monetizing influence is a very delicate dance, and brands need to manage their approach precisely,” Dyer says.

What makes Influencer Marketing Precarious?

Influencer Marketing particularly permeated into the urban lifestyle by practicing drawbacks inclusive of fake followers, poor measurement, attribution and Instagram pods. Particularly noticeable is the saturation of professional influencers who stray away from their original authentic practices. This leads to losing their original status which made them influential in the first place.

“There is tremendous value in Influencer Marketing. However, many current practices are only speeding us to the precipice where the bottom falls out,” Dyer reassures.

Also Read: Influencers Who Work Harder Deserve Deeper Rewards

The Future of Influencer Marketing?

Despite the melancholy which comes with tech-related bubbles bursting, Dyer is highly optimistic about future goals of Influencer Marketing. Dyer has doubled down on the agency’s Influencer Marketing practice with significant investment in talent and technology, spearheaded by Refinery29 alum, Lauren McGrath. The agency’s StarlingAI™ platform, a proprietary analytics platform, offers the kind of advanced data sciences and performance metrics that secure brands from the same snares Dyer warns about.

At SMW, Lippe Taylor also launched its State of Influencers Survey; an exceptional summary of the most informative results from a recent polling. The polling includes over 500 vetted and established influencers, created in synergy with influencer platform, Julius. The survey plunges into key details of influencer brand relations. It sheds light on the widespread importance of paid followers, expected methods of payment and best practices involved when working with influencers.

Also Read: TV May Affect the Brain But Influencer Marketing Affects the Heart

Revcontent Becomes a Board Member with the Coalition for Better Ads

By

Sudipto Ghosh

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April 28, 2018

1

Revcontent Becomes a Board Member with the Coalition for Better Ads

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads

Revcontent, a leading content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native advertising network to join the board. Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.

Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers’ experience with online advertising. The Coalition for Better Ads leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.

At the time of this announcement, Revcontent CEO & Founder John Lemp, said, “The web as we know it is broken. People want a better experience on the web with ads that are less annoying and intrusive.”

John added, “Our participation on the board of the Coalition for Better Ads, alongside the likes of Facebook and Google, shows how committed we are to continuing to improve ad quality and the user experience for millions of people across the web. It is up to us to come up with solutions that make a positive impact, not only in native advertising but in advertising across the board.”

Revcontent reaches 97% of US households, according to Quantcast, and has been featured in The Huffington Post, Fox News, and more.

Revcontent becomes the 17th board member with the Coalition for Better Ads joining: American Association of Advertising Agencies, Association of National Advertisers, BounceX, Data & Marketing Association, Digital Content Next, Facebook, Google, Interactive Advertising Bureau, IAB Europe, Kargo, Microsoft, Network Advertising Initiative, News Corp, News Media Alliance, Thomson Reuters, Unilever and World Federation of Advertisers.

In the first phase of the Coalition’s research, more than 25,000 Internet users in North America and Europe were surveyed about their preferences for different types of online ads. The research included desktop web (55 ad experiences) and mobile web (49 ad experiences). The results of the Coalition’s consumer-focused research define Better Ads Standards that identify the ad experiences that fall beneath a threshold of consumer acceptability. Better Ads Standards reveal the least preferred, most annoying ad experiences that are also most likely to cause consumers to adopt ad blockers.

“We are excited to add our insight and expertise from the native advertising industry to the work being done by the Coalition for Better Ads,” John Lemp said.

John added, “The research and work that the Coalition have rolled out aligns closely with our mission and complements the many improvements to ad quality we have implemented on our network. We promise to continue to advocate on behalf of users and media publishers in our role as a board member.”

Earlier this year, Revcontent was recognized by the National Center on Sexual Exploitation for ad quality by becoming the first advertising network to adopt NCOSE’s ad standards by eliminating all sexually objectifying and explicit advertising content from the entire network.

In addition, Revcontent was also the first native advertising network to allow users to report low-quality ads by introducing the ‘Truth in Media Initiative’ feature into the ad network.

Michael Hannon, vice president of business development & operations at Purch, said, “As a branded organization, brand protection is at the top of our list when we decide who to work with content recommendation.”

Michael added, “Revcontent is by far the best network we have worked with. They offer full brand control over the content that displays on our site, which has translated to a better user experience and higher revenue returns.”

Revcontent’s advertising widgets are all 100 percent compliant with the ‘Better Ads Standards’ developed by the Coalition for Better Ads.

Currently, Revcontent partners with the largest media brands in the world such as Newsweek, The Atlantic and more.

Social Report Enables Direct Scheduling of Instagram Posts

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April 27, 2018

Social Report, One of the Industry’s First Social Media Management Tools, now Offers Scheduling of Instagram Posts Directly From its Platform.

In social media management, one of the most wanted features was the ability to schedule Insta posts directly. This update comes after Social Report’s recent partnership with Instagram and Facebook.

“This update gives social media managers, agencies, and organizations the edge they need by providing more flexibility to their presence on Instagram,” said Vitaly Veksler, CEO and Founder of Social Report.

Also Read: Shopping on Instagram Goes Global with Shopify

Benefits of Social Report’s direct scheduling of Instagram posts are;

Less time-consuming since the tedious process of scheduling individual posts is omitted
Direct creation and uploading of imagery from the desktop
The feature of adding a “hashtag comment” directly below your post
An image editor customized to suit specific Instagram image requirements
Engagement-boosting post consistency
System to augment brand loyalty on Instagram

Perceive the Performance of your Brand’s Instagram Profile

A detailed view of your brand’s activity, engagement and audience helps discover the most effective photos & video. It also measures the effect it can create.

Identifying which Instagram photos is driving engagement, watching the network size grow and identifying demographics of key influencers are some other benefits via Social Report. Access to dozens of reports focusing on various aspects of your Instagram profiles like photos, videos, comments, likes, recommendations and follower demographics.

Also Read: The Ultimate Guide on Instagram Marketing for B2B CMOs

Handle every Instagram Event

The unified feed of Social Report helps calculate and monitor every function which occurs on Instagram including identifying events which are important.

Monitor Keywords

Track Instagram topics which interest you. The conversations will be target-specific to a particular keyword or hashtag. Social Report will monitor all interests and matches, after which the post that has been confirmed shall be directly scheduled.

Tracking the impact of Instagram photos and videos, engagement with audience and gaining valuable insight which will help nurture and expand network is what Social Report aims to achieve. With the new feature of direct uploads, Social Report helps simplify a user’s experience more than ever.

Also Read: Instagram Measurement Now Available In Nielsen’s Social Content Ratings

Trusted Media Brands Launches Marketing Insights Lab

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April 27, 2018

Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, announced that it had launched the Trusted Media Brands Insights Labto provide brand marketers with key data and information on consumer audiences and marketing trends.

“We will leverage national panels from well-respected research partners as well as the Trusted Media Brands Inner Circle community of 3,500+ online members to drive understanding of the changing habits, attitudes, and behaviors of the American consumer and today’s media landscape.”

Bonnie Kintzer

“We have always been a company recognized for our incredible connection and understanding of consumers. Over the past several years, we have invested and grown that database to include proprietary research on the trends reshaping the marketing landscape, especially with shifts impacting digital marketers,” says Bonnie Kintzer, President and CEO, Trusted Media Brands.

According to Kintzer, the Trusted Media Brands Insights Lab is dedicated to producing breakthrough consumer and B2B insights in an era of accelerated change. “We will leverage national panels from well-respected research partners as well as the Trusted Media Brands Inner Circle community of 3,500+ online members to drive understanding of the changing habits, attitudes, and behaviors of the American consumer and today’s media landscape.”

Also Read: Three Components of a Data-Driven, Future-Focused Customer Engagement Strategy

Kintzer notes that over the past eighteen months, Trusted Media Brands has conducted proprietary research on multiple topics ranging from branded digital video to brand safety to brand trust to how marketers can effectively measure ROI in today’s multi-channel media landscape.

On the consumer front, the Trusted Media Brands Insights Lab will examine consumer attitudes and behaviors on topics impacting American homes and families. Whether it’s the new dynamics of family mealtime or how digital media continues to reshape the American family lifestyle, the Trusted Media Brands Insights Lab will provide marketers with an unprecedented view into how 82.8 million American families are dealing with the challenges and opportunities of 21st-century life.

Also Read: Three Misconceptions About Public Relations

Kintzer says that in addition to the proprietary research from the Trusted Media Brands Insights Lab, Trusted Media Brands will continue to use its Trusted Media Brands Digital Network to further probe into the topics that matter most for American consumers when it comes to their homes, families, wellness, and lifestyle.

“Our user-generated content provides marketers with a real-time conversation into the day-to-day issues confronting Americans, especially leading Millennials. Whether it is the frequent problem of what to cook for dinner tonight, or how to plan a kitchen or bathroom makeover, our digital audiences are sharing with us insights valuable to brands and marketers alike,” says Kintzer.

According to comScore, the Trusted Media Brands Digital Network is among the top 30 out of over 2,000 digital lifestyle networks. Across its digital network, the company reaches 56.4 million unique visitors (UVs), a 19 percent increase from the same period last year and has added over 8.8 million UVs within that timeframe.

“We are dedicated to investing in new products and services that enhance marketer’s ability to understand and reach American families. The launch of the Trusted Media Brands Insights Lab reflects our ongoing commitment to growing those capabilities,” says Kintzer.

Also Read: Drive-To-Store Campaign – Are You Measuring What Really Counts?

Sprinklr Unveils Intuition, an AI-Powered Potential Game Changer for Social Media Management

By

Abhinandan Ghosh

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April 27, 2018

The AI sphere for marketers keeps getting bigger and better by the day. Customer Experience Management (CXM) platform Sprinklr, has announced Sprinklr Intuition, a set of AI capabilities that addresses the top-most challenge brands face in social media management. The biggest, commonplace challenge lies in managing the vast scope of digital interactions to deliver humanized and enhanced CX at scale. Sprinklr now becomes the first to provide AI-powered enterprise software for brands to reach, engage, and listen to customers across more than 25 social platforms including Twitter, Instagram, and Facebook.

Also Read: Sprinklr Brings Enhanced Social Authority to Customer Experience Management with New Extensions

Executive Speak

Grad Conn, Chief Experience and Marketing Officer, Sprinklr, says: “Today, it’s normal for people to expect a 1:1, personalized relationship with a brand across every social channel. But it’s impossible for brands to meet that expectation if they’re manually identifying, sorting, and responding to social media messages. And when it comes to recognizing and managing an emerging crisis across social channels, every moment counts. “With Intuition, Sprinklr is addressing these challenges by delivering practical artificial intelligence capabilities that help brands save time and focus on what’s important — increasing the number of valuable human to human connections.”

Also Read: Hottest Trends in Social Media Marketing Technology For 2018

Tackling Social with AI for CXM

Forrester says that an average seven social media platforms are used by almost 80% of customers to engage with brands. This has resulted in voluminous inbound messages for brands to locate, sort, and direct before a response is decided. The introduction of Intuition is a result of direct customer feedback. Intuition automates a large pool of data analysis, actions, and decisions at scale which is beyond humans. Intuition has been built at the core of Sprinklr platform and can be used across social, customer support, commerce, retail, research, advertising, and marketing within the Sprinklr Experience Cloud. The two Intuition features available are – Intuition Moderation and Intuition Smart Alerts.

Intuition Moderation

Intuition Moderation helps brands to automate routing, categorization, and prioritization of inbound messages. It triples engagement rates and drives 1:1 customer interactions. Intuition Moderation deciphers message content to mark the high-priority ones for immediate response. It sorts messages categorically allowing them to be routed to suitable teams.

Intuition Smart Alerts

With brands getting millions of mentions per day, social teams can miss out on spotting trending content or emerging crisis. Intuition Smart Alerts leverages AI and sets dynamic thresholds that adjust according to time of trends to alert a team automatically when any anomaly is identified in social conversations. Intuition Smart Alerts can recognize patterns in message sentiment and volume on the basis of past trends to flag abnormalities. Unlike static social threshold alerts, dynamic thresholds in Intuition Smart Alerts curtail false alarms and warn in advance for any brewing crisis and viral content.

Intuition has the potential to signal the end of customer conversations and engagement woes surrounding social media teams. For now, these are interesting times ahead for Sprinklr.

Also Read: Sprinklr Display Creates Magical Content from Real-Time Social Media Engagements

Marketo Accelerate Evolves Further with Addition of Socedo

By

Abhinandan Ghosh

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April 27, 2018