Marketing Technology Highlights of The Week: Featuring OneTrust, DocuSign, PubMatic, Tealium and more!

From Twitter’s latest rebrand to ”X” to insights on how product search and AI recommendations matter to online businesses, this week’s martech highlight offers up a multitude of industry observations and tips:

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MarTech Quote-of-the-Week!

Product and marketing teams are often bogged down with manual searches for feedback, which can slow down the research process. But recent advancements in AI have transformed marketing, product management, and user research, enabling businesses to analyze extensive data and understand consumer behavior. This has unlocked new possibilities and made it essential to leverage AI’s power for customer-centric innovation and business success.

– Mattia Santin, Chief Marketing Officer at Hotjar

 

 Top MarTech News of The Week: 24^th July to 28th July

• OneTrust Secures $150M Investment Led by Generation Investment Management
• DocuSign Launches New AI-Powered ID Verification Solution
• AI Customer Intelligence Platform, Insight7, Closes Pre-Seed Funding, Announces New Product Capabilities
• PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert
• AppHub Announces $95 Million Strategic Growth Investment From PSG and Acquisition of AI-Enhanced Search and Discovery Application Boost
• Castmetrics Raises $120K to Bring Transparency to Digital Advertising and Sponsorships
• Planful and Postal Announce Partnership to Help Customers Measure and Track Marketing ROI
• Constructor Unveils AI-Based ‘Attribute Enrichment’ to Optimize Product Discovery and Result Relevance Across the Buyer Journey
• Tealium Partners With Meta, Google, TIKTOK, and More to Enhance Ad Conversion Strategies for Enterprises
• Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
• AWS and Twilio Deepen Relationship to Power Intelligence Driven Customer Engagement
• Hubilo Unveils Revenue Impact Dashboard to Capture Complete Webinar Contribution
• Merkle Unveils Revolutionary Generative AI Technology
• Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization
• Pinterest and Tyroo Partner to Enable Advertisers to Reach Global Audiences on Pinterest
• Passage Raises $6 Million to Launch AI-Driven Virtual World Builder
• Semrush Releases Two New ChatGPT Features, Further Enhancing AI Capabilities
• Opaque Systems and Roqad Partner to Bring Confidential Computing & Data Clean Rooms to AdTech

MarTech QnA with the Expert

Conversational AI and personalization have added another dimension to how buyers explore, evaluate, and make buying decisions. These advancements have also revolutionized how marketers understand and engage with prospective buyers. Conversational AI enables more interactive interactions, while personalization tailors the buyer’s experience based on their preferences.

– Jim Kraus, President, Buyer Persona Institute (BPI)

MarTech Articles on Website loading times, Driving brand growth with AI, Unleashing the power of ABM and more!

• Websites Have Just Seconds to Score 
• The Tools of Scale: Driving DTC Growth with AI
• How Headless LMS can Solve the Retail Training Gap
• Sound Great From Home: 3 Things to Consider
• News Publishers’ Inventory Holds Worth – But Is Brand Safety a Barrier?
• Revolutionize Revenue Growth: Unleashing the Power of Account-Based Marketing
• Mobile Marketing Best Practices – What Leading Brands Do When It Comes to Mobile Campaigns
• Have you Bid your Adieu to Twitter?
• Latest Metaverse Trends and Predictions for the Near Future
• How B2B Brands Have Been Using QR Codes to Drive Their Digital Experiences
• How to Balance Push and Pull Marketing Initiatives with your Content Marketing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

 Episode 176: B2B Marketing Tips with Inbar Yagur, Director of Content and Product Marketing at Lusha

 Episode 175: Go-to Market and Marketing Best Practices with Bryan Law, CMO at Zoominfo

 Episode 174: B2B Customer Engagement with Mike Molinet, Co-Founder, Thena

BONUS READ: 

GTM Fundamentals for 2023 with MarTechSeries and Demandbase; Chris Moody, Head of GTM Strategy and Thought Leadership at Demandbase shares proven tips and best practices. Download now!