Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability.

Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace

As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is going to be out of the market very soon. Digitization is the need of the hour and this is the right time we introduce you to the top digital marketing platforms for 2021. Irrespective of whether you already have a digital marketing team working for you or you are planning to hire one, you should be aware of the following top digital marketing platforms that have the power to upscale your brand and change your game in 2021.

1. SEMrush

SEMrush is popular because it acts as an all-in-one package. One of the best digital marketing tools, SEMrush helps you search out keyword strategies, implement them on the way and track the right way of doing it, and this is just the beginning. The SEMrush all-inclusive package includes SEO, Content Marketing, Advertising, Market Research, Social Media Management, and Search engine reputation management.

Get SEMrush and analyze your position in the market against your competitors.

2. HubSpot

HubSpot can be a game-changer for your business with its powerful tools and various integrations to increase leads, enhance sales, streamline customer service and create, implement and manage a powerful website. HubSpot is a fantastic all-rounder and they offer plenty of free tools / features. Some of the features it’s wide range of tools offer are web and pop-up forms, email marketing, CRM, live chat facilities, and lots more!

3. Google Analytics

For every digital marketer, Google Analytics is the Holy Grail. The search engine giant offering massive tools (free and paid) to help marketers deliver and track their online traffic and other activities. To date, Google Analytics is one of the most powerful tools for understanding visitors and their data. With the help of Google Analytics, you know;

• Demographics of your visitors like location, language, sex, and age.
• The social networks sending you most of the traffic.
• How visitors are interacting with your social media plug-ins, tools, and buttons.

4. Moz

Moz is another name in the list of top digital marketing tools. It can give you all information you need to know about your SEO and the ways. It has everything to offer solutions to improve search traffic, website rankings and brand’s visibility in the search results. Moz is powerful and it can crawl your website to let you know where the technical SEO issues are and the ways to fix them tracking your keywords across 170 search engines and offers tools to discover more traffic driving options.

5. Adobe Analytics

Adobe has been in the digital business for quite some time and it has bloomed up as an enterprise-level analytics tool to complement an enormous suite of digital creative tools. It offers interactive and actionable insights by deep diving into data, with cross-channel function, intelligent predictions, customer analysis, and a real-time opportunity to respond to customer actions.

6. Sendinblue

It is a great tool for digital marketers and offers strong integration with other digital marketing tools. Designed for small and medium-sized enterprises, it comprises all digital marketing functionalities in one place. Offering various features and functionalities for email marketing, chat, marketing automation, SMS marketing, CRM, transactional email, segmentation, and so on.

7. Marketo

Marketo is perfect for mid and large-scale enterprises and digital marketing teams. Founded in 2006, it emerged as one of the most popular marketing automation platforms recently. In the past few years, it has gained popularity as it offers flexibility and allows uses to customize the platform as per their needs, choices, and preferences. Marketo has churned into a powerful digital marketing tool for B2B marketers, which helps in consumer engagement marketing, lead management, inbound marketing, loyalty marketing, campaign management, and so on.

8. Send X

As email marketing grows, digital marketers are more interested in adding a marketing automation platform that can cater to their daily email lists. Send X tops the list of those email marketing platforms. It is essentially a marketing automation platform helping digital marketers send customized emails. It is affordable and comes with several pre-loaded email templates.