Catch the latest in martech from Veritonic’s new integration to Fullstory’s new behavioral data solution:

Marketing Quote-of-the-Week!

The challenge we’ve seen many organizations encounter is how to then fuel that turbo engine – running multiple concurrent account-based experience (ABX) campaigns takes a lot of content and creative fuel. AI can once again alleviate that demand by helping us create content at a greater volume and efficiency to help drive those efforts. And because we have a deeper understanding of the audience and their interests, that added capacity is no longer spray-and-pray, but laser-focused by segment and persona.

–Vikram Ramachandran, Principal, AI @ 2X

Top MarTech News of The Week: 22^nd to 26th April

• Fullstory Unveils Data Direct – A New Solution that Fuels Enterprise & AI Initiatives with Behavioral Data
• Lenovo Announces LISSA: New AI-powered Capability That Helps Businesses Reduce IT Footprint
• Introducing WordLift’s AI SEO Agent: A New Era for SEO and Content Marketing
• Veritonic Doubles Down on Mobile Audio Attribution by Integrating with AppsFlyer
• Firework Unveils Instagram Uploader, Bringing Seamless Social Content Integration to E-Commerce
• Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World’s Most Trusted Publishers
• Sublime Security Raises $20M Series A Led by Index Ventures to Redefine Email Security
• Salesforce Unveils Zero Copy Partner Network, an Ecosystem Committed to Secure, Bidirectional Zero Copy Integration with Salesforce Data Cloud

 MarTech QnA with the Expert

Most B2B marketers think analytics is a tool to do reporting and visualization. And even more do not understand the importance of establishing a strong data foundation and then leveraging analytics to support every single decision tied to driving growth. In the B2B world, it can be challenging to establish a direct line from marketing to revenue and sales due to longer sales cycles as well as disconnected systems across marketing and sales platforms.– Shirli Zelcer, Chief Data & Technology Officer @ Merkle (a dentsu company)

MarTech Articles on SEO, AD Attribution, Automated Lead Generation and more!

•  Navigating the Maze of SEO Metrics: Focusing on What Matters Most
• Adapting Ad Attribution for A Cookieless World
• Unlocking Co-Viewing Audiences: Engage, Influence and Convert Together
• How Accountability is the Key to Consumer Respect and Successful Addressable Campaigns
• Why Marketing Pros are Turning to Automated Lead Generation for Proven ROI
• The Three Biggest Concerns Keeping Agency Leaders Up At Night
• Evolving your MarTech for growth and value through integration, personalization and evolving tech
• Four Important Factors That Are Missing in your B2B Content Strategy
• What is Cross-Device Targeting – Benefits, Strategies, Best Practices
• Lead Generation and Marketing Automation: Make Them Work Well Together!
• Why Marketers Should Pay Attention to Cyberattacks: How Cyberattacks Impact Brand Trust
• Marketing Cloud Platforms: A Dive Into The Evolution of this Segment

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions

 Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift