MediaValueWorks Rolls Out Stakeholders Study For Actionable Insights

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July 20, 2018

DISH Adds Apple Messages to Take the Friction Out of Customer Service

DISH Turns to Apple Business Chat, Allowing Customers to Connect with Messages on iPhone and iPad

Customers can now start a conversation with DISH the same way they would text message friends and family. DISH joined Apple Business Chat, enabling customers to chat directly with live customer service representatives through Messages on their iPhone and iPad.

DISH is the first pay-TV provider to turn on Apple Business Chat, which launched earlier this year.

John Swieringa

“TV should be simple, so we’ve made reaching our live customer service representatives as easy as sending a text,” said John Swieringa, DISH chief operating officer. “Adding messaging with Apple Business Chat is a powerful way to connect with us, giving another choice so you can pick what fits with your life.”

Also Read: DISH delivers Hands-Free TV with the Google Assistant

DISH customers can use Apple Business Chat to contact a live agent to ask questions, make account changes, schedule an appointment and more. They can also use their credit card on file to order a pay-per-view movie or sporting event and watch it within minutes of confirming the purchase. Apple Business Chat does not display customer contact information to an agent, so customers are in complete control of whether they want to share any contact information and can authenticate their account to make changes or purchases.

“We’re here on your time, so send us a message as you head out to work and check back later,” added Swieringa. “We know you’re juggling ten things, so we’ll keep the thread open for you.”

Customers can leave a conversation with DISH at any time and pick it back up when convenient, even on another Apple device linked to the user’s Apple ID. The conversation never times out and ends when a customer deletes the message thread in the Messages app.

To start an Apple Business Chat, customers can search for DISH on iPhone or iPad, then tap the Messages icon that appears next to the DISH search result. Soon customers can even open chat from the contact page of their MyDISH app, which allows customers to easily view and manage their DISH TV account. Devices must be running iOS 11.3 or higher.

Last year, DISH confronted the pay-TV industry’s historically low customer satisfaction with “Tuned In To You,” a DISH TV promise to listen to and fight for customers. DISH is ranked number one in Customer Service nationally by J.D. Power and our customers.

Lithium Offers Apple Business Chat Integration to Provide Convenient, Personal Messaging

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July 20, 2018

Lithium Offers Apple Business Chat Integration to Provide Convenient, Personal Messaging

Lithium Adds Apple Business Chat Beta to Messaging Provider Integrations

Lithium Technologies, the leading platform for enabling brands to support, serve and engage customers, announced its support for Apple Business Chat, allowing Lithium customers to meet hundreds of millions of iOS customers where they are — on one of the most the exciting new channels in the rapidly expanding messaging market.

Apple Business Chat is a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad. And, the combination of Lithium and Apple Business Chat offers an easy, 1:1 asynchronous way to message brands directly and connect with and deliver personalized experiences to customers at the right time with minimal effort.

Direct messaging is increasingly becoming a preferred support channel for consumers and brands alike, with 63 percent of consumers citing satisfaction when reaching out to brands via messaging to resolve their issues¹. Looking at the highly coveted millennial demographic, Sapio found that these digital natives turn to direct messaging first to connect with brands 40 percent of the time, and these consumers expect brands to be available on the channels of their choice.

Also Read: One Year After US Launch, Video Internet Platform, KOCOWA, Celebrates Surging Popularity for Korean TV Content in the US

Peter Hess

“Great customer service today is really about creating great customer engagement,” said Lithium CEO Pete Hess. “Today’s consumers expect a convenient way to interact with brands without waiting on hold or expiring chat sessions. The ease of messaging a brand directly and personally, through Apple Business Chat, is a crucial way brands build loyalty and trust. Being there for customers whenever and wherever they want to connect with you is an absolute necessity for businesses who wish to survive.”

Apple Business Chat will allow users to ask a question about a product or service directly to a business using the Messages app. When searching for a business on iPhone and iPad in Maps or Safari, with Search or Siri, or through the businesses’ website or app, users will see the option to contact the business using Messages, and they can continue conversations with an Apple Watch or Mac. The service makes it easy to reach a live person and users are always in control of whether they share any contact information with a business.

Lithium’s engagement platform monitors a brand’s digital conversations and organizes them for the right person to respond quickly and accurately. Lithium unifies and processes digital interactions with intelligent workflows and secure account authentication for fast resolution, ultimately offering the brand holistic analytics to track success.

Also Read: Host Analytics Spotlight for Office Takes the Pain out of Reporting with New Microsoft Office Integrations

Complementing Apple Business Chat’s built-in security, Lithium’s Secure Verification capability allows brands to authenticate customers before requesting any private information to ensure that interaction stays secure — often a requirement in many heavily regulated industries that need heightened data protections, such as banking or travel.

“Given shifting consumer expectations, the importance of authenticating and responding in a secure and personalized manner in the channel of a customer’s choice, such as through Apple Business Chat, is essential in today’s competitive marketplace,” added Hess.

A key benefit of the Lithium platform is the ability to handle all of these diverse avenues of engagement without the inconvenience of diverting to a different channel. The seemingly unnecessary shuffling from one channel to the next for problem resolution — especially when it involves personal data or expertise from another team — is a frustrating experience that can directly impact consumer perception. Sapio found that almost 50 percent of consumers felt less positive about a company after having to switch channels than they did prior to the interaction.

Twitter Appoints Ngozi Okonjo-Iweala and Robert Zoellick to Board of Directors

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July 20, 2018

Twitter Appoints Ngozi Okonjo-Iweala and Robert Zoellick to Board of Directors

Twitter, Inc. announced the appointments of Ngozi Okonjo-Iweala and Robert Zoellick to Twitter’s Board of Directors (the “Board”) as new independent directors, effective immediately. Marjorie Scardino will be stepping down from the Board for personal reasons at the end of the year.

Omid Kordestani

“Ngozi and Bob are distinguished leaders with unparalleled global perspective and policy expertise,” said Omid Kordestani, Executive Chairman of Twitter. “We are confident they will be incredible assets to Twitter as we continue to focus on driving transparency and making Twitter a safer, healthier place for everyone who uses our service.”

Also Read: AlphaNetworks Announces the Future of Media on the Blockchain with AI, Gamification, Tokens, Rewards, and Premium Content

Mr. Kordestani added, “On behalf of the Twitter Board, I want to thank Marjorie for her service on the Twitter Board over the past five years. Marjorie joined the Board in 2013 and has been a strong voice on our board as our Lead Independent Director. Marjorie’s insights and contributions have been invaluable, and all of us at Twitter wish her the best and look forward to her contributions through the end of the year.”

“Twitter is a powerful platform that continues to be used as a strong connector for the global community, and I’m thrilled to be a part of the team,” said Dr. Okonjo-Iweala. “As we strive to build a better world for tomorrow, Twitter can amplify messages and drive critical conversations around today’s most important issues. I look forward to partnering with Twitter’s talented directors and leadership team as we work to leverage the power of Twitter for good.”

“I’m honored to join a company as purposeful as Twitter,” added Mr. Zoellick. “Twitter has made meaningful progress in expanding and encouraging global dialogue and creativity on its platform, and I’m privileged to work with Jack, Omid and the rest of the Board to continue the strong momentum underway.”

Recommended Read: Walmart is Knock Knock Knocking on OTT’s Doors

LINE FRIENDS Launches ‘BT21’ Sticker and Camera Effects on Facebook and Messenger

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July 20, 2018

LINE FRIENDS Launches 'BT21' Sticker and Camera Effects on Facebook and Messenger

‘BT21‘ Characters Beloved by Millennials from All over the World, Is Now on Facebook and Messenger!

LINE FRIENDS, one of the world’s fastest growing global character brands, announced that it has launched BT21 sticker and camera effects on Facebook and Facebook Messenger. Following the launch, users will be able to enjoy a variety of sticker pack and camera stickers, frames, and AR effects featuring BT21 characters on Facebook and Messenger.

The newly launched sticker and camera effects capture the features of 8 BT21 characters — Tata, Van, RJ, Chimmy, Cooky, Shooky, Mang and Koya. The sticker pack that includes images of the characters expressing emotions add fun for users to convey their feelings. Another feature includes camera effects that utilize AR technology, which make it look as if users are taking pictures with the characters.

The collaboration with LINE FRIENDS’s BT21, which has showcased a wide array of character merchandises around the world, and Facebook, a global social network platform, drew a great deal of attention even before the launch. On top of that, a preview clip of Facebook BT21 sticker and camera effects was unveiled on the official BT21 and Facebook Messenger social media accounts on July 17 that reached more than 800,000 views within a day.

Also Read: SaaS and Technology Industry Revenue Acceleration Expert Jeff Loeb Joins Chief Outsiders’ Northeast Group

BT21, which was created by LINE FRIENDS in collaboration with a global boyband BTS, is widely loved by the millennials and has expanded its spheres to wide array of character merchandise since it was first launched as stickers for LINE Messenger. BT21 has extended the boundary of its features to communication via Facebook Messenger based on global popularity, following the LINE Messenger.

Jennifer Whitley

Jennifer Whitley, Creative Director Messenger Art at Facebook said, “We’re very pleased to introduce BT21 sticker and camera effects on Facebook and Messenger. Creative expression is at the core of how people communicate in Messenger! We offer so many fun ways for people to express themselves visually, through one-on-one messages, group video chats, and a variety of camera experiences. We’re always looking for fun, new ways to help people say what they want to say.”

Since the release in 230 countries worldwide on September 2017, the BT21 characters have already recorded more than 27 million downloads. BT21 has grown into a globally loved character in less than a year, as its character merchandise recorded day-to-day sell-outs in LINE FRIENDS stores located in the US, Korea, Japan, Hong Kong and Taiwan. Not only that, BT21 is also broadening its target audiences through various collaborations with numerous companies.

“LINE FRIENDS is thrilled to present exciting new features featuring BT21 on Facebook and Messenger, including sticker packs and camera effects. Through Facebook and Messenger, we hope that BT21 will closely interact and share emotional bonds with users around the globe,” said LINE FRIENDS.

Banner Ads: Alive and Thriving in Casual Mobile Games

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Gareth Noonan

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July 20, 2018

4

Don’t believe the hype about the death of mobile banners. Banners ads are alive and well — and they are here to stay.

Lately, it seems like the only mobile ad format that the industry is interested in talking about is mobile video. While mobile video certainly is the ad format with the fastest growth and development over the past year, it does not mean that standard display formats are becoming obsolete.

The banner is the original mobile ad format, inherited directly from the world of desktop. Today, banners remain one of the few non-intrusive mobile ad formats that can be easily implemented into nearly any mobile app — especially in the world of casual mobile games.

Casual games are characterized by their straightforward, and often addictive, gameplay that makes them appeal to a large and diverse audience. Popular examples include Bubble Shooter, Sudoku, 1010!, and My Talking Tom. The majority of mobile games fall under this category; in fact, 60 percent of Android mobile games are considered casual.

On the Smaato platform, banner ads are thriving within this environment, with banner ad impressions rising month-over-month throughout Q4 2017 and Q1 2018. But why do banner ads thrive within the casual gaming environment?

Also Read: Your Buyers are Online: Why Aren’t You?

Here are top reasons why gaming developers continue to monetize with banner ads and why advertisers continue to invest their ad dollars in them:

Simple Implementation

Due to their small size, banner ads are easy to integrate into the design of nearly any app — especially casual mobile games. Casual games typically have a static frame with stats regarding the users’ score, remaining lives, what level they are on, etc. By building a banner ad into this frame, they can create the opportunity for advertisers to gain high-quality impressions from a wide range of audiences.

Also Read: Why Will RCS Messaging Be More Effective Than Apps

Non-Intrusive

When implemented properly, banners ads are passive and non-intrusive to the user experience. This makes them popular among casual game developers, as they can effectively monetize their app without disrupting their players. Unfortunately, the non-intrusive nature of these ads can cause “banner blindness,” a syndrome where users develop an unconscious resistance to banner ads. However, advertisers can combat banner blindness by designing a creative that is attention-grabbing without distracting or annoying the user.

High Reach

Since banners can run alongside the main screen in most casual games, they can reach all of the games’ users, and in the casual gaming industry, this is a lot of users. A whopping 67 percent of all mobile users play mobile games — that means there are 2.3 billion mobile gamers worldwide. With so many of these apps offering banner inventory, this presents a huge opportunity for advertisers.

Also Read: What Blockchain Means for Marketers

Low Risk

Although banners won’t be the most lucrative monetization source on a per-impression basis, especially when compared to high-eCPM ad formats like mobile video, its low cost makes it popular among advertisers that may not have sky-high budgets. This can mean that what banners lack in eCPM they make up for in impression volume and fill rate.

Cross-Promotion & User Acquisition

Banners are also a great way for gaming publishers to advertise themselves by making creative banner ads to run in competitor’s apps. This is not only a highly effective way to reach relevant users that are the most likely to take an interest in your app — it is also an inexpensive campaign for even smaller developers to dip their feet in the advertising waters.

Despite some predicting its impending death, the banner ad remains an important component to the advertising strategies of both mobile publishers and advertisers. Especially within the casual gaming world, banner ads have been proven to increase revenues and drive campaign reach. So, as the mobile landscape continues to grow and evolves, the banner ad will persevere, growing and evolving along with it.

Also Read: How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

ClickDimensions to Expand to Microsoft Azure Region in Canada in Response to Market Demand

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July 20, 2018

ClickDimensions to Expand to Microsoft Azure Region in Canada in Response to Market Demand

Company to Accelerate Digital Transformation for Microsoft Dynamics 365 Customers with Launch in Canada

ClickDimensions, a leader in marketing for Microsoft Dynamics 365, announce the next step in the company’s continued global growth with the new expansion of services delivered from the Microsoft Azure region in Canada. The ClickDimensions marketing platform is hosted in Microsoft Azure regions around the globe and, in response to market demand from both customers and partners, the company has expanded hosting to include the Azure region in Toronto. Data privacy and compliance have always been hallmarks of ClickDimensions, but the company can now address the needs of customers who require data residency in Canada, such as industries like healthcare, finance and government.

In the face of a rising trend of stricter data regulations, such as the General Data Protection Regulation (GDPR), data compliance has become a key concern for organizations around the globe. Data protection laws in Canada are among the strictest in the world, and the location of data is one consideration in the protection of personal information in many Canadian industries and provinces. With the addition of the new Azure region in Toronto, Canadian businesses will be empowered to effectively market and grow their business with ClickDimensions and Dynamics 365 while meeting their security, compliance and in-country data residency needs.

Also Read: Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service

Expanding services to the Azure region in Toronto is part of ClickDimensions’ broader investment in enhancing its offerings and services for its rapidly-growing customer and partner base around the globe.

Mike Dickerson

“By delivering our services from new data center locations in Canada, we are excited that ClickDimensions can now help even more businesses and organizations grow, whether they are large enterprises, government or public sector, or the small and medium-size businesses that are a huge part of Canada’s thriving economy,” said Mike Dickerson, CEO at ClickDimensions. “We also welcome this opportunity to broaden our long-standing relationship with Microsoft, as they continue to support us and our partners in our shared journey to bring innovative solutions to our customers. Through this next level of investment in our strategic collaboration with Microsoft, we are combining our marketing expertise with Microsoft technology to bring a powerful solution to market. Together, we are protecting data, championing privacy and enabling customers and partners around the globe to meet security and privacy regulations and requirements.”

Kevin Peesker

Kevin Peesker, President of Microsoft Canada, said, “ClickDimensions is a powerful marketing platform built natively on Microsoft Dynamics 365 and has been an innovative partner of Microsoft for nearly a decade. Our relationship with ISVs like ClickDimensions is key to bringing business applications to market that fuel digital transformation and business success for our Canadian customers.”

Natively built inside Dynamics 365, ClickDimensions allows its users to acquire, nurture, convert and engage their ideal customers for greater marketing, sales and customer experience success. ClickDimensions has a long history of collaboration with Microsoft, including winning Microsoft Partner of the Year twice.

FanLogic Interactive Inc. Launches FanLogic.email a Branded Email Offering to Sports Teams, Clubs and Universities

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July 20, 2018

FanLogic Interactive Inc. Launches FanLogic.email a Branded Email Offering to Sports Teams, Clubs and Universities

FanLogic Interactive Inc. is pleased to announce the launch of FanLogic.email and the signing of an exclusive worldwide Software License Agreement with a private US based LLC. The Software License enables FanLogic.email to sell branded email domains to sports teams, clubs and universities worldwide. FanLogic.email represents a significant opportunity to create recurring revenues and further enhances FanLogic’s rewards and loyalty offering.

The FanLogic.email product

FanLogic.email enables sports teams, clubs and universities to offer their fans an email at their themed domain and represents a significant commercial revenue opportunity for the team, club or university and a simple way of monetizing fan bases. Example: johnsmith@roughcats.com

Also Read: Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution

Branded emails allow fans to show support and loyalty to their team, club or school. FanLogic.email gives our customers the power to identify their fans and followers. It also gives the ability to provide opt in opportunities for advertising and marketing with discounts to email holders for merchandise, in stadium purchases, 3^rd party sponsor products, season ticket offerings and donor programs, while better understanding their fans. For every one of the millions of fans worldwide who love their team, club or university a branded email lets the world know who they support.

Randolph Brownell

FanLogic.email intends to commence signing new branded email customers in Q3 this year. Fans can now visit the FanLogic.email site and sign up to be alerted when their favorite sports organization, club or university is available.

FanLogic’s CEO, Randy Brownell commented: “The launch of FanLogic.email is a very exciting addition to the FanLogic rewards and loyalty offering. Branded email represents an untapped revenue opportunity for our customers as well as a great addition to their marketing strategies and a perfect way of identifying and understanding their fans and their interests. FanLogic.email is an amazing opportunity for FanLogic to create a powerful recurring revenue stream from new customers worldwide”.

Swrve Named a Leader in Gartner Magic Quadrant for Mobile Marketing Platforms

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July 20, 2018

Swrve Named a Leader in Gartner Magic Quadrant for Mobile Marketing Platforms

Swrve Acknowledged for Completeness of Vision and Ability to Execute

Swrve, the leader in real-time, multi-channel customer engagement, was recognized by Gartner as a Leader in its inaugural “2018 Magic Quadrant for Mobile Marketing Platforms” based on Swrve’s completeness of vision and ability to execute.

A complimentary copy of Gartner, Inc. Magic Quadrant for Mobile Marketing Platforms published on July 13, 2018 and authored by Mike McGuire, Charles S. Golvin, and Bryan Yeager research report is available here.

The rules of engagement have changed. Marketers, in the rush to expand where they engage with consumers, often miss an essential requirement: expanding how they engage. Most consumers say brand messages are irrelevant. According to Accenture over $1 trillion is lost by businesses because messaging fails to be relevant to consumers.

According to Gartner, “mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint.” The report states, “Use this research to find mobile marketing platforms that offer competitive advantage and measurable business value.”

Also Read: Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms

Christopher S. Dean

“We feel that Gartner’s recognition of Swrve comes on the heels of platform innovations that extend the advantages of our real-time mobile platform to other channels, including microtargeting on details of users’ interactions with their devices, that can be used to invite more relevant customer interactions on mobile, email, web and even set-top boxes and smart TVs, ” said Christopher Dean, CEO at Swrve. “Another milestone this past year was an oversubscribed $20 million funding round which allows us to accelerate innovation and growth — great timing because brands are under mounting pressure to win more moments of customer engagement than their customers as a source for retaining and growing revenues.”

Barry Nolan

“Mobile marketing has been a cradle of innovation and change in brand marketing with a reach far beyond mobile,” said Barry Nolan, CMO at Swrve. “Mobile adoption has forever changed user expectations. Today’s consumers have been trained to expect messages that are relevant, and even helpful, in moments that matter. They can instantly sense when they are being ‘marketed to,’ which explains why response rates to traditional batch-and-blast marketing continue to fall off year after year while real-time approaches easily outperform them 10X or better. We see brands spending relatively less of their time and budgets on static, pre-scripted acquisition campaigns to make more room for more real-time engagement strategies across channels and throughout the customer lifecycle.”

Facebook Introduces Five New Features in Ads Manager App

By

Shalaka Nalawade

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July 20, 2018

Facebook Introduces Five New Features in Ads Manager App

Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building Ads on Mobile Easier

Facebook recently announced in a blog that it has added five new features to its Ads Manager app, making it easier for advertisers to use creative tools using their smartphones.

Now, while creating an ad on their mobile devices, advertisers can play around with tools like text overlays, stickers, logos or color filters. Facebook has also included an image cropper and a text policy checker which alerts the advertiser if the amount of copy in the ad exceeds Facebook’s advertising guidelines.

Explaining the move, Facebook wrote, “The Ads Manager app has been our mobile solution for advertisers since 2015, empowering you to create and monitor ads anywhere, anytime. Today, we’re introducing a new suite of creative tools for the Ads Manager app that makes it easier to build compelling ad content right from your mobile device.”

Also Read: Is Your Facebook Engagement Working For You?

The creative tools include:

Text Overlay & Text Policy Checker: The text overlay feature allows you to incorporate text within your ad. You can select different fonts and adjust the text’s positioning and opacity. The text policy checker will notify you when the amount of text in your ad satisfies or exceeds Facebook’s guidelines.
Image Cropper: The image cropping feature allows you to crop images to fit in your ads and Page posts.
Templates: The templates feature offers fully customizable ad templates comprised of stickers, text and shapes to make ad creation more efficient.
Shapes, Stickers & Logos: The shapes, stickers and logos feature enables you to add your brand’s logo, stickers and shapes to customize your ad and showcase important information about your business.
Color Filters: The color filters will allow you to adjust the look of your ad by adding color filters.

Here’s how you can use the new tools

https://www.facebook.com/marketing/videos/10160414235541337/

Last year Facebook had combined the Ad Manager app with Power Editor, its ad-creation tool. Recently the company added creative reporting metrics and A/B ad testing capabilities to the app.

Recommended Read: OK Google: Why Your Brand Needs to Talk?

LeanData Updates Round-Robin Lead Routing Capability to Improve Buying Experience

By

Sudipto Ghosh

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July 20, 2018

LeanData Enhances Best-in-Class Round-Robin Lead Routing Capability With Advanced Functionality to Leading Platform

LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, unveiled an advanced functionality to its best-in-class Round-Robin Lead Routing capability. The advanced features, now available for LeanData customers, enable sales teams to respond to leads faster, improve team productivity, and distribute leads intelligently among groups. Today’s announcement reinforces LeanData’s commitment to connecting the right people to the right data and to accelerate time to revenue.

LeanData is helping over 360 customers, including Marketo, Adobe, and Glassdoor, reduce complexity and frustration while accelerating revenue.

New Features in Round-Robin Lead Routing Enable Sales Teams to Work with Custom Weighting and Capping

Sales teams have long relied on the round-robin method of lead routing, although traditional approaches have overlooked essential nuances. To address those shortcomings, LeanData has released a set of advanced functionalities built into its best-in-class Lead Routing capability. New features will enable sales teams to use sophisticated routing techniques including custom weighting and capping.

“Today’s high-growth companies understand that time is money. According to research featured in a Harvard Business Review article entitled The Short Life of Online Sales Leads, companies that respond to leads within an hour have a seven-times higher rate of successfully engaging the lead,” said Hendrick Lee, Vice President, Product, LeanData.

Hendrick added, “The enhanced Round-Robin Lead-Routing capability empowers enterprise sales teams to engage with leads faster and deliver a streamlined buying experience. Today’s announcement reinforces LeanData’s commitment to deliver innovation to improve the sales and marketing operations processes.”

Round-Robin Lead-Routing Solves Critical Pain Points Related to Delivering a Streamlined Buying Experience Throughout the Customer Journey

Available today, LeanData customers can take advantage of the new and advanced functionalities within the Round-Robin Lead-Routing capability including:

Round-Robin Pools: Enable sales managers to create multiple Round-Robin pools for their teams and with unique settings.
Custom Weighting: Sales leaders can route leads to their teams based on skill level using the weighting functionality.
Capping Limits: Sales managers can balance workloads for their teams to ensure fairness of lead distribution and improved follow up.
Access Levels: Sales managers can grant certain access levels to lead data to specific teams with the access levels feature.
Scheduling: Sales managers and their teams now can set up a variety of schedules (vacations, hours of operations, holidays) to ensure the appropriate sales representative responds to a lead promptly and continues to engage with the lead throughout the buyer’s journey.

Andy Beer, Director of Sales Strategy and Operations, Small Business Solutions Europe & APAC, Pitney Bowes, said, “As a global technology company, it is critical for all of Pitney Bowes’ sales teams to be in alignment and deliver a streamlined buying experience throughout the customer journey.”

Andy added, “We had the opportunity to be a part of LeanData’s pilot program for the enhanced Round-Robin Lead-Routing capability, and we are excited to leverage the capability to empower our sales teams to engage with leads faster and more effectively while accelerating the time to revenue and grow ROI for our company.”

Currently, LeanData is a leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions. We stand at the center of your CRM, connecting data to the right people. By aligning marketing and sales with accurate matching, routing, and accurate attribution, sales reps only get the leads, contacts, accounts, and opportunities they need to work on, so they can close more deals and drive more revenue, faster.

Fireside Chat with Victor Ricci

By

Sudipto Ghosh

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July 20, 2018

[easy-profiles profile_twitter=”https://twitter.com/victorjricci” profile_linkedin=”https://www.linkedin.com/in/victorjricci/”]

Victor Ricci talks about the journey in building Trend Pie’s social following of over 250 million members

How does Trend Pie approach Influencer Marketing differently?

Historically, influencer marketing campaigns have been relegated to one-off, point solutions due to the high cost associated with partnering with high-profile, personal brand influencers.

But at Trend Pie, we’ve adopted a marathon vs. a sprint mindset, and work to create a sustainable, long-term relationship with our clients, delivering high-impact results at a cost-effective rate over extended periods of time. We do this by spanning social channels to identify the best collection of influencers and accounts to leverage for a sustained campaign. For example, instead of getting a celebrity to endorse a product by tweeting about it one or two times in one weekend, we can identify someone else with an equivalent following and engagement rate who costs a tenth of the price, and who can tweet about the product for several weeks or even months.

Could you tell me a little about your background and how you came to start Trend Pie?

I’d describe it as a happy accident. After my Vine videos went viral and I had 1.4 million+ followers, brands and agencies began approaching me with deals, asking me to post Vine videos about their apps or products. Though I didn’t particularly enjoy being in front of the camera, the experience taught me a lot about the inter-workings of influencer marketing and led me to create Trend Pie, which essentially connects brands to a vast network of online influencers. Instead of sporadic, high-cost campaigns, Trend Pie offers consistent, low-cost placements across multiple social media influencers’ accounts. The result is a greater brand reach and a more consistence revenue stream for influencers.

While you were a student at Seton Hall University, you became somewhat of a Vine celebrity with a huge following. How did you do that?

I was a typical kid—a moderate social media user at most—just getting ready to head to college at Seton Hall University. In the summer after senior high school, I posted a six-second “life hack” video on my Vine account about using a water bottle to separate the white and yolk of an egg—thinking nothing of it. Within a week, I had 25,000 followers. I kept posting videos, and before I knew it, I had nearly 1.5 million followers.

How did you apply what you learned in college to build Trend Pie’s social following of over 250 million members?

Being independent, at a university in a new phase of life was very eye-opening for me.

I didn’t know anyone when I got to Seton Hall and being in this new, almost foreign environment helped to push me out of comfort zone. It gave me the freedom, creativity and extra nudge I needed to try new things and take new risks.

Though I had a lot of ideas percolating in my head, it took a long time to get to Trend Pie. I had at least six other business concepts that I tried—and failed—before refining and landing on the right idea. And despite these failures, I felt supported and encouraged throughout the process, which helped me get to where I needed to be.

Does influencer marketing make sense for everyone?

It’s becoming an increasingly important part of the marketing mix: ION recently found that 71 percent of consumers are more likely to make a purchase based on a social media reference. And 70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities. It’s not hard to see why. Influencer marketing makes things more personal, more engaging, more relate-able. It’s an authentic message delivered directly to people’s smartphones.

Trend Pie was initially launched to generate low-cost installs for apps by leveraging our expansive network, but we recognized similar applications across many industries, and are quickly expanding into other areas to meet those needs. For example, an early experience outside of the app world was promoting a promotional video for an app. The goal was to reach 20,000 views of the video in one day on Twitter. By the day’s end, we had more than 250,000 views. That was the day the light bulb really went off for me: This solution can help so many different businesses and can be used for everything from apps to video content to product sales.

What are some of the biggest mistakes you have seen brands make when it comes to engaging influencers?

Too many brands make the mistake of putting all of their eggs into one influencer basket, so to speak. If you’re trying to move the needle by engaging a “tier-one” high-profile celebrity like Kim Kardashian or Kanye West, you are going to spend a fortune on trying to break through to an audience that really cares only about the person—not the concept.

Instead, we find that “tier-two” influencers are generally focused on a particular topic or theme. They post about their major interests, like cars or fitness, for example. This means their followers are already engaged and more likely to care about the product being placed because it’s in their specific interest wheelhouse. Additionally, non-celebrity influencers—kids or college students—who have amassed large followings are generally posting thematic content based on their personal interests, such as sports or beauty. So, brands will find it much simpler and more natural to work with these influencers, as their products align with the messages already being propagated from these pages.

What are some typical myths you hear about influencer marketing?

The biggest myth is that spending massive amounts of money to bring a celebrity on board will yield the best results.

What would be the most important piece of advice you would give a brand before they start an influencer marketing program?

Think beyond A-list celebrities and get creative. If you have a $500,000 budget, don’t just go out and blow your budget on one tweet by an A-list celebrity. There’s no longevity or sustained engagement in that approach. Instead, start small. Run some low-budget tests with non-celebrity, thematic influencers to see what works best for you. You might be surprised at which audiences react best to your brand and message.

Thank You, Victor, for participating in our Fireside Chat!

Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service

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July 20, 2018

Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service

New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM

Openprise, the leader in data orchestration solutions for marketing and sales, announced the expansion of the Openprise Data Marketplace to include a broad range of new third-party data partners and a new service enabling marketers to navigate the process of assessing data requirements, evaluating and selecting data providers, and onboarding data across multiple vendors. Together, the expanded partnerships help marketers and sales teams improve the effectiveness of their marketing automation and Account-Based Marketing (ABM) initiatives.

Almost a year ago, the Openprise Data Marketplace was launched to enable companies to easily acquire third-party data for solutions like Salesforce, Marketo, Eloqua, Pardot and Microsoft Dynamics 365, as well as to simplify the process of onboarding, ingesting and normalizing data in working with multiple third-party data providers.

Also Read: Openprise Study Shows a Lack of Confidence in Marketing Data Management Processes

New Providers and New Capabilities on the Openprise Data Marketplace

Today’s announcement includes a major expansion in the number and diversity of third-party data providers partnering with Openprise. New providers include Dun & Bradstreet, Oceanos, DiscoverOrg, KickFire, Acxiom, Cognism and People Data Labs.

With these new providers, the Openprise Data Marketplace now partners with vendors that offer important capabilities such as reverse-IP lookup, business-to-personal email address lookup, business data in the UK, as well as more in-depth B2C and B2B data capabilities. These new providers join providers such as ZoomInfo, InsideView, Orb Intelligence and SYNTHio who were members of the Data Marketplace when it was launched a year ago.

Katie Bullard

“DiscoverOrg is pleased to partner with Openprise,” said Katie Bullard, DiscoverOrg chief growth officer. “Our customers benefit from having access to accurate and complete B2B marketing data – from verified account and contact data to organization charts to intent signals and buying scoops. The depth of our data gives sales and marketers a 360-degree view of target accounts and contacts, and our integrations ensure that data is always fresh, complete and up-to-date.”

Brian P. Hession

“We’re excited to be part of the Openprise Data Marketplace,” said Oceanos’ founder and CEO Brian P. Hession. “Openprise users can now incorporate Oceanos’ contact hygiene and provisioning solutions directly within their automated processes to improve their demand generation and Account-Based Marketing initiatives. Our API wraps five leading hygiene vendors into a single solution, further amplifying the benefits marketers realize.”

The Openprise Data Marketplace now provides the world’s most comprehensive source of third-party data. With data from these providers, companies can improve their targeting, segmentation, lead and account scoring, and lead routing to shorten sales cycles and boost revenue.

Also Read: Oracle Partner Openprise Launches Data Orchestration Platform

John Donlon

“One of the biggest challenges marketers face is acquiring and standardizing clean prospect data in their system of record. It’s a critical piece in successfully implementing the SiriusDecisions Demand Unit Waterfall,” said John Donlon, senior research director of marketing operations strategies at SiriusDecisions. “Any technology that can facilitate that will give organizations a huge leg up not just in understanding their target audience, but in driving meaningful interactions throughout the buyer’s journey.”

Before the Openprise Data Marketplace was created, Openprise surveyed 175 marketing professionals to identify data marketplace trends and published its findings in the B2B Data Market Industry Report. The study showed that companies working with multiple data providers were much more likely to be satisfied with third-party data than those using a single provider.

“There is no single data provider that’s right for every company, for every purpose. Often the right answer is a blend of data from multiple providers,” according to Ed King, founder and CEO of Openprise. “We hear two common challenges from our customers. First, they’re struggling with pulling multiple providers’ data into their marketing and sales system of record while maintaining a consistent set of standards. Second, we see that companies are looking for guidance on how to see beyond vendors’ similar marketing claims and quantitatively identify which providers are right for their unique requirements. The expanded Openprise Data Marketplace, combined with our new Multi-Vendor Enrichment Strategy Service, address both of these concerns, enabling companies to improve the success of their marketing automation and ABM initiatives.”

Also Read: MapD Announces Extreme GPU-Powered Data Analytics on Google Cloud Platform Marketplace

The Openprise Multi-Vendor Enrichment Strategy Service

The new Openprise Multi-Vendor Enrichment Strategy Service leverages Openprise’s vast experience working with leading data-driven marketing teams and all of the third-party data providers in the Openprise Data Marketplace. The service includes:

Cleaning and normalizing existing data in a company’s sales automation or marketing automation solution.
Assessing match rates with data from a company’s current vendors and analyzing unmatched accounts to determine a company’s data requirements.
Running comparisons of data from potential new providers to make recommendations based on quantitative data to maximize a company’s ROI.
Coordinating the ongoing process across data providers and normalizing field values to a company’s unique standards using the Openprise Data Orchestration Platform.
Unifying data across systems.

Allen Pogorzelski

“Marketers should cast a skeptical eye toward any software company that bundles their own white-label data with their product and claims their data is always the best. That simply can’t be true for every use case,” said Allen Pogorzelski, vice president of marketing at Openprise. “In fact, we’ve heard horror stories of companies that sought to improve their match rate by paying for a second data source that was essentially a white-labeled version of the first, so the company paid twice for the same thing. With our Multi-Vendor Enrichment Strategy Service, our customers know quantitatively how each incremental vendor’s data will improve their database and they have the processes in place to easily integrate new data in a way that conforms with their existing data policies.”

The Openprise Data Marketplace is an integral part of the Openprise Data Orchestration Platform, a SaaS application that solves the “garbage-in/garbage-out” problem for data-driven marketing and sales teams. With the Openprise solution, companies can easily automate critical processes such as data onboarding, data cleansing and enrichment, data unification across systems and data delivery, all without any programming.

How to Leverage Partnerships and Martech to Win in China

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Simon McDonald

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July 20, 2018

China is a tough market for Western brands to crack. But with Chinese ecommerce sales surpassing $1.1 trillion in 2017 and representing about half of all retail ecommerce sales worldwide, cracking it is an increasingly valuable — if not vital — pursuit for global brands.

Entering any new international market often feels daunting. As the world’s largest ecommerce market, China can seem even more challenging. After all, when entering China, it’s imperative for online businesses not only to manage basic marketing tasks like building awareness, understanding the competitive environment and gaining distribution but also to negotiate complex business rules, payment gateways and possibly unfamiliar cultural norms. Marketing technologies and solutions are absolutely critical, but so too are teams that understand the market.

When it comes to China, there are so many elements to consider: Fapiao, WeChat, Local Language Support… the list goes on and on. So how can partnerships help your brand to make the leap into the country leading the way in global ecommerce?

Also Read: The Most Overlooked Necessities of Branded Content

The Power of Partnerships

When it comes to China, partnerships are everywhere, and brands are now forming multiple partnerships to create an online ecosystem. Marketing technologies are playing a critical role in enabling partnerships and helping brands capitalize on these benefits:

A pay-for-performance partnership model reduces risk. Partner marketing arrangements greatly reduce the risks associated with entering a new market because they are performance-driven. For brands, the level of risk for both partner marketing as a channel and more specifically partnerships in China is low, which is why more and more brands are taking up the opportunities partnerships present. Across Asia, partners are driving up to 30 percent of online sales for brands, because in-market partners have an innate understanding of what will work in their markets. By establishing direct relationships with partners in China, marketers can work with those companies to test and refine approaches, without squandering major investments. Cost drop even further when a strong martech infrastructure helps streamline the process.
Local partners provide instant distribution and awareness. Establishing one’s own distribution network in a market as big as China can be challenging and expensive, and for marketers brand awareness in a new market is no easy task. Partnerships give your brand an instant mechanism through which products can be promoted. Instead of struggling for significant brick and mortar distribution, for example, marketers can identify and collaborate with large partners that can get products in front of millions of consumers. With 730 million internet users in China today, that opportunity is the biggest in the world.
You can drive sales before you’ve established a customer base. Many Chinese partners have large existing member bases and a rich understanding of the customers in their market. One of China’s largest partners, Fanli, currently has 140 million registered users! This can help marketers to connect with the right customers to drive initial sales. Further, trusted Chinese publishers and communities can give shoppers an extra reason to believe in a product enough to give it a try.
The partner community in China is growing fast. Historically, the affiliate and partner market in China has been less developed than in some Western markets like the U.S. and Australia. But that is changing quickly. Large players such as SMZDM, Fanli and Linkhaito are already well-established within China’s partner market, and more players emerge seemingly every day. This comes down to China’s rapid growth in ecommerce, particularly when compared to the U.S. and UK, and explains why the level of VC investment from brands such as Alibaba and Tencent is quickly increasing.
You benefit from the media spend of your partners. When you’re entering a new market, it’s difficult to know where to invest your marketing dollars, particularly across digital channels. However, partners are already managing large media budgets, driving your future customers to their website. Instead of taking the time to figure out where to spend your digital dollars, invest more into your partners, for example with increased commissions, and piggy-back off their media spend, securing yourself the customers you want, with a much lower cost involved.
Martech tools reduce the risks and complexity of partnering in China. Technology platforms can go a long way toward streamlining the process of building and maintaining partnerships in China. A few of the ways that martech can help include automating repetitive tasks, ensuring compliance with complex rules and processes, facilitating better data sharing and collaboration, and, ideally, offering pre-established means for managing payments in the region.

Also Read: Visualizing Machine Learning: How Do We Humanize The Intelligence?

Making Partnerships Work for Everyone

While partners can be an incredibly powerful tool for market entry, Chinese partners expect certain things in return.

First on your list should be identifying and implementing a means to deliver timely partner payments. With any partnership arrangement, brands must be prepared to seamlessly transmit payments to partners before things kick into full gear. In China, this can be especially challenging because China operates on its own government-driven Fapiao payments system. You need to work with martech technology that makes Fapiao payments in China every day — who has done the costly and time-consuming work of establishing an official business entity in the market — as this is a compulsory payment process, set by the Chinese government.

Further, to get the most benefit from your partners, you need to capitalize on their expertise. The more direct and collaborative you can make your relationship with these businesses, the more likely you are to succeed. You need to connect regularly and listen to their ideas so that you can formulate programs and tactics that will resonate in the market. One of the ways to help with this is to have people on the ground, or work with brands that do. Using Mandarin speakers, or working with others that have this resource, will allow you to be more effective in managing direct relationships, and ultimately more successful.

Entering the Chinese ecommerce arena isn’t easy, but it’s well worth the effort. Smart partnerships represent a logical first step. By preparing up front and ensuring that you form mutually beneficial partnerships, you can ensure that your Chinese partners work harder and smarter for your brand.

Also Read: Buy versus Build: What Should You Really Do with Tech Stack?

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

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Sudipto Ghosh

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July 20, 2018

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation

The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According to a recent report, mobile advertising could see close to 70% entire digital advertising’s revenue share. As traditional and digital advertising formats continue to transform around programmatic technologies and AI, advertisers are not leaving the stone unturned about spending a million dollars on mobile.

AdTiming held a discussion with its global renowned app-developing partners to share in-depth learning about topics concerned by developers. These included discussions on topics such as localization, monetization, user experience, and innovation, as an ad network.

Localize and Refine Operation with Ad Network

The mobile commerce industry, powered by cross-channel advertising technologies and location data analytics, is set for a magnanimous growth between 2018 and 2022. For those who came in late here, ad performance from mobile display ad placements has already leaped the performance from those targeting the desktop. Forecasts show that the mobile is set to scoop close to 50% percent share of total media ad spend by 2022.

The Importance of Ad Format Has Been Increasingly Noticed

Leo Yang, CEO of AdTiming, said, “To better serve developers, ad networks need to know users better than developers do. To achieve that, developers need to adjust ad formats according to their development stage. For instance, with the rapid development of mobile video advertisement, especially incentive video ads, the importance of ad format has been increasingly noticed.”

Leo added, “If an advertiser cannot control ad frequency to fit each user segment group and ad format, the ARPU will drop after watching too many times of ads and a vicious circle begins. To help that, AdTiming has launched AdMuing, an open source incentive video ad tool features live-commenting to make ads more interactive and exciting.”

AdTiming leveraged AI to match contents with the ad format according to the user behavior of different countries and regions, meanwhile uplift ad performance with the innovative ad experience.

The ever-growing mobile advertisement has supported the sustained revenue growth of app developers. According to a survey by AdColony, advertising monetization accounts for 55 percent of total mobile publisher revenue. This is higher than the In-App Purchase (IAP) volume. The successful experience of in-app developers proves that monetizing within ads could be deemed as safe and effective.

As AI further percolate into mobile marketing, mobile app developers know there are many more formats available to turn their current ad format into an effective platform to monetize. The tech-driven mobile ad networks are embracing a vertical and refined climb , powered by newer mobile marketing technology, such as programmatic advertising. This leads to working with a more precise traffic matching, automated creative generation, and marketing insights tracking. However, all these technologies are complex, forcing a majority of the mobile developers to rely on ad networks to achieve their goal.

Programmatic Is Highly Technical for Ad Revenue Optimization

Yuning Hu, Commercial and Monetization Director of Camera360, said,

When selecting a programmatic advertising network, the ability to integrate resources is developers’ key consideration. An excellent ad network can not only offer traffic with quality and scale but also be good at innovation. As one of the pioneers to develop the international market, the beauty camera App Camera360 has made much effort to localize its product and operation in target markets.

We are more than happy to see AdNetworks to help us in localization or catch users’ eyeball with creative ad display format. These initiatives make them stand out among their counterparts. In essence, programmatic is highly technical.

Traffic quality, user labels, request processability and anti-fraud ability, are all necessary to increase monetization revenue.

Make Sure the Ads Are Precisely Personalized, Valuable and Attractive

International Business Director of Inveno, said,

We can see more and more “playable” ads with native, video and interactive becoming the significant advertising trends. Our product Noticias Aguila is now one of the most popular news apps in Mexico. As a major resource of information for over 10 million users, personalized information recommendation is crucial in improving the user experience. Meanwhile, we believe a refined operation can not only increase our monetization revenue but also increase our customer loyalty.

Therefore, we want to see more detailed engagement data collected in each process of advertisement, and automatically analyze with ad network with the help of artificial intelligence, conduct A/B testing, feedback data and in-depth learning, understand user behavior and build our audience tag system, finally make sure our ads are precisely personalized, valuable and attractive.

Balance User Experience and Ad Revenue with Innovative Ad Format

Meng Zhu, Commercial Product Director of Xiaomi, said,

During the past year, we are most surprised to see the in-depth integration between product user growth and ad monetization. A series of incentive ads were created, thus bringing some new ideas for the whole industry. To balance user experience and ad revenue, we believe that building resources, approaches, and methods to understand and monitor the current challenge is fundamental. We can only address the problem after making clear of that.

For instance, if we only look at comments from app stores, social media and focused user group, the chances are that we may miss the opinion from the “silent majority.” Xiaomi has designed 17 monetizable media in our high-performance products.

To better understand user experience, we need to have an in-depth understanding of users and make sure we are studying at a complete and unbiased sample. Companies should set special KPI according to their product category to quantify changes and update qualitative awareness via regular communication with users of all levels.

Dan Su, Monetization Director of CamScanner, said,

CamScanner is a powerful file scanner and organizer with over 400 million global users. CamScanner started to focus on the international market since 2015 and has taken a leading position in Europe and the Americas and gained a significant number of high-value users.

CamScanner is well experienced and developed in IAP (In-App-Purchase), but still in the early stage of monetization. The primary users of the app are business users and students, who have a high standard on user experience. Therefore, CamScanner will pick monetization partners with the same standard, and find the perfect match for user experience and ad revenue.

A Spokesperson from Instanza, said,

SOMA Messenger & COCO are two communication apps produced by Instanza, which owns over 300 million users around the globe with a large user base in emerging markets like India. Instanza has just stepped into mobile monetization and is in great need of experience and professional instructions.

To serve such a large user base with satisfaction, Instanza plans to have the monetization experts do their work. Our priority of monetization solution is to find a situation where ad traffic can match user demand. We want our advertising partners to know our users better than we do, find a native and customized monetization strategy that suits us through multiple trials.

AdTiming at the Center of Delivering AI-Powered Mobile Marketing Solutions

AdTiming is an intelligent mobile marketing platform, providing solutions to worldwide mobile developers and brands. We provide the intelligent mobile marketing solutions in the age of Big Data.

In its course of existence, AdTiming has applied AI in mobile marketing to improve platform data analysis, parameter adjustment, and operation capacity, aiming at maximizing the value of data and providing developers with stable and productive services.

Vendasta Brings G Suite to Marketplace

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July 20, 2018

Vendasta is helping more businesses seamlessly ‘go Google’ with its integration of G Suite. The partnership means Vendasta customers (partners) can now access G Suite in the Vendasta Marketplace, and easily re-sell the solutions to their clients.

Ed OKeefe

“More than five million businesses are using G Suite to collaborate smartly and securely in the cloud,” said Ed O’Keefe, Executive VP of Vendasta’s Marketplace. “Our partners are now able to drive their local business clients toward one of the best productivity tools on the market.”

The Total Economic Impact of G Suite report shows a 304 percent return on investment over three years among businesses who moved from legacy on-premise infrastructure to Google’s web-based solutions. Further, 70 percent of companies on Forbes’ Cloud 100 list are active G Suite customers.

Also Read: Vendasta Ranks Among Top Growing Canadian Tech Companies

G Suite is everything a business needs to do its best work, together in one package that works seamlessly from a computer, phone or tablet. Among its features are:

Easy account setup and custom @yourcompany business emails with Gmail;
Team scheduling with Google Calendar;
Virtual meetings and messaging with Google Hangouts & Google Chat;
And cloud-based storage on Google Drive.

Brendan King

“Our vision is to be the single source of truth for local businesses, and this partnership with G Suite marks a fundamental leap toward our goal,” said Vendasta CEO, Brendan King. “Businesses need one login, one password, and one set of controls to be able to access their information, connect with their contacts, carry out work, or check work that’s being done on their behalf. Our platform helps our resellers turn their customers into ‘A’ players over all aspects of their businesses, whether it be marketing, accounting, HR, Legal, insurance, or productivity. G Suite is an ‘A’ player tool.”

Entytle Insyghts Approved as the First Aftermarket Recurring Revenue Application on Microsoft AppSource

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July 20, 2018

Entytle Insyghts Approved as the First Aftermarket Recurring Revenue Application on Microsoft AppSource

Entytle, the leading provider of Aftermarket Engagement solutions for Original Equipment Manufacturers (OEMs), announced that their Entytle Insyghts application has been published on Microsoft AppSource and is now available for all Microsoft customers.

In order to be accepted as an offering on Microsoft AppSource, the Entytle Insyghts solution was thoroughly vetted and approved by Microsoft, including security and compliance reviews.

Insyghts is a SaaS application purpose-built for B2B manufacturers to drive customer engagement, loyalty and Aftermarket revenue growth for industrial equipment manufacturers. Insyghts assembles data from multiple, siloed and disparate enterprise systems, and applies sophisticated analytics and machine learning to uncover aftermarket opportunities, monitor account health and grow top-line revenue.

Also Read: European Commissioner, Věra Jourová to Speak at Data Protection World Forum

Vivek Joshi

The approval of Entytle Insyghts on Microsoft AppSource is a significant achievement. “Launching on Microsoft AppSource is a major milestone for Entytle”, said Vivek Joshi, CEO and Founder of Entytle. “Industrial manufacturers are struggling with Aftermarket engagement and revenue growth. With this launch, any Microsoft customer can now take advantage of our solution. Insyghts is incredibly easy to use, delivers actionable insights directly to end-users and is seamlessly integrated into Dynamics 365.”

Trusted by leading B2B manufacturers globally like Grundfos, Hayward Gordon, Nederman, Russelectric, Evoqua and others, Entytle Insyghts helps recapture lost wallet-share, reduce churn, and drive upsell from the installed base.

Entytle makes it easy for manufacturers to increase customer loyalty and lifetime value, thus creating customers for life. Entytle Insyghts, the first AI-powered Aftermarket Engagement platform enables customers to assemble data from multiple, siloed systems, and process that data to identify usage patterns and customer segments, deliver opportunities for parts and services sales, and drive aftermarket revenue growth. Recapture lost wallet-share, reduce churn, and drive upsell with Entytle. Founded in 2014, the company is based in Palo Alto, California.

SaaS and Technology Industry Revenue Acceleration Expert Jeff Loeb Joins Chief Outsiders’ Northeast Group

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July 20, 2018

SaaS and Technology Industry Revenue Acceleration Expert Jeff Loeb Joins Chief Outsiders’ Northeast Group

“Executives-As-A-Service” Firm Welcomes CMO Specializing in High-Velocity Demand Generation for SaaS and Growth Companies

Chief Outsiders, one of the nation’s fastest-growing management consulting firms, has announced the addition of digital marketing and go-to-market strategy specialist Jeff Loeb to its team of fractional CMOs.

Drawing from more than 20 years of SaaS, software, technology, and cloud expertise wielded within organizations ranging from start-ups to the Global 2000, Loeb partners with emerging company and mid-market business executives to accelerate revenue, increase pipeline, build awareness and optimize marketing ROI. Loeb couples go-to-market strategy and digital marketing expertise to accelerate new customer acquistion and increase customer lifetime value.

Jeff Loeb

Prior to joining Chief Outsiders, Jeff Loeb served in executive marketing roles including Chief Marketing Officer at Vidyard, a SaaS video platform, Chief Marketing Officer and executive vice president at IT Management software firm Ipswitch, and vice president of global marketing at application performance management software company dynatrace.

Also Read: Lifesize Appoints SaaS Marketing Leader Anirban Datta as Chief Marketing Officer

While serving at these enterprises, Mr. Loeb drove awareness, leadership recognition, and revenue acceleration, growing dynatrace from $35M to $300M in revenue , and increasing revenue by 50% annually at Vidyard. Additional success stories include growing cloud pioneer Navisite from $10M to $100M in revenue, and driving eight company website redesigns, resulting in 50-80 percent increases in conversions and traffic.

Slade Kobran

“SaaS, cloud and technology businesses, in order to stand out and succeed, require compelling and persuasive digital and content marketing strategies to uniquely position their brand, attract new traffic, drive conversions, and rapidly land and expand,” said Slade Kobran, Managing Partner of Chief Outsiders’ Northeast team. “Jeff is an invaluable ally for B2B SaaS startups and mid-market companies alike who need assistance in creating high-velocity, low-friction customer acquisition and growth.”

Kasten Launches K10 on Google Cloud Platform Marketplace for Data Management of Stateful Applications on Kubernetes

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July 20, 2018

Kasten Launches K10 on Google Cloud Platform Marketplace for Data Management of Stateful Applications on Kubernetes

Kasten, a cloud-native data management company,announced its K10 platform is now available to all users of the Google Cloud Platform Marketplace. The K10 platform provides customers with the ability to operationalize at scale data protection, disaster recovery, cloud migration, and copy management of stateful Kubernetes applications. For the first time ever, K10 is now available to deploy with one click to Google Kubernetes Engine with a usage-based pricing model. Commercial Kubernetes applications can be deployed on-premise or even on other public clouds through the GCP Marketplace.

K10 uses a novel application-centric approach to data management that enables enterprises to meet business continuity and compliance requirements around stateful container based applications running at scale on public and private Kubernetes deployments. Kasten’s solution allows infrastructure teams to bring much needed operational discipline and peace of mind when handling use cases like Backup and Recovery, Test/Dev Environments, Cloud Migration and Disaster Recovery without sacrificing the flexibility and agility that developers have gotten accustomed to on a dynamic platform like Kubernetes.

Also Read: Fastly Secures $40 Million Investment to Help the World’s Most Important Companies Deliver Secure Content at Scale

Niraj Tolia

“Enterprises are adopting Kubernetes at unprecedented pace and are increasingly using it as their primary infrastructure for both stateless and stateful applications. This has created tremendous demand for the Kasten K10 platform which simplifies the operational complexity around data management in this environment,” said Niraj Tolia, co-founder and CEO of Kasten. “We are excited to partner with Google Cloud to further simplify the process through which customers can deploy K10 both in the cloud and on-premises.”

GCP Marketplace is based on a multi-cloud and hybrid-first philosophy, focused on giving Google Cloud partners and enterprise customers flexibility without lock-in. It also helps customers innovate by easily adopting new technologies from ISV partners, such as commercial Kubernetes applications, and allows companies to oversee the full lifecycle of a solution, from discovery through management.

Jennifer Lin

“To remain competitive and deliver on user demands, organizations adopting cloud need ready access to trusted, tested and portable applications that can run across their entire infrastructure. At Google Cloud we strive to make it as easy as possible for customers of all sizes to deploy, purchase and manage leading solutions in the cloud,” said Jennifer Lin, Director of Product Management Google Cloud. “The availability of commercial Kubernetes applications from providers like Kasten is a critical part of extending enterprise investments and can simplify adoption of container-based infrastructure no matter what environment they operate in, either on-premises or in the public cloud.”

Parascript Delivers Breakthrough Self-Learning Document Automation

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July 20, 2018