MarTech Quote-of-the-Week!

I believe that many B2B companies often suffer from a lack of understanding and/or appreciation of really smart positioning and branding — that’s why it’s important for startups and established companies alike to have a killer marketing team that truly understands how to develop a brand and bring the brand identity to life.

– Eric Williamson, CMO at CallMiner

Top MarTech News of The Week: 18^th July to 25^th July 2022

• Adriel to Bring Cutting-Edge Marketing Intelligence Solution to England
• TIBCO Cloud Integration Unlocks the Power of Real-Time Data with Breakthrough iPaaS Capabilities
• Don LeBlanc Joins StackCommerce as CEO, Bringing Deep E-Commerce Expertise to the Growing Company
• Horizon Media Partners with Sourcepoint to Help Drive Privacy-first Advertising
• JAGGAER Version 22.2 Tackles Real Business Challenges While Advancing the Company’s Autonomous Commerce Strategy
• Vibrant Media Releases Sell-Side Contextual Targeting Solution
• Stagwell (STGW) Acquires Apollo Program, AI-Powered SaaS Platform for Consumer, Creative, and Content Insights
• Umami Raises $1.5 Million Pre-Seed Funding Round Led by Race Capital to Continue Growing its Popular Open-Source Privacy-Focused Web Analytics Platform
• Invoca Report Finds That Despite Inflation, 63% of Consumers Will Pay More for Great Customer Service
• HG Insights Launches Platform 2.0 – With Improved Features To Help Global Companies Optimize Their Go-to-Market Motions
• ZoomInfo Joins AWS Partner Network to Improve Data Delivery Through Data-as-a-Service Platform, OperationsOS
• Former Mastercard SVP Patrick Reynolds Joins BlueConic as CMO
• MiQ Launches CookielessIQ, Unlocking Actionable Insights for Cookieless Programmatic Activation
• NetBase Quid Expands Consumer Intelligence to Increase Globalization of Social Media Data
• Acxiom Enhances Heathrow MarTech Capabilities with Salesforce Marketing Cloud & CDP Services
• Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT
• Liveperson Launches Contact Center Conversation Mining to Turn Omni-Channel Conversational Analytics Into Intelligent Action
• Contentsquare Closes $600M Growth Investment Round Led by Sixth Street; Doubles Valuation to $5.6B and Brings Total Funding to $1.4 Billion

MarTech QnA with the Expert

When the team is aligned on the objectives, the optimal go-to-market strategy becomes more clear. Strategy is about trade-offs, when you are clear which market segments you are leaning on and what you will optimize for, decisions become much easier.

–Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll

MarTech Articles on Product Marketing Challenges, Social Media Mitigation, Driving Ecommerce Success and more!

• How to Strategically Shift Demand Gen Efforts as the Buyer Journey Changes
• How Search Can Help Deliver Cross-Border Ecommerce Success
• New Study Reveals Top Challenges Impacting B2B Product Marketers at Tech Enterprises
• Navigating The Role Of Identity Solutions For Publishers In The Programmatic Ecosystem
• The 2022 CX Playbook –Closing the Engagement Capacity Gap to Meet High Customer Expectations with High-Quality Experiences
• Music To Our Ears: How Smbs Can Use Audio And Video To Instantly Captivate Audiences
• A marketer’s guide to developing social media mitigation strategies
• What Should You Keep in Mind BEFORE Kick starting an ABM Program?
• Takeaways from Spotify’s Evolution and Trajectory
• Breaking Down The Basics of Display Advertising

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 129: Regional Sales Development Best Practices with Abdul Javed, VP of Sales for APAC at Clari

Episode 128: Marketing Tips and Best Practices for the Rest of 2022 with Daniel Rodriguez, CMO at Simplr

Episode 127: B2B Sales and SalesTech Best Practices with Craig Moore, Head of Sales at Vyond