Marketing Technology Highlights of The Week: Featuring TIBCO, Netbase Quid, ZoomInfo, ContentSquare And More!

MarTech Quote-of-the-Week!

I believe that many B2B companies often suffer from a lack of understanding and/or appreciation of really smart positioning and branding — that’s why it’s important for startups and established companies alike to have a killer marketing team that truly understands how to develop a brand and bring the brand identity to life.

Eric Williamson, CMO at CallMiner

Top MarTech News of The Week: 18th July to 25th July 2022

MarTech QnA with the Expert

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When the team is aligned on the objectives, the optimal go-to-market strategy becomes more clear. Strategy is about trade-offs, when you are clear which market segments you are leaning on and what you will optimize for, decisions become much easier.

Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll

 

MarTech Articles on Product Marketing Challenges, Social Media Mitigation, Driving Ecommerce Success and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 129: Regional Sales Development Best Practices with Abdul Javed, VP of Sales for APAC at Clari

Episode 128: Marketing Tips and Best Practices for the Rest of 2022 with Daniel Rodriguez, CMO at Simplr

Episode 127: B2B Sales and SalesTech Best Practices with Craig Moore, Head of Sales at Vyond

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