Marketing Technology Highlights of The Week: Featuring ZoomInfo, Smartly.io, VidMob, Yahoo and more!

How will AR redefine the future of marketing? And what can brands today learn from successful ad campaigns that involve rich use of AR? Catch more from this latest weekly martech highlight:

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MarTech Quote-of-the-Week!

Digital trust is an important part of a company’s integrity. S/MIME, DMARC and VMCs are components of digital trust. Other components include a robust Public Key Infrastructure to handle things like identity and access management, IoT device authentication and TLS certificates.

–Dean Coclin, Sr. Director, Business Development at DigiCert

Top MarTech News of The Week: 15th August to 19^th August

• Marketing Intelligence Platform Northbeam Raises $15 Million Series A Funding
• Graphika Launches Atlas to Empower Enterprises With Actionable Social Intelligence for Strategic Decision-Making
• WeVideo Acquires PlayPosit to Pioneer Next Evolution of Video Creation With Interactive Content and Measurable Analytics
• Unified Business Intelligence Platform Omni Announces Launch and $26.9M In Funding
• ZoomInfo Increases Company Data Coverage to More Than 100 Million Businesses
• Explo Raises $12M Series A Led by Craft Ventures to Accelerate Customer-Facing Analytics
• Pattern Acquires Influencer Marketing Pioneer, Current, to Bolster its Acceleration Platform
• Smartly.io Becomes First Campaign and Ads Partner to Launch TikTok Shopping Ads, Offering Brands Critical Planning Opportunities for Holiday Shopping
• VidMob Raises $110 Million in Series D Investment Round
• Cloudera Launches First All-in-One Data Lakehouse Cloud Service
• Yahoo and Comscore Partner to Bring Advanced Brand Protection, Contextual Solutions to CTV Campaigns
• Paubox Raises $10 Million in Funding from Arthur Ventures
• Loop Media, Inc. Releases Highly Optimized New Interface for Its Digital Out Of Home (DOOH) Loop Player for Businesses

MarTech QnA with the Expert

The benefits of AR adoption in marketing can’t be understated, but they can be quantified. Brands using AR for their customer engagement are seeing significantly heightened engagement rates and dwell times, with more than 40% increases in conversion rates in comparison to standard, non-AR based marketing. –Faisal Galaria, CEO at Blippar

 

MarTech Articles on Video Marketing, Marketing Attribution, OOH Advertising and more!

• 3 “Old” B2C Marketing Trends That Remain Vital Today
• Setting Up Your Corporate Podcast? Don’t Forget Transcription
• A Future Without Cookies: Understanding the Value of Omnichannel Marketing
• Why Marketing Attribution Remains Essential — and How to Choose the Right Option
• How Improving your Ad Attribution Can Help Your Ecommerce Business Thrive
• Boost Creative Control with a Headless Architecture
• How Marketers Can Contribute To Their Company’s Sustainability Goals
• 03 Top Concerns Surrounding your B2B Video Marketing Strategy
• Out of Home Advertising Trends for 2022
• A/B Testing for B2B Marketers, Best Practices
• Optimizing In-game Ads: A Few Best Practices
• Glimpses Into Some Interesting Innovations Surrounding Metaverse

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 133: B2B Customer Engagement Best Practices with Myles Kleeger, President and Chief Customer Officer of Braze

Episode 132: Biggest B2B Sales Learnings with Astrid Boer Masle, VP of Sales, EMEA & APAC – RFPIO

Episode 131: Product Management Tips and Best Practices with Kimen Warner, VP of Product Management at Drift