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Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

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Sudipto Ghosh
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Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface
Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels

Leading B2C CRM maker, Zaius announced advanced customer segmentation functionality to drive more interaction-based revenue across channels. Zaius Segment Builder 2.0 carries new segmentation capabilities for creating relevant customized segments for advanced analytics and better audience targeting. A cutting-edge CRM technology, Segment Builder 2.0 showcases the fine balance of simplicity and powerful features. This provides marketers with everything they need to create and understand every customer segment with microscopic detail. The end result – the marketing teams are better positioned to deliver personalized campaigns across channels and drive repeat purchases.

Things Marketers Can Do with Zaius Segment Builder 2.0

Marketers get a unified view of e-commerce and point-of-sale data, as well as data pulled from websites, mobile apps, ad platforms, satisfaction ratings and customer service support tickets. The result is a dynamic customer profile that is continuously and automatically updated, enabling more personalized, effective campaigns.

Using a straightforward user interface, marketers can leverage Segment Builder 2.0 to:

  • Segment on multiple sequential customer actions or behaviors, such as customers who abandon their carts and also have open support tickets
  • Target a single campaign to multiple segments, rather than creating campaign-specific segments
  • Understand the composition and size of segments in real time as they create them, including active and inactive subscribers and reachable audience per channel
  • Leverage reporting and analytics based on these advanced segments, letting brands compare insights across granular customer groups

Why Zaius CRM Introduced the Segment Builder 2.0?

Historically, bad data has ruined even the best of marketing campaigns. Marketers continue to be plagued by data that lacks credible information. On top of it, marketing teams, especially B2C ones have to rely on multi-level, siloed systems to segment granular details for advanced analytics. Over-dependence on IT support leads to further delay, turning high-value data into stale, inaccurate data. Complicated workflows and inaccurate data directly hamper marketing interfaces, resulting in a resource-intensive process that gets harder to manage over a course of time.

Zaius brings in Segment Builder 2.0 to solve all the above challenges with a single platform. Segment Builder 2.0 delivers powerful segmentation within a simple user interface. This capability is critical for building customer loyalty in competitive B2C markets, where repeat purchases are core drivers of revenue growth for brands.

Segment Builder 2.0 empowers marketers to create segments based on the most comprehensive data set, ingesting data from any system in their marketing stack.

At the time of this announcement, Eric Keating, Vice President of Marketing, Zaius, said, “Data has changed the role of marketing, and marketers are now on the frontline when it comes to using data to generate actionable insights and make smarter business decisions. Our mission is to empower marketers to more easily and accurately connect with customers through data-driven campaigns, and our new segmentation enhancements advance that effort.”

Zaius’ B2C CRM Eliminates That Gap by Bringing Customer Data and Campaign Execution Together

B2C marketers today are constrained by the gap that exists between data and marketing systems. Zaius’ B2C CRM eliminates that gap by bringing customer data and campaign execution together in a single platform, empowering marketers to engineer the repeat purchase.

With complete control of customer data for segmentation and analysis, marketers can better understand why and how their customers shop. Using data to power personalized campaigns across channels, Zaius enables marketers to execute any campaign they can dream of to increase repeat purchases and drive higher customer lifetime value. Zaius is backed by Insight Venture Partners, Matrix Partners, Underscore VC, and Leaders Fund.

Contentstack Unveils CMS Industry’s Most Advanced Integrations Framework to Power New Generation of Digital Experiences

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PRNewswire
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Contentstack Unveils CMS Industry's Most Advanced Integrations Framework to Power New Generation of Digital Experiences

Contentstack Announces Slew of Partners to Deliver Best-in-Class Technology Stack to Customers

Contentstack, on the heels of winning the Aragon Research Hot Vendor award for the Dynamic Experience Management category, further enhances its platform capabilities with “Experience Extensions” – the industry’s most powerful integrations framework to create unprecedented digital experiences. The release of Experience Extensions marks a turning point for Content Management System (CMS) customers, who were previously faced with the binary choice of committing to a monolithic, single-vendor product suite or cobbling together a custom, but unsupportable software stack, consisting of error-prone plugins and expensive connectors.

“Contentstack’s Experience Extensions enables customers for the first time to freely choose their preferred technology to complement their CMS,” said Matthew Baier, COO of Contentstack. “Whether it’s an in-house solution for digital asset management, a highly specialized third-party analytics platform or a leading open source static site generator, Contentstack allows organizations to compose their dream technology stack, connect it seamlessly to their CMS and then create innovative, content-driven experiences that can for the first time truly be supported and scale.”

Examples of use cases powered by Contentstack range from dynamic websites serving hyper-personalized content based on which campaign a user responded to, to mobile apps that provide location-specific offers based on real-time user behavior, to an AR hospitality solution that delivers an immersive preview of real estate to prospective visitors anywhere in the world. At the core of all these experiences sits Contentstack as the digital content hub, turning data into experiences and delivering them across any channel.

Also Read: Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud

Experience Extensions comprises a set of tools for developers who can either design and create new experiences by writing custom code, or they can adapt pre-built templates to suit their specific requirements. Integrating with third-party technology to enrich the experience is easy to build and easy to support. In addition, Contentstack’s unique integrations framework provides customers the ability to add or switch components at will, without triggering a time-consuming, cost-prohibitive solution re-architecture.

Contentstack also unveils the first wave of technology partners spanning some of the most popular categories complementary to content management, including:

  • E-commerce: Shopify and Snipcart
  • Video: Brightcove and Ooyala
  • Digital Asset Management: Egnyte
  • Personalization: Monetate
  • Static Site Generator: Gatsby
  • Content Delivery Network: Fastly

These partnerships simplify the procurement process for mutual customers and provide turnkey integrations that, unlike most plugins for open source solutions, are of enterprise-grade quality and vendor supported.

“We service 70+ websites around the world with content and our goal is to have one centralized CMS and presentation layer that can help us deploy web properties quickly and easily. The combination of Contentstack and Gatsby gives us the flexibility and speed we need to be successful.” – Peter Gorman – Berlitz, Head of Product and Technology

“The new frontier for marketing is real-time personalization and there is no personalization without integration. The combination of Contentstack and Monetate redefines what is possible for customers who want to provide deeply engaging experiences to their audiences, powered by highly relevant content and real-time context.” – Brian O’Neill, CTO at Monetate.

“Collaboration is at the core of every successful business today. Our turnkey integration with Contentstack allows our customers to easily tap into any repository of digital assets and efficiently deliver them across any channel, all while preserving security and avoiding content duplication.” – Ronen Vengosh, VP of Platform & Ecosystem at Egnyte.

Recommended Read: Bloomberg Unveils ad.apt, a New Display Ad Format

Informatica Launches Industry’s First Unified Customer Success Offerings to Help Customers Achieve Faster Time to Value

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PRNewswire
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Informatica Launches Industry's First Unified Customer Success Offerings to Help Customers Achieve Faster Time to Value

New Customer Success Framework Designed for All Customers Across All Deployment Models

Informatica, the enterprise cloud data management leader, announced the launch of its new customer success offerings. Leveraging big data, AI and machine learning with an increased focus on adoption services, Informatica’s new program will bring faster business value with consistent and superior experiences to customers worldwide. Informatica Success Offerings are the data management industry’s first unified, relevant and adaptive customer success framework designed for all customers across purchase models (license and subscription) and deployment models (on-premises and cloud).

Now available in a single package, Informatica Success Offerings provide customers with:

  • Proactive and Personalized Services – The new customer success offerings leverage big data, machine learning and artificial intelligence to deliver prescriptive and predictive services to help avoid issues and decrease time to resolution.
  • Faster time to value – Blending offerings, including customer success, support, adoption, and education services, will help customers experience faster deployment, time to value, better return on their Informatica investment and greater user adoption.
  • A unified approach – A scalable framework and simplified pricing model offer straightforward, coordinated services across all purchase and deployment models providing ease and flexibility to customers.

Also Read: Informatica and Google Cloud Partner to Provide AI-Driven Integration with Full Lifecycle API Management

With Informatica Success Offerings, Informatica’s thousands of customers can benefit from customer success services, advanced support services, including access to emergency response teams, and enhanced adoption resources to help with business-critical deployments. Additionally, customers can leverage Informatica’s “Ask an Expert” program, online knowledgebase, moderated forums and webinars, and courses from the brand new Success Academy, a learning platform with free training and comprehensive skills development.

To learn more about Informatica’s new Success Offerings, watch the virtual launch event and read the blog.

Additionally, Informatica earned top marks in Customer Loyalty for the 12th year in a row and was ranked number one in Customer Experience in the 2018 annual Data Integration Customer Satisfaction Survey conducted by independent research from Kantar TNS, a global leader in insight and information.

Supporting Quotes

  • “Informatica has been a great partner for us over the years,” said Manish Gupta, executive director, Data & Analytics, Warner Media Group. “World-class products are important, but without the right set of services it is extremely difficult to realize value. Informatica’s customer success and support organization’s focus on our success, including adoption, has been paramount as we drive our desired business outcomes forward. Informatica is customer-centric and the company’s investment in customer success helps us realize business value faster.”
  • “Informatica is invested in our success and works closely with us to understand our needs and quickly facilitate expert help where needed,” said Craig Bradshaw, technical solution architect, British Airways. “Informatica’s support service is first rate and they quickly respond to issues as they arise.”
  • “As data management systems continue to increase in both size and complexity, so must knowledge and expertise,” said Tom Petrocelli, Research Fellow at Amalgam Insights. “The way that Informatica has revamped their customer service and support offerings mirror the new complexity of the data managed on their platforms. Hybrid, multi-cloud data integration supporting a multitude of data types and hundreds of sources, are hard to design, build, deploy, and keep running. These types of systems require a new type of services to address this complexity at scale.”*
  • “Informatica enables our customers to manage the most complex data challenges and transform big ideas into new realities,” said Ansa Sekharan, executive vice president and chief customer success officer, Informatica. “Our customers expect products and success offerings to manage data and deliver a connected experience across cloud, hybrid, and on-premises environments. With this launch, we are leaping forward as the only data management vendor to provide unified success offerings across all purchase and deployment models to ensure we’re meeting the current and future needs of our customers.”

Recommended Read: Informatica Secures Highest Market Share for iPaaS Worldwide for Fourth Consecutive Year

New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

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PRNewswire
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New York Website Design Company, Lounge Lizard, Talks About 7 Simple Steps for Designing an Engaging User Experience

Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.”

How do you craft the type of website that captures the user’s attention and keeps them engaged? Crafting an engaging user experience isn’t accidental; it takes planning and vision if you expect users to enjoy an amazing experience. Today NY based web design company, Lounge Lizard, talks about 7 Simple Steps for Designing an Engaging User Experience.

1. Design for the user. Does this sound redundant? It might but at the same time it is the most important thing to remember when you start planning for an engaging UX; the users are the people you should be catering to. That means ignoring your own preferences, ideas, and even tastes and instead considering exactly what the user will experience at every stage and what you can do to ensure their journey is the most interesting, interactive, and relaxed one they can take. The design team needs to focus on meeting all of the users’ needs.

2. Study the business. Before you can truly create a great UX you need to study and understand the business. That means learning about goals and wishes for the business, reviewing what the competitors are doing, and understanding what has worked or failed in the past. Talk to as many people in different departments to obtain a fuller understanding of the business process and what others perceive as problems or strengths.

Also Read: Sitecore Announces Regional Winners of the 2018 Sitecore Experience Awards

3. User advocacy. A good web design firm should always remember to be the advocate for the user because the users are not represented by anyone else during the planning meetings. The best websites are a combination of meeting both the user’s wants and needs and meeting the client’s objectives. If a client needs ABC on their website, then you need to provide ABC but in a way that works for the users.

4. Create user groups. User groups are invaluable when it comes to creating a great user experience. This takes research into clients and potential clients to create specific groups that focuses on what each group will do on the site. For example, some people visit specific sites to kill time. Others go to a site to make a purchase. When you focus on groups based on actions or activities you gain better insights that can be used to tailor a better experience for that group. While user personas are also useful, they are better suited for tailoring content to attract users while user groups are a better method to use for designing around behavior patterns.

5. Less is always more. The goal should always be the fewest steps possible to complete any action or task. Anything that distracts users, possibly confuses users, or does not provide value to the user is unnecessary and should not be a part of the site. If you are making people take three actions when you can do it in two, always choose two. A site should be simple, fast, and easily understood.

6. Small to large. It helps to design from a mobile perspective and then work up and out. There is less space available on mobile phones and tablets and that space, while restrictive, is also useful in keeping your design as streamlined as possible.

7. Design for toddlers. By this we mean a site should be designed in a way that appeals to a toddler. Using slightly oversized elements such as buttons, sliders, or input fields always increases engagement levels because those are easier to use. Labels should be clear and easily identifiable. Colors should contrast well to make elements easy to read and view. While some people think this method is “dumbing down” a site, what you are really doing is making everything very simple and straightforward.

Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality.

Recommended Read: Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

By
Sudipto Ghosh
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0
Arron Shepherd
Interview with Arron Shepherd, Co-Founder & Chief Storyteller at TheGoatAgency

[vc_wp_text]“The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following.”[/vc_wp_text]
[easy-profiles profile_twitter=”https://twitter.com/arronshepherd” profile_linkedin=”https://www.linkedin.com/in/arron-shepherd-57340b39/”]

Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company?

I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements, we’d spent money everywhere. However, influencer marketing was the only channel to deliver real ROI, and it was outperforming every other channel. We looked for an agency to support us with it, but couldn’t find one that delivered results, so we founded Goat and haven’t looked back since.

What’s the most fascinating aspect of leading a tech-centric Influencer Marketing team?

We don’t work with a tech-centric influencer marketing strategy. The use of bots, AI and automation in influencer marketing diminishes the authenticity that is so desperately needed in this industry. We practice human-centric influencer marketing strategies because we are dealing with humans that deserve to be treated as humans – not robots.

How can marketing serve Influencers as the “focus group” for branding and social media promotions?

Brands focusing their marketing efforts on influencers are some of the first and most innovative companies we work with. We have certainly seen the importance of influencers increasing in the past 2 years, with more and more brands dedicating budget in long-term strategies. We predict it will take 20% of the global marketing budget by 2023, so perhaps not a core focus, but a significant contributor to an integrated strategy.

Tell us about the core tenets driving your personal and work-related digital experiences?

Goat has segmented audiences and what drives their purchase decisions – authentic and relevant content. Also, timely content that ties into key trends/events/human calendar dates of the year. For example – if it’s around Father’s Day, I’m looking for a product for my Dad I won’t look twice at something that is selling me something to buy for my Mum. That is a small but true example.

Given the changing dynamic of social media intelligence and audience analytics, where do you see Goat fitting into a CMO’s tech stack?

Goat is totally separate to a tech stack as we are not a software or programme. We are dealing with real people and have a human-centric approach. We use technology and our own CRM database to drive this and support our analytics, however, this is an internal process. CMOs should be working with influencer agencies on a personal level if they want to get the highest ROI, software and platforms do not provide the understanding, insights or results that a human-centric approach can. That’s why Goat is the leading agency for this.

Which types of content are best suited to engage audiences? How do you curate content for the desktop audiences on social platforms and mobile audiences on social platforms?

This varies depending on vertical, brand and platform. We curate content by using our CRM database to find influencers who are the highest performing, we then approach them with a brief and they create the content. The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following, we find it is best to trust the influencer to create content for their own channel. Content that resonates with the audience is the most effective, whether that is in video form, an ephemeral story or text post.

What are your thoughts on the future of ‘AR/VR/Video’ influencer marketing in 2018-2022?

I am yet to see any format of VR or AR actually disrupting our daily lives. Ten years ago they said this technology would be everywhere and changing the world, yet it’s still just a fun gimmick, reaching its peak only with games like Pokemon Go. Video, on the other hand, is swiftly rising as one of the most effective ways to tell a story and engage your audience. Social platforms are adapting to be video first and we’re seeing more and more content being produced as videos.

What startups in the technology industry are you watching keenly right now?

Banking for sure, apps like Monese and Revolut. I think the one place where technology hasn’t disrupted properly yet is mainstream banks. Mainly because they all have legacy problems, like branches which are a huge drain on resources which could otherwise go to consumers.

What marketing and sales automation tools and technologies do you currently use?

We use very few. We’re a business that fundamentally believes that good things cannot be automated,  as soon as something is automated it’s average because you can’t improve it. Having someone oversee everything and cast a human eye is what pushes content to the next level.

Could you tell us about an outstanding digital campaign/customer success story at The Goat Agency?

The Goat Agency was hired to create and implement an influencer campaign to drive TV viewership and grow interest in the sport, particularly among non-motorsport communities. The campaign needed to work on two levels – a macro global approach for general awareness and interest, and targeted, local market activity in host countries. Global ambassadors were selected for each race to drive fame and create engaging, universal content. Each global ambassador was tasked with getting behind their favorite driver to increase participation in the FANBOOST feature that awards the three drivers with the most votes – a power boost during the race. The global ambassadors create an incredible YouTube vlog wrapping up their weekend with Formula E to grow brand awareness. The campaign ends on 29 July but we will let you know the results when they are through 😉

How do you prepare for an AI-centric world as a business leader?

I genuinely do not believe there will be an AI-centric world. We’ve been talking about this technology for years, but it honestly has not disrupted my daily life at all. The technology is pushed on us more and more, but I have yet to see it actually drive change and make people’s lives substantially better. Once again, it seems like a fun gimmick than something that is changing human life. For now, we will focus on the growing sophistication of platform algorithms and leave the promise of an AI-centric world on the pinboard.

How do you inspire your people to work with technology?

The Goat Agency has an average age of 24, so with a largely millennial workforce, we don’t need much inspiration. Having a team that is so passionate about social media and technology means that they are always questioning how to create new applications of the technology. Whether its a new format of Instagram stories or how to best use Facebook Live to showcase an event, our team is always inspiring and challenging each other to use technology in new ways.

What is one word that best describes how you work?

Hard. Efficiently. Smart. Result-focused.

What apps/software/tools can’t you live without?

WhatsApp – we use this to communicate quickly across the global team 24/7.

What are you currently reading? (What do you read, and how do you consume information?)

I get a lot of my information from social platforms and online news sources. I have two young children so I’m currently reading more Roald Dahl than Sun Tzu.

Something you do better than others – the secret of your success?

We deliver results. There are so many agencies and cowboys out there that are promising huge creative campaigns without actually delivering business value in return. At Goat, we operate with a results-focused mindset.

Thank you, Arron! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Arron” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68db8f-23cb7c5e-2ef2″]

Arron is a serial investor and entrepreneur with years of experience in the digital marketing industry.

At 23, Arron moved to Dubai and became global director of Business Development at The First Group, where the company increased EMEA revenues from $25m to $350m in just 3 years. By 2012 Arron co-founded Sportlobster; he built a team of over 60 staff, on-boarded over 2 million users and completed successful partnerships with Cristiano Ronaldo, the NBA, Crystal Palace, Sky and many other major sports brands.

Having raised £17.5m at Sportlobster, Arron exited the company in early 2016 to join forces with former Sportlobster colleagues Nick Cooke and Harry Hugo to establish Goat. Arron’s industry experience has not only given him insight into what is required to deliver fast UX, but with his experience as an Investor, (VC funded) Founder and Agency Director he is uniquely positioned to offer insight on all aspects of entrepreneurship.

[/vc_tta_section][vc_tta_section title=”About The Goat Agency” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68db8f-23cb7c5e-2ef2″]

TheGoatAgency

Goat is a tight-knit and fast growing team largely made up of influencers from a variety of verticals, with an average age of just 24. Our co-founders (30, 28 and 23) have built the business by hiring based on attitude, knowledge and potential rather than a CV.

In a burgeoning industry, Goat’s happy to take risks and lead the way. They’re a team of innovators, making decisions in real time based on algorithmic changes and last minute calls from clients. Their ethos is to deliver performance-driven guaranteed results to legitimize and professionalize a disjointed industry. We always deliver, or you don’t pay us.

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[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

Limitless Unveils AI-Based LimitlessLiveMessenger™ to Provide World-Class Customer Service

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PRNewswire
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1

The New Product Allows Customers to Route Their Queries to Crowd Service Ambassadors and Improve Customer Service

Limitless, the UK-based inventor and provider of a SaaS platform offering crowdsourced customer service, has announced its latest product – LimitlessLiveMessenger™. LimitlessLiveMessenger is an asynchronous messaging product that can be easily deployed on any website and provides businesses with direct access to Limitless’ on-demand Crowd Service® platform.

LimitlessLiveMessenger Could Cut the Typical Customer Service Costs

LimitlessLiveMessenger, the new product, allows customers to route their queries to Crowd Service Ambassadors – loyal customers or employees who provide customer support and helpful responses within a matter of minutes. Conversations resolved by the crowd are between 50-75% cheaper than typical customer service costs.

Currently, Limitless provides a fresh approach to customer service through intelligent routing, AI, reward and reputation mechanisms that allow brands to route inquiries to a pool of their own loyal customers and employees.

Limitless’ blended AI solution uses machine learning to help businesses achieve their contact diversion targets. The AI suggested responses are based on historic conversations which include sophisticated quality checks that constantly adapt to enhance performance. A live feedback loop aggregates reputation scores and peer-to-peer reviews which are all fed back into the machine learning algorithm to continuously improve and maintain the accuracy of the AI answers and the crowd’s performance. Where a human is more suited to the engagement, customer questions are routed to the on-demand Crowd Service Ambassadors.

Also Read: Episerver Named a Leader Again in the 2018 Gartner Magic Quadrant for Web Content Management

Brands Can Deploy LimitlessLiveMessenger Within Hours to Unlock Resources and Attract New Pools of Skilled Talent

LimitlessLiveMessenger™ can be easily deployed onto any website creating an instant way to deflect customer inquiries to trained Ambassadors. It integrates with all major customer relationship management systems (CRM), including Salesforce, Zendesk, Genesys, HelpShift and Oracle Service Cloud, so all customer interactions are returned to the CRM, ensuring a full contact history and a single view of the customer is maintained.

Roger Beadle, co-founder and CEO of Limitless, says, “LimitlessLiveMessenger™ allows brands to deploy a simple but effective digital channel; a seamless and cost-effective way to blend AI and human interactions to provide world-class customer service. Our existing clients have already seen a dramatic increase in customer satisfaction with queries being answered in less than five minutes and customer satisfaction above 90%.

Roger added, “With the rise in demand for asynchronous messaging, we realize there is a hunger among companies for greater agility and flexibility to manage contact volumes, 24/7. But we also understand that this creates huge resourcing challenges. LimitlessLiveMessenger™ provides a plug-and-play solution, which brands can deploy within hours to unlock resources and attract new pools of skilled talent within their own customer base. We are excited to provide our clients with the unique opportunity to create an on-demand support team which better reflects their customer base and reward their own customers at the same time.” 

Limitless Live Messenger® Is a Great Step Towards Building Customer Centricity

Nigel Watson, CIO at Northumbrian Water, one of the first businesses to adopt the solution, said, “Being a customer-focused business is of utmost priority to us and is one of our key corporate values. Leveraging our loyal customer base using Limitless Live Messenger® is a great step towards maintaining our core focus on customer centricity.”

Household brands such as the Daily Mail Group and Northumbrian Water have implemented LimitlessLiveMessenger™ on their websites, while several more including National Express will soon have this new feature deployed as a key contact channel on their websites.

With LimitlessLiveMessenger™, Limitless will continue to raise the bar for customer support, using asynchronous messaging to ensure customer interactions are seamless from the customer’s point of view, making for highly meaningful and rich conversations.

The Limitless Crowd Service® platform trains their AI algorithms to handle increasing numbers of lower value, simple inquiries autonomously. Leaving the Ambassador crowds to handle higher value and more complex inquiries. Limitless was co-founded by Roger Beadle and Megan Neale and is supported by investment from Unilever Ventures, Downing Ventures, and various angel investors.

Recommended Read:  Ada and Zendesk Unite to Improve Chatbot Experience for Customer Service

Facebook Is Going the Extra Mile for User Data Security

By
Viraj T
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0
Facebook Is Going the Extra Mile for User Data Security

Facebook Has Been Taking Massive Steps to Re-Strengthen Its Brand Reputation. Now, Facebook Wants Application Developers Subjected to a Stricter Application Review Process. Will Facebook Users Change Their Privacy Perceptions?

As Facebook gets increasingly serious about user experience, they are now focusing on reviewing application developers. Facebook had earlier announced that they had issued an August 1, 2018 deadline to developers for re-submissions. Facebook wants to review applications to assess if they are meeting the new application qualification guidelines.

Developers that failed this deadline were detached from Facebook’s Application Programming Interface platform. Facebook confirmed that hundreds of developers have missed the deadline and they would be cut off from the API platform. Facebook’s decision was necessary looking at a large number of inactive applications in their pipeline.

What Does This Mean for Application Developers?

As per Facebook, they wanted to review applications where businesses were allowing users application access by their Facebook login. This is inclusive of Facebook being the default login or as an alternative login coupled with the user’s email address. This also contained businesses that were integrating their applications with –

  • Facebook’s Pages API
  • Facebook’s Groups API
  • Facebook’s Events API
  • Facebook’s Messenger API
  • Facebook’s Business Manager API

Also Read: Facebook Chooses TreSensa as Playable Ad Partner

Applications that use Instagram were also a part of the reviewing process.

Facebook has also issued a statement that involves active applications. Active applications should, also, submit for reviews at the earliest. Facebook assured that they will not be losing their API access when in the reviewing queue. Facebook also allowed exceptions and extensions for certain categories of applications.

Safeguarding User Data

Facebook’s main aim in scrutinizing applications is to fiercely guard data of Facebook’s users. Considering that Facebook has recently undergone extreme public anger about privacy breaches, the company is taking a firm stand.

Every application that operates using Facebook’s API platform has access to user data. Facebook wants to control how third parties use and disburse this data outside Facebook’s ecosystem. The social media giant has an obligation to control sensitive data so that it is not misused.

Ths is also very important to regain people’s trust in Facebook. News reports were rife that sensitive data was being leaked out of this Social Media Platform. The recent Cambridge Analytica controversy attracted public outrage subsequently resulting into a ‘delete Facebook’ hashtag on Twitter.

Facebook has been very vocal about every step that they have been taking towards data safety. They want their users to know that their data is in safe hands. They are taking similar steps to strengthen Instagram’s data-ecosystem as well.

To further enhance the user experience, Facebook wants application developers to develop applications that provide a stellar social experience. They are looking for organizations that enable superior customer engagement for its users.

Facebook introducing this double whammy to its users promises a huge turnaround in Facebook’s popularity. Ultimately, customers engage on a very personal level with their ‘Friends & Family’ network on Facebook. Users expect that Facebook has the capability to understand and honor the same.

And with the dynamic developments that Facebook is making in protecting data, it is giving its users exactly that!

Recommended Read:Facebook Gets Moat On-board for Video Ad Metrics

OneTrust Leads Global Privacy Management Software Market: Ovum Report

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Shalaka Nalawade
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OneTrust Leads Global Privacy Management Software Market: Ovum Report
OneTrust Leads Global Privacy Management Software Market: Ovum Report

Independent Research Film Ovum Has Named Privacy Management Software Company OneTrust as a Leader in the Market

It has been two months since the launch of the European Union’s General Data Protection Regulation (GDPR). While the risk of data breach still hangs in the air like the mythical Damocles’ Sword, many companies have chosen to minimize the risk by adopting privacy management solutions. In its recent report, Ovum, a leading analyst and research firm, has named OneTrust as a strategic leader in the global privacy software market. The report highlights how OneTrust’s comprehensive solution helps companies execute privacy compliance strategies in a changing global privacy environment beyond just the EU’s GDPR.

“Prior to the GDPR deadline, many procurement decisions were made in haste; legal, privacy, and DPO teams frequently made small, tactical point-solution purchases to address specific GDPR requirements, often without the involvement or knowledge of the IT department,” writes Paige Bartley, Ovum’s Senior Analyst, in the report, adding, “This approach limited the strategic integration of these solutions into the broader information governance framework of the enterprise and did little to prepare the organization for future changes in the global data protection regulatory landscape.”

Also Read: OneTrust Announces Mobile App Consent Solution for GDPR and IAB Europe Compliance

Global approach to privacy management

Bartley says that global privacy management requires a vast coordination of people, process, and technology. “OneTrust has emerged as a strategic player in this space for their ability to harmonize compliance efforts across diverse business units and stakeholders.” OneTrust is the one of most widely used privacy management and marketing compliance software with 1,500 enterprise customers, including 200 of the Global 2,000, the world’s top two retailers, top three insurance providers, top five global advertisers and more.

Bartley acknowledges that data privacy is not just about technical controls for data. “Encryption, masking, and access controls are necessary technical elements of a robust security and privacy effort, but a comprehensive privacy program is defined at a higher level by process management, human roles, and workflows. As no single product can exert all the data controls necessary for privacy, it is more valuable to have a platform that can centrally manage privacy processes and integrate with various other tools to execute specific technical controls.”

OneTrust takes this approach. “It provides a central hub for the management of processes, as well as the central management and storage of data associated with risk assessments and consent,” writes Bartley, adding, “It integrates extensively with other technology tools, leveraging existing IT investments and enabling workflows that are triggered by actions in third-party products.”

Also Read: Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

OneTrust offers two broad categories of modular products

  1. Privacy program management products: These include assessment automation, data inventory and mapping, vendor risk management, and incident and breach management. Process-oriented in nature, they integrate with third-party products such as data loss prevention (DLP) tools and task tools such as Jira; integrations allow OneTrust to trigger and centrally manage workflows associated with privacy.
  2. Marketing and web compliance products: These include data subject rights management, website compliance scanning, cookie consent management, and universal consent and preference management. Largely geared toward the “outward-facing” controls for data subject preferences and rights, these capabilities fully integrate on the back end with the privacy program management products, and third-party products such as Eloqua, Marketo, and Salesforce, to create comprehensive workflows for the enterprise.

Also Read: OneTrust Simplifies GDPR Compliance for Marketers with Launch of Universal Consent and Preference Management Platform

Changing norms across the globe

But GDPR isn’t the only data privacy regulation one needs to abide by. The California Consumer Privacy Act of 2018, dubbed as the American version of GDPR, was passed last month, although changes are expected to take place before the CCPA’s enactment in 2020. The Ovum report highlights that OneTrust’s privacy counsel researches data protection regulations to provide customers the tools needed to manage the constantly shifting privacy landscape, including recent developments in Japan, Brazil, India and the United States. For example, within a week of the surprise passing of the California Consumer Privacy Act of 2018 (CCPA), OneTrust issued a free tool for companies to assess their CCPA readiness. OneTrust also published a white paper titled ‘Privacy Rights Under the California Consumer Privacy Act vs. the EU’s General Data Protection Regulation’ that explains the similarities and differences between the two laws.

“Jurisdictions across the globe are creating new requirements for data protection and companies will need to leverage a comprehensive, mature compliance solution that integrates with existing security, IT and marketing investments,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “The GDPR made data protection a business priority and OneTrust will continue to support businesses in their effort to comply with the growing list of privacy regulations. We are committed to supporting our customers with the most harmonized and comprehensive privacy solution.”

This is what makes OneTrust a leader in the market, according to Ovum. OneTrust offers solutions to scale with a company, with products designed for small- to medium-sized business focused on local jurisdictional laws up to enterprises managing hundreds of privacy regulations across the globe.

Recommended Read: Easy Data Portability Comes to Town With Google’s Data Transfer Project

Monetate Names Stephen Collins as Chief Executive Officer

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MTS Staff Writer
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Monetate Names Stephen Collins as Chief Executive Officer

Collins to Drive Innovation in AI-Driven Personalization Solutions for the World’s Most Trusted Brands

Monetate, the worldwide leader in personalization, named Stephen Collins as its Chief Executive Officer. In this role, Collins will focus on driving continued growth and innovation for Monetate, helping some of the world’s biggest brands transform complex data strategies into meaningful actions.

“As an industry veteran of high-growth SaaS companies, he has a proven track record of success and innovation. Stephen is a dynamic leader who cares deeply about customers and we are excited to have him lead us into Monetate’s next growth phase.”

“Stephen brings a tremendous amount of expertise and insight to Monetate,” said David Brussin, Founder and Chairman of Monetate. “As an industry veteran of high-growth SaaS companies, he has a proven track record of success and innovation. Stephen is a dynamic leader who cares deeply about customers and we are excited to have him lead us into Monetate’s next growth phase.”

Prior to Monetate, Collins was President and CFO of Quantcast, a leader in AI technology for programmatic advertising. Collins also served as CEO and Director at Bazaarvoice and CFO of DoubleClick, in addition to other executive and director positions at both private and publicly traded companies. In addition to Collins’ operating roles, he is an active angel investor and business advisor. He is moving from Asheville, North Carolina to Philadelphia, where Monetate hosts its largest office. Collins will frequently visit customers and partners on the West Coast and in New York and London, where additional Monetate hubs operate.

Also Read: Monetate Recognized as a Leader in 2018 Gartner Magic Quadrant for Personalization Engines

“The relationship between brands and consumers is more critical than ever,” said Collins. “Monetate is in a unique position to create experiences that build trust at scale, something brands today are in need of to be successful. We have the talent, technology, and personalization expertise to propel brands forward, and I am thrilled to be a part of this vibrant organization.”

Collins succeeds Lucinda Duncalfe, who remains highly involved and will continue to serve as a member of the Board of Directors. “One of Monetate’s six core values is Customer Focus, and that means ensuring a seamless transition of leadership. Monetate’s co-founder David Brussin remains active in the business, and we are fortunate that Lucinda remains a close member of the Monetate family as well,” said Collins.

“We could not have selected a more qualified CEO than Stephen,” said Duncalfe. “After a rigorous search and considering over 200 candidates, we found the right person with the right vision to lead us. I am confident that he will deliver extraordinary results for our clients, employees, and investors.”

Recommended Read: Matrix Solutions Expands Customer Footprint to Latin America

Scroll Free September; An Ode to Mental Health

By
Nivedya Varma
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1
Scroll Free September; An Ode to Mental Health

The Purpose of Scroll Free September Aims to Slowly Detach Us from Social Media. the Public Health Body Urges People to Take Back Control and Abstain from the Fixation

Segregating months for abstinence is a dutiful attempt which is made by most to fulfill an aim. The Royal Society for Public Health is the mastermind behind the campaign “Scroll Free September”. Scroll Free September was launched with the aim of reducing social media usage with an attempt to curb addiction.

Scroll Free September works to reduce the use of Facebook, Instagram, Snapchat, Twitter and social media platforms for a month.

The campaign comes attached with a billing of “an opportunity to take back control of our relationship with social media” since millions of Britishers for whom social media plays a huge role are facing psychological concerns with this fixation.

People accepting the challenge are free to go completely cold turkey, abstaining for the entire month or they may commit to reducing the usage. An example of this could be, say people commit to the challenge by steering clear of social media during social interactions or specifically post-evening.

Also Read: Eight Psychological Pricing Techniques to Test on Your E-Commerce Store

What Does the Polling Say?

A representative from the RHSP polling said that the findings of the report entailed (18-34-year-olds);

  • Within the represented sample of 2,057 adults, 65% have considered taking part in the challenge
  • 33% of minorities said that ditching social media would benefit sleep cycles
  • 33% believed coping with the challenge would lead to better real-world relationships
  • General mental health and wellbeing stood at 31%

Comments

Chief Executive of the Royal Society of Public Health, Shirley Camar said, “The aim is that by the end of the month we will be able to reflect back on what we missed and what we got to enjoy instead of scrolling through our newsfeeds. But of course, we know this will be a challenge because of the addictive nature of social media technology.”

Chris Elmore, the chair of an all-party group of MPs, looks at the impact befallen on the psychological aspect of children due to social media. According to him, “Many of us are becoming consumed by social media and whilst there are many benefits to using the various platforms available, it’s important to take some time out.”

40% of those aged between 18-34 thought that going for the Scroll Free September challenge would help in improving their self-esteem and body confidence. Almost 45% of the respondents said that taking a break from social media would also lead to more productivity in their eyes.

The purpose of Scroll Free September aims to create awareness for mental health and reduce the addiction associated with social media.

Recommended Read: Leveraging the Power of Social Media to Garner More Customer Reviews

Domo Named to the 2018 SaaS Awards Shortlist

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PRNewswire
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Domo Named to the 2018 SaaS Awards Shortlist

Domo, Inc., the leading cloud-based platform company, announced that it has been named a finalist in the 2018 SaaS Awards program in the Best SaaS Product for Business Intelligence or Analytics category.

This latest recognition builds on the growing 2018 list of accolades Domo has received for its break-through product offering, including the Dresner Advisory Services’ Wisdom of Crowds Industry Excellence Award, a number one ranking in both Dresner’s 2018 Collective Insights Market Study and its Cloud Computing and Business Intelligence Study, as well as being named to CRN’s 2018 Big Data 100, to name a few.

Also Read: FeedStock Secures Funding After Launching Sell-side Interaction Analytics Product

The SaaS Awards program aims to recognize and celebrate innovation in software. Domo uniquely brings together a company’s people, data and systems to create a digitally connected organization. As the operating system for a business, Domo helps companies empower all of their people, allowing them real-time access to the information they need right on their phones to make better decisions and take actions to improve business performance.

Entries for this awards program were accepted from across the globe and highlight the growing number of international innovators in the cloud space.

Domo’s mission is to help all employees – from the CEO to the front-line worker – optimize business performance by connecting them in real time to the right data and people they need to improve business results. The company works with many of the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more.

Recommended Read: Loopio Adds Former Salesforce Executive Jenny Cheng to Board of Directors

Narrative Science Instantly Explains Tableau Dashboards as Written Stories to Enhance Analysis and Communication

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PRNewswire
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Narrative Science Instantly Explains Tableau Dashboards as Written Stories to Enhance Analysis and CommunicationNarrative Science Instantly Explains Tableau Dashboards as Written Stories to Enhance Analysis and Communication

Clients Can Now Leverage the Integration of Narrative Science and Tableau to Translate Enterprise Data into Plain English, Statistics into Stories and Numbers into Knowledge

Narrative Science, the leader in natural language generation (NLG) for the enterprise, announces Narratives for Tableau, a new extension built with the recently released Tableau Extension API and powered by Narrative Science.

Narratives for Tableau instantly provides plain-English explanations of charts and graphs, giving analysts a quick and easy way to communicate to dashboard readers. This functionality allows users to generate interactive natural language stories that explain the insights within their data visualizations.

Francois Ajenstat, Tableau’s Chief Product Officer, said, “This is the next logical milestone for our relationship with Narrative Science and ultimately, bringing value to our customers. In simplifying the ability for Tableau users to glean insights from their data, they are freed up to spend more time on analysis and less on administrative tasks.”

Also Read: Tableau Executive Mark Nelson Joins Talend Board of Directors

Narrative Science has also been collaborating with Deloitte through Deloitte Catalyst, an ecosystem network of leading startups working to translate the potential of disruptive technologies into practical business solutions for the firm and its clients.

“We are thrilled to continue innovating with Deloitte,” said Nick Beil, COO of Narrative Science. “The use of groundbreaking technologies such as Narratives for Tableau reflects Deloitte’s focus on digital transformation and human augmentation technologies.”

“Deloitte Catalyst has been working with startups since 2014 to translate the potential of disruptive technologies, such as NLG,” says Craig Muraskin, Managing Director of US Innovation at Deloitte. “We are pleased to be able to collaborate with startups to develop technologies and tools, such as Narratives for Tableau, that allow our professionals to focus their talents on higher-level, critical work.”

Recommended Read: New Capterra Research Identifies Top 10 Most Reviewed Software Categories

Outside TV Features Boosts Distribution Gains by Adding Top Cable, Satellite and vMVPD Providers

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PRNewswire
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Outside TV Features Boosts Distribution Gains by Adding Top Cable, Satellite and vMVPD Providers

Comcast’s Xfinity TV, DISH and Sling TV Now Offer Rapidly Growing SVOD service

Outside TV’s online subscription video on demand (SVOD) offering has expanded significantly and is now available over the internet on Comcast’s Xfinity X1 platform, DISH Network and Sling TV this summer. Known as Outside TV Features, the SVOD service is the premier collection of adventure sports films and series from around the world offered commercial free and on-demand on several leading platforms for $4.99 per month.

Outside TV Features’ video catalogue showcases the stories of the world’s most accomplished action sports athletes, filmmakers and adventure-seekers throughout a variety of genres including: surfing, skiing and snowboarding, mountain biking, skateboarding, adventure travel and more. Featured athletes include surf legend Kelly Slater, current surf World Champion John John Florence, Olympic athletes Lindsay Vonn and Mikaela Shiffrin, skateboard icon Paul Rodriguez, motocross legend Travis Pastrana, SUP sensations Laird Hamilton and Kai Lenny and many more.

“Bringing high quality, long-form adventure sports stories to mass audiences has always been the highest priority here at Outside TV. Clearly, these leading distributors recognize the high-value this category has among a very passionate audience of adventurers. Outside TV Features has had great success from its debut on Amazon Channels in early 2017 and on iOS, Android, Apple TV, Roku and Amazon Fire TV platforms later that year. And now we’re absolutely thrilled to be adding top distribution partners in DISH, Sling TV and Xfinity in 2018.” said Rob Faris, GM, Outside TV Features.

Also Read: HubSpot Launches Marketing Hub Starter to Give Growing Businesses the Tools They Need

Outside TV Features’ top performing content includes:

  • A Life in Proximity (Original Series) – The world’s best surfers are uniquely paired up to travel the globe looking for pinnacle surfing experiences. Each pair experiencing their commonality and creating connections to the places they explore as the search for world’s best breaks.
  • Over the Horizon (Original Series) – The voyage of a lifetime! Join adventurer, Ellis Emmett, as he sets his sights on one of the greatest challenges on Earth: to sail around the world.
  • The Fourth Phase (Exclusive Film) – Iconic snowboarder, Travis Rice, plots a 16,000-mile course to follow the hydrological cycle around the north Pacific, where snow and ice create dreamlike landscapes on the towering mountains above.

Viewers can expect the following films and series in the coming months:

  • Descending (Exclusive Series) – pushes the boundaries of digital camera technology to capture the most incredible underwater footage ever created!
  • XPT: The Experience (Original Series) – Celebrity athlete couple: Laird Hamilton & Gabby Reece’s XPT training regimen based on building strength through pool excercises, beach workouts, overall fitness & good nutrition.
  • GoPro Mountain Games (Original Film) – Professional and Amateur outdoor adventure athletes compete in 9 different sports and 25 disciplines at the annual GoPro Mountain Games in Vail, CO.

Outside TV Features will continue to add new, original and exclusive series, along with premier full-length films supporting its business model of a continuously growing library of adventure sports content. For the most up to date information, please visit outsidetv.com.

Recommended Read: Joveo Inc. Announces a Revolutionary Host of New Features Aimed at Saving Job Advertisers Time and Money

M Science’s TickerTags Dashboard and API Access Gives the Power of Digital Ecosystem Data Analytics to Clients

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PRNewswire
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M Science’s TickerTags Dashboard and API Access Gives the Power of Digital Ecosystem Data Analytics to Clients

TickerTags Puts Data-Driven Research Analytics in the Hands of Clients and Provides Unparalleled Flexibility to Derive Investment Insights

M Science, the leader in data-driven research and analytics, announced the launch of the TickerTags web-based analytics platform. The platform, which consists of a dashboard and two API services, allows clients to perform proprietary research and analysis, providing unprecedented access to analytics that will greatly inform their ability to make investment decisions.

“The insights and ideas generated by the TickerTags web-based platform will enable clients to make more intelligent and opportune investment decisions. The direct accessibility of the platform is the next step in the continued expansion and enhancement of M Science products and services offered to our clients.”

The new TickerTags dashboard exposes insights derived from large streams of unstructured, natural language data coupled with TickerTags proprietary ontology which includes nearly one million tags related to approximately 3,000 investible assets. With this advancement, clients now have access to the same dashboard being used by the TickerTags analysts to derive the written research product offering.

Also Read: Matrix Solutions Expands Customer Footprint to Latin America

In addition to the dashboard, TickerTags is offering two different API services. The first provides direct programmatic access to mention frequency data for each of the hand-curated tags. Clients seeking to utilize the entire contextualized dataset now have real-time programmatic access for their own proprietary research and analysis. The second is a RESTful API that provides the TickerTags ontology as a service. Clients can easily apply the TickerTags ontology to their own library of text documents, mapping each document to specific companies, products and brands, and applying much needed structure and context.

“The launch of the TickerTags product is a groundbreaking event for M Science as it allows the power of our data mapping to be used in ways that are more specific to our clients own goals and investment strategies,” said Michael V. Marrale, CEO of M Science. “The insights and ideas generated by the TickerTags web-based platform will enable clients to make more intelligent and opportune investment decisions. The direct accessibility of the platform is the next step in the continued expansion and enhancement of M Science products and services offered to our clients.”

These new capabilities demonstrate M Science’s unique and innovative product offerings and further distinguish the data-driven platform from other providers. This unique approach of applying the ontology to contextualize data sources is paramount to deriving mention frequency. Mention frequency, or the level of conversations on any given topic can be a leading indicator versus transaction data.

Mark Bachman, head of TickerTags by M Science, added, “We are thrilled to offer this new capability and believe that the ability to access the underlying insights powered by TickerTags will yield fresh and actionable ideas. As part of the greater M Science family, TickerTags is also leveraging the expansive M Science technology infrastructure and 40-person research team to provide clients with unique mention frequency insights for investment decisions.”

Recommended Read: Machine Learning-Enabled Sales Research Assistant, Zymewire, Among Latest Cohort to Graduate Toronto’s Creative Destruction Lab

Gladson Launches Product Data Transparency Solution

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Gladson Launches Product Data Transparency Solution

Gladson’s SmartLabel Solution Helps Brands and Retailers Address Consumer Demand for Product Transparency

Gladson, the leading creator and syndicator of product content, digital assets, and rich content for brands, retailers, and distributors, today announced the launch of their enterprise-class SmartLabel solution, allowing brands and retailers to easily provide consumers with rich product transparency.

Led by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI), SmartLabel is a transparency initiative focused on providing consumers with digital access to deeper product information—beyond what is available on the package today, in an easy and standardized format.

“Today’s shoppers not only expect but need transparency about the products they use and consume for dietary restrictions, health situations, and lifestyle choices,” explained Chris Barnes, Gladson’s SVP of Product Strategy & Solutions. “The demand for product transparency, and regulatory mandates, are fueling industry initiatives like SmartLabel, and it’s a big reason why brands and retailers that have implemented SmartLabel have seen growth and increased consumer loyalty during the past year. As a thought leader in the product information space, it is Gladson’s obligation to empower our clients with solutions that address these challenges.”

Also Read: Nearly One-Fifth of US Video Consumers Choose Subscription Video Only, The NPD Group Says

Gladson’s SmartLabel solution allows brands to easily deliver on the SmartLabel promise by streamlining the process of providing more information to consumers beyond the label. Gladson already has the existing rich product and nutritional information that is required in order to publish to SmartLabel landing pages.  Gladson clients can simply access this rich content library and distribute the same content to new places, like SmartLabel, to answer the product transparency challenge.

As part of the comprehensive approach, Gladson has partnered with Scanbuy, the leading provider of SmartLabel QR codes to the industry. Scanbuy QR codes, found on thousands of food, beverage and healthy and beauty products, enable consumers to engage with brands right from the product packaging—delivering more information than can fit on a label. This strategic partnership gives Gladson clients access to a complete end-to-end SmartLabel solution. Gladson provides detailed product landing pages with images, nutritional data, ingredients, and allergen information, while Scanbuy delivers patent-protected, print-ready QR codes that activate a direct connection to the product’s SmartLabel information via any mobile device or the SmartLabel app.

“We’re proud to partner with Gladson to deliver on the SmartLabel promise,” said Maryann Moschides, Chief Marketing Officer of Scanbuy. “By working together, we can combine their product content platforms with our package activation services to seamlessly help brands and retailers that want to share the benefits of SmartLabel.”

Using Scanbuy’s QR code technology, brands can instantly expand on product information sharing, control variants, and address regulatory mandates as they arise, all without changing the product packaging. Together, Gladson’s new SmartLabel solution with the Scanbuy capabilities, allows both companies to play a greater role in the movement to expand consumer product transparency.

“This partnership with Scanbuy means we get to work with a pioneer that is driving positive change in the industry,” said Barnes. “Through the use of SmartLabel, we are now able to educate our clients even more on how they should be communicating product information to their consumers.”

Recommended Read: Lithium Offers Apple Business Chat Integration to Provide Convenient, Personal Messaging

SAS Survey: A Quarter of UK and Ireland Consumers Have Already Exercised GDPR Rights

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SAS Survey: A Quarter of UK and Ireland Consumers Have Already Exercised GDPR Rights

Social Media Companies and Retailers Will Receive the Most Requests from Customers to Access, Delete Personal Data

Only two months after the introduction of the General Data Protection Regulation (GDPR), a SAS survey showed that a significant number of UK and Irish consumers are activating their new personal data rights, and faster than expected.

The survey of almost 2,000 consumers in both countries found that more than a quarter (27 percent) of survey participants have already exercised their GDPR rights over personal data, and more than half (56 percent) plan to do so within the next year.

This is up from last year, when a SAS survey of UK consumers showed only 42 percent planned to exercise their rights within a year of GDPR coming into force.

“This swift response shows the level consumers value and are aware of their data privacy rights under the GDPR,” said Todd Wright, Global Lead for GDPR Solutions at SAS. “Organizations need to be ready for these customer data requests. It’s increasingly clear that in this age of increased data privacy concerns, organizations that treat their customers’ data with care will be the ones rewarded, and the ones that don’t will not only face fines but the loss of reputation as well.”

Also Read: Skuid Announces Skuid Portals to Optimize Business Connections and Customer Experiences

GDPR took effect May 25, making organizations accountable for personal data protection and giving consumers significant new rights over their personal data. These new rights include the rights to access, query and erase the personal data held by organizations.

Impact of the Facebook/Cambridge Analytica data misuse

At the same time, the Facebook/Cambridge Analytica data misuse story has increased awareness and interest in data privacy. Seventy-six percent of UK and Irish survey participants who were aware of the Facebook/Cambridge Analytica story have either activated their GDPR rights or at least reassessed the information they share and how organizations use it.

According to the survey, consumers view the handling of personal information as an issue of trust and have a low tolerance for data mistakes or misuse, such as having their data shared with third parties without their consent. Almost half (46 percent) of participants said they would activate their data rights after only one mistake. Nearly one-third of participants (31 percent) said that if an organization has misused their data, they will withdraw their permission to use it entirely, regardless of any assurances, offers of improved services or financial incentives.

However, the research also shows that companies can win customers back through respecting data privacy and consent. Customers are most trusting of organizations that promise they will not share data with third parties (38 percent) or misuse their data (37 percent).

Young people more willing to exchange personal data for incentives

Young people (18- to 24-year-olds) have a more open attitude toward sharing personal information. Nearly half (47 percent) say they are less likely to erase their data with a company as long as they are assured it will not be shared without consent. This compared to just 31 percent of those aged 55 and older.

Young people are also much less likely to activate their data rights if they can receive a satisfactory incentive. In a greater proportion than other age groups, young people are willing to exchange data permission for financial rewards (35 percent), free merchandise (24 percent) or more personalized services (17 percent). Adults aged 55 and older were far less willing to accept those tradeoffs: financial rewards (10 percent), free merchandise (5 percent) or more personalized services (6 percent).

Also Read: Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Cross Device Solution

A wake-up call for businesses

Not all industries have been equally affected by GDPR. In particular, social media companies and retailers have been most likely to be asked by customers to erase their customer data or withdraw it from marketing purposes.

  • Almost half (44 percent) of respondents said they have or will exercise their right to have their data removed from social media companies.
  • More than one third (34 percent) said they would ask the same of retailers, followed closely by banks (30 percent) and insurance companies (30 percent).

Other findings from the research include:

  • The greatest number of consumers object to social media companies (48 percent) and retailers (41 percent) using their personal data for marketing purposes – banks (38 percent), insurers (38 percent), supermarkets (37 percent) and energy providers (33 percent) follow closely behind.
  • Receiving unwanted emails from companies is the public’s most-hated data mistake, with 56 percent of respondents suggesting they would activate their data rights for the offense.
  • More than half (54 percent) of consumers also strongly object to their data being shared with third parties and reported that doing so would cause them to activate their GDPR rights.

“Businesses that fail to respect their customers or their data risk losing that data, and their competitive advantage, hurting the bottom line,” said David Smith, head of GDPR technology at SAS UK & Ireland. “Transparent data management and analytics are crucial, not only to achieve compliance but to provide personalized customer experiences that make consumers more willing to share their data.”

Recommended Read: SAS Named As A Leader in AI-based Text Analytics By Independent Research Firm

Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

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Audio Measurement Platform Veritonic Raises $3.5 Million Seed Funding

Newark Venture Partners, Imagination Capital, MDC Ventures Are Among Investors Capitalizing on Market Shift Toward Audio

Veritonic, the world’s first audio effectiveness platform, announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners.

Veritonic is the first analytics platform built specifically to quantify the value of sound, making it easy for audio platforms, brands and others to always leverage the most impactful audio and cultivate deeper relationships with customers.

Founded by CEO Scott Simonelli, COO Andrew Eisner and CTO Kevin Marshall, pioneers in online testing and optimization, Veritonic was created to fill a critical gap in media and technology: the ability for marketers and others to make the same kind of data-driven decisions about audio creative – particularly pre-market – as they do about other kinds of creative, where/when to advertise, targeting and more. The need is particularly glaring now as audio continues to explode, driven by everything from voice-technology innovation, to podcasting, to the fact that modern consumers – perpetually distracted and on-the-go – are more exposed to audio’s influence than ever before.

Also Read: FeedStock Secures Funding After Launching Sell-side Interaction Analytics Product

“With consumers increasingly making voice-powered smart speakers, streaming music and podcasts part of their daily routines, there has never been a more critical time for brands to have an audio marketing strategy – and the data to back it up,” said Jessica Peltz-Zatulove, Partner at MDC Ventures. “Similar to what we’ve seen in digital and video, Veritonic promises to transform audio into performance content by creating an exciting new dimension of creative measurement.”

Veritonic is already working with the world’s leading audio platforms, including Pandora, Westwood One, Audible and National Public Media; brands like Bose, Subway and E*TRADE; and sonic branding agencies such as iV Audio Branding and  AudioUX. These businesses are leveraging the Veritonic platform in many ways, including:

  1. Pre-market creative testing: testing audio creative (voices, music, audio logos and more) before launching them — for their ability to drive a range of emotional responses, purchase intent and brand recall — maximizes consumer exposure to the most effective creative and advertiser ROI.
  2. Benchmarking/Normative analysis: the ability to compare large volumes of audio assets easily — against competitors, industry norms and more — empowers businesses to make more informed, strategic decisions faster.
  3. Thought leadership: the ability to generate new, critical research on how consumers respond to audio creative — from ads to voice commands on smart speaker platforms to audiobook narration — Veritonic enables clients to help lead the industry forward and grow their businesses.

“50% of internet searches will be voice-driven by 2020. Understanding how those voices affect decision making and emotional responses is a dream come true for marketers,” said Dan Borok, Managing Partner at Newark Venture Partners. “Veritonic is not only providing marketers with the ability to measure what their customers think of them, but they are making it possible pre-market, outlining a clear pathway to success.”

Also Read: TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Veritonic is at the cutting edge of audio and data, not only for what it measures, like the right audio to drive voice commerce on smart speakers, but how it measures it. The platform uses a combination of what the company has dubbed “Machine Listening and Learning” (M-LAL) and custom panel data to provide the most accurate, comprehensive analysis of how audio moves people.

M-LAL analyzes over three years-worth of audio data to make instant predictions on how creative will perform. Then, the company’s patent-pending survey technology, which captures the real-time emotional response of any custom audience a client wishes to query, feeds new data back to M-LAL to help it continually learn.

“Innovation around audio is moving a mile a minute–new forms of content, more outlets to consume and experience audio, new applications utilizing audio to enhance functionality; this innovation is powering an industry shift that will increase demand for audio, and more importantly, the right audio for each target audience,” stated Rachel Lam, Co-Founder and Managing Partner at Imagination Capital. “Veritonic, for its ability to not only determine the most impactful audio across every channel, but to do it quickly and at scale, is poised to become one of the most fundamental companies in expediting this market shift.”

“We’re thrilled that so many forward-thinking businesses and investors are clearly seeing how critical it is that the true value of audio be determined–objectively–before any decisions are made about it,” said Simonelli. “We live in world driven by data, and rightly so–it means smarter, more cost-effective, more successful business strategies. Kudos to these leaders for understanding that the same kind of intelligence needs to come to audio now.”

Recommended Read: Lynn Vojvodich Appointed to the Looker Board of Directors

Verizon Is Leading Through Diversity And Inclusion

By
Adam Cohen-Aslatei
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Diversity Inclusion Verizon

Inclusion and diversity are two of the industry’s top concerns and a focus of this year’s Women Now Master Class, presented by the Advertising Club of New York for women of diverse backgrounds at various levels of their career. The conference covered a range of topics, from elevating women to the C-suite, to men in the “Me Too” era, to the misunderstood millennial. All of these topics are at the forefront of an industry going through major transition. It’s not just technology that’s a force for change – employees are demanding new policies and practices that align with their own beliefs, and leading companies are heeding the call.

Change starts at the top and telecom giant Verizon is at the forefront. This company is much more than a wireless carrier- it has transformed into a content distribution powerhouse and a substantial competitor in AdTech. And while competition is good for consumers, the need to hire and retain top talent continues to be a challenge facing large and small companies alike.

Also Read: Why Brands Will Pay Top Dollar for Your In-App Inventory

One way larger firms like Verizon are setting themselves apart is by cultivating their work culture to be more inclusive and diverse. After all, a more diverse workforce can lead to better business performance, innovation, and retention.  According to a McKinsey study, for every 10% improvement in gender diversity, companies would see a 2-4% increase in profit. And 85% of companies say that a diverse and inclusive organization encourages different perspectives and drives innovation. Additionally, the most diverse workforces are consistently voted the best places to work, which helps with talent acquisition and retention.

At the conference, Diego Scotti, CMO of Verizon, sat down to provide his perspective on branding, inclusion and diversity.

On Branding: “Each industry and brand has its own idiosyncrasies that should be considered, but consumers are consumers. The basics around what it means to create a personal connection between a brand or product and the consumer are the same regardless of brand. All of the businesses that I’ve had the opportunity to work for had a strong emotional connection between the product and the consumer.”

On Diversity: “The two approaches that have worked for us, and that have been our guiding principles, are: 1) Are we recruiting the right way? 2) Are we recruiting through a lense of diversity? I don’t mean diverse only in terms of gender or culturally, but across the board. Are we recruiting individuals that bring diversity in? Are we creating the right conditions and the right environment within our teams for people that are diverse, for them to stay, and grow, to develop, and to thrive.”

On Millennials: “Never let little things hold you back. I never thought about my accent as something that would hurt me, I always thought about it as something that would give me an advantage. And the second thing, something that I’m seeing a lot of [young] people do is jump from job to job. It’s difficult to develop a career when you’re just jumping around so much.”

Also Read: The Prince Effect: Reasons For Renaming Your Brand, And How To Do It Right

Co-Authored by  Adam Cohen Aslatei, VP Marketing at Jun Group and Gina Grillo, President & CEO at The ADVERTISING Club of New York @adclubny

Episerver Named a Leader Again in the 2018 Gartner Magic Quadrant for Web Content Management

By
MTS Staff Writer
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0
Episerver Named a Leader Again in the 2018 Gartner Magic Quadrant for Web Content Management

Research Analysts Evaluated Episerver on Ability to Execute and Completeness of Vision

Episerver, the company transforming digital experiences, announced its position in the Leaders quadrant of Gartner’s 2018 “Magic Quadrant for Web Content Management” for the fourth year in a row.

Gartner analysed Episerver among 18 total vendors of web content management tools and evaluated each based-on completeness of vision and ability to execute. According to Gartner, Leaders “execute well against their current vision and are well positioned for tomorrow.” Episerver believes it continues to anticipate leading-edge organisations’ requirements for cloud capabilities while consistently exceeding the requirements of leading-edge customers. The company credits its investments in experience management capabilities for its ability to distinguish itself in both digital commerce and content management solutions.

“Episerver’s super productive and efficient content management system enables our customers to deliver the type of rich and relevant digital experiences they need to effectively engage their customers,” said James Norwood, CMO and EVP, strategy at Episerver. “We believe our continued business ascent and leadership position in this year’s Magic Quadrant, demonstrate our unwavering commitment to this empowerment.

Also Read: Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines

“When we give our customers a highly effective resource for their needs, their growing organisations benefit from rapid time to value. As a result, we see that Episerver customers eagerly share their success stories, which validates our technology and helps us top competitive positioning.”

The Episerver Digital Experience Cloud™ combines powerful approaches to individualised content, experience-driven commerce and intelligent campaigns, all backed by powerful artificial intelligence (AI), and an impressive global partner ecosystem of more than 880 digital agencies and systems integrators who empower more than 8,800 digital leaders in 30 countries.

Episerver has continued to broaden and diversify its Digital Experience Cloud with the launch of several new application services this year. In February 2018, the company announced a new headless API layer, which offers a hybrid architecture to make it easier for organisations to deliver content and digital experiences beyond their websites. With the launch of Episerver Advance™ the following month, organisations can now automatically deliver individualised content to visitors everywhere they digitally engage through the power of AI.

Rounding out its unified content and commerce platform with the launch of Episerver Insight™, the Episerver Digital Experience Cloud now offers capabilities such as event triggering, AI-based personalisation and customer journey analytics incorporated directly into the typical WCM processes and roles, rather than requiring specialise or dedicated processes and expertise.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.

Recommended Read: Episerver Announces Release of Episerver Commerce for Microsoft Dynamics 365

Sitecore Announces Regional Winners of the 2018 Sitecore Experience Awards

By
PRNewswire
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0
Sitecore Announces Regional Winners of the 2018 Sitecore Experience Awards

Sitecore, the global leader in digital experience management software, announced the regional winners of the 2018 Sitecore Experience Awards. An international competition held on an annual basis, the Sitecore Experience Awards honor Sitecore customers and their partners who are delivering outstanding user experiences that feel personal to every customer and produce demonstrable business results.

“The Sitecore Experience Awards reflect some of the most innovative examples for how companies are delighting customers and powering their own digital transformation,” said Paige O’Neill, chief marketing officer, Sitecore. “We are deeply honored to work with each of these customers and partners. They prove that personalized, omnichannel customer engagement attracts and retains customers, builds brand loyalty, and drives the business outcomes that CMOs demand.”

There were a record number of more than 200 Sitecore Experience Award submissions this year, from well-known international brands to regional gems spanning widely varying industries. From the regional category award winners, four Ultimate Sitecore Experience Award winners will be honored on the mainstage during Sitecore Symposium, October 8 – 11 in Orlando, FL.

Also Read: Sitecore Hires Paige O’Neill as Chief Marketing Officer

The 2018 categories and winners include:

Best Use of Sitecore as a Digital Experience Platform (DXP)

Winning entries demonstrated best-in-class use of the Sitecore Experience Platform for web content, commerce, email, personalization, optimization, and delivery of omnichannel experiences. They also combined content management, search and navigation, personalization, integration, collaboration, workflow, analytics, and mobile/multichannel support.

  • Australia & New Zealand: Bupa
  • Greater Asia: Millennium Hotels and Resorts | Partner: Mullen Lowe
  • North America: Dignity Health
  • Central & Eastern Europe: Moje Innogy | Partner: Possible
  • Nordics: Volvo Cars | Partner: Avanade
  • Southern Europe: PeopleCert | Partner: Linakis Digital
  • UK: GE Healthcare Life Sciences | Partner: EPAM
  • Western Europe: Smurfit Kappa | Partner: Macaw

Best Commerce Experience

By creating integrated content and delivering it across channels, these regional winners developed seamless, personalized shopping experiences before, during, and after the transaction.

  • Australia & New Zealand: Southern Phone | Partner: EPAM
  • North America: Astrobrights | Partner: RDA
  • Central & Eastern Europe: Techland Sp. | Partner: Infinity Group
  • Nordics: Bog & Idé | Partner: Impact
  • Western Europe: Homefashion Group | Partner: Aviva Solutions

Best Web Content Experience

Winners designed and delivered intuitive-to-navigate content experiences that map to customer personas and journeys. Interactive and visual experiences that provided relevant information and brand value received higher scores.

  • Australia & New Zealand: The Australian Department of Health | Partners: Speedwell & Liquid Interactive
  • Greater Asia: MyStays Hotel | Partner:  SmartOSC
  • North America: Merck & Co. Inc | Partner: Avanade
  • Central & Eastern Europe: Liechtensteinische Landesbank | Partner: UNIC
  • Nordics: Nemlig.com | Partner: Impact
  • Southern Europe: Eurobank | Partner: Linakis Digital
  • UK: Vue | Partner: Think
  • Western Europe: DOM Security | Partner: Sidewalk

Also Read: NessPRO Selected as OpenText Strategic Partner in Israel

Best Use of Personalization

Whether personalizing experiences according to location, inbound channel, past visits, visitor profile, user journey, multichannel interactions, or other sources of data, these winners used information gleaned from past interactions to create customer experiences of increased value.

  • Australia & New Zealand: Contact Energy | Partner: Cucumber
  • Greater Asia: GAC Honda | Partner: Connext
  • North America:  Fulton Bank | Partner: SilverTech
  • Central & Eastern Europe: Nolte Küchen | Partner: Comspace
  • Middle East: Atlantis, The Palm
  • Nordics: Nature Energy | Partner: Cabana
  • UK: Carter Jonas | Partner: Delete
  • Western Europe: Carglass | Partner: The Reference

Most Innovative User Experience

Compelling digital experiences that incorporated beacons, headless implementation, AR/VR, mixed reality devices, progressive web apps, digital kiosks or displays, voice, or IoT stood out in this category.

  • Australia & New Zealand: Royal Automobile Cloud (RAC) WA | Partner: Ignia
  • Greater Asia: Bank Central Asia (BCA)
  • Central & Eastern Europe: innogy | Partner: Internet Projekt
  • Nordics: MobilePay | Partner: Implicit

Fastest Time to Market

These winners demonstrated rapid implementation, the ability to scale to meet demand spikes, and innovative use of acceleration tools in deploying an enterprise-wide digital experience across channels, in multi-site/global-local implementations, or both.

  • Australia & New Zealand: Dexus | Partner: SwitchIT
  • Greater Asia: Fujitsu | Partner: Fujitsu SSL
  • North America: Avanade
  • Central & Eastern Europe: ADAC SE | Partner: Namics
  • Middle East: Miral (Yas Island) | Partner: SapientRazorfish
  • Southern Europe: OutSystems | Partner: Noesis
  • UK: Colt Data Centre Services | Partner: Codehouse
  • Western Europe: Houthoff | Partner: Conclusion Digital

Best Business ROI

Award winners showcase increased sales, conversions, and market share, along with reduced costs, streamlined processes, increased efficiency, and expansion of operations.

  • Australia & New Zealand: Open Universities Australia | Partner: Avanade
  • Greater Asia: Philippine Airlines | Partner: Accenture/Avanade
  • North America: Dine Brands Global | Partner: XCentium
  • Central & Eastern Europe: Vonovia | Partner: Netzkern
  • UK: British Red Cross | Partner: Friday

Recommended Read: Apester Launches a Story Suite for Online Publishers and Businesses

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