“Study the past if you would define the future.”
― Confucius

The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019.

Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020.

You can subscribe to our resources and insights through newsletters, social media conversations and contact forms.

List of Top Martech News in 2019

Without Customer Experience, Marketing Technology is Hollow in 2019

SAP Completes Acquisition of Qualtrics

As Salesforce Continues to Expand Its Empire Through Acquisitions, Who Will Be Their Biggest Competition in 2019?

Rakuten TV to Releases Documentary Series ‘Matchday – Inside FC Barcelona’ for Free

Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Deloitte Publishes Inaugural 2020 Global Marketing Trends Report: Identifies Seven Key Trends to Help C-suite Leaders Place Humans at the Center of Their Work

Forrester Unveils FeedbackNow 2.0, A Real-Time CX Analytics Solution

Zendesk Delivers the Future of Conversational Business With Sunshine Conversations;

Zendesk Introduces WhatsApp for Zendesk in Asia

Sprinklr Acquires Nanigans’ Social Advertising Business

Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools

Pegasystems Acquires Business Intelligence and Data Visualization Capabilities To Enable Smarter Business Decisions

LinkedIn Introduces Interest Targeting

Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Zylotech Unveils Revenue Operations Framework to Optimize B2B Customer Life-cycle

Tech Trend Implications for B2B Marketers in 2019

LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

SpotOn Acquires Lifeyo to Provide Effortless Website Building Solutions to Small and Medium Businesses Nationwide

New Study: Hey Alexa, 95% of Consumers Don’t Want to Talk to a Robot When Shopping

Dentsu Aegis Network Builds Merkle’s Capability and Scale with Acquisition of Filter

Digital Air Strike Acquires Two Companies, Expanding Ad Tech and Digital Retailing Solutions for the Automotive Industry

Gong Charts New Future for Sales Leaders, Launches Revenue Intelligence

Magnolia Adds New Digital Experience Features with Major Product Update

Telaria Introduces First Comprehensive Addressable CTV Solution “Audience Connect” for Publishers and Marketers

Outbrain Integrates with Google Display and Video 360 to Strengthen Programmatic Offerings

WebMD to Acquire Aptus Health

Atciti launches Vlyer 2.0–the innovative Hyper-Local Marketing solution

Drift Announces Acquisition of Giant Otter & Launch of Drift Automation

Zylo Secures $22.5 Million Series B led by Menlo Ventures, Matt Murphy Joining Board

Rokt Makes Second Major Tech Acquisition, Bringing E-Commerce Transformation to New Market Sectors

RhythmOne Launches its Programmatic Platform in Asia-Pacific and Latin America

Mediafly Transforms Sales Enablement Landscape with Acquisition of Ipresent

Cloud Technology Leader Clio Announces $250 Million Investment from TCV and JMI to Transform the Legal Industry

RingCentral Announces Definitive Agreement to Acquire Connect First to Expand its Customer Engagement Portfolio

BookingBug Debuts Studio to Improve Customer Journey Management for Enterprise Retailers and Banks

Yext Releases 2018 Search Trends Data

Brightcove Signs Definitive Agreement to Acquire Ooyala’s Online Video Platform Business

Amazon to Acquire eero to Help Customers Better Connect Smart Home Devices

Calabrio Extends Cisco SolutionsPlus Program Participation with Calabrio ONE Cloud Solution

Contentsquare Raised $60 Million Series C Round Led by Eurazeo, Bringing Total Venture Capital Funding to $120 Million Since 2016

LogMeIn Forges Path to Eliminate CX Barriers with Bold360 Real-Time Agent Collaboration

Roku Devices Can Now Interact with Amazon Alexa

Unbabel and Intercom Partner to Provide Multilingual Messaging

Spredfast + Lithium Join Forces as “Khoros” to Offer the Industry’s Best Customer Engagement Platform

Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey

Pandora Stories Launches Combining the Best of Podcasts and Playlists for Artists and Creators

Dimelo, a RingCentral Company Announces Integration with WhatsApp Business Solution

Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises

CallTrackingMetrics Unveils Microsoft Dynamics 365 Integration to Optimize Campaign Performance

Customer Satisfaction With Contact Centers is Down

Cigna and Express Scripts Further Enhance Customer Service Offerings Through New Collaboration with Amazon Alexa

Qualtrics Announces Significant Expansion of the Qualtrics Developer Platform, Extending Its Reach Into 10 Additional Categories

Dun & Bradstreet Survey Reveals One in Five Businesses Loses Revenue and Customers Due to Incomplete Data

PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers

Merkle Releases Its Q2 2019 Digital Marketing Report

Jonathan Rochelle is New Zapier Chief Product Officer

McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience

Launch of CX Cloud Express Extends Vonage Business Cloud with Native Contact Center Offering

Selligent and Servion Global Solutions Announce Partnership to Redefine Real-Time Omnichannel Customer Experiences

Oracle Helps Sales Teams Master the New Science of Sales

Automat and AdLingo Bring Conversational AI to Display Advertising

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

SugarCRM Acquires Collabspot Email Integration Products

Panasonic Launches ClearConnect™ To Help Restaurants and Retailers Improve Customer Journey, Profitability

Five9 to Provide Extraordinary Customer Experiences Using Microsoft Teams

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Optimove Streams, First Measurement Tool to Give Marketers Insight into Financial Results from The Combination of Realtime and Pre-scheduled Campaigns

Comcast Business ActiveCore Platform Enhances Digital Experience; Providing Enterprises Greater Network Control, Flexibility and Peace of Mind

Akeneo Raises $46 Million to Expand Its Leadership in Product Experience Management

Vymo Collaborates With Microsoft to Power Organizations Globally With its Intelligent Personal Assistant for Sales

Microsoft Partners Can Look Forward to an Intelligent Sales Enablement Platform That Knows How to Close Each Deal

New Business Models Require a New View on Customer Relationships, Flexera Software Study Finds

Snowflake Deepens its Relationship with AWS to Provide a More Seamless Customer Experience

Painful Customer Support Experiences Bring 52% of American Consumers to Tears and Profanity

Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences

Validated with Microsoft Skype for Business, Patton Delivers Cloud-Powered Integration

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Hootsuite Integrates with Adobe Experience Platform to Unite Social Data with Omni-Channel Campaigns

Twilio Completes Acquisition of SendGrid

PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform

Qorus and Microsoft Join Forces to Launch No-Cost Sales Enablement Benefit to Microsoft Partners in Western Europe

Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration

Simon Data Appoints CPO Doina Harris to Accelerate Customer Data Platform Innovation

Steampunk Continues Alignment with Salesforce Public Sector by Solidifying MuleSoft Partnership

An Identity Crisis: Organizations Grapple With Growing Consumer Expectation for Personalization and Security Challenges

Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

“Hey Einstein”— Salesforce Brings Voice to Every Customer Experience

Picture This: Panoply Adds Instagram as a Data Connection

Microsoft and Salesforce Expand Strategic Partnership to Accelerate Customer Success

Twilio for Salesforce Offers an Enhanced Way to Engage Customers via SMS

Mailgun Acquires Mailjet, Expanding Its Footprint as a Global, End-to-End Email Platform

Valimail’s Anti-Impersonation Technology Leaps Forward in 2018; Putting Email Fraud in the Crosshairs for 2019

Clever Monitor Launches AI-Driven Marketing Automation Solution

Litmus Launches Integrated Solution for Email Marketing

Iconic Tech Brands — Microsoft, Dell, IBM, Intel, TI, HP — Outperform Rising Stars in New US Tech Reputation Study from Reputation Institute

Adobe MAX 2019: Empowering Creativity for All

Campaign Monitor Launches CM Commerce, an Email Marketing Solution for Growing Retail Businesses

Ushur Introduces SmartMail: An Advanced Application to Automate Customer Email Processing Using AI

New AWeber Smart Designer Automates the Creation of Customized Email Templates in Seconds

Big Data Company Buys Pitney Bowes’ Software Solutions Business for $700 Million

Google Joins AuthIndicators Working Group and Commits to BIMI Pilot

GetResponse Expands Turnkey Marketing Platform with Powerful Webinar, eCommerce, Online Payments, and Social Ad Integration Capabilities

Omnisend Research: Email Newsletters Sent at 8 A.M. Perform the Best in Open, Click-Through Rate, and Number of Orders

Cheetah Digital Debuts Email Marketing Enhancement Products

ZeroBounce Offers Marketers Solution to Validate Catch-All Email Addresses

For Highly Reputable Senders, 91 Percent of Emails Reach Their Intended Audience—Compared to 70 Percent or Less for All Other Senders

PushSend Launches All-in-One Marketing Platform That Brings Enterprise Capabilities to SMBs

Sendlane Launches Deep Data Integration With Shopify

New Study Confirms Consumer Trust in Email Drives Readership & Engagement

Bluecore Unveils Bluecore Communicate, Email Reimagined for Performance and Personalization at Scale in Retail

MuleSoft Empowers Anyone to Unlock Data and Create Connected Customer Experiences With Clicks Not Code

Salesforce and Amazon Web Services (AWS) Expand Global Strategic Partnership

Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

Salesforce Announces Customer 360 Truth a Single Source of Truth for Every Customer Across the World’s #1 CRM

Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams

Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Persistent Acquires youperience™, Bringing it Together With PARX to Create Europe’s Leading Boutique Salesforce Partner

Rightpoint Acquires Bowfin, Further Growing Its Salesforce Capabilities

Synthio Introduces Contact Data Maintenance for Salesforce

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo

HubSpot Partners with Leading Marketing Data Engine, Supermetrics, and Enables Much-Requested Multi-Portal Analytics and Reporting for the First Time

Hootsuite and Proofpoint Partner to Deliver Real-Time Predictive Compliance for Customers in Regulated Industries

Vestorly Integrates AI-Driven Content Curation Engine into Hootsuite to Deliver Right Content at Right Time

Episerver Hires SAP Veteran Alex Atzberger as CEO

SAP and Accenture Co-Develop New Cloud-Based Solution to Help Utilities Companies Supercharge Business Processes and Customer Experiences

Thrive Global, SAP, and Qualtrics Launch The Thrive XM Index

Kaltura Launches New Edition of Video Messaging Tool to Help Organizations Improve Overall Communication and Engagement

Deloitte Digital Joins Forces With SAP and Qualtrics to Elevate the Human Experience

Formstack Announces Plans for Unified Platform as a Result of Strategic Acquisitions

Exceed.ai Automated Lead Qualification And Nurturing Now Integrates With HubSpot

Zoom Video Becomes the Seventh Built-In Integration in HubSpot’s Growth Platform

Unmetric Adds Image Analytics for Branded Social Content to its Platform

New JotForm and HubSpot Integration Sends Form Data to CRM

Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Adobe, The New York Times Company and Twitter Announce Content Authenticity Initiative to Develop Industry Standard for Content Attribution

Brightcove Expands Partnership with Adobe to Bring Seamless CX to LaunchPoint Ecosystem

Chorus.ai Expands Robust Ecosystem of Sales Technology

Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results

Nuxeo Announces New Connectors and a Bolstered AI Framework for its Content Services Platform

Cardinal Path’s 2019 State of Marketing Technology Report Highlights Consolidation & Disruption

SparkPost to Acquire eDataSource to Offer Industry’s First Fully Integrated Email Sending and Analytics Platform

Sitecore Unlocks the Power of AI to Automate Personalization at Scale

Informatica Announces New Data Protection Integrations Across Microsoft Platform

Factual Announces Strategic Partnership With Mitsui & Co. to Bring Location Data-Driven Offerings to Japan

Conga Study: More Than Eight out of 10 Companies Believe Digitally Transforming Documents is the Key to Unlocking Competitive Advantage, Hitting Company Goals and Keeping Employees Satisfied

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio; Names a New CEO

Airship Unveils Airship Journeys, Offering Brands Revolutionary Simplicity to Create, Manage and Optimize Cross-Channel Customer Experiences for the Mobile Era

Oracle Introduces a New Approach to Digital Selling to Drive Sales Acceleration at Scale

Adobe Experience Platform Brings a Real-Time CDP; Launches Context-Based Journey Orchestration

[24]7.ai Extends Messaging Leadership with Industry Leading Conversational AI

The Better Ethics and Consumer Outcomes Network (BEACON) Partners with Crownpeak to Introduce “Trust and Consent Framework” Championing Consumer Data Rights

Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits

MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink

Symphony and Tencent Announce Partnership to Integrate WeChat With Symphony’s Collaboration Community

DoubleVerify Acquires Ad-Juster, the Leading Data Platform for Digital Publishers

Namogoo Raises $40 Million to Prevent Customer Journey Hijacking and Protect User Privacy

Advangelists Releases AdCreatr

Chargebee Expands its RevOps Platform with new Capabilities and Enhancements for B2B SaaS Workflows

AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts

Bpm’online Introduces a Major Update to its Low-Code BPM Platform and Leading CRM Products

Forrester Continues To Expand Its Learning Platform; Introduces New SiriusDecisions B2B Marketing Certification Program

Introducing Okta DynamicScale: Industry-Leading Customer Identity Solution Supports 500,000 Authentications per Minute

Denise Karkos Joins SiriusXM as Chief Marketing Officer

Tenfold Raises $7.5M in Series C Funding to Expand its Cloud-Based Voice/CRM Integration Platform and Fuel Go-To-Market Growth

LogMeIn Releases Grasshopper Connect for Small Businesses

Comm100 Launches Agent Assist to Boost Agent Performance and Customer Satisfaction

Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer Engagement

UJET Unveils Enhancements to Customer Support Platform that Expand Fit and Flexibility within the Contact Center Ecosystem

8×8 Introduces Service Management for Contact Centers to Help Organizations Provide Best-in-Class Customer Experiences

NICE Announces a New Era of Complete Digital Experiences Expediting Enterprises Transition to Smart Digital Conversations

Hyundai Streamlines Integration with the Google Assistant

Nimble Delivers Contact Unification, Automated Data Enrichment for Microsoft Dynamics 365 Business Central Partners and Customers

Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today

Genesys Taps Former Cisco, Microsoft and Skype Exec Tony Bates as CEO

ActiveCampaign Launches CX Automation, Redefining Marketing Automation

62 Percent of Restaurants Feel Unprepared for a Mobile Future

Unisys Launches New Version of Elevate Omnichannel Banking Platform to Facilitate Shift to Open Banking

Harvard Business Review Analytic Services Releases New Report Entitled Machine Learning: The Next Generation of Customer Experience

Trustpilot Partners with Promo.com to Integrate Customer Reviews Into Videos

ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

VERB to Launch New Live Streaming Interactive Video Webinar Platform

LevelJump Announces Outcome-Based Sales Enablement For Go-to-market Teams

Seismic Acquires Content Orchestration Platform, Percolate; Aims to Personalize Sales Interactions using Contextual Content

Bigtincan Introduces Bigtincan Retail to Empower Retail Sales Teams to Reshape the Shopping Experience

Why Businesses are Shifting to Buying Software Online

Digital Identity Platform Bloom Reaches 1 Million Users

SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program

Act-On Releases Customer-Driven Product Innovations, Enhances Ease-Of-Use For Marketing and Sales

6sense to Power Company Insights for Drift Intel to Personalize Conversations

Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing

Mimecast Announces Acquisition of DMARC Analyzer

Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network

Read More: 75 Inspiring Martech Leaders Who Are Prepared for 2020