Trusted Media Brands Names Larry Mlawski VP of Revenue Operations

-

July 2, 2018

iClimber Announces New Instagram Marketing Services

iClimber, Leading Social Media Marketing Company, Is Announcing a New Service for Instagram Marketing That Will Help Increase Followers and Likes Naturally.

iClimber, a leading social media marketing company, is announcing a new service for Instagram marketing that will help increase followers and likes naturally.

Instagram recently announced that it no longer will display their feeds based on the most recent posts, but rather based on what they think the user is interested in. They use various factors to decide this, including previous interactions with other user accounts, your browsing and liking activity. However, another is the number of likes or comments another post has received within the accounts you are following.

Also Read: Instagram Measurement Now Available In Nielsen’s Social Content Ratings

Pierre Zarokian

“With our new Instagram marketing services, we offer content creation, including graphical content that would generate many likes and clicks,” says Pierre Zarokian, CEO of iClimber. “Creative content is the first step to getting many likes. However, if you do not have many followers, then getting many likes will be tough. So the second service we offer is to generate new followers. iClimber uses proprietary techniques to target users that may be most interested in our client’s services and products.”

Also Read: Marketo Announces Partnership With The Pedowitz Group to Provide Marketing Services to Mid-Market Manufacturers

The company also specializes in other social media marketing such as Twitter and Facebook, video and content marketing. The site offers social profile creation and management, copywriting services, and promotional contest design.

iClimber is a division of Submit Express, which has been a leader in search marketing since 1998. The company specializes in social media marketing and content writing services. Zarokian also writes for Search Engine Journal and Search Engine Watch publications.

The Trade Desk Ushers in the Next Wave of Digital Advertising featuring Koa, Artificial Intelligence (AI) for Advertisers

By

-

July 2, 2018

The Trade Desk Ushers in the Next Wave of Digital Advertising featuring Koa, Artificial Intelligence (AI) for Advertisers

Data-Driven Insights and Game-Changing Features Deliver Better Planning, Smarter Buying and Stronger Performance for Brands and Agencies

The Trade Desk, Inc., a global advertising technology company, is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media more effectively than ever before. Collectively referred to as the Next Wave, this release includes three transformative products:

Koa is powerful AI that improves advertisers’ decisioning and accelerates campaign performance. Koa’s robust and transparent forecasting engine is built on The Trade Desk’s valuable data set – including nearly nine million queries every second – to help buyers extend audience reach and spend more efficiently.
The Trade Desk Planner is a data-driven media planning tool that delivers audience insights and informs ad strategies across channels and devices.
Megagon is an intuitive new user interface that proactively surfaces tailored insights and offers Koa Recommendations to help advertisers make real-time optimization decisions. Megagon helps buyers save time and advertising budget without sacrificing transparency and control.

Also Read: Verasity And XCHNG Partner To Enhance Digital Advertising

The Trade Desk’s enhanced platform allows advertisers to:

Easily plan and immediately activate cross-channel campaigns that identify high-value opportunities before spending a single dollar in market
Have immediate visibility into the impact on scope and spend for every optimization made or setting selected in the platform
Make smarter, more effective optimizations with customized, data-driven Koa Recommendations

Jeff Green

Jeff Green, CEO and Founder of The Trade Desk, said, “We are proud to launch the Next Wave to deliver on the promise of programmatic – a more data-driven approach to advertising that benefits advertisers, publishers and consumers. By enhancing the innovations on our platform that have always set us apart, we are giving agencies and brands more control and power and a great user experience. This is truly the next wave of digital advertising.”

Dave Pickles

The global launch will be kicked off by Jeff Green, who will unveil the Next Wave to clients and marketing leaders at a private event in Singapore. Brian Stempeck, The Trade Desk’s Chief Client Officer, will host clients and select guests for an interactive launch event in New York, and Chief Technology Officer and Founder, Dave Pickles, will highlight the advanced technology and AI powering the Next Wave at an event in Ventura, California. All three events will be webcast live around the world.

Tencent and L’Oréal Pioneer New Marketing Solutions for “Digital China”

By

-

July 2, 2018

Tencent and L'Oréal Pioneer New Marketing Solutions for "Digital China"

Tencent and L’Oréal Design Innovative Campaigns to Engage Users with Content That Drives Sales Conversions

Tencent wowed international CMOs at Cannes once again. This year, the Chinese marketing leader shared innovative, ground-breaking ideas with brands and agencies from around the world at Cannes Lions International Festival of Creativities.

Representatives from Tencent met with senior executives from L’Oréal at Cannes, engaging in spirited discussions about the latest changes in marketing today. The meeting was attended by Asmita Dubey, Chief Digital Officer for Consumer Products Division, L’Oréal; SY Lau, SEVP of Tencent, Chairman of Tencent Advertising, Chairman of Group Marketing and Global Branding; Sophia Ong, GM of Strategic Partnership and KA at Tencent OMG; and Dan Lu, Strategy Expert, Senior Director of Strategy Development Department, Senior Director of Tencent Social Ads.

The role of the CMO in driving business growth has been a point of particular focus this year, as demonstrated by the creation of the CMO Growth Council. During the meeting with L’Oréal, SY Lau, a member of the Council, shared his views on this issue from his experience in China: “Embrace smart retail and use content to reach and connect with consumers for business growth. But sustainable growth is not just about making money. Society is demanding that brands, both public and private ones, serve a social purpose.”

Also Read: Tencent Social Ads Platform Names Adjust a Certified Ads Measurement Partner

Elaborating on the topic of driving business growth through marketing, Sophia Ong presented Tencent’s new integrated marketing platform, Tencent WE+, offering CMOs better integration within its ecosystem and more business intelligence through three core capabilities: WEmpower, with a total coverage of internet users and connecting data silos; WEngage, integrating content into consumer scenarios and unleashing the power of IP; and WEmbrace, which assists brands in penetrating consumer touchpoints and driving multi-conversions.

“Benefiting from Tencent’s ecosystem, Tencent WE+ functions as an enabler for brand marketing until the last mile of the consumer journey, rather than providing one-off media solutions,” said Sophia Ong.

This approach has led Tencent and L’Oréal to design innovative campaigns to engage users with content that drives sales conversions, driven by data insights into user behaviors. In one example, while on the red carpet of Cannes Film Festival, L’Oréal orchestrated live streaming with talented Chinese singer Li Yuchun on WeChat. This live content allowed Chinese consumers to immerse in the glamorous event. In addition, L’Oréal presented celebrity looks, and together with “see now, buy now” shopping, viewers were able to make purchases instantly through WeChat.

Also Read: Tencent Video Leads Chinese Online Video Industry with 62.59 Million Paid Subscriptions

Also centering around content marketing, Asmita Dubey noted the importance of online content, observing that: “Online long-form content is very popular in China. It has the potential to obtain massive reach of the target audience and create phenomenal social buzz.”

This raised another question: when multiple brands are riding on the same social buzz generated by such content, how can a brand differentiate itself? L’Oréal’s experience suggests that the key is in emphasizing the brand’s core identity. Tencent representatives added that for long-term benefit, brands must also find a relevant angle, with the appropriate scenario and content to reach consumers using the brand’s values, facilitated by sales-driven engagement to best seize the opportunities of social buzz.

As the discussion continued, Dan Lu shared more on how brands can innovate in marketing and retailing by leveraging WeChat, Tencent’s social network of more than 1.04 billion users. Dan Lu noted that WeChat’s latest addition — Mini Program, which is widely known as “an app within an app” — supports brands by connecting users with various services. The existing 580 thousand mini-programs serve 170 million active users on a monthly basis. Dan Lu stated: “By building digital touch points at scale, WeChat allows for direct connections with consumers, driving multi-conversions online and offline.”

Payoneer Lights Up the Digital Marketing Industry with Rapid Growth, Corporate Partnerships and Working Capital Offering

By

-

July 2, 2018

Payoneer Lights Up the Digital Marketing Industry with Rapid Growth, Corporate Partnerships and Working Capital Offering

Payoneer Announces Triple-Digit Volume Growth and Partnerships with the World’s Leading Digital Marketing Brands

Payoneer, an innovative cross-border payments company that drives global commerce, announced an accelerating growth and an increase in international activity across the digital marketing industry. Over the past year, the company reports triple-digit volume growth, an impressive roster of new corporate partners, and new services aimed at fueling the expansion of the industry. Connecting the world’s leading digital ad networks with publishers and affiliates across borders, Payoneer has firmly positioned itself as the digital marketing industry’s leading partner for global expansion.

Triple-digit volume growth – For the last three years, Payoneer has seen affiliate and publisher payment volumes grow across multiple countries around the world. The company reports massive volume growth in Ireland, France, Israel, Spain, China, Mexico and Brazil, with each country sending millions of dollars in affiliate payment volumes in the first quarter of 2018 alone. While the US and UK remain the strongest hubs for digital marketing platforms, Europe, Asia, Africa and South America have seen outgoing volumes grow by triple-digit percentages. This shows an unprecedented increase in the global flow of funds across the digital marketing industry.

Also Read: XCHNG Brings New OnXCHNG Partners On Board To Transform The Digital Ad Ecosystem

Zane McIntyre

Digital marketing companies pay through Payoneer –Payoneer has teamed up with a number of leading brands in the digital marketing space, adding giants like ShareASale, CJ Affiliate by Conversant and Tradedoubler to their expansive digital marketing ecosystem. These global brands are joining long-time partners Ad 4 Game, Cake, Mediashakers, PropellerAds, Taboola, Taptica, Tune, and many others, who utilize Payoneer’s robust APIs to automate low-cost payments and serve affiliates all around the world. Most recently, the company has teamed up with Commission Factory to streamline cross-border payments for their affiliates. “As our company has grown around the world, it’s crucial that we provide our affiliates with payment options that are as international and innovative as they are,” stated Zane McIntyre, CEO of Commission Factory. “With Payoneer, we have a robust, secure, and flexible solution for our cross-border payments, and a true partner for global growth.”

Early Payments, a working capital solution, fuels affiliate business growth –Payoneer launched its Early Payments service, which enables users to access their funds a month or more in advanced of scheduled payment. This service eliminates the payment delays faced by many affiliates and publishers, resulting from the industry’s standard payment terms that extend as far as net-120. With Early Payments, funds are accessible right away, and the risk-free service allows digital marketers to choose how much to receive early, without taking on any debt or having to put down any collateral. These funds can then be reinvested back into their business when they’re needed, allowing affiliates to recruit staff, ramp up marketing efforts, and more, fueling additional growth.

Yair Tal

“With the world becoming increasingly borderless and connected, the digital economy offers virtually limitless opportunities for entrepreneurs,” notes Yair Tal, Head of Payoneer Enterprise. “Our global digital marketing ecosystem has never been stronger, as we continue to invest in tailored services and support for this unique industry. We’re proud to be working with so many of the leading ad networks, publishers and affiliates, and we look forward to empowering these businesses to grow for years to come.”

HubSpot Announces HubSpot Agency Directory to Help Clients Reach Agencies Around the World

By

-

July 2, 2018

HubSpot Announces HubSpot Agency Directory to Help Clients Reach Agencies Around the World

HubSpot Agency Directory Allows Any Inbound-Certified Agency to List Their Services for Free to Attract More Leads

HubSpot, a leading CRM, marketing, sales, and customer service platform, announced the launch of the HubSpot Agency Directory, a new free offering that will help agencies market their business and attract more inbound leads. The new site is an extension of HubSpot’s existing directory, which previously was only available to HubSpot agency partners and currently features more than 700 listings.

Agencies spend the vast majority of their time delivering services for their clients, but often struggle to dedicate time to marketing themselves. Sales can present an even bigger hurdle – marketers aren’t salespeople, after all. In fact, according to a recent report from RSW/US, 69% of agencies say their biggest challenge is breaking through to prospects. The HubSpot Agency Directory is designed to solve that problem by giving agencies the resources they need to stop worrying about marketing and sales and focus on what matters – serving their clients.

“At HubSpot, our mission is to help millions of businesses, including agencies, grow better. That’s why we’re opening up our directory to every inbound-certified agency in the world,” said Brian Halligan, co-founder and CEO of HubSpot. “Being listed on HubSpot means gaining exposure to thousands of potential customers viewing the directory each month. We know agencies spend countless hours supporting their customers – this is our opportunity to give them the resources they need to grow.”

Also Read: Hubspot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands

Benefits for agencies who sign up for a free directory listing include:

The ability to easily be found by HubSpot’s more than 44,500 customers across more than 100 countries.
Association with and support from a world-class brand.
Increased traffic from the more than 15,000 visitors HubSpot’s Agency Directory earns every month.
A free HubSpot account, which includes access to HubSpot CRM and HubSpot Academy’s free certifications.

“The benefits of signing up for an Agency Directory listing are twofold. Agencies who list with us will not only have access to a whole new source of inbound leads but will also be provided with a free HubSpot CRM account and access to our comprehensive Academy lessons,” said Kipp Bodnar, CMO of HubSpot. “That means that by joining the directory, agencies will not only be able to find new clients but will also now have the tools and resources they need to really level up their marketing. We’re investing in the expansion of our directory with the goal of becoming the online destination for agencies to find the right clients and reach their growth goals.”

To be listed, each agency must complete HubSpot Academy’s Inbound Certification and sign up for a free HubSpot account. Each directory listing includes user reviews, industry specialties, general budget parameters, certifications, and links to contact the agency.

Everything You Know About Viewability Could be Wrong

By

James Vakula

-

July 2, 2018

2

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM

Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper into the meaning of this metric and how it translates to success. Agencies have dozens of publishers across several channels to oversee, and finding the proverbial silver bullet at the beginning of the consumer journey (awareness) to support conversion can be difficult.

For ad formats best suited toward awareness, the popular opinion generally rests above a certain viewability threshold, usually 70-80 percent. According to our data, this makes sense: Most IOs are still written on a conventional CPM, and when looking at placement viewability aligned with click-through rates (CTRs), you do see the highest CTRs are on placements with 70-80 percent viewable rates.

Also Read: Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement

But what if the advertiser is only charged for viewable impressions? This has been the standard practice at Nativo for years. In fact, we initially sold all campaigns on a viewable CPM and did not introduce conventional CPM pricing to our marketplace until 2017. When we applied the same analysis to viewable impressions, it became clear why viewable CPMs are superior to the status quo for both advertisers and publishers.

Looking at data from January through March of this year, the viewable CTR for placements with 60 percent+ viewable rates was .81 percent, while for placements with less than 30 percent viewable rates the CTR was .94 percent. In other words, if the advertiser is paying a conventional CPM and optimizing toward high viewability, there is significant missed opportunity below the fold.

Ads have to be seen before they can be clicked, so buying on a viewable CPM ensures that the advertiser is only paying for ads on which users can actually click. For those who take this approach, there are millions of clicks waiting below the fold.

Also Read: Nativo Increases Programmatic Access to its Comprehensive Catalog of Native Ad Formats and Premium Inventory

Viewable CTRs show us that users are more likely to click once they’ve made some progress down the page. This makes sense through the perspective of the user, as consumers don’t go to sites looking for banners and pre-roll. They go to the site to read content, so placements at the top of the page (highest viewability) are the most susceptible to banner blindness. This explains why in-feed native tends to perform better: It is placed where people are looking for content.

We also assessed the quality of these clicks by looking at conversion rates in the same time frame. For placements with 40 percent viewability and below, we see a more extreme lift across our network. These placements, which sit at the bottom of the page, are 3.5-times more likely to lead to a conversion than the 70-80 percent viewable placements. In other words, once users are done consuming the content they came for, they are more likely to engage with your brand.

Effective analytics in any business follow the money. Instead of the time-consuming upkeep of holding publishers to viewability benchmarks, charge the buy on a viewable CPM and realize the opportunity that awaits below the fold.

Sales and Marketing Alignment Means So Much More Today

By

Karen Steele

-

July 2, 2018

1

Sales and Marketing Alignment Means So Much More Today

We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. Today, the discussion around alignment has changed drastically, as a result of shifts in business strategy needed to drive growth and ROI. With the rise of ABM, a partnership between sales and marketing trusted marketing attribution and a new phased approach to sales and marketing planning, cross-team alignment has become a critical component for revenue generation for B2B companies.

The Rise of ABM
Account-based marketing, or account-based sales, as we all know is not a new concept. B2B companies have been executing some account-based strategy for decades but what has changed the game is the amount of available technological solutions. As a result, ABM has now become the go-to-market strategies du jour for B2B companies.

Instead of rushing to purchase every available “ABM” solution and build what in their mind is an integrated stack, B2B companies must ensure that they have an accurate data foundation in place. Without a reliable, precise data foundation, B2B sales and marketing teams are unable to align with to deliver a streamlined buying experience throughout the entire buyer’s journey, thus stunting revenue growth for their organizations.

Once the data foundation is in place, sales and marketing teams need to take their alignment to the next level, partnership.

Also Read: Orchestrate and Execute ABM with Predictive Analytics

Trusted Attribution is Required

Marketing attribution isn’t just for marketing’s benefit. Sophisticated B2B companies want to measure sales and marketing on the same the same metrics.

In today’s sales and marketing landscape, attribution tends to be an isolated marketing exercise, with KPIs, processes, results confined to and developed in the marketing organization.

Consequently, that means sales often distrusts marketing-generated and has to do some digging of its own for the full picture … which isn’t a one-day job, and certainly isn’t preferable compared to making more calls. Meanwhile, the wider organization relies on suboptimal marketing campaigns which aren’t fully optimized for revenue, because the pipeline data in their CRM isn’t accurately connected to lead gen.

Marketing Attribution is a required combined sales and marketing exercise, whether looking at the buyers’ journey (all sales and marketing touches), comparing campaigns or tracking influence or multi-touch generation. Marketing Attribution measures a blend of GTM strategies: inbound and outbound, new business and upsells/cross-sell. It allows sales and marketing teams to focus on shared metrics for performance and revenue growth.

Also Read: LeanData Marketing Attribution Capabilities Empower Customers to Optimize ROI Growth

Partnership is the Name of the Game

Having an accurate, solid data foundation in place is only the first step. Rather than focusing on alignment, B2B sales and marketing teams need to build and maintain a strong partnership. As Tracy Eiler, CMO, InsideView, mentioned during her presentation at the SiriusDecisions Summit, “marketing exists to make sales easier.” Since marketing is at the forefront of the customer journey, it is their responsibility to support sales in enabling them to engage throughout the trip to driving revenue properly. At the same token, sales teams have a responsibility to work with marketing, including business planning. A strong partnership between sales and marketing teams is a good sign that the revenue generation engines of B2B organizations are thriving.

Once the partnership is in place, the next step is to ensure that sales and marketing teams are working together to develop and execute effective plans to grow revenue.

Also Read: LeanData Adds Muscle to Marketo Accelerate Ecosystem as a Strategic Partner

New Phased Approach to Planning

Traditionally, planning has been done in separate silos, with sales and marketing teams notifying each other once the plans have been solidified and are into motion. This old-school approach has been an obstacle for B2B companies to accelerate the time to revenue.

I had the opportunity to attend Steve Silver and Craig Moore’s session on sales and marketing alignment for business planning at SiriusDecisions Summit. During their talk, Steve and Craig outlined a new, three-phased approach planning model that debunked the traditional approach to planning which has been an obstacle for sB2B companies regarding sales and marketing productivity, revenue generation for such a long time. The primary takeaway was, it is up to sales and marketing teams to partner together to develop, execute a practical plan to drive higher revenue for their company. The planning process includes three core phases: business alignment, functional interlock, and execution readiness. Without that partnership in place, B2B companies will continue to struggle with delivering a streamlined buying experience to grow revenue for their respective companies.

Sales and Marketing alignment has become such a critical component of business strategies that B2B organizations can no longer ignore. The alignment between these two revenue-generating teams is the key to enabling successful strategies such as ABM, business planning and more. It’s time for sales and marketing teams to be partners, not enemies.

dataxu Appoints TV Veteran Gary Savoy as Vice President of Media

By

-

July 2, 2018

dataxu Appoints TV Veteran Gary Savoy as Vice President of Media

Former Comcast, AT&T VP Gary Savoy to Accelerate Adoption of Dataxu’s TotalTV Solution

dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced the appointment of industry veteran Gary Savoy as Vice President of Media. Savoy brings nearly 30 years of experience in television and interactive advertising sales, business and product development from companies including Comcast NBCUniversal and AT&T.

Savoy will lead TotalTV for Publishers, the company’s new solution for broadcasters, distributors, programmers and content owners. TotalTV improves yield for media owners, increases efficiency for advertisers, and reduces ad load for viewers. It enables owners of high-quality TV content to unify disparate distribution channels and consumer devices and offer Connected TV, Addressable TV, and Linear TV as a single source of inventory which can be targeted to any audience.

Gary Savoy

“dataxu is truly forging the way ahead when it comes to Advanced TV, and I’m thrilled to join such an innovative team,” said Savoy, adding, “I look forward to expanding the company’s reach as we continue to empower media companies and their advertisers with advanced technology at scale.”

Also Read: TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

“dataxu has been leading the industry in TV innovation, with a focus on enabling sellers of TV content to utilize data to unify fragmented audiences and better understand, engage, and monetize those audiences across devices at an individual and household level,” said Sandro Catanzaro, co-founder and Chief Innovation Officer, dataxu. “Gary’s experience and insights into the wants and needs of media owners and distributors makes him the ideal leader to scale our expanding Advanced TV & Media division.”

Prior to dataxu, Savoy was the Vice President of Data Platforms at Comcast NBCUniversal where he led the commercial development of TV viewing data. Savoy also held various executive roles in sales, product, strategy, operations, and consulting for major companies including AT&T, Google, and EMC.

Recommended Read: dataxu Announces TotalTV For Media Companies

Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals

By

-

July 2, 2018

Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals

Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers

Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced the launch of the first global dedicated storefront for the private marketplace (PMP) deals in DOOH. Through the Vistar Deals Discovery storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point.

Vistar Deals Discovery storefront allows out-of-home media owners to highlight custom offerings of their unique inventory directly to buyers.

Barry Frey, President and CEO, DPAA, said, “Out-of-home is fast becoming a digital medium for advertisers. This means not only the embrace of digital screens but high levels of automation, targeting, and measurement.”

Barry added, “Innovations delivering programmatic means to access the full scope of digital out-of-home opportunities drive sophisticated and powerful ways to plan, transact and measure the medium for our advertising partners.”

“Vistar Media’s Deal Discovery PMP offers the marketplace a powerful new open platform that directly connects media buyers and OOH sellers,” said Nancy Fletcher, President and CEO of OAAA.

Nancy added, “Any time systems and processes are introduced that will simplify routine transactions, the industry wins. When we make it easier for brands and agencies to engage with our medium, together we succeed.”

Programmatic Companies Would Gain A New Channel to Market Their Offerings to the World’s Largest Buyers

PMP deals allow programmatic marketers to combine the efficiency of automated buying with the ability to negotiate custom deals with publishers, tailored to their specific needs. The Deals Discovery storefront allows out-of-home media owners to highlight custom offerings of their unique inventory directly to buyers. Media owners maintain control and transparency while gaining a new channel to market their offerings to the world’s largest buyers.

Buyers can now seamlessly plan across all DOOH transactions, including open exchange, direct negotiated and storefront PMP deals. By accessing aggregated DOOH inventory through a single platform, buyers can apply universal targeting and measurement across all inventory. The new storefront offering helps buyers uncover the most relevant OOH networks and inventory for their audiences. There are currently 31 self-service buying groups leveraging the Vistar platform, including Adobe, Amobee, Amnet, Assembly, Ciceron, Digilant, Kepler Group, Publicis Media, RTBiQ, Trilia, and Varick.

Vistar Deal Discovery PMP Tool Reduces Transactional Friction, Creating Operational Efficiencies for Programmatic Advertising Teams

“Automated, data-driven buying of digital out-of-home is poised to help advertisers reach consumers in new and creative ways that deepen personalization and storytelling without losing mass-scale or brand safety,” said Bryan Seltzer, Managing Director, US, Ad Cloud.

Bryan added, “We’re excited to collaborate with Vistar to make that possible via Adobe Advertising Cloud.”

“Simplifying the ad marketplace is at the core of programmatic’s promise,” says Garrett Dale, SVP of Kepler Group.

Garrett added, “Vistar’s Deal Discovery PMP tool does just that, reducing transactional friction, creating operational efficiencies for our team, while brands get customized media plans with delivery priority.”

Media owners can easily make custom inventory packages for discovery through the storefront or work directly with buyers to create bespoke PMP deals to suit their specific audience needs. Participating media owners include Adspace, Captivate Canada, Clear Channel Outdoor, Corner Media, GSTV, Lamar, Pursuant Health, Rouge Media, Topgolf®, TouchTunes, Vision Media/Cinema Scene and ZOOM Media. The growing list of suppliers also includes JCDecaux US, whose digital inventory will be accessible through deals via the VIOOH platform which will connect to Vistar’s demand-side platform (DSP).

Here are some media owner perspectives:

“We are thrilled to be pioneering another evolution for out-of-home. It’s long overdue to make the best inventory for brands available within the programmatic landscape,” said Greg Glenday, CEO of Adspace.

Greg added, “The ability to offer curated packages to a broad array of digital teams, as well as develop custom one-to-one PMP deals, makes it even easier for us to engage with buyers on their terms.”

“We are excited to participate in a storefront opportunity for the digital out-of-home industry,” said Barb Huggett, General Manager of Captivate Canada.

Barb added, “This platform will allow us to showcase Toronto specific offerings to buyers who may not be familiar with our programmatic capabilities, as well as create unique and turnkey packages tailored to their needs.”

“Clear Channel Outdoor is expanding our partnership with Vistar in an enhanced and highly-visible way through their new Deals Discovery storefront, making our roadside & airport media even easier to buy for advertisers activating through Vistar’s DSP,” said Wade Rifkin, SVP, Programmatic, CCO.

Wade added, “Buyers can now seamlessly select curated private marketplace deals that leverage our behavioral/demographic targeting, or even apply their own 1st or 3rd party data, all across our national footprint of 1250+ digital displays reaching over 90 million consumers every month.”

“Through Vistar’s new Discovery platform, digital buyers will have access to GSTV’s premium video inventory across our national network reaching 75 million adults in 200 DMAs while leveraging our advanced audience targeting capabilities,” said Dave Kovall, VP of Digital Partnerships. “

Dave added, Whether buyers want to work with us through prebuilt deals or a more customized transaction that matches precise targeting criteria, we look forward to delivering the transparency, flexibility, and convenience they expect from PMP deals.”

How New Tool Would Open up New Opportunities and Take Some of the Guesswork out of the Process for Busy Buyers

“Vistar’s new Deals Discovery storefront allows media owners to highlight key audiences, and get buyers thinking about our inventory in potentially new ways. We are of course always open to and encouraging of working directly with buyers on customized PMP deals, but this is a great way to open up new opportunities and take some of the guesswork out of the process for busy buyers, said Tom Link, Senior Executive Vice President Sales & Marketing, ZOOM Media.

Currently, Vistar Media provides geospatial technology, bridging the space between advertising ecosystems, consumer movement patterns and purchasing behavior. Vistar also provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media.

Lead Liaison Expands to UK; Appoints Richard Nightingale as Director of EMEA Sales

By

-

July 2, 2018

Sales and Marketing Solutions Provider, Lead Liaison, Expands to UK

Due to Rising Demand for Their Offerings in the EMEA Region, Sales and Marketing Solutions Provider, Lead Liaison, Opens an Office in the UK

Lead Liaison recently announced its expansion into the UK to meet escalating demand.

Ryan Schefke

“Twenty-seven percent of 2017’s revenue came from clients in Europe, Middle East, and Asia (EMEA),” says Ryan Schefke, Customer Success Manager at Lead Liaison. “The amount of business we were generating in the region increased by around 65% year-over-year for the past several years. It was logical that we needed to open an office there, and staff it with great leadership to continue to grow our international presence.”

Also, to support the expansion, the company appointed Richard Nightingale as Director of EMEA Sales. With over 15 years of experience in sales and marketing, Nightingale was the perfect fit to head up the expansion. “I’m extremely excited to be leading the efforts in Europe, especially at such an interesting time for this industry,” says Nightingale. “Our company is growing at an unparalleled rate and EMEA is a big part of that growth.”

Also Read: Lead Liaison Now Offers Standalone Solution for Sales Enablement

The new UK location is part of the overall global growth strategy for Lead Liaison. The new location validates their ongoing commitment to foster relationships abroad. The EU expansion also ensures Lead Liaison has a local presence for clients and partners.

Nightingale is a key hire for Lead Liaison considering their footprint in the region and their local expertise in privacy management. Their Consent Manager provides many capabilities to help companies execute and manage data privacy, such as those set forth by GDPR. Companies can collect consent, update visitor/contact privacy settings in real-time, manage data subject requests, and much more. These privacy measures help satisfy many GDPR requirements for companies doing business with residents or citizens in the European Union.

EverString and Heinz Marketing Explore The State of Artificial Intelligence

By

-

July 2, 2018

EverString and Heinz Marketing Explore The State of Artificial Intelligence

Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify Customers Based on ICPs

AI continues to rock the boat for B2B marketing and sales teams. With the growing maturity of AI and machine learning in marketing technologies, marketing and sales intelligence software powered by automated data science is turning into the most reliable business platform. AI is becoming a core component of marketing technology solutions; the promise of AI is not far from the next ‘Big Bang’ in the B2B marketing industry. To ensure marketers have a fair idea of how deep AI runs in the industry, EverString and Heinz Marketing have fielded a joint survey to understand how B2B marketers view AI today and envision using it in the near future.

While the talk of AI is pervasive, B2B Marketers are still just learning about the broad expectations for how AI will help achieve business goals, and are, for the most part, confused about the potential impact on their marketing strategy and overall business performance.

According to Matt Heinz, President, Heinz Marketing, “These findings will help marketers understand how they compare to peers in viewing AI applications and future expectations to create value.”

Setting the Bar Higher: Expectations from AI

On the Current State of AI

59% expect AI to help identify prospective customers.
71% are interested in using AI for personalization and 58% for customization.
Almost 53% say it will improve marketing effectiveness in driving revenue.
About 40% say it will help identify macro market trends and opportunities and make marketing tasks easier.
Over 30% say it will provide more detailed analysis of campaigns.

The Data Quality Problem

21% are very confident in achieving their goals with their current marketing data.

Success: It’s All About Revenue

86% measure success with KPIs tied to pipeline or revenue.

According to Matt Amundson, VP of Marketing, EverString, “Marketers are increasingly measured on their impact and success of revenue generation. Marketing technology that enables revenue performance and customer engagement is more valuable than ever for B2B marketers to hit their goals.”

Matt added, “Once the practical value of AI-powered marketing technologies overtakes the theoretical, we expect the mystery and confusion will dissipate.”

EverString and Heinz Marketing conducted the first-ever survey to understand how B2B marketers view artificial intelligence currently and how they envision using AI as a strategic tool to help meet their goals and objectives. Responses came from over 300 B2B marketing and sales professionals spanning a variety of organizations and industries.

YouAppi Widens Global Footprint And Further Expands Asia Operations With New Office In Singapore

By

-

July 2, 2018

YouAppi Widens Global Footprint And Further Expands Asia Operations With New Office In Singapore

Company Growth Rate Expands Several Hundred Times Over Across APAC, including Japan, Indonesia and Korea, during 2017 and 2018

YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the opening of new offices in Singapore, expanding the company’s substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. YouAppi delivers successful campaigns for the top performing brands in Asia, including Indonesia’s leading online marketplace and Unicorn startup Bukalapak; Cheetah Mobile, creator of some of the world’s most popular apps; Chinese leading provider of Internet value-added services Tencent, who recently surpassed Facebook as the world’s fifth largest company; and Shopee, the number one online shopping destination across Southeast Asia.

“As the leading online marketplace in all of Indonesia, it was imperative we attract the right kind of users and help funnel those users through the buying process,” said Niva Widya, senior digital marketing manager at Bukalapak. “YouAppi’s insightful, data-driven approach has helped us achieve a very high percentage in purchase rate and a significant reduction in customer acquisition costs. What’s more, their highly engaged, responsive team ensures we take advantage of every innovation to keep increasing those returns.”

YouAppi’s 360 Platform is designed to dramatically increase acquisition and retention of high-value customers for the world’s hottest mobile brands. First of its kind, the YouAppi platform delivers unprecedented insight into the mobile user experience by leveraging artificial intelligence and machine learning to connect premium mobile brands to their target audiences.

Also Read: YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018

Moshe Vaknin

“For mobile marketers, Asia is one of the most exciting places in the world,” said Moshe Vaknin, YouAppi founder and CEO. “Consumers are not only tech-savvy and avid mobile users, they also show a consistent appetite for new and exciting ways to connect with the brands they most love. What’s more, marketers in the region are highly tuned into to what consumers want, ensuring user acquisition and retention efforts are never wasted.”

Mobile advertising growth in Singapore currently exceeds global rates, with entertainment and media revenues expected to rise to $6.58 billion USD in 2020 (PwC). Online video is the hottest growth segment for mobile advertising across the country, which boasts the highest smartphone saturation in the world (Deloitte). A recent survey of mobile marketers around the world revealed video is on the rise globally, with 85 percent planning to increase their video investments in 2018. YouAppi’s award-winning 360 Platform offers both brand and rewarded video options via its lightweight SDK.

Horas Octavianus Sihotang

YouAppi serves publishers and digital marketers across a variety of sectors throughout Singapore, including shopping, gaming, lifestyle, utilities, entertainment, travel and the growing on-demand mobile economy.

“As the largest e-commerce platform across Southeast Asia, we needed a smarter approach to increasing user acquisition through better retention and engagement,” said Horas Octavianus Sihotang, performance marketing manager at Shopee Indonesia. “YouAppi helped us to optimize our ad placement through its network using they’re proven, high performing display campaigns.

Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys

By

-

July 2, 2018

Cyara Resolves Common Chatbot Failures with New Testing Capabilities

Cyara 7.3 Validates Critical Cx Connections Between the Self-Service and Agent Segments of a Journey, Ensuring Effective Service and High Customer Satisfaction

With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from self-service to agent-assisted service, or from one channel to another. To earn customer loyalty and satisfaction, leading global enterprises know they must deliver consistent and personalized customer experiences across all touchpoints and at each step of their customer’s journey. In fact, 80 percent of enterprises expect to connect most or all of their customer channels within two years.

Cyara now enables brands to more easily and efficiently test those connected experiences. Cyara 7.3, which debuted recently, includes updated omnichannel capabilities for automating the testing of journeys that span and hop channels, and include both self-service and agent-based experience components — all managed and reported within a unified interface.

Alok Kulkarni

“Today’s consumers interact with brands in multiple ways and they expect a seamless experience across channels, whether they are engaging with a self-service application or with an agent,” said Alok Kulkarni, CEO and co-founder, Cyara. “With the functionality, we’re announcing today, customer-service operations can meet those high expectations, confident that they’re delivering outstanding customer experiences.”

Also Read: Interview with Alok Kulkarni, CEO, Cyara

Single View of Customer Journeys Across Channels, Spanning Self-Service and Agent-Assisted Service

The 7.3 release strengthens Cyara’s omnichannel functionality, providing visibility into the fidelity of customer journeys across channels, including voice, web, chat, chatbot, email, and SMS. Not only does the solution provide testing and monitoring of each channel, but it now provides an integrated view across customer experiences. For example, in an omnichannel validation, a customer journey designer can test journeys in which the customer dials in to reset their password, and the customer receives a one-time private URL via SMS that provide a web link for the password reset.

Previously, self-service and agent-assisted interactions had to be tested separately. Now, Cyara provides detailed insights into the performance of the IVR (interactive voice response) system, call routing, data passing to an agent — all in a single view.

With this new feature, Cyara clients can also ensure that information provided by the customer during a self-service session is correctly preserved during transfer to an agent, eliminating the common frustration of having to repeat steps or re-submit information.

New Persona-Based Testing

The platform now supports persona-based testing, so Cyara clients can more easily test the personalized experiences of different customer segments. Customer journey designers and QA teams can verify customer experiences that vary across different customer personas based on attributes such as status (Platinum, Gold, Silver) or product line (auto insurance vs. life insurance), routing those customers in a logical way and presenting them with appropriate customer service information and interactions.

Cyara’s persona-based testing uses centralized definitions of data sets with large amounts of test data that can be exercised across different types of tests — broadening and deepening the CX testing process to ensure higher levels of quality for today’s complex and dynamic IVRs and websites.

Also Read: Oasis, Warehouse and Coast to Enhance Customer Engagement with Aptos POS Solution and the Power of the Cloud

Flexible Alerting and Automated Troubleshooting

Additional updates to the CX assurance platform enable data sharing and time savings.

Now, CX data can be shared with more third-party applications for centralized monitoring and integration with other critical enterprise systems:

Monitoring alerts can be sent to web-based communications systems, such as Slack.
In-depth reporting data can be fed into custom or third-party dashboards.
CX incident alerts can auto-populate CX incident management systems such as ServiceNow.

Another time-saving feature introduced today further automates CX troubleshooting by enabling clients to trigger and run a new test case based on the failure of another test case. This way, CX technicians can confirm the validity of a failure, determine if the source of an issue is the network carrier or an internal issue, and isolate the root cause of a failure.

The Cyara CX Assurance Platform

The award-winning Cyara CX Assurance Platform helps companies accelerate CX development, increase quality across all digital and voice channels, and assure the quality of customer journeys end-to-end. Cyara Velocity’s automation and collaborative environment help organizations rapidly innovate their CX. Cyara Cruncher then puts CX systems through extensive performance and load-testing, ensuring systems work at scale. Finally, Cyara Pulse delivers real-time CX insights via desktop or mobile phone, enabling customers to identify and troubleshoot problems around the world. Cyara’s customers include leading brands across a variety of consumer and business segments including technology, insurance, finance, travel, and retail.

Vector Media Enters Into Strategic Partnership With Influential To Help Advertisers “Tell Better Stories”

By

-

July 2, 2018

Vector Media Enters Into Strategic Partnership With Influential To Help Advertisers "Tell Better Stories"

Vector Media Will Become Influential’s Strategic Outdoor Media Provider

Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced a partnership with Influential, the premier AI social influencer technology powered by IBM’s Watson, to provide advertisers with a cutting-edge tool to help amplify Vector’s OOH and Experiential assets.

Through this partnership, Vector will become Influential’s strategic outdoor media provider. This will enable the company to incorporate data-backed social influencers into campaigns to amplify reach and drive contextually relevant messaging in connection with OOH and experiential activations. Vector’s clients will also benefit from AI-powered insights into consumers habits and interests to better inform planning, ideation and measurement against specific demographic and psychographic segments.

Also Read: Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

“Creative, ‘real world’ activation is a key element in generating organic social media buzz, and social buzz extends the life of OOH and experiential campaigns, so we see incredible synergies between Vector and Influential that will really benefit our clients,” said Jim MacCurtain, Chief Strategy Officer of Vector Media. “As Vector continues to create groundbreaking opportunities to “Tell Better Stories” to consumers across the US, Influential will be an important component of our strategy”, said MacCurtain.

Ryan Detert

“We are excited to be teaming up with Vector Media for this partnership,” said Ryan Detert, CEO of Influential. “As a leader in the Out-of-Home advertising space, their business and commitment to data and technology is a great complement to ours and we look forward to creating a new revenue stream for both companies.”

This is one of several announcements Vector has made in the past several months in relation to providing improved audience insights to its clients.

TechBytes with Lee Walsh, Regional Managing Director, NewBase

By

-

July 2, 2018

Lee Walsh
Regional Managing Director, NewBase

Programmatic advertising is a fascinating technology. Each geography is growing at its own ‘sweet’ pace. Asia, in particular, is more diverse and complex compared to the markets in the Americas and Europe. Lee Walsh, Regional Managing Director, NewBase, gives us an inside view of the Asian advertising ecosystem and helps us to understand the nature of the American and European digital advertising markets.

Html code here! Replace this with any non empty text and that's it.

Tell us about your role at NewBase and the team/technology you handle.

I manage the South East Asia and India region for NewBase. This covers eight offices across five markets.

We mainly work with our own platform, NewBase View. This is designed to give advertisers complete visibility of where their money is being spent in the digital supply chain.

We also work closely with premium publishers, with a large focus on content and native advertising.

How do you define Transparency and Brand Safety in advertising in today’s world?

For me, transparency is very simple. An advertiser should be able to see where their money is spent in the supply chain, what happens to their data and where their messages appear. This should also include any rebates an agency is receiving for managing their money.

Brand safety is a little more difficult to define as a safe environment can be subjective depending on the brand and the user. I think the smartest and simplest approach to brand safety is to lower the number of environments where your message is appearing.

What is the state of ‘Programmatic Advertising and Performance reporting’ in 2018?

In Asia it is mixed. We still get many major agencies and brands focused on superficial measures of clicks and CTR. Even the brands tracking sales have little view of the lifetime value of a customer or attribution. I don’t think that this is a uniquely Asian problem, but in parts of the region, there is a more conservative approach to channeling spend to areas which are perceived to work.

How can brands take back control of their programmatic media buying?

I think the easiest way is to establish a direct billing relationship with ad tech vendors and media owners.

Most marketing departments lack the resource or will to have an in-house programmatic team. Agencies should play a vital role in campaign management and optimization. Brands will have to start paying agencies properly for this role and not expect it for free.

What makes Asian advertising ecosystem different from their American and European counterparts?

Asia is incredibly diverse and not a homogeneous block of countries. Places like China, Korea and Japan essentially have their own digital eco-systems that are very different from the rest of the world.

If you look at how the Chinese e-commerce or messaging sectors have evolved they are fascinating and genuinely leading the world.

The SE Asia and Australian eco-systems are very similar to Western markets, with Google and Facebook accounting for the vast majority of digital spend and growth. It’s fair to say the duopoly is still in a honeymoon period here, but we are starting to see brands question the business results they are generating from these platforms.

Which regulations are in place to defend brands and customers, respectively, from ad fraud in programmatic for home industry?

For the most part, governments have little understanding of the sector in order to regulate it. However, it was interesting to see the comparison of how the Singapore and US governments handled the Cambridge Analytica scandal. In the US, it was clear that Congress was clueless and almost starstruck interviewing Zuckerberg. In Singapore, the Facebook spokesperson faced a grilling from a prepared and informed government official.

Fraud remains a major issue in the region. We have all seen pictures of Chinese phone farms to get around fraud detection software. Whilst the exchanges are so weak in this area, fraud shows little sign of going away.

The IAB in SE Asia has done a great job over the last few years. They have a model of low membership fees that attracts a high volume of companies in the sector. Their training and guidelines in this matter are used across the region.

How do you leverage audience data platform to build better advertising attribution models?

Attribution models have promised so much for so long, but I still think they have some way to go. One of the challenges in attribution is it is easy to manipulate the data to give you the outcome you want.

Often the people involved in designing or analyzing attribution studies have a stake in the outcome. Attribution models often become an exercise in marking your own homework rather than gaining real insights on campaign success.

How do you work with Data Science and AI/ML for Programmatic advertising?

Every time I hear AI in an ad tech pitch a little piece of me dies. The vast majority of ad tech vendors calling themselves AI are little more than machine learning or a complex decision tree. There is nothing wrong with this if the platform works.

AI and blockchain have set off a new round of funding in ad tech. I am sure some of these companies will make it and move the industry forward, but as we are seeing with the current generation of ad tech most will not survive once the funding has run out. The middleman business model is broken. AI or Blockchain will not change this.

Would GDPR impact your data management and retention models?

GDPR has been taken seriously by brands and agencies across Asia, although it is fair to say there is confusion amongst many on how it directly impacts Asian companies.

How the European Union police GDPR will be interesting to see. It remains to be seen if they will have an appetite to prosecute companies that solely serve Asian markets, even if they have some European consumers.

Thanks for chatting with us, Lee.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Community Brands and Pathable Announce Mobile Event App Partnership

By

-

July 2, 2018

Community Brands and Pathable Announce Mobile Event App Partnership

New Partnership and Mobile Technology Will Enable Organizations to Improve the Event Attendee Experience with Stronger Engagement and Collection of Relevant, Actionable Data

Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced that the company has entered into a partnership with Pathable, an industry-leading mobile event app for meetings, conferences and tradeshows. The partnership with Pathable and its mobile event app technology (along with the recent acquisition of Expo Logic, an event technology company) further strengthens the Community Brands event management suite as an end-to-end solution.

Pathable’s mobile event app technology will provide API integrations to Community Brands technology platforms. The combination will allow Community Brands customers to pull membership data from association management software systems into Pathable’s mobile event app, maximizing attendee engagement and optimizing networking opportunities before, during and after events through the digital channel, while improving the return on sponsor and exhibitor investments.

Also Read: Phunware Partners with Lotame to Provide Marketers Access to Its Vast Mobile Events Data

Jordan Schwartz

“This partnership is between two companies dedicated to delivering the greatest value to their customers for strategic meetings management programs and the attendee experience,” said Jordan Schwartz, CEO of Pathable. “We know the attendee experience shouldn’t stop and start within the event dates. So, with the Community Brands all-in-one event solution, we will help event planners throw the most rewarding event possible and help attendees make meaningful and lasting connections.”

Pathable’s mobile event app technology includes a dedicated Event Happiness Manager for each show. This will help each organization’s event team build out a customizable, online agenda, along with private meeting scheduling, interactive trade show experiences, gamification, event marketing, continuing education, badge scanning, social networking and lead retrieval.

Melea Guilbault

“We are excited to partner with Pathable to bring innovative, end-to-end event technologies to our customers,” said Melea Guilbault, Vice President, Channels and Alliance Partners, Community Brands. “Pathable’s application complements our strategic focus on increasing the value of our customers’ events and improving the attendee experience while boosting engagement. We look forward to our joint efforts redefining the way organizations use mobile event management.”

The Indi App Creates Social Media Influencers With the Click of a Button

By

-

July 2, 2018

The Indi App Creates Social Media Influencers With the Click of a Button

Innovative Video Engagement Commerce Platform, Indi.com, Releases Exciting App That Allows Anybody to Make Money from Their Thousands of Retail Partnerships

Becoming a social media sensation with a few clicks of a button is now available at the tips of one’s fingers. Introducing the hottest shopping app tailor-made for influencers, Indi.com. Indi.com unveils brand new app features designed to help make money on the content that influencers are already posting on social media, build an online empire, allowing to effortlessly design a personal brand and get the attention of favorite retailers and industry leaders all through one flexible platform.

Navigating Indi’s interface is a breeze. Building a personal channel and adding engaging content is faster and simpler than ever with a brand new user-friendly design that creates a seamless, intuitive experience from start to finish. Enable native camera access while using the app, and be able to quickly record video, snap photos, and upload content directly to the channel in one smooth step. Then, let Indi show how to easily attach product links, share and post to all social media (Facebook, Instagram, IGTV, Snap, Pinterest and Twitter), blog, or website, and earn money anytime someone clicks on your link and shops.

Also Read: 5 Reasons Why Social Media Influencers are the Future of Digital Marketing

Indi’s new merchant search feature allows influencers to connect with thousands of their favorite brands at the click of a button. Comb the Indi directory lightning fast to find favorite retailers like Nordstrom, Nike, Urban Outfitters, Blue Apron, Foot Locker, and Amazon, then add a personal link to over 100 million products directly to content to earn money and grow one’s influence.

Create a following and make industry leaders take notice with an influencer channel crafted through the go-anywhere, take-on-anything Indi app. In just a few easy steps, influencers can establish a brand, start growing a following, and earn the chance to become the next overnight social media sensation all by being unique and sharing the styles they love with the world.

AI-Powered Intelligent Messaging Technology from Digital Air Strike Accelerates Sales for Businesses on Facebook and Websites

By

-

July 2, 2018

Digital Air Strike Marks 10th Year as Approved General Motors’ Reputation Management Partner

Response Path Allows Businesses to Start Conversations, Capture Leads and Convert to Sales with Intelligent Messaging on Multiple Platforms Including Facebook Messenger

Digital Air Strike, the leading social media, intelligent messaging and digital engagement company, has integrated with Facebook to deploy its award-winning Artificial Intelligence (AI)-powered real-time messaging solution, Response Path, on Facebook Messenger.

Response Path allows businesses to deploy “Facebook Assistant” on Messenger to communicate more efficiently with customers, route leads to the proper sales staff and respond 24/7. This is especially important for companies such as automobile dealerships selling items and advertising on Facebook Marketplace, where Messenger is the preferred communication channel for customer interaction.

Alexi Venneri

“The way people engage with businesses has changed,” said Alexi Venneri, CEO and co-founder, Digital Air Strike. “We developed Response Path to accommodate that change while also being very aware that businesses don’t have the time or staff to manage multiple communication channels day and night. That’s where intelligent messaging comes in as it asks qualifying questions to move consumers farther down the sales funnel before a person needs to step in.”

Also Read: AI-Powered ‘Intelligent’ Marketing Will Keep It Real

Response Path automates much of the initial lead nurturing process so that salespeople can focus more attention on in-person buyers. It can schedule appointments, collect contact information and, for automobile dealerships, deliver customized vehicle quotes within minutes. Staff members can then take over a chatbot conversation at any time and view all messages through the tool’s intuitive inbox.

“Response Path is our all-star employee,” said Brett Boatright, general manager of Winslow Ford and Arizona Dodge. “The AI technology communicates with our customers who message us through Google Text My Business and those interested in the vehicles we’re selling on Facebook Marketplace and then directs the conversation to a team member when needed. The fact that the leads are sent directly to our CRM makes follow up much more efficient. We are also able to deliver vehicle price quotes to people through Response Path, without getting salespeople involved until they’re needed.”

Response Path is highly secure and authenticated through protocols such as SHA, TLS and policy designs such as server isolation. It is also HIPAA compliant for clients using it in the healthcare sector, as well as being cost effective and delivering a measurable return on investment.

“Response Path was incredibly simple to set up and get started,” said Amy Furhman of Craig Cares, a senior care service in Northern California. “In the first month of use, Response Path delivered 38x return in new revenue for every dollar spent. We boosted our lead response time thanks to Response Path’s notification system and now respond to inquiries immediately. Response Path is the ideal solution for businesses looking to capture and convert more leads.”

Also Read: Movable Ink Partners with Pega to Deliver AI-Powered Actions in Email Campaigns

Digital Air Strike’s Response Path platform was introduced in March 2018 following Digital Air Strike’s acquisition of the privately held AI chat technology business of Eldercare Technology (d.b.a. Path Chat). The combination of the messaging technology with Digital Air Strike’s social media, consumer engagement, and lead response solutions create a complete digital engagement experience that businesses must have to effectively interact with today’s consumers.

Response Path was highlighted as one of only six (out of 600) “Must-See New Tech at NADA (National Automobile Dealers Association)” by Automotive News and has been honored with a People’s Choice Stevie Award for Favorite New Product in the 2018 American Business Awards competition.

Response Path can engage consumers for every department of a business using different virtual assistants. It helps round out Digital Air Strike’s suite of consumer engagement solutions that now covers every step of the customer journey from discovery through shopping and digital retailing to post-transaction loyalty.

Interview with Vamshi Mokshagundam, Co-Founder and CEO, Siftery

By

-

July 2, 2018