Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers

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June 30, 2018

MarketNewsUpdates.com News Commentary

According to U.S. based market research and business intelligence company, Crystal Market Research, the Mobile Point of Sale Market (mPOS) was worth USD $9.73 billion in 2014 and is expected to reach approximately USD $46.28 billion by 2023, while registering itself at a compound annual growth rate (CAGR) of 18.92% during the forecast period. mPOS devices are expected to drive an increased usage of payment cards in Global markets, such as China, India and so forth. The global POS terminals/systems market is highly fragmented across vertical markets while a POS terminal itself enhances the shopping experience for customers by minimizing the payment processing time and provides companies with information pertaining to the sales of their respective products. Active tech companies in the markets this week include Gopher Protocol Inc., Verifone Systems, Inc. , PayPal Holdings, Inc., Square, NCR Corporation.

Also Read: Mobile-First Collaborative Learning Platform Hive Learning Raises $ 4.9 Million

Looking at the comparable 90 day period in 2017, ECS Prepaid had $7.5 million (unaudited) in revenue while processing 813,000 transactions over an average of 5,300 locations. ECS Prepaid’s revenue for the 90 days just prior to being acquired by Gopher was $8.5 million (unaudited) while processing 859,400 transactions. For the 90 day period post acquisition by Gopher, ECS Prepaid’s revenue was $13.3 million (unaudited) while processing over 1.1 million transactions, resulting in an increase in revenue of 77% over the comparable period in 2017. Gopher intends to continue this pattern with recent agreements for processing alignments, the addition of AT&T SIM Activation program, and increased product margins on existing core products.

“ECS Prepaid would be able to operate the ‘UGO doors’ with little impact to our current workflow with the addition of one new employee in the Springfield’s office for technical support” said Derron Winfrey, Gopher’s COO. “The UGO platform, which used third parties for processing transactions, will now use the ECS platform reducing ACH transaction costs from $0.14 to $0.02, which is expected to increase our profit margins” added Kevin Pickard, Gopher’s CFO.

Other recent and current developments in the tech industry include:

Verifone Systems, Inc.a world leader in payment and commerce solutions, last month announced the expiration, as of 11:59 p.m., California Time, on May 24, 2018, of the “go-shop” period provided in the previously announced Agreement and Plan of Merger, by and among Verifone, Vertex Holdco LLC and Vertex Merger Sub LLC, pursuant to which Verifone will be acquired by certain affiliates of an investor group led by Francisco Partners and including British Columbia Investment Management Corporation. Verifone and its representatives solicited acquisition proposals during the go-shop period and were in contact with approximately 42 potential purchasers. VeriFone Systems, Inc. provides payments and commerce solutions at the point of sale (POS) worldwide. It offers countertop solutions that accept payment options, including contactless, NFC, mobile wallets, and EMV; PIN pads that support credit and debit card, EBT, EMV, and other PIN-based transactions; and multilane consumer-facing commerce devices.

Also Read: Mobile Posse Expands HQ; Names Steve Drill as CTO

PayPal Holdings, Inc. announced recently that it has agreed to acquire Simility, a leading fraud prevention and risk management platform, for a purchase price of $120 million in cash, subject to certain adjustments. The acquisition of Simility will enhance PayPal’s ability to deliver fraud prevention and risk management solutions to merchants globally. “Digital commerce has exploded, and fraudsters have taken note, adapting and developing new methods to carry out their crimes,” said Bill Ready, chief operating officer, PayPal. “PayPal has been at the forefront of developing innovative fraud prevention and risk management solutions for nearly 20 years, and now, merchants will be able to configure those solutions to manage the unique complexities of their businesses. Together with Simility, we will be able to put more control in the hands of our merchants to fight fraud while helping make commerce experiences faster and more secure.”

According to an article published by the Motley Fool, Shares of Square jumped 3% to an all-time high on June 18 after New York State’s Department of Financial Services (NYDFS) granted the payments company a “BitLicense”, which will let New York residents buy and sell Bitcoin via its Cash App. The NYDFS, which previously granted Square a money-transmitter license, reviewed Square’s app and policies regarding money laundering, fraud, and cybersecurity before granting the license. The NYDFS has only granted the license to eight other companies in the past.

NCR Corporation, a global leader in omnichannel solutions, this week announced that Lubbock, Texas-based Texas Tech Federal Credit Union has overhauled its physical and digital customer experience using NCR’s portfolio of transformative banking solutions. Branch transformation requires a combination of hardware, software and services to achieve the right strategic mix of personnel-assisted and self-service channels to evolve the branch environment and deliver an exceptional customer experience. NCR has worked closely with Texas Tech FCU since 2016 to do exactly that, deploying NCR’s Digital Insight solutions, Interactive Teller (ITMs), and now Q-Flow, a multi-channel appointment booking service that provides bank branches with advanced customer reception, interaction management, appointment scheduling and staff planning tools.

A10 Networks Names New Vice President of EMEA Sales

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June 30, 2018

Anthony Webb is Responsible for Managing and Growing A10’s Sales Operations in EMEA

A10 Networks, a provider of intelligent and automated cybersecurity solutions, announced the appointment of Anthony Webb as vice president of sales in Europe, the Middle East and Africa (EMEA).

“In his 20 years of sales experience in the IT, data communications and telecom industry, Tony has proven his ability to deliver vision and strategic direction”

Chris White

“In his 20 years of sales experience in the IT, data communications and telecom industry, Tony has proven his ability to deliver the vision and strategic direction,” said Christopher White, A10 Networks executive vice president of worldwide sales.

Christopher added, “Add to that his deep knowledge and experience of the EMEA marketplace — all of which makes him an outstanding addition to A10’s leadership team.”

In his role as vice president, reporting to White, Anthony Webb is responsible for managing and growing A10’s sales operations in EMEA, as well as leading the company’s sales and channel strategy across the theater.

Also Read: Mobify Names David Ogidi Director of EMEA Sales

Webb’s extensive EMEA experience spans the enterprise, service provider and channel/partner segments. Before joining A10, he served as vice president EMEA of Ixia Technologies, focusing on maintaining Ixia’s position as the leading provider in network testing while driving their leadership status in network visibility. Prior to joining Ixia, he held positions at the vice president and managing director level for Juniper Networks, running sales organizations across EMEA and in the UK. In 2000, he joined Cisco as sales manager for service provider and enterprise verticals in the UK, before serving as enterprise sales director emerging markets with Cisco in MEA, then collaboration sales director emerging markets. He left Cisco in 2011 to return to the UK.

Webb started his career after graduating as a mechanical production engineer from MCT (Maidenhead College of Technology) in Berkshire, England. He joined British Telecom in 1992, leading various business units for the company covering the US, Europe, and Japan.

Petsky Prunier Advises EngagedMedia on its Sale to Aptus Health

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June 30, 2018

EngagedPatient Platform Strengthens Aptus Health’s Product Portfolio

Petsky Prunier is pleased to announce it has advised Engaged Media LLC, a mobile-first messaging platform, on its sale to Aptus Health, Inc., a leader in multichannel engagement solutions for health and life sciences companies.

Atlanta-based EngagedMedia, provides a mobile-first messaging platform that enables life sciences companies to communicate and engage with patients based on real-time pharmacy claims data. By deploying timely, targeted messaging related to medication refills, pharmacy benefits status, and other aspects of support, EngagedMedia has created a unique, scaled mobile solution for companies to address the needs of individual patients who have been prescribed a specific medication by their healthcare professional (HCP). Since 2009, the EngagedPatient platform has been used by many prominent life sciences companies as a standard across their full portfolios of products.

The EngagedPatient platform strengthens Aptus Health’s product portfolio and aligns with the company’s strategic approach to delivering high-impact, data-driven programs and campaigns that connect with HCPs and consumers on behalf of life sciences brand teams. EngagedMedia’s innovative approach to mobile patient engagement will make it easier for Aptus Health’s clients to help patients achieve better health outcomes through the power of data, mobile engagement, and intelligent messaging. The acquisition underscores Aptus Health’s commitment to bringing innovative solutions to market that help its clients achieve their digital engagement objectives in this dynamically evolving healthcare environment.

Also Read: IZEA Announces Discovered Demographics

Over the past 10 years, Aptus Health has served the majority of the world’s top 50 biopharma companies and provided integrated programs and services to hundreds of brand teams. The company has been recognized with industry awards, including being named “Most Innovative Vendor in Multichannel Marketing” based on a recent survey conducted by TGaS Advisors, a biopharma benchmarking and advisory services firm.

Petsky Prunier, with a team led by Christopher French, served as the exclusive financial advisor to EngagedMedia.

Hoss Sooudi

“Selling the company through a complex process with judicial oversight presented unusual challenges in managing stakeholder concerns and maximizing value, while maintaining process discipline and competitive tension. Petsky Prunier helped us position and present the company in a unique way, which resulted in a premium financial outcome for the shareholders. No other financial advisor could have achieved this result.”
Hoss Sooudi, General Manager, EngagedMedia

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Quadient Announces General Availability of Quadient Inspire R12

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June 30, 2018

Latest Release Designed to Enable and Accelerate Digital Experience

Quadient, the award-winning leader in Customer Communications Management (CCM), announced the general availability of its newest release, Quadient Inspire R12, which includes the new Digital Advantage Suite. The updated version of Quadient Inspire is designed to give customers and partners greater control over the systems and processes used to drive consistent communications across all channels with an emphasis on digital experiences.

With Inspire R12, users design omnichannel communications in days rather than months with a simple, modern and comprehensive platform. The solution makes it possible to change designs and test for all channels in minutes, with fully integrated tracking and approval processes built in. Additionally, R12 integrates all parts of the communications process from linking journey maps to communications, postal sorting, address, phone and email verifications, email delivery, SMS delivery, mail delivery tracking, and production monitoring to reduce the complexity involved in managing multiple systems.

Also Read: Simple Story Announces Nathan Hall As New CEO

Offering a wide range of new features, Quadient Inspire R12 has enhanced on-premise and cloud-based tools to help businesses stay in compliance, increase agility and close skills gaps, including the ability to:

Enable front office workers to customize and send approved communications quickly and easily on any channel
Manage risk by ensuring that customer communications meet brand standards and comply with government regulations
Log and track user events to support EU General Data Protection Regulation (GDPR) requirements
Integrate seamlessly with all IT systems
Production scales to meet changing needs by shifting between your environment and your cloud providers
Proactively manage communications within the context of your customer journeys
Leverage omnichannel coordination to orchestrate cross-channel communication initiatives
Provide enhanced proofing capabilities for email, print, omnichannel and rich notifications
Leverage integration accelerators with two common business solutions: Salesforce and DocuSign

Tamir Sigal

“Companies are under significant pressure to deliver compliant and consistent digital experiences and are struggling to adopt new channels of communication,” said Tamir Sigal, CMO, Quadient. “Inspire R12 is designed to deliver projects to all channels more quickly by speeding up the most critical channel, which is digital—gaining control of all customer communications in one place. We are excited to bring this much-needed capability to the market.”

California Becomes First State to Strengthen Consumer Data Privacy Protections

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June 30, 2018

New Report from Common Sense Media Assesses Privacy Policies of Hundreds of Education and Consumer Tech Apps and Services

Common Sense Sponsors Bill as Part of Broader Effort to Improve Digital Well-Being for Kids and Families

The California Consumer Privacy Act of 2018 was signed into law recently, guaranteeing new data privacy rights for the state’s 40 million consumers, with kids under 16 winning extra protections. The legislation, AB 375, was authored by Assemblymember Ed Chau (D-Monterey Park), Senator Robert Hertzberg (D-Van Nuys), and Senator Bill Dodd (D-Napa), and was sponsored by Common Sense.

Although several states are expected to consider privacy reforms in 2019, California becomes the first state to respond to a widespread series of scandals involving data breaches of millions of adults and kids alike.

“The state that pioneered the tech revolution is now, rightly, a pioneer in consumer privacy safeguards, and we expect many additional states to follow suit,” said James P. Steyer, CEO and Founder of Common Sense. “Today was a huge win and gives consumer privacy advocates a blueprint for success. We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans.”

Also Read: US Consumers Becoming More Open to Sharing Data: Acxiom Report

The introduced bill, called the California Consumer Privacy Act of 2018, includes:

Notice: Guarantees consumers the right to know what data is being collected
Consent: Guarantees consumers the right to opt out of that data collection
Deletion: Guarantees consumers the right to delete all their private data
Access: Guarantees consumers the rights to access, download, or transfer their data
Kids‘ Rights: Kids under 16 must opt-in to consent to the sale of their data
Enforcement: The attorney general can levy fines, consumers can sue for breaches

Common Sense sponsored the bill as part of its advocacy for tech reforms that will lead to the improved digital well-being of kids and families. Advocates in California have vowed to further strengthen the bill next year and to work with other legislatures to guarantee similar privacy rights for kids and families in every state.

Added Steyer: “The personal information and private data of Americans are routinely collected and used without our knowledge, and our well-being, as well as the health of our democracy, have suffered as a result. This is the right first step toward ensuring that Americans have strong data privacy protections.”

true[X] and Global Agency Essence Launch Research and Innovation Partnership To Advance the Connected Living Room Experience

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June 30, 2018

New Innovation Partnership at the Frontier of Consumer Habits and New CTV-specific Attention-based Products and Formats. Other GroupM Agencies to Participate as Partnership Develops

true[X], the leading technology company building the next generation of attention-based video ad products and capabilities, and Essence, a global data and measurement-driven agency and part of GroupM, today announced a strategic innovation partnership focused on bringing high-quality, accountable advertising to the rapidly growing market of connected TVs.

The partnership includes development and trial of new CTV ad experiences, customized research to validate results, and first-time programmatic access to true[X] engagement ad products. Essence will lead the initiative with other GroupM agency participation expected as the partnership develops.

Also Read: Ad Cost Impact Analysis: Upfront TV Ad Sales

Adam Gerber

“We’re excited to be working with true[X] to help our clients build the next generation of video advertising at a time when nearly 60% of U.S. homes now own devices capable of streaming video to a television in the living room,” said Adam Gerber, SVP, Investment, North America at Essence.

Through this first-of-its-kind innovation partnership, Essence will have access to premium inventory from publishers like A&E Networks, Hulu, ABC and FreeForm, and Fox Networks on connected TV platforms like Roku and tvOS. true[X] and Essence will align on a CTV product roadmap to pilot new innovations that have the potential to scale.

Also Read: Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report

Pooja Midha

“Essence is focused on delivering measurable value for clients, making the advertising experience better for viewers, and helping publishers maintain an ad-supported business model – principles that perfectly mirror true[X]’s mission,” said Pooja Midha, president, true[X]. “true[X]’s investment in consumer-centric technologies that support meaningful interactions and outcomes for brands make us perfect partners.”

true[X]’s award-winning interactive advertising is guaranteed 100%-viewable and 100% fraud-free, and its new UP//LIFT brand lift measurement technology assesses the impact of ads across platforms. Giving consumers the choice to engage with a brand’s interactive experience as an alternative to traditional commercial breaks, true[X] advertising can help reduce ad loads while simultaneously improving results for the brand by offering a higher-quality, more memorable experience.

ProctorU Names New Chief Academic Officer and Chief Compliance Officer

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June 30, 2018

Ashley Norris Brings 13 Years of Experience in Higher Education, while and Pamela Fetterolf Brings over 19 Years of Experience in Start-Up Technology to ProctorU

ProctorU announced that Dr Ashley Norris has joined the company as its chief academic officer and Pamela Fetterolf has been named chief compliance officer. Norris brings 13 years of experience in higher education to ProctorU, and Fetterolf brings over 19 years of experience in start-up technology.

Norris most recently served as dean of programmatic accreditation and regulatory affairs for the University of Phoenix (UOP) in Tempe, AZ. Prior to that, she was the dean of specialized programs for UOP and, before that, their assistant dean for regulatory affairs and programmatic accreditation.

Norris brings her academic and regulatory expertise to help ProctorU provide the highest levels of academic integrity to its partners. She will lead ProctorU’s academic affairs efforts, providing insight into identification, prevention, measurement and management of academic integrity; and provide consulting services to institutions dealing with financial fraud rings. These services will help ProctorU customers maintain the highest levels of quality and security in their programs.

“Recruiting Dr Norris was a huge win for ProctorU. Her experience in the highest levels of accreditation compliance positions her well to become an expert in the emerging field of digital integrity,” said ProctorU Founder Jarrod Morgan.

Also Read: Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format

ProctorU announced that Pamela Fetterolf has been named chief compliance officer. — Pamela Fetterolf

Fetterolf will be responsible for all compliance and regulatory activities, litigation coordination, intellectual property protection activities, contract and corporate governance oversight and all human resources functions.

“We are pleased to welcome Fetterolf to ProctorU. Her extensive background in law, human resources, compliance and more will greatly benefit our organization as we continue to grow and expand into new markets,” said ProctorU CEO Scott McFarland.

Fetterolf was formerly chief administrative officer at Atlas RFID Solutions. Her professional background is in start-up technology, and she has worked for Emageon, Awarix and R4KR. She graduated with honors from Birmingham School of Law with a focus on corporate and employment law, holds a PHR certification and will soon hold an SPHR certification.

Recommended Read: The Role of AI in FIFA World Cup 2018

Pastilla Institute and Kremsa Digital Announce Merger

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Also Read: HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

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June 30, 2018

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Consolidated Strategic Creative Branding and Marketing Agency Poised to Expand Client Services and Broaden Global Reach

This merger solidifies The Pastilla Institute and Kremsa Digital‘s long-term collaborative dynamic, with Pastilla heading creative concept development and execution and Kremsa directing targeted, metrics-driven digital implementation. The agencies have partnered on many projects as separate entities, most recently developing the BigWave Systems WebApp for health insurance general agency Warner Pacific Insurance.

Rudy Manning

“Over the years, Pastilla has produced world-class branding and creative projects that deliver on our clients’ objectives and goals, while resonating with their target audiences and achieving quantifiable results,” said founder Rudy Manning, who established The Pastilla Institute in 2004. The agency has produced branding and advertising for internationally recognized products and major global and regional brands, including Westfield Corporation, Nokia, SAP, Hudson Pacific Properties, Warner Pacific Insurance and Microsoft Surface. “Now, we have the added benefit of Kremsa’s solid digital marketing team working with us under one umbrella, allowing for more efficient communication and implementation across the board.”

Daniel Kremsa

“Pastilla has a remarkable ability to take complex specifications and deliver quality creative that meets its mark. Together, we’ll be able to provide a complete suite of creative and digital services in-house,” added Kremsa Digital founder Daniel Kremsa. “As a result, our combined team will be able to function as a one-stop shop for our clients and will have the bandwidth to tackle projects on a larger scale. Most importantly, our clients will receive the highest ROI.” Since 2000, Kremsa Digital has strategized and executed measurable branded experiences for clients such as Amoeba Music, Live Nation, Microsoft, ACLU, Coca-Cola, Budweiser, HBO, Paramount Pictures and Barbie. The agency has excelled in the areas of social media, online marketing/PPC, business and brand analysis, digital brand strategy, KPI design and tracking, media planning and multi-channel metrics integration.

The consolidated agency will retain its current leadership and workforce, with co-founders/CEOs Manning and Kremsa acting as chief creative officer and chief technology officer, respectively. “On the whole, we’re incredibly excited to execute strategic, inspiring creative and support it with measurable, performance-based marketing that delivers. This merger leaves us well-positioned for growth — we’re ready to provide a comprehensive, top-caliber agency experience for all of our clients,” Manning said.

T3 Wins Seven Awards For Technological Innovations And Brand Campaigns

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June 30, 2018

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Two National Gold ADDY Awards plus a People’s Choice Award, three Internet Advertising Competition Awards, and a Communicator Award help T3 kick off awards season

T3, the Austin-based innovation agency, was recently recognized with awards for technological innovations and brand campaigns, including honors for work for clients UPS and Allstate.

For UPS, T3 won a National Gold ADDY Award and a People’s Choice Award from the American Advertising Federation for its Wishes Delivered campaign; an Internet Advertising Competition Award from the Web Marketing Association for ups.com video; and a Communicator Award from the Academy of Interactive and Visual Arts, also for ups.com video. T3’s Allstate work was recognized with two Internet Advertising Competition Awards for the QuickTrip app. The agency also won a National Gold ADDY Award for the Trump and Dump Bot which was also shortlisted in the Cannes Lions Awards last year.

Also Read: Ad Cost Impact Analysis: Upfront TV Ad Sales

Ben Gaddis

“We’re thrilled to be creating work for our clients that captivates their customers,” said Ben Gaddis, T3 President, adding, “We believe in the useful application of technologies and outstanding creative that drives meaningful experiences for our clients, and we continue to be amazed by the level of commitment our clients place on solving business challenges through innovation.”

Lizzie Schreier

Lizzie Schreier, Director of Digital Engagement at Allstate, expressed her enthusiasm around working with T3. “Working with T3 for almost five years, they continue to surprise and delight with their work and continued focus on helping us create unique innovative digital experiences,” said Lizzie Schreier., adding, “QuickTrip from Allstate sets the bar for other insurance companies but more importantly, solves a consumer need.”

Also Read: Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format

Recent awards include:

2018 ADDY Awards – Branded Content & Entertainment Campaign:
T3 was awarded a National Gold ADDY Award in the Branded Content & Entertainment Campaign category and a People’s Choice Award for Wishes Delivered. Combining content production, campaign social, paid media, production planning, and a campaign microsite, the social media campaign featured a collection of heartfelt stories of individuals around the globe fulfilling a life-changing wish for someone.
2018 ADDY Awards – Innovative Use of Interactive/Technology:
T3 was awarded a National Gold ADDY Award in the Innovative Use of Interactive Technology category for the Trump and Dump Bot, a rapid-fire, automated trading platform that instantly analyzed sentiment and shorted stocks based on President Trump’s tweets. The Trump and Dump Bot outperformed the S&P 500 by 675 percent, and all proceeds were donated to animal welfare organizations. The success of the campaign stemmed from layering a creative idea on top of a complex, high-performing algorithm. Resulting in more than 110 million total impressions, 15 million broadcast impressions, and 28,000 news article shares, the Trump and Dump Bot was featured on the Cannes Lions shortlist and in CNN, Forbes, NPR, and Adweek to name a few.
2018 Internet Advertising Competition Awards – Best Insurance Mobile Application, Best of Show Mobile Application:
T3 was awarded two Internet Advertising Competition Awards in the Best Insurance Mobility Application and Best of Show Mobile Application categories for QuickTrip from Allstate, a route planner for iOS that combines multi-stop trip planning and task list optimization to provide users with the smartest routes. Utilizing high-impact social and highly targeted intent-based search ads, QuickTrip grew to over 130,000 total downloads with more than 600 iTunes app reviews at a 4.8/5.0 star rating.
2018 Internet Advertising Competition Awards – Best Transportation Online Video and 2018 Communicator Award of Excellence – Branded Content – Promotional:
T3 was awarded an Internet Advertising Competition Award in the Best Transportation Online Video category and a Communicator Award of Excellence in the Branded Content – Promotional category for its series of dynamic and educational videos for UPS that illustrated how upgrades to the new UPS global site seamlessly fit into customers’ everyday life. The campaign, which featured 600 global assets, went beyond borders and expanded UPS’s global reach to over 220 countries and territories.

Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

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June 30, 2018

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Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis

Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis.

DECODING E-REPUTATION ANALYSIS. — *Decoding E-Reputation Analysis*

In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site. Regardless of what we might think, modern firms cannot ignore the scale of this phenomenon and must make strategic decisions when it comes to launching their presence on social channels. It is in this scenario that most companies find themselves at a crossroad. In this whitepaper, Quantzig lists the tips to evaluate the impact of e-reputation analysis.

“In addition to the self-publishing phenomenon, there was also the social network phenomenon, where individuals could connect with one another with the simple click of a button, once again at zero cost.” says an expert from Quantzig.

Also Read: Rakuten Marketing Whitepaper – Avoiding Data Breaches: Understanding What Constitutes a Consumer Data Breach Under GDPR

Tips to evaluate the impact of e-reputation analysis

Sentiment Analysis: E-reputation analysis is connected with sentiment analysis. Finding out if internet users speak highly or poorly of a brand. We, then, need to be able to categorize the messages that have been captured (negative, positive, or neutral) into the categories provided by the various specialist applications in this domain.
The Share of Voice: Which place has our brand taken in the expansive space of its category? What is its advertising and competitive weight, as stated by the conversations of its “market share”? This is what the idea of “Share of voice” tries to find out. It tries to ascertain the percentage of messages that worry a specific brand in relation to the total number of messages for all of its competitors. The solution which is used must be influential enough to gather all the messages that are vital to the calculation.
Reveals the “Why” Behind Recommendations: Next generation price optimization systems allow a business’ pricing analyst to know that a price was suggested; for example, for strategic reasons, such as matching a competitor, aligning margins to augmented commodity costs, or because the product’s current price is not supported by the price elasticity determined from the sales data.

Introducing Twilio Build: A Unique Partner Program to Sail into an API-First World

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June 30, 2018

Introducing Build: Twilio’s Unique Partner Program to See an API-First World

Twilio Is Confident That Build Will Help Grow 1.45 Trillion Dollar Communications Industry to the Next Level

Twilio, a leader in cloud communications, announced its innovative developer and API-first platform, Build. Twilio Build offers —

Unmatched market support
Certification and training programs
Partner success teams that support-
Consulting enterprises
Technological evangelists

This helps organizations transform the communications industry and grow their business.

Twilio launched the partner program to accelerate its efforts to deliver better service to the go-to marketplace. The company is confident that Build will help grow 1.45 trillion dollar communications industry to the next level.

Ron Huddleston, Twilio’s Chief Partner Officer said, “Twilio’s customized API-first solutions encapsulate the ecosystem of diverse industries and their audiences. With Build, Twilio is truly capable to lay the robust groundwork for a powerful ecosystem comprising of products, partners, and most importantly consumers.”

Twilio’s Handover of the $1.45 Trillion Industry to Its Partners

The previous decade saw Twilio redefining the communications industry. They did this by virtualizing global communications infrastructure. The excelling teamwork of their API & developers ensured that Twilio was capable of delivering a bespoke experience to its clientele. This has ushered a gold rush to System Integrators in the current ecosystem and for technology partners alike. Twilio has allowed this ecosystem to deliver high-level solutions and innovations to its esteemed client base which was never possible before.

Twilio categorizes its partners as—

Technology Partners
Consulting Partners

Twilio has two membership options for its partners that are-

Registered
Gold

Twilio ensures that all of its partners receive—

New Partner Model Support

Twilio builds revenue streams for its partners via sharing leads, co-selling & re-selling.

Twilio trains and certifies its partners by providing online training. Twilio’s customer support teams ensure that constant support and role-based certification is provided to its partners. This medium allows Twilio’s partner network to portray their inventory to almost 50000 of Twilio’s existing customers. With Build, Twilio can expand into the marketplace, attracting an unlimited number of customers who can leverage this platform.

Early Access Pass

Partners have hands-on access to latest offerings from Twilio and certification of Twilio’s contact center application platform, Flex, via this pass.

Jon Rauschenberger, Director, Enterprise Software Products at Perficient stated the importance of communications when an organization has taken an initiative for its digital transformation. Currently, Twilio perfectly positions itself at the intersection of cloud and communication. Collaborating with Twilio would mean creating innovative offerings for Perficient’s clients; these innovations impossible before Twilio.

Twilio Empowers Every Customer to Build Through Its Partner Ecosystem

Twilio’s growth and expansion has been directly proportional with changing needs of its clientele. Most Twilio developers like to build directly on Twilio’s platform, however, there are a rising number of developers who are looking for parallel ways to build and customize their applications. Twilio’s Build platform provides developers the best of both worlds by providing expertise on traditional and non-traditional development methods.

Forrester’s quotes, “Business leaders need an external point of view to drive innovations that make enterprises hire outside sources like agencies, consultants, technology services etc. The business model, organization, processes, technology, and application is only comparable with previous ideas and experiences when looked at by a fresh set of second eyes.”

Enlarging the Communications Cloud

Twilio’s Build has ushered in exciting and limitless possibilities in the Cloud Communications space. The build as a platform is exceptionally capable, leveraging which, the Cloud Communications industry can achieve a major upgrade transforming it into a future-ready technological sphere.

Why Are Businesses Turning Heads at the Salesforce Commerce Cloud?

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June 29, 2018

Why Are Businesses Turning Heads at the Salesforce Commerce Cloud?

We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce

Globally, the e-commerce business is thriving and is set to reach 4.88 trillion dollars in revenues by 2021. Although e-commerce is far latest as a concept than traditional shopping, it has amassed popularity in hordes. Here are some facts related about online shoppers —

Customers can shop round the clock – 58%
Customers can compare – 54%
Customers get good prices and even better discounts – 46%
Customers save a lot of their time – 40%

Over the years e-commerce has surged in popularity. This is backed by the fact that 51 percent of Americans now shop online. This trend is getting stronger with 67 percent of millennials who show a strong preference for online shopping.

Hence, in order to sustain a business, every establishment, irrespective of their size will require a strong digital presence, more so an effective online trading channel. In order to do so, organizations will need technical expertise to implement a functional e-commerce platform.

However, companies don’t always have the required capital and/or patience to build an e-commerce system from scratch. Solving this problem was the core ideology of Salesforce Commerce Cloud (Demandware, before it was acquired by the #1 CRM company in the world!).

Salesforce has solutionized this problem by allowing diverse organizations to help build robust e-commerce platforms at a lesser cost, quickly.

Salesforce Commerce Cloud and the Demand for Hyper-Personalized Touchpoints in Ecommerce

Salesforce’s Commerce Cloud Suite is a cloud-hosted software to develop an e-commerce platform. The program operates in a SaaS (Software-as-a-Service) model and provides a highly scalable solution to bring to life a maximized e-commerce channel. Today’s businesses are revamping e-commerce interfaces to sync with client’s demands. Customer experience is the master priority. Growing competition has compelled enterprises to woo and sustain a rather demanding consumer set. Businesses are losing 338 billion dollars globally due to bad customer service.

Hence, for companies just coming up or established players who are looking to mark their e-commerce territory, the evolving e-commerce development has to be at par with the current industrial scenario.

Salesforce Commerce Cloud emerges as a reliable partner to eliminate this problem. The software suite is a product of years of technical evolution and ensures best in class features coupled with an extremely optimized e-commerce channel.

Salesforce’s Holistic Approach Towards an Ecommerce Channel

Enterprises usually don’t know where to start after realizing the criticality of owning an e-commerce channel. Building an e-commerce platform from start to finish is backbreaking work which may take months, even years to fully materialize. But it’s critical and needs to be done quickly. This is due to the fundamental question that all stakeholders have–

“What value are allied business operations if the enterprise to deliver due to the lack of an e-commerce platform?’”

Salesforce Commercial Cloud resolves this issue and can get an e-commerce stage up in no time. Salesforce already has the entire infrastructure available and all that is required is stakeholder approval. Their advanced capabilities permit companies to completely go hassle-free about the e-commerce paradigm as Salesforce’s platform handles everything on its end.

This Since Salesforce entirely manages the e-commerce frontier, companies can focus on other key areas of business bringing balance to an organization. Furthermore, companies are also future-proof because they do not have to worry about IT planning or keeping up with the competition. Salesforce ensures that they seamlessly plan, in tandem with keeping the software at a highly competitive podium.

Salesforce’s Einstein has now collaborated with IBM’S Watson, which are AI platforms of the respective companies. Their lucidity combined, a business will get their hands on a futuristic and AI driven e-commerce platform. This enables commercial businesses of predictive analytics, customer behavior, trends etc.

Software changes happen dynamically and the suite is allowed to progressively evolve not just in features but also in function. Salesforce levels up with the competition by incorporating latest e-commerce trends. They also constantly try and improve their facilities so that e-commerce becomes an integral part of every organization.

Salient features of Salesforce Commerce Cloud

The technical specifications of ‘The Salesforce Commerce Cloud’ are vast and complex.

Here is a snapshot conveying business relevant features for every business stakeholder—

Dynamic upgrades

Salesforce is positively pro-active in improving its pre-existing product features. Since the Commerce Cloud is SaaS-based, Salesforce updates the product internally allowing business users to upgrade the product with none or very less technical assistance.

Cloud Server Space

One of the biggest reasons why almost 38 percent of organizations want to move to the Cloud is because of the scalability factor. Enterprises leverage on the storage space and agility of the Cloud Server System. This system effortlessly manages spikes in traffic without any lag to the e-commerce website. Similarly, the platform can down-scale equally easily as well.

Customized integrations

Salesforce provides a combination of options focusing specifically on your business needs. Salesforce Suite ranges from Customer Relationship Management Systems to Cloud-based marketing tools that easily integrate into the key solution that your enterprise opts for.

Salesforce suggestive Roadmap

By far, one of the most client favoring proposition by Salesforce, chances are that as an enterprise if you find the product brilliant, it is more than likely that you will love the sort of roadmap that Salesforce lays for your Commerce Cloud Solution.

Businesses with a lower profit margin but high sales will not find the pricing model lucrative. Salesforce Commercial Suite is best suited for companies who have a high-profit margin in order to fund the subsequent license fee.

Technically or product support wise the flaws are minimal and product adaption should yield good revenues for most organizations that incorporate it.

From the Stables

Mentioned below is a quick brief of businesses that have leveraged Salesforce’s Commercial Cloud package—

ADP

ADP’s integration with Salesforce’s Commercial Cloud Platform helps them infuse leads directly from Social media Platforms. Development of mobile apps is helping in client and sales management.

American Express

Amex monitors its corporate spending through the platform, subsequently transforming the derived data into insights.

Changi Airport

One of the most celebrated airports in the world leverages Salesforce’s Platform to deliver world-class customer experience.

Overall, Salesforce Simplifies E-Trade

Evidently, Salesforce has drastically simplified the process to build an e-commerce platform. The suite is loaded with a capable pricing model, next level technology, and excellent support. Combine that with Salesforce’s innovative prowess over the years, enterprises that want to begin their e-commerce journey should find the Salesforce Commerce Cloud very suitable.

The Marketing Arm to Produce Exclusive Influencer Event For Top Brands, Platforms, Influencers

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June 29, 2018

The Marketing Arm to Produce Exclusive Influencer Event For Top Brands, Platforms, Influencers

The Influencer Continuum Is an Exclusive Opportunity for Marketing Executives and Leadership Teams to Discover, Collaborate, and Re-Define Audience Engagement

The Marketing Arm announced its production of The Influencer Continuum, an event designed to dissect the evolving relationship between brands and their audiences. The event will take place between 28-30 October at the Monarch Beach Resort in Dana Point, Cali.

The Influencer Continuum is an exclusive opportunity for marketing executives and leadership teams to discover, collaborate, and re-define audience engagement – side-by-side with leading influencers, platforms, publishers, and creatives. Brands will walk away from this one-of-a-kind event with a comprehensive influencer strategic playbook tailored for their organization as well as campaign-ready influencer focused on big ideas.

“Influencer marketing is a term that seems to be newly buzzing within the last few years, but The Marketing Arm has been deeply involved for two decades,” said Ray Clark, founder and CEO of The Marketing Arm.

Ray added, “When we looked at the rapid development in the influencer marketing arena, we recognized that there are very few brand-facing events that facilitate real collaboration between brands, influencers, and platforms. This event brings these groups together, all with one common goal: furthering the true impact of influencer marketing.”

Also Read: Dentsu Aegis Network Announces the Launch of Merkle MENA

The Influencer Continuum is an unprecedented opportunity for brands, platforms, and influencers to go beyond education and get into real solutions designed to immediately deliver impact. Attendees of the three-day immersive event will receive a comprehensive influencer strategy playbook for their organization and actionable ideas developed by award-winning creatives from 12 Omnicom agencies, all delivered in a well-crafted experience, surrounded by talent, peers, and top industry-influencers.

“The beauty of the way this space has evolved is that there’s a right influencer and right strategy and right idea out there for virtually every brand and every marketing challenge,” Clark said.

Ray continued, “From content creators to digital-first influencers, all the way to celebrities, we’ll be representing the full continuum of influence at this event, and everyone in attendance will be focused on how brands can best activate their audiences.”

Recommended Read: Direct Agents Expands Los Angeles Office

Marketplace Launches Amazon Alexa Skill ‘Make Me Smart from Marketplace’

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June 29, 2018

Also Read: HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Marketplace Launches Amazon Alexa Skill ‘Make Me Smart from Marketplace’

New Skill for Alexa Helps Make Users Smart on the Economy, Pop Culture, Tech and Current Events with Exclusive On-Demand Voice Content

Marketplace has launched its first Amazon Alexa skill, Make Me Smart from Marketplace, to deliver unique, on-demand voice content exclusively for Alexa users with new content every weekday.

“We wanted to take advantage of the unique benefits of this platform rather than simply repurpose content we’re already airing elsewhere”

With an Amazon Echo nearby, once the skill is enabled, listeners can ask “Alexa, make me smart!” to hear Marketplace’s Make Me Smart podcast hosts Kai Ryssdal and Molly Wood explain what you need to know about the economy, pop culture, tech and current events – from inflation rates, to how 5G works, why we have a 40-hour work week, and even what happened to the $1,000 bill.

Deborah Clark

“Thirty years’ expertise and sophistication in the audio industry has positioned Marketplace to deliver cross-platform content on innovative platforms, that reaches new audiences outside of our 14.8 million loyal public radio fans,” said Marketplace’s Senior Vice President and General Manager, Deborah Clark.

Deborah added, “The launch of this skill is a testament to how Marketplace has evolved from a suite of public radio broadcast shows to a multiplatform enterprise, focused on using our unique voice and storytelling approach to raise the economic intelligence of the country.”

Listeners can also submit specific questions to Kai and Molly by saying, “Alexa, tell Make Me Smart I have an idea,” or by saying “I have an idea” while using the skill. Marketplace will review submissions for the chance to be included in the daily content.

Sitara Nieves

“We wanted to take advantage of the unique benefits of this platform rather than simply repurpose content we’re already airing elsewhere,” said Sitara Nieves, executive director of on-demand at Marketplace.

Sitara added, “The skill features smart, timely information and explains why it matters for every member of our economy each day.”

To try Make Me Smart from Marketplace on your Amazon Echo, once it’s enabled, simply ask, “Alexa, make me smart” to hear what you need to know – and why it matters.

Instart World Cup Ad Performance Study Reveals Why Advertisers Are Winning This Year’s Tournament

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June 29, 2018

Fans Are Watching the World Cup Live, and Commercials Are Impacting Their Behavior — Especially if the Ads Feature David Beckham

Instart, the company helping thousands of leading brands around the world deliver faster, safer and more profitable online experiences, today announced the results of its 2018 World Cup Ad Performance Study. The study revealed that more than two-thirds (70 percent) of Americans and Brits watching the 2018 World Cup are doing so live, with the Brits (81 percent) watching more live matches than the Americans (60 percent) — and they are all being impacted by advertising.

“World Cup fans made it clear that they appreciate and will engage with high-quality, targeted digital ads — and if you really want to get their attention, you’ll score big with David Beckham.”

How World Cup Advertising Is Impacting Audience Behavior

Instart commissioned the survey of more than 1,000 adults living in the US and UK to draw comparisons on how fans in each country feel about the World Cup, how they are watching it and how World Cup advertising is impacting their behavior.

Americans More Likely to Buy Fast Food, Drink Beer After Viewing Ads

Instart’s World Cup Ad Performance Study determined that Americans say they are more likely to be impacted by commercials than do Brits.

Almost two-thirds (65 percent) of Americans say World Cup commercials are affecting their behavior compared to 52 percent of those living in the U.K. For more than 1 in 4 Americans (28 percent), ads viewed during the World Cup will drive them to visit a brand’s website, while 23 percent say World Cup ads lead them to buy fast food and 16 percent say the ads have made them drink beer. What’s more, 37 percent of Americans are watching at least 60 seconds of an ad when it appears on TV or online, compared to 32 percent of Brits.

Also Read: SpotX Launches Live CTV Educational Series for Advertisers

You Better Have Beckham If You Want People to Buy

Ads that feature David Beckham have an even greater shot at driving consumer purchase behavior — Beckham is the international soccer star most likely to convince soccer fans to buy a product (29 percent). Cristiano Ronaldo (19 percent) and Lionel Messi (14 percent) rounded out the top three most-popular soccer stars in advertising.

Creativity (25 percent), repetition (60 percent) and sex appeal (23 percent) are the top characteristics of ads that will grab attention during the World Cup.

But online advertisers beware: Approximately 18 percent of Americans say it only takes seeing one ad online to make them tune out, and 25 percent say it takes two online ads to make them cease paying attention. For those living in the U.K., 31 percent say they begin to tune out after only one online ad, and 21 percent say their number is two ads.

Fans Are Watching World Cup Matches on the Job

Companies shouldn’t expect their employees to get much work done during the World Cup:

Around 20 percent of Americans and 25 percent of British fans admit to streaming matches online at work. More than half (54 percent) of the people who are watching at work will be sneaking it.

The British have the Americans beat when it comes to time spent streaming matches at work: More than 50 percent of British fans will be watching at least 1 to 2 hours of matches at work, 27 percent person will watch 3 to 4 hours of matches and 14 percent will watch at least 5 to 6 hours of matches at work!

Also Read: Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

World Cup fever extends to the bedroom

Instart’s new data also uncovered that World Cup fever also finds its way into the bedroom. More than half of Americans say they expect someone in their household to shout “GOOOOAAL!” in bed.

This may be because soccer fans are actually better in bed, according to the study: Approximately 81 percent of Americans say that soccer fans are better in bed than basketball or football fans because they are more passionate about their favorite sport (42 percent), they are more athletic (20 percent), they are more European (17 percent) and they are sexier (12 percent).

Don’t Expect an US Win Anytime Soon

Although the United States will host the 2026 World Cup, Instart’s study revealed that Americans don’t have high hopes for a U.S. win. Nearly half of Americans (43 percent) say it’s unlikely that the U.S. will win the World Cup in the next decade, and nearly 1 in 4 say it’s unlikely that the U.S. will even qualify in the next decade.

And as for sponsors of the next World Cup, consumers worldwide picked Amazon, Apple and Microsoft as the top three brands they would like to see sponsor the World Cup in 2026.

Feelings on World Cup “Flopping” Depend on Where You Live

The British take flopping — feigning injury to get a penalty card on the other team — much more seriously than Americans soccer fans. Around 39 percent of those in U.K. say violators should get red-carded versus 29 percent in U.S. Americans (12 percent) are more likely to say it adds to a show’s entertainment value than Brits (7 percent).

“Because we help thousands of leading brands around the world deliver a faster, safer and more profitable experience for hundreds of millions of consumers every day, we wanted to know what fans on both sides of the Atlantic were expecting from the World Cup,” said Daniel Druker, Instart’s CMO.

Daniel added, “World Cup fans made it clear that they appreciate and will engage with high-quality, targeted digital ads — and if you really want to get their attention, you’ll score big with David Beckham.”

Adobe Delivers New Adobe Sign Innovation; Advances Microsoft Partnership

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June 29, 2018

Adobe Sign Now Powers Majority of Fortune 100 Companies, Microsoft Partnership Expands to Include PDF Services from Adobe

Adobe has announced powerful new enhancements to Adobe Document Cloud with advancements for Adobe Sign and new PDF integrations across Microsoft Office 365. Adobe Sign is now more deeply integrated with Microsoft Dynamics 365, providing real-time access to customer details from LinkedIn Sales Navigator and more automated sales processes. Adobe Sign is now also the first Cloud Service Provider in the industry to receive FedRAMP Tailored authorization that meets the government’s rigorous security standards, so Adobe Document Cloud can be quickly deployed across U.S. Federal agencies.

And with new PDF integrations, all Office 365 users with a subscription to Adobe Acrobat DC for teams or enterprise will now have the ability to create, manipulate, and view high-quality, secure PDFs right from the ribbon in online versions of Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft OneDrive and Microsoft SharePoint.

“Microsoft and Adobe share a common vision of the workplace of the future—one that is centered on teamwork and collaboration”

Adobe and Microsoft Are Integrating Best-In-Class Cloud Service

Adobe, working with Microsoft, is delivering superior digital document experiences to millions of joint customers, changing the game in workforce productivity.

Ashley Still

“Whether onboarding an employee, signing up a new customer, or completing a critical sales contract, great experiences start where the document does, in Adobe Document Cloud,” said Ashley Still, Vice President and General Manager, Digital Media, Adobe.

Ashley added, “As leaders in document and productivity software, Adobe and Microsoft are integrating best-in-class cloud services like Microsoft Office 365, Microsoft Dynamics 365, Adobe Sign and now Adobe Acrobat DC to meet the needs of today’s agile and rapidly evolving workforce.”

Also Read: Adobe Advertising Cloud Set to Transform Digital Audio Ads Targeting on Smart Speakers

Ron Markezich

“Microsoft and Adobe share a common vision of the workplace of the future—one that is centered on teamwork and collaboration,” said Ron Markezich, corporate vice president, Microsoft Office 365 at Microsoft Corp.

Ron added, “Building on the initial success of our partnership focused on Adobe Sign, we’re thrilled that Microsoft Office 365 customers now have access to the expansive PDF services from Adobe, right within the tools they use every day.”

New Advancements in Adobe Sign to Drive Business Forward

Last September Adobe Sign became Microsoft’s preferred e-signature solution for Office 365 and is deeply integrated across Microsoft’s portfolio, including Microsoft Dynamics 365. Industry response to the partnership has been strong, and Adobe Sign now enables over half of the Fortune 100 with fast and secure signatures, contributing to the more than 8 billion electronic signature transactions that were processed through Document Cloud in the past year alone.

In the coming weeks, Adobe Sign will be live on Azure in the U.S., with expansion to additional regions expected soon. Additional advancements in Adobe Sign introduced today include:

Deeper integration with Dynamics 365

Adobe Sign and Microsoft Dynamics are already used by hundreds of joint customers. Now they can leverage a new UI for quick navigation, real-time access to customer details from LinkedIn Sales Navigator to reduce contracting errors and automated sales processes by embedding Adobe Sign into multistep Dynamics 365 workflows.

FedRAMP Tailored authorized

Adobe Sign has been granted authorization by the Federal Risk and Authorization Management Program (FedRAMP) and is now officially listed as FedRAMP Tailored authorized in the FedRAMP Marketplace.

Also Read: Adobe Completes Acquisition of Magento Commerce

Access the World’s Best PDF Services from Adobe, Right Within your Favorite Microsoft Apps

e-Signatures are one piece of an organization’s digital transformation, but the best digital document experiences rely on so much more. Now the 135 million monthly commercial active users of Office 365 have access to the best in e-signatures with Adobe Sign and the best PDF services from Adobe. With new PDF services integrations for Office 365, customers can —

Access Adobe PDF services directly from the ribbon in online versions of Word, Excel, and PowerPoint to convert documents into high-quality Adobe PDF files that preserve fonts, formatting and layouts and can be password protected.
Access Adobe PDF services within SharePoint and OneDrive to create and view high-quality Adobe PDFs that preserve fonts, formatting and layouts and can be password protected. Combine multiple file types into a single PDF that you can use for archiving or distribution, and convert PDFs into editable Word, Excel, PowerPoint or RTF files from your mobile device or online.

Beachfront Earns TAG Certified Against Fraud Seal

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June 29, 2018

Beachfront Earns TAG Certified Against Fraud Seal

Latest Step Would Ensure Customers and Partners Are Seeing True, Validated, 100 Percent Clean Media

Beachfront, a leading platform for connected video, announced that it has been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). This is the latest step from Beachfront to fight ad fraud and provide advertising partners with verified traffic.

“Beachfront continues to seek out the best partnerships and opportunities to ensure fraud-free video ads. Adding this certification to our ad fraud protection strategy is another step in the work we’re doing to ensure our customers and partners are seeing true, validated, 100 percent clean media.”

TAG’s Certified Against Fraud Seal demonstrates that Beachfront has taken rigorous steps to eliminate ad fraud and adopt industry best practices against fraud, thus working to ensure that content provided on its platform is viewed by the true target audience, rather than bots.

“Digital advertising is a complex landscape to navigate with no silver bullet to eliminate ad fraud,” said Frank Sinton, Founder & President of Beachfront.

Frank added, “Beachfront continues to seek out the best partnerships and opportunities to ensure fraud-free video ads. Adding this certification to our ad fraud protection strategy is another step in the work we’re doing to ensure our customers and partners are seeing true, validated, 100 percent clean media.”

The 2017 ANA/White Ops Bot Fraud study estimated that advertisers lost $6.5 billion that year globally to bot-generated, invalid traffic (IVT). Bot traffic impacted a wide variety of websites including those of well-known and premium publishers. Most of the bots visited real websites run by real companies with real human visitors. Those bots continue to impact nine percent of desktop display spending and 22 percent of desktop video spending.

The use of TAG Certified distribution channels for digital advertising cut the IVT rate to 1.48 percent across more than 6.5 billion display and video impressions, reducing the level of fraud by more than 83 percent compared to the broader industry average.²

“We’re pleased to honor Beachfront with the TAG Certified Against Fraud Seal as recognition for the company’s work to fight ad fraud and strengthen the digital advertising supply chain,” said TAG CEO Mike Zaneis.

Mike added, “We applaud the aggressive steps Beachfront has taken to combat fraudulent traffic and elevate anti-fraud standards in our industry.”

TAG, an advertising industry initiative to fight criminal activity in the digital advertising supply chain, awards the seal after a set of rigorous certification steps are completed by the applicant to demonstrate compliance with relevant requirements of the TAG Certified Against Fraud Guidelines. In addition to the Certified Against Fraud Program, TAG also runs the TAG Registry, an industry resource that provides companies with a way to identify responsible trusted players across the entire digital advertising ecosystem.

Vendasta Ranks Among Top Growing Canadian Tech Companies

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June 29, 2018

Vendasta Ranks Among Top Growing Canadian Tech Companies

Vendasta Secured Its Coveted Spot on the 2018 Branham300 List of Public and Private Technology Companies by Achieving 45 Percent Revenue Growth from 2016 to 2017

Vendasta was recently named in the Branham300 – a definitive list of the fastest growing information and communication technology (ICT) companies in Canada. The Saskatoon-based software group secured the 130th spot in the list’s slice of Top 250 Tech Companies countrywide, along with three other deserving Saskatchewan businesses.

“The Branham300 is based on revenue growth and we are pleased to have made the list again. As we grow to our goal of $100 million in revenue, maintaining a high growth rate is challenging,” Vendasta CEO Brendan King said. “However, our growth rate is actually increasing as we become the software platform of choice for companies providing marketing, sales, and other digital solutions to local businesses. Demand internationally is rising dramatically, and Canadian tech is being seen as desirable and competitive. I am proud of the world-class platform our team is building right here in Saskatoon.”

Also Read: Vendasta Wins Trifecta at SIINDA Industry Excellence Awards 2017

Vendasta secured its coveted spot on the 2018 Branham300 list of public and private technology companies by achieving 45 percent revenue growth from 2016 to 2017. The Branham Group reports that revenue generated by the Top 250 tech companies in Canada has grown every year since 2009. In fiscal 2017, Canada’s Top 250 achieved growth of 1.14 percent, compared to 9.6 percent the previous year.

“I want to emphasize that this slowdown in growth is not caused by weakness in either the ICT sector or the overall economy. It’s quite the opposite,” said J Wayne Gudbranson, CEO of Branham Group. “We saw reduced growth because Canadian companies are so attractive that a number of large firms were purchased by Canadian or foreign buyers and were therefore no longer eligible for our ranking,”

This is the third time Vendasta has been recognized on the Branham300, having applied and been ranked in the Top Canadian ICT Companies in 2016 and among the Top 25 Canadian IT Up and Comers in 2009.

ZenMate Reports Significant Increase in Traffic and Revenue due to World Cup 2018 and Changes to its Portfolio

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June 29, 2018