Intercom Unveils New Code-Free Custom Chatbot Design for End-To-End Sales Acceleration

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August 8, 2018

DoubleVerify Names Dan Slivjanovski Chief Marketing Officer

DoubleVerify , the leading independent provider of digital media measurement software and analytics, announced the appointment of Dan Slivjanovski as Chief Marketing Officer for the company. In his new role, Slivjanovski joins the executive team to launch new company-wide growth initiatives and drive all aspects of marketing strategy and execution across the enterprise.

Slivjanovski joins DoubleVerify from RhythmOne plc, where he served as both COO and CMO, and helped to transform the company into a leading independent programmatic platform for engaged audiences at scale. Prior to joining RhythmOne, Slivjanovski was executive vice president of HNW Inc, a strategy consultancy focused in the financial services and luxury sectors, where his clients included Citibank, Morgan Stanley, Goldman Sachs and Charles Schwab. Previously, he served as senior management consultant with Cap Gemini Ernst & Young and senior associate at APCO Worldwide, a member of WPP’s Grey Group.

Also Read: OneTrust Leads Global Privacy Management Software Market: Ovum Report

“Dan brings tremendous strategic and marketing expertise to DoubleVerify,” said Wayne Gattinella, President and CEO. “His demonstrated experience executing high-growth strategies – both organically and through acquisitions – makes him a strong addition to our team as we continue to build our brand, drive product innovation and expand our offerings globally.”

“DoubleVerify provides an essential service within the online advertising ecosystem,” Slivjanovski said. “Through its unique offering, the company is powering a new standard of marketing effectiveness, helping advertisers achieve clarity and confidence in their digital investment and, ultimately, drive superior business outcomes. I am excited to join DV at such a dynamic stage in the company’s growth and look forward to working with Wayne and the executive management team to further build and shape the DoubleVerify brand.”

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

Recommended Read: Domo Named to the 2018 SaaS Awards Shortlist

Salesforce Announces Appointment of Co-Founder and Chief Technology Officer Parker Harris to its Board of Directors

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August 8, 2018

Salesforce Announces Appointment of Co-Founder and Chief Technology Officer Parker Harris to its Board of Directors

Salesforce , the global leader in CRM, announced that Parker Harris, Salesforce Co-Founder and Chief Technology Officer, was appointed to its Board of Directors, effective as of August 7, 2018. The appointment increases the size of the Salesforce Board of Directors to 13 members.

“Since our founding in 1999, Parker has been instrumental in driving Salesforce’s innovation and shaping our culture,” said Marc Benioff, Chairman and co-CEO, Salesforce. “I’m thrilled to welcome him to the board and look forward to his continued impact on the company.”

“It’s been a privilege to be part of Salesforce as we’ve revolutionized the software industry, built a world-class company culture and grown into a Fortune 500 company,” said Parker Harris, Salesforce Co-Founder and CTO. “I’m grateful and honored to join the Board of Directors.”

Also Read: Salesforce Delivers the Next Generation of Service Cloud Einstein

Background on Parker Harris:

Harris currently serves as Chief Technology Officer at Salesforce, the global leader in CRM. In this role, Harris oversees product strategy for the company from design to development to service delivery.
Since founding Salesforce in 1999 with Marc Benioff, Dave Moellenhoff and Frank Dominguez, Harris developed Salesforce’s multi-tenant cloud architecture, led transformative company technology initiatives and played a key role in establishing Salesforce as a best place to work.
Prior to Salesforce, Harris was a co-founder of Left Coast Software.
Harris has a degree in English Literature from Middlebury College.

Salesforce, the global leader in CRM, announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with new integrations between Salesforce Marketing Cloud and Google Analytics 360 becoming available. Salesforce is showcasing these innovations and more at Salesforce Connections, where the world’s top brands are gathered to learn how they can deliver next-generation customer engagement.

A Marketer’s Glossary to Blockchain

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Admin

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August 8, 2018

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Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain.

The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today.

But marketers are still struggling to understand the principles behind this nascent technology. This isn’t surprising—adtech has a long history of smoke and mirrors and complicated language that makes the already obscure nearly impossible to understand.

Companies playing fast and loose with language around blockchain leads to confusion among marketers as to what’s real and what’s hype. Here are a few terms and definitions marketers should familiarize themselves with:

Blockchain – A distributed ledger that holds a digital record of a transaction. The ledger is held by all parties to keep it decentralized and prevents transaction details from being altered in the future.
Node – Any computer that connects to the blockchain network to help verify transactions before they go into each block.
Token/Cryptocurrency – A digitized asset, ID, or store of value that is used on a blockchain protocol.
Private Key – Can be thought of as a password; a private key allows you to spend, transfer or move cryptocurrency from a wallet through a cryptographic signature.
Public Key – A cryptographic code that enables an individual to receive cryptocurrency to their account. The public key combined with the private key are required to ensure the security of the crypto-economy.
Smart Contract – A computer program stored on a blockchain that automatically moves digital assets between accounts if conditions encoded in the program are met. It serves as a way to guarantee an exchange of value if contractual terms are satisfied.
Wallet – A file that contains a collection of private keys. Think of this like a physical wallet, but for holding digital currencies.

Now that you know some of the terms, these are the key questions that marketers should ask when talking to a blockchain provider:

1) Which blockchain technology are you built on and why did you select it?

2) Why is blockchain necessary for your application? Can you do what you’re doing without blockchain?

3) How does your blockchain improve on the status quo?

4) Can I run a node?

5) How decentralized is your application?

6) How are you utilizing smart contract functionality?

Education is power, and it behooves all marketers to spend time educating themselves on blockchain technology no matter how daunting the task may seem.

Until we stop using cryptic language to communicate the benefits of cryptocurrencies and start getting smart about what blockchain actually does, we won’t fully harness the power of the technology to truly improve the ad business.

SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup

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August 8, 2018

SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup

A Lie Detector on Steroids, SPARK Neuro’s Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, Anheuser-Busch, Paramount, Clorox and More

SPARK Neuro, the company revolutionizing the evaluation of audience engagement in advertising and entertainment, announced that it has secured a $13.5 million Series A financing round led by Thiel Capital with participation from actor and producer Will Smith and media and entertainment industry titan Michael Eisner’s Tornante Company.

Advertisers, networks and movie studios are creating more content than ever before, and the increased competition has brought the need to evaluate how that content will resonate with consumer audiences to an all-time high. SPARK Neuro breaks through traditional, biased approaches to measuring ads, movies, trailers and other creative content, by going right to the source, measuring brain and other nervous system activity to see exactly when people are engaged and when they are not.

Also Read: Marketing Evolution Awarded Patent Recognition for Latest Innovation

“Since the days of Mad Men the need to evaluate content has been critical, but traditional methods like focus groups, surveys and polls continuously fail because they are riddled with biases and incomplete data,” said Spencer Gerrol, CEO of SPARK Neuro. “At SPARK Neuro we bring brands, studios and other content creators an unmatched ability to know whether or not their content will succeed, and we’re proud to have support from industry legends Michael Eisner and Will Smith as we grow.”

SPARK Neuro will use the capital to meet the incredible international and domestic demand from current Fortune 100 clients, including Anheuser-Busch, Clorox, FedEx, Fidelity, General Motors, Hulu, JetBlue, Mars, NBC, Paramount, State Farm, Paramount and Walmart, and expand across industries.

SPARK Neuro’s approach measures four key factors to determine if content resonates with consumers – brain activity, electrodermal activity, facial expression and eye tracking. Their proprietary algorithms are able to analyze the data collected, more than 6,000 data points per second, to determine how a person responds emotionally to the content presented.

Winclap Announces Partnership with Tapjoy

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August 8, 2018

Winclap Announces Partnership with Tapjoy for Premium Advertisers

Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies

Winclap , the SaaS for pricing analytics and marketing execution that helps mobile app marketers maximize their mobile campaigns, announced that Tapjoy, a leading provider of mobile engagement and monetization services for premium advertisers and app developers, has joined the Winclap Certified Partner Program.

The partnership combines Winclap’s ability to assess the real value each user brings to the marketer’s business and calculate the right price to pay, with Tapjoy’s unique mobile engagement services, including video and rich media ads, allowing app marketers to target the right consumer with a highly engaging ad, pay a fair price and drive campaign performance.

“We are delighted that Tapjoy has joined our Partner Program and shares our commitment to building a fair and clean mobile ecosystem. More than ever, app marketers need transparency when it comes to the quality of users they receive from their different media sources. If they are to survive, ad-tech companies must work together to achieve that goal,” said Mariano Saenz, CEO and Co-Founder of Winclap.

Also Read: New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

“Tapjoy’s commitment to mobile app developers means we’re always on the lookout for ad-tech companies that can move the industry forward. Winclap’s RTP offers an innovative way for advertisers to assess the traffic quality of their media sources and focus their spend based on the users that drive their business goals. We believe that everyone in the industry will benefit from this breakthrough, which is why we opted to partner with Winclap,” explained Nathan Pringle-Dressler, Senior Account Executive and Mobile Growth Strategist at Tapjoy.

Established in 2014, Winclap is the first SaaS for pricing analytics and marketing execution. Its flagship product, Real-Time Pricing , aims to bring accountability to media sources that run mobile app campaigns. RTP analyzes the potential engagement/PLTV of each user who installs an app to execute in real-time a fair price to pay for it. RTP puts an end to the kinds of “blackbox” pricing that dominates the industry and rewards media sources that deliver high-quality users with higher payouts.

RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language Processing

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August 8, 2018

RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced it has cracked one of the advertising industry’s most pressing challenges with the delivery of a robust brand safety assurance mechanism. The new brand safety solution is included in its ad platform is available now for customers with language support for eight major global markets including Australia, Canada, India, the UK and US.

In recent years, brands and publishers have faced a crisis in trust due to ads running next to inappropriate content such as terrorist propaganda, extreme political views, violence and body shaming that has caused public uproars. Also, with computer hacking and identity theft on the rise, there’s been an escalation in malware and phishing content on the internet.

Central to its industry-first brand safety approach is RTB House’s natural language processing. Its proprietary algorithm powers a new brand profile layer of software for rapid, comprehensive and precise inspection at the page level – including URL, content and metadata analysis – before allowing ads to be placed there. The brand profile layer is fully customizable for each client. Since activating the natural language processing algorithm, RTB House has catalogued more than one million articles and it’s already auditing more than 16,000 of the most popular global articles every day. Its goal is to more than triple that daily auditing to 50,000 articles.

Also Read: RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

The core technology, developed by RTB House, prevents ads from being served on websites or next to content that’s likely to have negative effects for its clients’ brands through new capabilities that can be fully tailored to meet advertisers’ brand safety policies. It includes three independent features: 1) a category filter to avoid sensitive website categories like politically controversial or user-generated content, 2) a news filter that automatically blocks news content containing specific non-brand-safe keywords, and 3) a blacklist that lets clients block ads from specific URLs they choose, which is a new option from its general blacklist feature.

“We are the leading provider of technology powered by natural language processing to address the brand safety dilemma. Our solution is a game changer,” says Gary Burtka, VP of US operations at RTB House. “Our brand safety solution analyzes the actual content on web pages before placing ads through its ability to understand unstructured data. It then prevents ads from being served on them through offensive-content blocking. We also provide a combination of robust security to prevent ad placements in unsafe environments.”

Also Read: Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data

On top of RTB House’s technology that can be tailored for specific brand needs, the ad platform is powered with a multi-layer brand safety firewall that includes: 1) an SSP layer with leading brand safety solutions from programmatic inventory suppliers, 2) an offensive content layer that excludes potentially offensive content across all verticals and blacklists the most common non-brand-safe web and in-app publishers, and 3) a third-party API layer that integrates with software such as Google Safe Browsing and Google Play Protect to detect and block unsafe web pages and apps.

Clients of RTB House, including brands like Adidas, Hotels.com, Sephora and Walmart, use the company’s solution to deliver ultra-personalized ads based on behavior tied to their search tactics, browsing and basket behavior and other observations within seconds across all devices and at just the right time to improve conversions and boost sales. Its world-class retargeting platform currently handles over 2 million bid requests per second, over 10 billion ad views per month and over 3.5 million daily clicks.

TechBytes with Brenda Tuohig, VP, Partner Strategy and Agencies, Oracle Data Cloud

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Sudipto Ghosh

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August 8, 2018

TechBytes with Brenda Tuohig, VP of Partner Strategy & Agencies, Oracle Data Cloud

Brenda Tuohig
VP, Partner Strategy and Agencies, Oracle Data Cloud

The Data-as-a-Service (DaaS) landscape is evolving at a phenomenal rate. Oracle Data Cloud, a key player in the DaaS ecosystem, helps businesses unlock the value of their First-party and Third-party data. Brenda Tuohig, VP, Partner Strategy and Agencies at Oracle Data Cloud, shared her roadmap on DaaS, the core tenets of Oracle Data Cloud for Campaign Measurement and Analytics, and the larger picture of the technology market for automation and personalized interaction.

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Tell us about your role at Oracle and the team/technology you handle.

I am the Vice President of Partner Strategy & Agencies where I am responsible for ensuring we maximize the value that Oracle Data Cloud can provide across all our solutions to our partners across Consumer Platform, DSPs, Agencies and Publishers.

How do you see trends in Data Management influencing the adoption of automation and intelligent technologies for marketing and sales?

We are seeing a growing trend of advertisers working to build first-party data solutions and bring their data management in house. This effort requires collaboration across Marketing, CRM and technology organizations in a whole new way. Organizations are looking to leverage key vendors to enable this capability by using their DMP, CDP or an FMP partners to help optimize and power their data-first strategies.

What are your predictions on Data-as-a-Service for 2018-2020?

We are seeing significant shifts in the data industry today. Specifically, agencies have recently made some big moves related to DaaS, such as IPG’s acquisition of Acxiom’s Marketing Services and Dentsu Aegis acquisition of Merkle earlier this year. It is interesting to see the role of agencies evolve to bring data assets in-house to help power solutions for their clients. This helps the agencies vertically integrate their solutions to provide more end-to-end solutions to their clients. It also fundamentally changes the DaaS landscape by tying data sources to certain agencies. This will likely present opportunities for independent DaaS companies to partner with agencies who may not want to leverage data owned by a competitive agency. I think this will be a trend to watch over the coming couple years. I would expect to continue to see agencies looking to support their clients by bringing more data into the fold as well as helping clients leverage their own first party data. And I would watch independent DaaS companies strengthen their position, by making their data available more broadly in the ecosystem.

What are the core tenets of Oracle Data Cloud for Campaign Measurement and Analytics?

Data-driven marketing has introduced a level of transparency and accountability to digital media that provides marketers and publishers with better metrics, insights, and performance. With our solutions, brands are able to measure the connection between online presence and offline sales, while also quantifying viewability, attention, and brand safety. This results in a clear picture of the context of advertising, what audiences are paying attention to, and overall how well campaigns drive sales.

How should businesses unlock the value of their First-party and Third-party data? What does their integration actually deliver for enterprise success?

The amount of first-party data (and the audiences that organizations can reach with it) are finite. To expand the pool of potential buyers, marketers need to augment their first-party data assets with third-party data, which is sourced from outside the organization and delivers valuable signals about shoppers across many categories. When used successfully, third-party data lets marketers expand audience reach and extract more value from their own assets.

The combination of first and third-party data delivers a one-two marketing punch that gives marketers a powerful view into the interests, preferences, affinities and behaviors of customers and prospects alike. When marketers successfully combine and utilize this wealth of data about how and where their best consumers shop and conduct other activities, it becomes possible to attract new customers and retain existing customers in a highly targeted manner at scale.

How do you see the technology market for automation and personalized interaction improving with Oracle Data Cloud?

We believe in an audience-first strategy for marketers: reaching the right consumer in the right context in a brand safe environment. In today’s environment of tight budgets, spending marketing dollars efficiently against consumers that are predisposed to have an interest in the advertiser’s brand at a time they have a mind set to pay attention is the best way to minimize wasted media spend.

Thanks for chatting with us, Brenda.

Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Bidalgo Hires Nir Ackerman as CFO to Help Steer the Company Through Rapid Growth

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August 8, 2018

Bidalgo Hires Nir Ackerman as CFO to Help Steer the Company

Veteran CFO Hired as Company Delivers 8th Straight Year of Increasing Revenue

Bidalgo , a leading provider of ad creative automation software and services for app marketers, announced it has bolstered its executive team with the addition of Nir Ackerman as Chief Financial Officer. With more than 8 straight years of year-over-year growth, Bidalgo has brought in Mr. Ackerman to oversee all of the company’s financial operations as it enters the next phase of its growth.

“These are incredibly exciting times to be involved in Artificially Intelligent advertising, and I’m honored to join a company like Bidalgo that is delivering innovative solutions at breakneck speed,” said Nir Ackerman. “I was very impressed with the growth Bidalgo has managed to date while bootstrapping its business. With a world-class product, a top-notch team and a stellar client list, the opportunity for growth is huge.”

Founded in 2010, Bidalgo has approximately doubled ad spend on its platform in each of the last seven years. It finished 2017 at an annual run rate of more than $300 million of ad spend, a 170 percent growth rate compared to 2016, while seeing its headcount rise by more than 70 percent during 2017. The company has delivered over 25 million installs in the past year and over $1 billion in revenue for app developers. Bidalgo’s algorithms take approximately 2.5 million actions per day to optimize campaign performance on behalf of its clients.

Also Read: Bidalgo Brings Artificial Intelligence to Digital Ad Creative With the Launch of Creative AI

A veteran CFO with a strong track record of success, Mr. Ackerman was most recently the CFO of Clicktale, the leader in experience analytics. He has also served as the CFO of Xjet, a provider of breakthrough ceramic and metal additive manufacturing solutions for the aerospace, automotive, medical/dental, tooling and other markets; Dune Networks, a fabless semiconductor supplier of networking devices that was acquired by Broadcom; and Expand Networks, a leader in optimizing enterprise network performance.

“We are very pleased to welcome Nir Ackerman to the Bidalgo team to push our growth strategy into the next stage,” said Peli Beeri, Bidalgo CEO. “His leadership, experience and financial chops will play a major role as we expand our business into new markets, scale into new territories and forge strategic partnerships. Nir is the right person to steer the financial aspects of the company as we continue our upwards trajectory.”

Hundreds of advertisers — from early-stage app developers to Fortune 500 companies — rely on Bidalgo’s SaaS platform or fully managed media buying services to scale their user acquisition programs. Bidalgo’s client roster includes Smule, Playtika, Postmates, Pixelberry Studios, Scientific Games and dozens of other top grossing app developers.

Xverify Announces New Integration With Formstack

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August 8, 2018

Xverify Announces New Integration With FormstackXverify Announces New Integration With Formstack

Real-Time Email Verification Tool Teams up with Popular Online Form Builder to Make On-The-Form Validation Even Easier

Intelligent email verification tool Xverify announced that it now integrates with Formstack, a versatile online form solution that streamlines processes for capturing and managing information. The integration is aimed at helping businesses and organizations improve email deliverability.

Undesirable emails, such as simple typos, intentional fake accounts and spambots, can easily get funneled into a business’s database when it does not have the appropriate security in place. Hazardous data can slip between the cracks, leading to hard bounces and harming the business’s sending reputation.

On average, invalid email addresses make up approximately 15 percent of a company’s email list, but that percentage increases when working with data brokers or buying from risky sources of traffic. Ideally, a sender’s goal is to attain a hard bounce rate below 2 percent.

Also Read: Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

“Now that Xverify’s integration with Formstack is live, people will be able to easily secure the email fields on their forms,” stated Matt Wolosz, Xverify VP of Sales. “Our service is dedicated to providing results that eliminate hard bounces and minimize the risk of fraud.”

Prior to the integration, mutual customers of Xverify and Formstack were not able to validate email data directly on the form. Instead, they were validating their leads via batch upload after point of collection, causing delays in campaign deployment.

The recent integration now simplifies the process and takes the manual work off the customer. This provides peace of mind that new leads have been vetted and won’t create problems further down the funnel.

“Partnering with Xverify helps Formstack provide a valuable fraud protection service to customers,” said Ashley Walsh, VP of Marketing at Formstack. “Adding real-time email validation to Formstack forms prevents invalid emails from cluttering the database and creating wasted marketing campaigns.”

SocialCode Acquires Marketplace Strategy, an Amazon Sales Agency

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August 8, 2018

SocialCode Acquires Marketplace Strategy, an Amazon Sales Agency

Acquisition Bolsters SocialCode’s Full Service Offering on Amazon, Walmart, Jet.com, Home Depot, and Wayfair

SocialCode, the leader in digital media marketing solutions, announced it has acquired Marketplace Strategy (MPS), a Cleveland-based leading Amazon sales acceleration agency. With a proven capability on most of the major social platforms, including Facebook, Google and YouTube, SocialCode is accelerating its Amazon offering with this acquisition.

Amazon’s growing advertising business is in high demand for marketers. Credibly servicing clients on Amazon requires a skill set beyond traditional ad management. MPS is a company designed to maximize a brand’s impact and revenue across Amazon and other leading retail marketplaces.

SocialCode’s acquisition of MPS demonstrates its commitment to offering a 360 degree solution to its customers, particularly those in the retail and CPG space who are looking to leverage Amazon’s thriving platform.

Also Read: Five Easy Ways to Plan Your Social Media Marketing Strategy | Infiniti Research

“Our mission is to be the world’s most effective growth partner for the global brands of today and tomorrow,” said Laura O’Shaughnessy, chief executive officer of SocialCode. “Amazon is a critical offering for our brand partners. This acquisition rounds out our capabilities with a full complement of services and brings us the uniquely experienced customer service professionals that have deep knowledge of the Amazon platform, as well as Walmart.com, Jet.com, Home Depot and Wayfair.”

MPS’ cutting-edge approach incorporates a wide array of established and proprietary strategies. This includes everything from Amazon account creation, conversion optimization, product traffic acquisition, and Amazon advertising management right through to Amazon data and analytics as well as Amazon business consulting services. MPS works with leading companies like Nestle, Jack Links, Snapple and Starkist to build their brands and sales on Amazon.

“Our integrated Amazon solution, coupled with SocialCode’s existing offerings and industry reputation, makes for a perfect pairing between our two companies,” said Drew Kraemer, chief executive officer of MPS. “More importantly, there is clear alignment with our vision for the future and shared cultural values.”

MPS will operate as a business unit within SocialCode for customers that want to run Amazon and other marketplaces (Walmart/Jet.com) alongside social. The two companies will also integrate campaign reporting so customers can have a true cross platform view of their campaigns.

Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

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August 8, 2018

Tru Measure Introduces Customized Goals and KPI Reporting

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns

In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting features.

“Google Analytics can be overwhelming for many advertisers,” said Matt Long, McClatchy’s digital director of client success. “With the ability to set specific goals and KPI’s from within the dashboard, it allows us and our advertisers visibility into how well we are performing against their specific business objectives.”

Also Read: Tru Measure Adds Andrew McFadden as Director of Sales and Marketing

Introducing the only digital marketing tracking and reporting solution to implement customized goals and KPI capabilities, Tru Measure enables local media and agencies to create and display specific metrics that truly matter to each individual client. Simple and exportable, the goals and KPI reports can capture a specific number of form fills or calls, to something as broad as increasing revenue. Under each of these goals, clients can select the KPIs that indicate the completion of each goal such as unique web visitors, call duration, conversions and more. Reporting clearly shows when goals are met or when an intervention is needed.

“Just because you can report on it, doesn’t mean you should,” said John Hoeft, Tru Measure’s general manager. “You need to determine what really drives your business and how that can be measured via Google Analytics and paid digital campaigns. Tru Measure makes it easier to focus on what matters and puts you in control of the performance metrics you want to see.”

Data for the goals and KPI reporting solution is pulled from Tru Measure’s proprietary tracking technology, as well as the individual businesses Google Analytics accounts. Combining these two sources of information allow for the complete ROI story to be uncovered.

Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

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August 8, 2018

Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands

4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and media services agency, to leverage the Scope by 4C platform to deliver audience-driven marketing campaigns.

Crossmedia will leverage Scope to unify audience discovery, activation, and analytics efforts across premium private marketplaces including Apple News, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter. The platform will help Crossmedia teams identify and engage with the most valuable target segments through 4C’s robust audience intelligence. Additionally, through Scope, Crossmedia’s clients benefit from optimized cross-channel campaigns and measurable results with customizable, flexible reporting that provides transparency across all media placements.

“Crossmedia was built based on the way people consume media, not based on the way media is bought and sold. Our partnership with 4C brings this concept to life with their Scope platform, which allows us to deliver campaigns for our clients that reach consumers seamlessly across screens, at the time and place of their choosing,” said Michael Dobson, Head of Social Media, Crossmedia.

Also Read: Nielsen Launches Local Media Impact, A New Cross-Platform Media Planning Solution

“Crossmedia is changing the agency model with an approach that prioritizes transparency, data, and breaking down silos for better campaign results,” said Kevin Kearns, Chief Revenue Officer, 4C. “4C’s Scope platform is tailor-made to support this approach with exclusive audience intelligence, cross-screen media activation, and holistic analysis.”

4C is global marketing technology company that delivers a unified platform for audience discovery, media execution, and performance analysis. Leading brands, global agencies, and media owners trust the Scope by 4C platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax television monitoring network which detects over 400 million TV asset airings on an annual basis.

Dynamic Yield Scoops $32 Million in Series D Funding to Head into First Personalization-Anywhere Space

By

Sudipto Ghosh

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August 8, 2018

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Dynamic Yield and e-Spirit Expand Partnership

Dynamic Yield Recently Named Leader by Gartner 2018 Magic Quadrant for Personalization Engines

Dynamic Yield, the AI-powered omnichannel personalization engine, today announced it raised $32 Million in Series D funding led by Viola Growth, with participation from Union Tech Ventures. The funding will enable Dynamic Yield to power individualized experiences beyond web — across kiosks, call centers, POS systems, IoT devices and more as the company sets its sight on becoming the industry’s first personalization anywhere platform. This round brings the company’s total funding to $77 million.

Recently, in its research entitled Predicts 2018: Brand Relevance Under Fire, Automation on the Rise, Gartner estimates that “by 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.” And in its first ever 2018 Magic Quadrant report on Personalization Engines, Gartner evaluated 18 solution providers in the market, where it positioned Dynamic Yield the highest and furthest for its ability to execute and completeness of vision in the Leaders’ quadrant.

It’s Hard to Imagine a Future Where Almost Every Customer Interaction Isn’t Personalized

At the time of this funding announcement, Liad Agmon, CEO and Co-Founder of Dynamic Yield, said, “At a time when Amazon Go stores already let shoppers check-out with their smartphones and nearly all airlines have switched to self-service check-in kiosks, it’s hard to imagine a future where almost every customer interaction isn’t personalized.”

Liad added, “The truth is, these technologies of the ‘future’ aren’t as far from ubiquity as we may think, and that’s why becoming a core component in experience delivery for brands is the vision for Dynamic Yield as we continue to build a platform that meets the demands of an increasingly connected world.

The latest investment will help to accelerate product innovation in the form of a comprehensive set of personalization APIs, enabling businesses to personalize every digital channel and customer touchpoint at scale. In addition, the round will fuel the expansion of an already vast partner network, doubling down on integrations similar to that of Salesforce Commerce and Marketing Clouds which allows mutual clients to sync and personalize all points along the customer journey.

Interview with Jaclyn Klein, Co-Founder, Product Designer, Growlabs

Automatic Optimization & 1:1 Messaging are Keys to Omnichannel Marketing Success

Natalie Refuah, Partner at Viola Growth, said, “Capitalizing on the global digitization trend, e-commerce growth, and personalization as a must-have capability, Dynamic Yield brings a unique, end-to-end personalization platform. With its differentiated capabilities, it has succeeded in acquiring hundreds of global customers, including many of which are top-tier brands.”

Natalie added, “This funding, together with the company’s great technology, skilled entrepreneurs and one of the best management teams we have seen, will allow it to maintain its leadership position in the personalization market, to tap into other verticals, and to continue developing its state-of-the-art technology.”

Dynamic Yield’s unique personalization technology combines machine learning and predictive algorithms to build customer segments, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging across all digital channels including email, web and mobile apps. The platform customizes experiences for more than 600 million users each month for its 200+ brands such as HelloFresh.

Interview with Steve Sachs, Chief Executive Officer, OneSpot

“At HelloFresh, experimentation is at the core of everything we do and Dynamic Yield has enabled us to truly optimize online customer journeys,” said Eleanna Smpokou, Senior Product Performance Manager at HelloFresh.

Eleanna added, “Whether we’re meeting a user for the first time or engaging with loyal subscribers, Dynamic Yield provides us with the tools we need to deliver the freshest possible experiences.”

Currently, Dynamic Yield’s AI-powered omnichannel personalization engine helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.

Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, URBN Brands, Ocado, and Stitch Fix among its many customers. Based in New York, the company has more than 180 employees in six offices worldwide.

Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

By

Sudipto Ghosh

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August 8, 2018

Interview with Jason VandeBoom, Founder & CEO at ActiveCampaign

[vc_wp_text]“As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer.”[/vc_wp_text]

[easy-profiles profile_twitter=”https://twitter.com/jvandeboom” profile_linkedin=”https://www.linkedin.com/in/jvandeboom/”]

Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company?

I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to help businesses grow. While I was still in college, I found that I was building and implementing some of the same tasks over and over again in some of the consulting work. That’s when I realized I could package up the workflows and provide them in an easy-to-use software that enabled small businesses to implement many of these processes. At the same time, I knew I didn’t want to automate everything as there are many customer interactions that are better served with direct human communication. Determining the right balance of human touch and automation was something I’ve spent a lot of time building into the platform. The fundamental (yet powerful) idea remains the true today as we continue to help tens of thousands SMBs grow.

What is the core technology driving ActiveCampaign?

ActiveCampaign is a SaaS solution built in the cloud and is really focused on our automation. At our core, ActiveCampaign is focused on providing our users an easy-to-use platform where they can create personalized and optimized experiences for their customers. That means automation will be a core part of our technology, across all of our features. Take for example the ability to build pipelines in our Deals CRM, with automation, as a contact increases it’s lead score, it can automatically move to a new stage of the pipeline. But with everything we build, there needs to be a balance between automation and human interaction. So with this principle, the automation will alert a rep when it’s time to jump in with a contact. This way, you are optimizing your customer’s experience with humans, not controlling it with automation.

How do the marketing analytics and email automation ecosystems differ from when you first started the company?

When I first started, the industry was focused on email marketing—the concept of marketing automation wasn’t something companies knew. It’s something I focused my efforts in building ActiveCampaign as I saw an opportunity to take email marketing to the next level. With automation, our customers create series of emails and journeys that gave each of their customers a personalized experience. Today, there’s a host of companies in the martech landscape with everything from data to email marketing and automation. It’s great to see how the automation experience that we pioneered at ActiveCampaign has become such a key part of marketing teams, both big and small, and ActiveCampaign will continue to make sure that small- and medium-sized businesses have access to the best tools.

Given the changing dynamic of marketing analytics and customer insights, where do you see ActiveCampaign fitting into a CMO’s tech stack?

We see ourselves as the glue or the “orchestration” layer of all of the various tools that a CMO may need to utilize. For many businesses, there’s no one-size fits all solution, and that’s especially true for small businesses. The problem with all-in-one solutions is they’re not advanced when it comes to specific capabilities. As a result, customers either only use a small percentage of the platform or end up needing to add on other solutions to make it work for their needs. ActiveCampaign is built to integrate with other solutions so that we can focus on the things we do well and affordable for the SMB customers we serve.

Tell us about your B2B customer engagement model? How do you focus on behavioral targeting and intelligence-driven marketing and sales processes at ActiveCampaign?

Behavioral and intelligence driven marketing is central to our DNA at ActiveCampaign; it’s what we encourage our customers to do and believe that intelligent marketing is how all marketing should be done. One example at ActiveCampaign is our trial on-boarding. Using automation, we intelligently trigger different messaging and sales team processes to our new trials based on their engagement with our site, attributes about their company, and activity/inactivity within their trial. This nudges people based on where they are at in the process, keeps them on track in the trial which makes them more successful in their adoption of the tool, and helps us increase conversion rates.

How do you see sales and marketing technologies unifying or evolving together to deliver higher ROI to CMOs? How should marketers prepare themselves to survive and grow in this dynamic landscape?

It goes beyond just sales and marketing teams unifying/evolving together. An organization is only successful because of its customers. That means all of the departments that impact and effect a customer’s experience across the entire lifecycle needs to come closer together. Marketers are responsible for more than just bringing in new customers. What about expanding those who are currently engaged? Or creating advocates who can help promote the platform and help sell to new customers? As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer – whether that be time, method of communication, or the actual message being delivered.

What are your thoughts on the growing opportunities in the marketplace for consumer intelligence and insights companies?

The more data available, the more opportunities there are for SMBs to be able to customize and personalize their communications to their customers. What’s important is to make sure the data they are uncovering is good data. It’s easy to get caught up in the hype of data and AI but it’s important to make sure the data means something to inform decisions.

Which startups/established companies in martech industry are you keenly following?

While I’m aware of others in the space and know what they are up to, we don’t look to them for what to build next. We work closely with our customers to understand their needs and pain points to continue to add value to them. It’s how we’ve been able to be successful to date and something that will continue to guide us as we grow.

Which sales and marketing automation tools do you use at ActiveCampaign?

Our sales team uses our Deals CRM to manage their pipelines and our marketing team uses our automation for many of our welcome emails and on-boarding for new customers.

What are your predictions on the most influential disruptions in B2B CRM?

This goes back to how all customer-facing teams need to come closer together. The CRM is no longer just for a sales or marketing team. It should play a part in the entire customer journey.

How do you prepare for post-GDPR disruptions?

GDPR recently created quite a bit of confusion and uncertainty for many marketers leading up to the May 25 deadline. While there are more rules and regulations to follow, there are many ways it actually helps marketers. First and foremost, there are some specific guidelines and processes that will set the good marketers apart from the bad ones. GDPR can also help improve your marketing: Since GDPR requires you only market to those who have opted-in to your marketing, you end up with a cleaner list of contacts who are open to what you are sending; which will hopefully lead to more engaged contacts.

There will continue to be more changes so it’s important to stay at the forefront of these regulations. By remaining true to marketing in a way that benefits your contacts and delivering experiences your contacts want and expect, you will be ahead of most.

Could you tell us about an outstanding digital campaign/ Customer Success story at ActiveCampaign?

One of our customers is Scott’s Cheap Flights. Scott built his business completely on emails. Every time an airline lowers its price or makes a mistake, Scott would send an email out to his email list. And as people started saving money, they would talk about how they got the cheap flight and Scott’s lists grew. Today, he has over one million subscribers and he can continue to thrive using automations. Building and segmenting lists based on geography means that customers in LA don’t get emails for cheap flights from NYC. It also means that he can charge a premium to those who don’t want advertisements, all through segmenting each subscriber.

Since adopting ActiveCampaign, Scott’s Cheap Flights has grown it’s subscriber list by 1000% and continues to have engaged subscribers, with a click-thru rate at 40%.

In terms of our target customer, we focus on small- and medium-sized businesses. While others in our space say they focus on SMBs, they’ve used them to get to enterprise businesses. Our solution and pricing is set so that SMBs can achieve value out of the ActiveCampaign platform, similar to Scott’s Cheap Flights. And success is all relative for our customers. It depends on their goals: is it to grow their lists? Is it to better engage their contacts? Grow revenue? There are many factors that our customers deem as success and it’s about bringing value to those customers to achieve their goals.

How do you prepare for an AI-centric world as a business leader?

Data is top of mind for all business leaders and marketers alike. As a business leader, it’s important to not fall for the hype and you are gaining insights that actually mean something.

How do you inspire your people to work with technology?

I help our team understand and attribute how our work directly impacts our customers, the value it provides for them, and the difference we make in helping them grow their businesses.

One word that best describes how you work.

Persistent

What apps/software/tools can’t you live without?

I am a pretty simple person. My MacBook and Gmail are the most critical.

What’s your smartest work related shortcut or productivity hack?

I use a multi-leveled approach to prioritization and task management. Daily tasks are planned out in Inbox and I prioritize beyond a day within Wunderlist. The tools don’t matter as much as the prioritization thought process and breaking down tasks into manageable items.

What are you currently reading?

While I typically read (or listen) to several books a week, I spend more time consuming information from blogs, competitive news & insights, market data, etc.

What’s the best advice you’ve ever received?

Don’t be fearful of success. I have had many times where self doubt about what could happen, what would matter next, etc. that are all driven by the idea of something actually working. That prevents and delays the actual action that may or may not work. By removing that barrier of thought and not being “afraid” of success, one can both do more with less stress.

Something you do better than others – the secret of your success?

Find the right balance of automation and human touch. It’s not about automating everything, it’s about automating the right tasks so that humans can connect with customers to optimize their experience.

Tag the one person in the industry whose answers to these questions you would love to read:

Tobi Lütke

Thank you, Jason! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Jason” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68db8f-23cbc9e8-7075″]

Jason VandeBoom is the Founder and CEO of ActiveCampaign, a marketing platform that helps you make the most of every touchpoint and continuously improve your customer experience, through the right blend of human interaction and automation. Jason founded the company in 2003 with the principle belief that all businesses need, and deserve, effective solutions to connect with customers. He is passionate about helping ActiveCampaign users realize that sophisticated marketing solutions are within reach and for helping them to become more efficient.

[/vc_tta_section][vc_tta_section title=”About ActiveCampaign” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68db8f-23cbc9e8-7075″]

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences.

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[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

CSU-Global Teams with Analytics Leader SAS to Offer Joint Certificate

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August 8, 2018

CSU-Global Teams with Analytics Leader SAS to Offer Joint Certificate

Students Earning Applied Data Analytics Certificate Will Get a Leg up in Booming Analytics Economy

Students at Colorado State University-Global Campus (CSU-Global) can earn a powerful joint certificate, verifying their skills in the high-demand field of data analytics. CSU-Global and SAS are collaborating on the Applied Data Analytics certificate, which will be available to students who complete a series of four graduate-level data analytics courses.

“SAS skills can open many doors in the workforce,” said Jerry Oglesby, senior director, Global Academic Programs, SAS Education. “The CSU-Global Applied Data Analytics certificate sends a strong signal to employers that the holder can use data to transform an organization.”

SAS customers span more than 83,000 business, government and university sites, including 96 of the top 100 companies on the 2017 Fortune Global 500. With a market that deep, a SAS certificate can foster many opportunities across industries.

Also Read: Goodway Group Appoints Jay Friedman as President

Through this partnership, CSU-Global furthers its ability to provide students career-relevant educational opportunities with a quantifiable return on education. Not only are students able to learn software that is used in the field today, but by earning this joint certificate, they are also now able to demonstrate their excellence in these technologies to future employers.

Students are eligible to earn this joint certificate after completing the following four graduate
courses at CSU-Global: Foundations of Data Analytics (MIS500), Data Mining and Visualization (MIS510), Predictive Analytics (MIS530), and Introduction to Business Intelligence (MIS540). These courses are all included in the university’s online Master of Science in Data Analytics, allowing students to earn an industry-recognized certificate, while still working toward their master’s degree, that will open up future career advancement opportunities in the high-demand area of data analytics and business intelligence.

“The SAS Joint Certificate Program and credential in Applied Data Analytics recognize the demonstration of the core analytics knowledge and technological skills that our courses provide to students,” said Dr. Lisa Bryan, CSU-Global’s Data Analytics program chair. “Students, by earning this industry-recognized certificate, will show potential employers that their knowledge of analytics goes well beyond theory to application. The certificate recognizes their knowledge of the application of SAS, R, Python, Tableau, and other analytic tools.”

The SAS Joint Certificate program was created to help meet today’s growing demand for data analytics professionals. The courses required to become certified have been reviewed and approved by SAS.

Megola, Inc.Announces Launch of Social Mobile App for TheShare.TV Network

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August 8, 2018

Megola, Inc. Announces Social Mobile App for TheShare.TV Network

Megola, Inc. The Company has announced that it has launched a Social Mobile Video App to showcase proprietary health and entertainment content while driving advertising revenues. The announcement was made by John Stippick, CEO of Megola, Inc. John stated, “TheShare.TV Network app will revolutionize the way we engage our viewers, customers, and advertisers by combining the most popular social media features of Facebook, Netflix, and YouTube all on one platform. The app is powered by artificial intelligence technology enabling content and advertisers to match to the viewing and buying profile of consumers.”

Mr. Stippick continues, “We are excited that the Room 21 Media team has chosen to strategically launch TheShare.TV Network as its first platform to showcase the comprehensive AI and cloud-based Media and Social TV OTT features. This launch will become the most advanced video platform on the market enabling TheShare.TV to realize significant revenues during 2018 and 2019. TheShare.TV Network will be available as an App on Android within days and iOS App Store within a few weeks.”

Megola, Inc. is currently operated by TheShare.TV is and is the first and only Social TV network channel for addiction treatment and recovery lifestyles. The network is developing, producing, and distributing original addiction treatment and sober lifestyle television programming to a worldwide audience. The original programming promotes long term recovery, inspiration and awareness through education, support, music, and entertainment.

DialogTech Names Digital Agency Veteran Head of Marketing

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August 8, 2018

DialogTech Names Digital Agency Veteran Head of Marketing

DialogTech, the world’s leading provider of actionable marketing analytics for inbound calls, announced the expansion of its executive team with the appointment of Viji Davis as Senior Vice President of Marketing.

Davis joins DialogTech from Resolution Media where she most recently served as CMO. At Resolution, Davis was instrumental in growing the company to the global agency it is today. She brings to her new role 15 years of agency experience at Resolution and Performics, working with leading global brands.

“We are thrilled to add Viji’s expertise and diverse perspective to our executive team,” said Doug Kofoid, CEO of DialogTech. “Her deep agency knowledge is invaluable as marketers and their agency partners continue to make DialogTech’s AI-powered conversation analytics an important part of their digital strategy.”

Also Read: Just 35 Percent of Responding Organizations Are GDPR-Compliant With EU Data Privacy Rules

Davis will lead DialogTech’s marketing strategy during a time of expansive growth for the conversation analytics industry. As shoppers increasingly turn to smartphones, voice-enabled search and smart speakers to find and engage with businesses, they are calling companies by the billions each day. According to BIA/Kelsey, calls to US businesses from mobile ads alone are expected to reach 162 billion in 2019—a 110% increase from 2014.

Marketers are now using conversation analytics tools to mine call data for actionable, growth-driving insights with DialogTech’s AI-powered solution leading the way. In the last 6 years, the company’s platform has processed over 2 billion minutes of voice interactions for enterprise marketers, agencies and fast-growing businesses.

“Working for years on the agency side with the world’s category leaders, I learned how important it is for marketers to know what matters to their consumers,” said Davis. “That insight is precisely what DialogTech provides—transparency into the voice of the consumer. I am excited that with DialogTech I can help marketers leverage those insights to accelerate growth.”

CRMDialer Announces Release of Revolutionary Visitor Tracking Functionality for Marketers

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August 8, 2018

CRMDialer Announces Release of Revolutionary Visitor Tracking Functionality for Marketers

Visitor Tracking Empowers Sales Teams with Rich Customer Insight to Respond to Hot Leads and Close More Deals

CRMDialer announced the addition of visitor tracking capabilities to its industry-leading all-in-one CRM and communication suite, giving sales teams click-by-click insights and notification of when leads visit their website. By adding CRMDialer’s code to any website or landing page, businesses will learn in real-time who is browsing which pages and for how long, enabling sales people to take action at the peak of interest.

Positioning itself as an extraordinary CRM, CRMDialer has taken the approach of inventing features and making enterprise-level CRM capabilities accessible to smaller and midsized sales-driven organizations. From lead tracking through contact management with eSignature, CRMDialer eliminates organizational inefficiencies that exist with incumbent CRMs by providing clients with tools to help close more deals and provide better customer service leading to happier customers and less stressed out support staff.

Also Read: Limitless Unveils AI-Based LimitlessLiveMessenger™ to Provide World-Class Customer Service

The latest visitor tracking functionality is linked to CRMDialer’s lead API feature, which automatically creates leads in the system after a prospect submits a website form. The visitor tracking enhancement provides detailed reporting about the lead’s prior web activity—up to six months before they submit a form. Armed with this insight, sales reps can respond to leads when they’re at their hottest, with strategic messaging based on knowledge of a prospect’s granular browsing history and page visit durations.

Visitor tracking supports CRMDialer’s mission of offering a data-driven, 360-degree view of the customer and the buyer’s journey, facilitating collaboration and communication throughout the sales process. CRMDialer’s visitor tracking feature fills the gap of previously anonymous data provided by existing tools in the marketplace.

“CRMDialer is designed to be powerful yet flexible, maintaining open communication and information sharing so that everyone in an organization has access to the insight that they need to do their jobs better,” said Dimitri Akhrin, president of CRMDialer. “By integrating visitor tracking with our lead management system, we help clients and their sales teams build richer profiles of their prospects so that they can stop guessing about what prospects are interested in and can reach out at just the right time with just the right message to make the sale.”

InsightSquared Announces Expansion Into Marketing Analytics at Annual Ramp Conference

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