Veritone One Signs Agreement to Acquire Performance Bridge Media, Will Expand Market Share to over 25% of All Us-Based Podcast Ad Revenue

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August 13, 2018

Arista Networks and Nevion Partner to Provide Media Network Solutions for Broadcasting

Joint solution to be demonstrated at IBC2018

Nevion, the award-winning provider of virtualized media production solutions, announced it is partnering with Arista Networks to provide media networks solutions for the broadcasting industry.

Arista and Nevion have developed a joint solution that features a close integration of Nevion’s orchestration and SDN control, VideoIPath, with Arista’s Extensible Operating System (EOS) which will be demonstrated at Arista’s booth (8.E30) at IBC2018 in Amsterdam, 13-18 September, 2018. The partnership also allows Nevion to act as a reseller of Arista software driven cloud networking solutions.

Marketing Technology News: Adobe Named a Leader in Gartner 2020 Magic Quadrant for Personalization Engines

Andy Rayner, Chief Technologist at Nevion explains: “The broadcast industry is experiencing the coming together of broadcast-specific requirements and standard IP networking technology. In particular, live-production needs a very low latency, 100% reliable, high-bandwidth transport of video, audio and data signals across both LANs and WANs. Our joint solution delivers on this.”

As part of the partnership, Nevion’s award winning VideoIPath SDN control has been extended to include support for Arista’s EOS OpenConfig API. This allows VideoIPath to create deterministic connections across IP local and wide area networks, including the redundant paths, as well as to manage bandwidth – ensuring the performance required in live video broadcasting. VideoIPath also controls Nevion’s software-defined media nodes, Virtuosos, which provide the special broadcast media transport and processing capabilities of the overall joint solution.

Marketing Technology News: Everest Group Recognizes Whatfix as a Leader in Digital Adoption Platforms PEAK Matrix Report 2020

Ed Chapman, VP of Business Development at Arista concludes: “The combination of Nevion media orchestration and Arista’s EOS media and entertainment specific APIs delivers the control, reliability and scalability required for today’s high definition/4K broadcast networks.”

Marketing Technology News: US Cloud Gaming Market Stands to Generate Nearly $3 Billion in Annual Subscription Revenue

SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms

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August 13, 2018

SessionM Recognized by Gartner for CDP for Mobile Marketing

SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing Platform and Gartner Market Guide for Customer Data Platforms for Marketing

SessionM, the leading customer data and engagement platform, announced that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing.

.@SessionM recognized by @Gartner_inc for customer data platforms for marketing and mobile marketing platforms

SessionM is uniquely positioned to help brands manage, organize and enrich customer data and act on it in real time within the same platform.

Also Read: SessionM Delivers New Salesforce Integration to Transform How Global Brands Deliver Real-Time, Personalized Experiences

According to Gartner’s Market Guide for Customer Data Platforms for Marketing, “Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous year. The reasons are clear: Fifty-two percent of marketing leaders responsible for data and analytics said data management, data integration and formatting are among their most time-consuming activities. Messy, siloed data is still a major marketing problem, and CDP vendors are seizing the opportunity to address it.”

SessionM allows global brands to have access to relevant customer data at their fingertips to anticipate a customer’s needs and deliver the right personalized experience at the right time. The platform pulls together customer data from throughout an organization into one holistic profile for each individual customer, keeps that profile constantly updated in the cloud, determines the next best customer experience – whether that’s a personalized offer, reward, content or some other kind of experience – and then delivers that experience either natively through its platform or by orchestrating the engagement though other systems and channels.

Also Read: What’s Cooking at Salesforce? SessionM’s 23.8 Million Series E Funding Led by Salesforce Ventures

“Data needs to be at the core of marketers’ interaction with customers and being able to seamlessly integrate multiple data sources into a holistic profile is invaluable to today’s global brands,” said Lars Albright, co-founder and CEO of SessionM. “Built with this data-centric capability in mind, our platform allows our global customers to inspire loyalty and increase frequency, spend and satisfaction.”

According to Gartner, “Hype around customer data platforms (CDPs) is at an all-time high. Inquiries from Gartner clients on the topic doubled between the first half of 2017 and the first half of 2018.”²

“To us, being included in both Gartner reports is a testament to the all-encompassing solution our team has created to deliver the most impactful customer experiences wherever customers engage. We’re excited and believe that we’ll continue to innovate with the world’s biggest brands as they leverage data to deliver unique and personalized experiences to foster deeper brand loyalty,” said Albright.

J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

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August 13, 2018

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J.D. Power And Nielsen Transform Auto Advertising With Nielsen Auto Cloud

Alliance Delivers Improved Auto Advertising Effectiveness and Measurement

Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power’s world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign measurement capabilities to help improve marketing performance.

For the first time, automotive marketers can target audiences and personalize their advertising messages based on a diverse set of criteria such as car features and styles, buying stage, brand affinities, as well as media engagement, geo-location and device type using data from Nielsen and J.D. Power. Clients now have the ability to plan and activate these car-buyer audiences across TV and digital. Additionally, built-in campaign measurement and optimization capabilities help clients instantly adapt to changes in buying behavior leading to better marketing return-on-investment.

Also Read: Nielsen’s Connected Partner Program Becomes The Industry’s Largest Curated Partner Community For FMCG Retailers And Manufacturers

“The Nielsen Auto Cloud gives us incredible access to granular data from Nielsen complemented by insights from J.D. Power, allowing us to create high-value audiences for our clients,” said Arun Kumar, Global Chief Data & Marketing Technology Officer, IPG. “With this, we will strengthen our Audience Measurement Platform, improving our ability to target car-buyers based on a variety of criteria including their preferred brands, car models, styles and features. That means better performing media investments for our auto clients, more innovative marketing solutions, and ultimately, better consumer experiences.”

The Nielsen Auto Cloud provides marketers with exclusive access to the intelligence and insights derived from J.D. Power’s unique vehicle sales data. These car-buyer insights, coupled with Nielsen Data Management Platform (DMP) technology and Nielsen’s gold-standard media and purchase-based audience data, enable auto advertisers to reach consumers with greater precision across all media channels.

The Nielsen Auto Cloud’s always-on frequency management and in-flight analytics capabilities enable clients to proactively measure and control how often and what types of ads people see throughout the life of a campaign. Additionally, clients can leverage established Nielsen planning and measurement solutions, including multi-touch attribution (MTA) and marketing mix modeling (MMM), to measure the efficacy and return-on-investment of their marketing spend.

Also Read: Nielsen Launches Local Media Impact, A New Cross-Platform Media Planning Solution

“Nielsen and J.D. Power are ushering in a new era for the auto industry,” said Bernardo Rodriguez, Chief Digital Officer, J.D. Power. “We’re empowering auto marketers with immediately actionable intelligence…whether for consumer insights, cross-media planning and targeting, or campaign measurement.”

“We are thrilled to launch this game-changing automotive solution with J.D. Power. The Nielsen Auto Cloud’s combination of data, technology and measurement capabilities is unique to the auto advertising world,” said Damian Garbaccio, EVP at Nielsen. “Auto marketers can now be more responsive to changes in buying behavior, more personalized with their advertising and content, better at measuring outcomes, and—ultimately—more efficient with their media investments.”

A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

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Roger Barr

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August 13, 2018

A CMO's Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained?

Stacking up responsibilities

The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also ensure transparency with customers is maintained within this new permission based marketing world.

This means CMOs must create a value exchange that appeals to each customer’s specific needs. And for today’s consumers, added value comes from the flexibility to interact with a brand via multiple channels – including social, online, phone, apps and desktop.

Navigating through this complex marketplace, ensuring customers can be interacted with via a multitude of channels, while remaining GDPR compliant and effectively analysing data creates a challenging and fragmented environment for CMOs. But one that is also critical to grasp in order to meet those demands for hyper-growth.

Also Read: Six Ways CMOs Can Keep Pace with Technology Innovation

Tapping into tech

Technology has been a fundamental contributor to this diversification of marketing. As of April 2018, there were reportedly 6,829 martech tools available – which is up 27% on the previous year. Using these tools, we can now analyse how every marketing function contributes to creating new business leads, scale and ROI.

Additionally, accessibility to tools is better than ever before from a cost perspective. Ubiquitous products like Google Marketing Platform, which includes widely used platforms such as Google Analytics and Google Data Studio, are free to use up to a point. Low-cost marketing solutions enable smaller brands with limited budget to analyse the impact of marketing on business success, boost customer engagement and deliver more relevant experiences.

Also Read: The Next Power Couple: How the CMO and CCO Together Can Nail the Customer Experience

Continuous re-skilling

Digital training is essential for marketers working in today’s tech saturated environment, especially since they are expected to already have grasped the skills necessary to navigate their way through tech. Yet often, many haven’t been supported with the necessary training to do so. The extent of this skills gap is proven via government estimates that show the digital skills costs the economy £63 billion a year.

In order to bridge this gap and ensure CMOs have the skills to continue succeeding, organizations must invest in training courses and external support from those experts in tech such as agencies or consultancies that can educate CMOs and marketers on how to diversify their capabilities using digital.

Also Read: Top Efficiencies Gained by CMOs While Procuring and Managing Agencies

Embracing today’s change for tomorrow’s success

CMOs have undoubtedly had more complexities added to their roles. But despite the challenges this creates, they must embrace it. Using the plethora of tech tools available to analyse the broader business success linked to every marketing move, CMOs can create engaging and creative marketing initiatives all the while ensuring that marketing activity helps ensure growth.

When this balance is achieved, CMOs will be on track to help fulfil broad business goals and will themselves benefit from profound career success.

Also Read: Top Five Reasons CMOs Need to Digitize Marketing Events

New Research Identifies Top Advertising, Marketing, Social Media Companies in Key Industries

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August 13, 2018

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The top-performing advertising and marketing agencies that specialize in specific industry segments, such as automotive, finance, healthcare, and legal, were announced by Clutch, a leading B2B research, ratings, and reviews company. After analyzing 1000s of companies’ presence and leadership in the market and interviewing their clients to learn about work quality, Clutch ranked the top 15 for each industry.

Clutch’s ranking methodology considers both quantitative and qualitative data related to the companies’ market presence, work quality, services offered, and customer feedback.

Top Advertising & Marketing Companies for the Following Industries:

Automotive: Bareface, Brand+Aid, milk*, FEAST, Nova Solutions, Edkent Media, Illuminate, FastRock, Radius Inbound, Christopher August, sensussoft, Definition 6, Agency Squid, BNRY Digital, Intrigue Media

Business Services: Sensis, KHJ Brand Activation, Killian Branding, Kiosk, Foster Web Marketing, The Brandon Agency, Gigante Vaz Partners, BrandTuitive, Frederick Swanston, Coming of Age, JStokes Agency, Stevens & Tate Marketing, Forge Worldwide, Spire Agency, BrandJuice

Also Read: Clutch Names 500 Leading B2B Service Providers in Poland and Ukraine

Education: Sensis, Kiosk, Brand+Aid, Forge Worldwide, Captains of Industry, Tronvig Group, Partners Marketing Group, DX Media Direct, The Byne Group, Nova Solutions, Palmer Ad Agency, Davis Advertising, Agency 1903, Constructive, Christopher August

Financial Services: Sensis, IPNY, Duncan Channon, Kiosk, Rocket10, Gigante Vaz Partners, Bareface, Cutwater, Alaniz, Coming of Age, JStokes Agency, Forge Worldwide, Spire Agency, milk*, Bluetrain Inc.

Healthcare: Sensis, IPNY, GKV, Duncan Channon, KHJ Brand Activation, Foster Web Marketing, Alaniz, BrandTuitive, Frederick Swanston, Coming of Age, Stevens & Tate Marketing, Forge Worldwide, milk*, BrandJuice, Bluetrain Inc.

Hospitality: The Brandon Agency, Bareface, Bob’s Your Uncle, Coming of Age, BrandJuice, Giants & Gentlemen, FEAST, UNIT partners LLC, Sir Isaac, Mighty, Davis Advertising, Massive Media, The Miller Group, Hunter, L.A. Social Karma

Legal: Foster Web Marketing, JStokes Agency, Spire Agency, AJ Ross Creative Media, Edkent Media, Tell Me Your Goal, Intensify, Digit Bazar, SL Development, halfGenius

Real Estate: KHJ Brand Activation, Gigante Vaz Partners, Frederick Swanston, Coming of Age, JStokes Agency, Stevens & Tate Marketing, Prospectr Marketing, milk*, Gershoni Creative Agency, Bandwidth Marketing Group, Satori Marketing, AJ Ross Creative Media, Mentus, SEO Solutions, Massive Media

Retail: Cutwater, Coming of Age, Brand+Aid, JStokes Agency, Stevens & Tate Marketing, Gershoni Creative Agency, Traction, DASH TWO, DSC Advertising, Ideas that Kick, FEAST, Satori Marketing, UNIT partners LLC, Mighty, HypeLife Brands

Also Read: AMP Agency Develops Proprietary Consumer Identity Strategy Designed to Drive Purchase

Top Social Media Marketing Companies for the Following Channels:

Facebook: eBoost Consulting, Disruptive Advertising, Sculpt, Boostability, Social Media 55, Abacus, Bad Rhino Inc., PBJ Marketing, LYFE Marketing, Kontra, Firebelly Marketing, Media Bounty, Art & Science Digital Experience Design Inc., Taktical, Uproot

Instagram: Disruptive Advertising, Boostability, eBoost Consulting, Abacus, LYFE Marketing, Imagine Media Consulting, Social Media 55, FEAST, PBJ Marketing, Citizen Group, SociallyIn, Bad Rhino Inc., Thrive Internet Marketing Agency, Media Bounty, Social Vantage

Snapchat: Media Bounty, Viral In Nature, Firebelly Marketing, AMP Agency, WebiMax, Wolfgang Digital, i76 Solutions, PocketWhale, Funworks, Newell Ledbetter Advertising, Inc., Alaniz, PromoAffiliates, Palmer Ad Agency, Wallaroo Media, PRI

Twitter: Disruptive Advertising, Boostability, LYFE Marketing, Citizen Group, SociallyIn, Thrive Internet Marketing Agency, Social Vantage, Bad Rhino Inc., Viral In Nature, 1SEO IT & Digital Marketing, TAMBA, THP, Sculpt, Art & Science Digital Experience Design Inc., AMP Agency

“It’s impressive that these companies stand out in fields that are changing so quickly,” said social media research lead Alaina Stevenson. “Snapchat did not exist 10 years ago, and Twitter has become a source of news and live updates for millions of users. The companies featured today kept up with these changes and tailor their services to specific clients and culture.”

Queue Brand Communications Announces New Senior Partner and VP of Digital Services, Marko Vukasinovic

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August 13, 2018

Queue Brand Communications has expanded its executive-level leadership roster to include Marko Vukasinovic as Partner and VP of Digital Marketing Services. Marko’s primary role is to enable digital and organizational transformation for Queue’s rapidly growing client base. His skill set allows him to build agency automation and digital infrastructure, while significantly reducing the typical content cycle.

Marko Vukasinovic

Marko’s leadership at top agencies TPN and Walton Isaacson provides Queue with pivotal insights into digital automation and adaption of data sciences. His digital experience paired with his business acumen will propel Queue’s Agency of the Future initiative forward.

Also Read: SmartBug Media Named a Q2 North American Impact Award Winner by HubSpot for Client Results and Graphic Design

Marko spoke about his return to Queue, “I’m really excited to plan and build Queue’s Agency of the Future model. Through this model, we can elevate our clients’ digital maturity, reimagine go-to-market strategies and implement data science in a way that will allow us to deliver faster and smarter solutions that yield positive business results.”

Queue offers a highly consultative approach to help lead client teams through the challenges of digital adaptation, content marketing, marketing automation and branding. The rise of automation has driven a huge need for agencies to consult and guide clients through a 360-degree implementation solution by knocking down silos.

Also Read: Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

President and Founder of Queue, Ross Vangalis adds, “We’ve found that our clients’ biggest challenge is often keeping up with everything from social media to CRM programs, integration and analytics in concert to understanding the customers’ online journeys. While they’re great marketers and understand their markets, they often lack the time or internal resources to keep up with digital adaption. Marko’s role as VP of Digital is a key aspect of meeting our full growth potential as an agency, because he fills a slot that will allow us to reinvent the traditional agency space and pivot into an Agency of the Future proposition.”

Marko commented, “The new model is going to allow us to deliver exceptional work for our clients. We are bringing together the best and brightest minds that are masters of their craft and can thrive in a collective environment. My priorities in returning to Queue are to ensure that we are constantly pushing the boundaries of our client work, and to make sure we are all working towards the same goals.”

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

By

Sudipto Ghosh

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August 13, 2018

Jana Christoviciute
Director, Customer Engagement, and Team Lead, Social, Marin Software

Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software’s Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift in social media advertising, from Facebook to Instagram.

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Tel us about your role at Marin Software and the team/technology you handle.

I have been at Marin Software since 2015 and am currently the Customer Engagement Director and Team Lead, Social. My main role is to work with the social team to ensure that we are providing our clients with the best customer experience possible and give them the best advice to efficiently advertise on social platforms. As Marin Software is an open platform and we are always open to feedback, we are continuously trying to both understand our customer’s goals and develop our own product.

What makes Instagram a more powerful advertising platform than the rest in the field?

With new technologies transforming the way people are behaving, Instagram is able to adapt by bringing more creativity and more personalized messaging than ever before. This is extremely powerful for brands as it allows consumers to easily find their relevant community, which will help grow the brands reach and influence. Also Instagram’s innovative, mobile first, simple and intuitive attitude lets brands effortlessly build a relationship with their customers and become part of their daily life.

For advertisers, Instagram allows them to rapidly change to new ad formats through easy advertising tools. Combine this with research from Facebook revealing that a third of the most viewed stories are users interacting with businesses, Instagram has created the perfect environment for many brands to reach their audiences.

How should brands prepare for the growing shift in social media advertising – from Facebook to Instagram?

If brands want to stay ahead of the game it is essential they understand how Instagram works and how they can deliver their message to the right audience. To prepare for this shift I would encourage brands to test adverts on the platform, learn from the adverts’ strengths and weaknesses and finally adapt to the most effective ad formats.

Before adapting assets it is also important to understand and research how people engage with Instagram stories. For example according to Facebook 40% of Instagram stories are video, with 60% of them being with the sound on.

To create effective Instagram stories, think about creative story telling – Instagram formats allow you to be creative and craft assets to capture imagination well-branded and authentic content – this will build trust (brand loyalty) and encourage feedback key moments to enable your audiences to respond – these moments can then be used to drive awareness and action

Finally, a brand should think about their measurement tools. To fully utilize measurement tools the brand should ensure the tracking tool is correctly implemented, letting you not only get the relevant numbers but also gain an understanding on how users interact with your brand. Through this the brand can focus more specifically on achieving their desired objectives and KPIs.

What impact do you see on Instagram budgets post-IGTV launch?

The launch of IGTV illustrates Facebook’s concerns and work towards building communities and bringing customers closer to the brands they love. Even though there are no ads on IGTV yet, with younger generations spending more time looking towards influencers, rather than professionals, for inspiration the Instagram community is becoming a significant power tool for marketers.

Growth in the IGTV community will help brands to better understand a user’s behavior, segment the audiences and ultimately use Instagram for full funnel advertising at a cheaper cost.

Overall this means that with a mix of organic branding capabilities and paid formats, more budget allocations are going to switch to Instagram placement. This is further emphasized by Facebook’s algorithms that will always attempt to deliver ads to users that are more likely to convert on the placements that are cheaper.

Where is Snapchat in this battle for supremacy among social media advertisers?

Snapchat has great potential to become an advertising heavyweight and could be seen as a great addition to a brand’s social strategy if they want to cover all social channels.

If a brand wants to appeal to and target the younger generation, Snapchat is a strong channel for this, with the platform’s core audience being 18-24 year olds.

Overall, in order for Snapchat to attract new users and become a great environment for brands, I believe that Snapchat needs to build more around live-video and augmented reality.

What role do Influencers play in breaking the ceiling for User-generated content on social platforms?

Influencers play a key role in enabling social platforms to grow, creating a perfect environment for content sharing and advertising. This is because influencers are able to shape unique relationships and provide relevant content with their followers, building trust and loyalty.

Younger generations are more likely to relate to influencers and because of the feedback opportunity it offers, influencers are also a source of inspiration. This inspiration can be a very powerful tool for brands by assisting them in connecting with their audiences.

What are the challenges to modern-day mobile advertising? Why do brands have to reconsider about their mobile ad-tech budgets?

Mobile clearly changes the way we consume content and its fast moving approach means that mobile advertisers now face the challenge of having to keep up with the changes.

For example, mobile formats allow an individual to consume information quicker than ever before. Furthermore this rapid consumption can increase a user’s fatigue with adverts and if the advertiser constantly exhibits the same video or same image the individual will react negatively to the experience.

This is why it is vital an advert captures the individual’s attention in the first few seconds of consumption and that they are visibly showcasing the brand’s benefits.

How does AI fit into your advertising and video content technology offering? What are your major differentiators in the tech-heavy ecosystem?

At Marin Software, we are always looking for new ways to help our customers become more efficient in their social and cross-channel campaigns and reduce manual optimization. Our main focus is to help brands make sure their advertising works effectively across all digital channels in one platform and that’s why we have introduced Marin TruePath.

This is a lightweight, multi-touch attribution solution capable of stitching together ad interactions across channels to de-duplicate conversions. This creates more accurate reporting of revenue and customer journeys, allowing you make better-informed budget allocation decisions. With a clear understanding of how people interact with a brand across all channels and devices, advertisers can make more informed budget allocation decisions and grow revenue.

Thanks for chatting with us, Jana.

Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Circular Edge Celebrates 15th Anniversary at JD Edwards INFOCUS with Customer Success Stories & Innovations

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August 13, 2018

Circular Edge Celebrates 15th Anniversary at JD Edwards INFOCUS

Circular Edge and Their Customers Will Highlight Innovations and Best Practices for Cloud Migrations, Continuous Upgrades and Process Automation

Circular Edge, a full-service Oracle JD Edwards, Oracle Sales Cloud & Oracle Customer Experience (CX) Cloud Service Provider, is celebrating 15 years of customer successes and product and service innovations at the upcoming JD Edwards INFOCUS conference.

As a Platinum Partner of Quest Oracle Community, Circular Edge will showcase how Oracle JD Edwards customers have leveraged the latest tools and technologies to adopt code current and cloud strategies, improve user experiences and transform business processes during INFOCUS, which will be held August 20-22 in Denver, Colorado.

In 2017, Circular Edge was recognized by Oracle JD Edwards with the prestigious Customer Focus Award for overall Customer Success Stories for delivering integrated ERP/CX digital experiences in distribution, construction, real estate and apparel industries via their Smart Help skill based support services.

Also Read: Cision Names Gregg Spratto As Chief Operating Officer

Circular Edge has since continued to demonstrate its readiness and commitment toward the future success of Oracle JD Edwards customers, including those who are migrating or considering migrating to a public cloud and those who continue to adopt Cloud-based applications. Circular Edge’s Lift, Shift and Manage offering, for example, enables customers to upgrade their way across any cloud.

“Circular Edge did a phenomenal job accelerating our JDE 9.2 upgrade and migration from a managed JDE hosting provider to Microsoft Azure,“ said Jeremy Poteet, SVP Information Technology Brookfield Properties – Retail. “Utilizing their Smart Help offering, we have reduced overall JDE related infrastructure and support costs while providing better oversight of our environment and reduced development response times to our customers. Their proactive Lynx monitoring approach helps us to catch issues immediately – a huge step up from being alerted by our customers!”

This success story is one of several featured sessions available to JD Edwards INFOCUS attendees:

Hines 9.0 to 9.2 Upgrade: Dos and Do Nots: Monday, August 20, 9am-10am
That Cloud Nine Feeling – Brookfield Properties Retail’s 9.2 Upgrade Journey to the Cloud: Monday, August 20, 3:15pm-4:15pm
Migrating Away from I-Series, Upgrading from 8.12 to 9.2 and the Move to the Cloud: Tuesday, August 21, 8am-9am
How Real Estate Customers are Leveraging the Latest JD Edwards 9.2 Tools and Cloud Adoption: Tuesday, August 21, 8am-9am
Innovation in the Real Estate Industry with JD Edwards & More: Tuesday, August 21, 1:30pm-2:30pm

Also Read: Smart Communications Survey Reveals Enterprises Risk Losing Customers If They Don’t Communicate Effectively

Circular Edge will also be featuring several expert-led educational and product innovation sessions:

Relax, It’s Just A B C D E (Aai, Bsfn, udC, Dd, Er)…Deep Dive Into the Building Blocks of JDE: Tuesday, August 21, 11:15am-12:15pm
Business Processes Automation in JDE using AtomIQ: Tuesday, August 21, 11:15am-12:15pm
Cloud CNC Administrator – The Next Generation: Tuesday, August 21, 1:30pm-2:30pm
Eliminate JD Edwards Batch Job Challenges with Smart Scheduler: Tuesday, August 21, 4:30pm-5:30pm

Attendees can visit Circular Edge and Smart Scheduler booths in the Exhibitor Showcase, as well as at the Oracle Real Estate Users Group (OREUG) event, to gain additional insight and see live demos of product and service innovations, including Smart Help, Smart Scheduler, JDESign, AtomIQ, Lift, Shift and Manage, AutoXCHNG, Integrated ERP/CX Digital Experiences, Oracle Sales Cloud Add-Ons and more.

Finally, Circular Edge will be commemorating its 15th anniversary at INFOCUS with a unique, special edition logo featured on the conference lanyards.

Founded in 2003, Circular Edge began with a vision for growth and success that included a collection of specialized skills and experiences, a passion for innovation and a flexible approach toward doing what is best for the customer. 15 years later, Circular Edge and its 150+ multi-skilled and multi-talented employees proudly celebrate the growth they and their customers have achieved through fulfilling this vision.

“We’ve always believed that success comes from taking care of others. Working together and with the support of Quest Oracle Community, we’ve been able to innovate, collaborate and succeed through strong partnerships with our customers and each other. Knowing and understanding our customers and their requirements has always guided us in bringing to market the appropriate skills, resources, services and product innovations that help support their needs,” said sAchin cHoudhari, Founder and CEO. “We couldn’t be more pleased than to celebrate this milestone alongside Quest Oracle Community at JD Edwards INFOCUS.”

Napkyn Analytics Launches Data Stack Licensing

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August 13, 2018

Napkyn Analytics Launches Data Stack Licensing

New Subsidiary Shakes up Marketing Industry by Removing Competition with Agencies Seeking to Access Latest Google Analytics Technology

Businesses have an unquenchable thirst for data, and with millions of businesses logging in every day, Google Analytics has become the household name among marketers for gathering and understanding data for decision making. But while anyone with a computer and some basic development chops can start a free Google Analytics account any time, upgrading to the paid enterprise version of Google Analytics 360 is not so simple.

The vast majority of the millions of businesses wanting to upgrade their technology and seek services for implementation can’t do so through Google. They must purchase licensing through one of a select group of agencies, which are certified by Google to sell and service their technology. Often, these certified sales agencies directly compete with a businesses’ established agency service providers, making it difficult for businesses to purchase licensing and discouraging for their trusted agencies to recommend it.

Also Read: Digital Agency Lumentus Expands Expertise; Adds Digital Marketing Veteran

Napkyn Analytics, a two-time Canadian Profit 500 business and Google Marketing Platform Sales Partner, experienced this challenge with selling Google licensing to agencies and their clients first hand. This month, it launched a new subsidiary company, Data Stack Licensing, with a deliberate agency-first strategy.

“Helping marketing agencies large and small get access to Google Analytics licensing for their clients in a way that removes competition, and supports their business, is a huge opportunity within the Google Partner ecosystem,” says Founder and CEO Jim Cain. “We hope our unique model makes it easier for agencies to recommend Google and provide world-class services to help their clients compete with data.”

Data Stack Licensing works with Google Marketing Platform Partners, formerly known as Google Analytics Certified Partners (GACP), to provide their customers with licensing and technical support programs for the Google Marketing Platform. As a Google Marketing Platform Sales Partner in North America, Data Stack makes licensing and onboarding Google products easy. Our goal is to help agencies and enterprises compete by letting them access Google products as part of world-class marketing and analytics solutions.

Interview with Eva Tsai, Chief Marketing Officer, Algolia

By

Sudipto Ghosh

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August 13, 2018

[vc_wp_text]“Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human.”[/vc_wp_text]

[easy-profiles profile_twitter=”https://twitter.com/etsai97″ profile_linkedin=”https://www.linkedin.com/in/eva-tsai-0b07981/”]

Tell us about your role and journey into technology. What made you join Algolia?

After studying at MIT and spending the earlier part of my career in engineering, consulting and IT, I decided to take my work in a different direction and venture into the field of marketing. I have always been one to enjoy the journey, and you can often find me on the unbeaten path. While some of my close friends joked that I was going to the “dark side” by entering the marketing field, I found that my curiosity and drive to learn new skills outweighed any skepticism.

At the end of 2017, I joined Algolia because I wanted to be a part of a company that was passionate and had a love for developers. Because of Algolia’s tremendous growth and the community they’ve built, I knew it was the right fit.

Define the Context of “Right Content” in 2018, and how does it impact search and discovery results?

In 2018, “Right Content” can be defined as providing customers with the content they want to see, when they are ready to see it. In the context of search, this puts an emphasis on predicting and delivering the most relevant content for users. For example, if a customer searches for a red dress, it is the job of the search technology to predict and recommend what other products they might want to search for next, based on previous data. If the data shows that a significant amount of people searched for black shoes after searching for red dresses, it would suggest black shoes to the user. We refer to this as “Conversational Search” because it allows marketers to create a seamless search experience for consumers that deliver relevant products to a user when they are most receptive to viewing them.

When Algolia refers to “Conversational Search” what does that mean?

Conversational Search is a unique search method designed to enhance the user experience by utilizing relevant data and predictive capabilities. This type of search provides useful results, regardless of user error, by being prepared for users to search with typos and missing letters. It spans online, offline, mobile and voice.

While search has traditionally been known to produce a list of results generated based on keywords entered, conversational search adapts to customer needs and becomes more closely aligned with natural conversation.

What are the core tenets of your business development model? How does Algolia add value to search technology journeys for businesses?

Algolia’s business development model is heavily focused on the user experience and the developer experience. Many marketers realize that trying to build their own search capabilities in-house is more difficult than it appears. An internal search team of only a few engineers cannot compare to the power of an entire company focused on building a search platform — in which the sole focus is improving the user experience. By utilizing cloud search technology, marketers can trust that they are building a fast, reliable and scalable search experience for their users.

Where do you see search and discovery experiences influencing business outcomes in 2018-2022?

With the introduction of new technologies like Alexa, Siri, chatbots and voice-activated devices, marketers face the challenge of bringing these search experiences to life on all these different platforms. Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human. This means knowing your customer and predicting what they want. These capabilities will allow marketers to suggest relevant products to customers, increasing sales and improving the customer experience.

How often do you measure the performance of your marketing analytics and sales reporting?

We track our performance on a weekly, monthly and quarterly basis.

What benefits do you extend to your customers and employees as part of your marketing transformation?

Our marketing transformation is one of the last major functions to be built out given our heritage as a product-led hyper growth company. We are now in the midst of aligning and managing the change that needs to happen, especially as we rapidly scale and transform our GTM motion. Our core values – grit, trust, care, candor, and humility – have set the foundation for us to navigate changes and unite people from different disciplines on the journey ahead.

What are your predictions about the most impactful disruptions in Content Marketing technologies? What do you have to say about video and live streaming content?

Voice search will be a gamechanger for marketers, driven by the growth of voice activated devices on our phones, in our homes and in our cars. Similarly, AI will take content marketing to a whole new level.

What startups in the technology industry are you watching keenly right now?

Stripe, Auth0, Twitch

What marketing and sales automation tools and technologies do you currently use?

Pardot, Salesforce.com, MadKudu, Clearbit, Leadspace, and Google Analytics.

Could you tell us about an outstanding digital campaign?

As a product-led hypergrowth company, we enable growth for both top down and bottom up sales motions. For decision makers, our goal is to educate them with relevant content and offers. For developers, we aim to demonstrate values with our product. We recently launched GDPR made searchable by Algolia, free of use to anybody, to demonstrate our product capabilities by allowing people to quickly locate relevant information from copious amount of GDPR text. Such real-world applications generate genuine interest and demand for our product.

How do you prepare for an AI-centric world as a business leader?

I believe in the practical application of AI for solving real world business problems. As a marketer, I’m very careful about not overextending the AI message given the hype and myth surrounding the topic. As a marketer, along with the opportunity to apply AI, comes the responsibility to use it diligently and conservatively.

How do you inspire your people to work with technology?

I believe that marketing is all about demand generation – contributing to pipeline and accelerating sales cycle – ranging from short term to long term.

Short term: typical demand generation activities

Medium term: long tail users in a product-led growth company, such as Algolia

Long term: brand awareness and thought leadership

Marketing needs to master technology and metrics to do demand generation well.

One word that best describes how you work.

Efficiency. When I was a student, I studied with a clock in front of me, with self-determined goals on how much I should have finished by the hour end. Procrastinating or being inefficient is not in my operating book.

What apps/software/tools can’t you live without?

My Calendar. Calendar is my source of activities and milestones. I am a stickler for adhering to the “pay now” mentality and ensuring important milestones, activities, and discussions are accounted for and tracked.

What’s your smartest work related shortcut or productivity hack?

I benchmark with and learn from peers and external sources as much as I can, including serving on the advisory boards of a few companies. It helps accelerate my learning, formulate strategy, and introspect my blind spots.

What are you currently reading?

I cycle through reading from business, socioeconomics, and philosophy genres. I recently read:

Radical Candor by Kim Scott
When Breath Becomes Air by Paul Kalanithi
Black Flags: The Rise of ISIS by Joby Worrick

My current read: The Five Dysfunctions of a Team by Patrick Lencioni

What’s the best advice you’ve ever received?

Jeff Bezos said in a commencement speech, “When you are 80 years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.”

I view my life as an intimate dialogue I have with myself. I often picture myself in my older years looking back at my life to assess if I have lived a full life. I make choices on a regular basis with the goal that one day I can look back at my life and be convinced and at peace that I have lived a full life with no regrets.

Something you do better than others – the secret of your success?

I believe in a growth mindset (instead of a fixed mindset) and in taking on new challenges — not being held back by fear of failure or rejection. Talents can be developed through hard work, good strategies, and input from others.

I believe that “courage was not the absence of fear, but the triumph over it.” I’m not a stranger to fear and failure, but I do not let it deter me – the worst outcome of trying is failing or being rejected, which is the same as not trying in the first place. So from my perspective, try has the the same or better outcome than not trying at all.

Thank you, Eva! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Eva” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68db8f-23cbe639-a820″]

Engineer turned B2B marketer, Eva has more than 20 years of experience leading marketing to define the customer journey, create new market categories, establish recognizable brands, and drive growth worldwide. As CMO at Algolia, the leading Search & Discovery API powering over 1 billion searches daily, she leads worldwide marketing to fuel the company’s hypergrowth. Prior to Algolia, Eva was CMO of vArmour where she established vArmour as leader in cloud security and increased pipeline multiple fold. Before vArmour, she held strategic roles at Citrix, BEA Systems, BroadVision and Oracle.

Her innovation and leadership has been recognized with notable industry awards and patents. Eva was named Female Executive of the Year by the Stevie Awards and also led her team to win the Stevie Award Marketing Department of the Year during her time at vArmour. She was recognized by Silicon Valley Business Journal as one of Silicon Valley’s 100 Most Influential Women and received the Marketer That Matters™ award, commissioned by The Wall Street Journal.

Eva also serves on the advisory boards of five companies, including Weblife.io from its inception to successful acquisition by ProofPoint. She holds a BS and a MS in Computer Science from Massachusetts Institute of Technology.

[/vc_tta_section][vc_tta_section title=”About Algolia” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e51b0-80edaf37-bd3d357a-6c46d712-3b68db8f-23cbe639-a820″]

algolia logo Our mission is to make every search interaction meaningful and rewarding through developer-friendly and enterprise-grade APIs. Algolia helps the most innovative companies across e-commerce, media and SaaS industries create powerful, relevant and scalable discovery experiences for their users. Unlike other solutions, Algolia’s hosted platform reduces the complexities of building and scaling a fast, relevant digital experience and helps teams accelerate development time. More than 5,000 companies like Under Armour, Twitch, Periscope, Medium and Stripe rely on Algolia to manage 41 billion search queries a month.

Founded in 2012, Algolia is backed by $74M in funding from Accel Partners, Alven Capital, Point Nine Capital and Storm Ventures. The team is headquartered in San Francisco with offices in Paris, London, New York, and Atlanta.

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[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

InMoment Picks Up Hat-Trick of Client Award Nominations for CX Innovation

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August 13, 2018

InMoment Picks Up Hat-Trick of Client Award Nominations for CX Innovation

Prestigious UK Awards Celebrate Leadership in Customer and Employee Experience

The UK Customer Experience (CX) Awards announced that three of InMoment’s clients have been selected as finalists in this year’s annual awards. As one of the industry’s most prestigious CX events, the awards recognise inspiring organisations that are delivering outstanding experiences. InMoment is an established leader in customer experience intelligence.

Big Yellow Self Storage, Midcounties Co-operative, and Revolution Bars Group have all been named as finalists for their work in partnership with InMoment. Each company has been recognised for innovating and enhancing the experience for both its customers and employees.

Also Read: LinkedIn Has Reportedly Reached 575 Million Members

Simon Fraser, Senior Director CX Strategy at InMoment, said, “The CX Awards are one of the most hotly anticipated events celebrating exceptional strategy and delivery of customer and employee programmes. We’re proud to work with such visionary brands, providing industry-leading technology to support them in becoming leaders amongst their peers and advocates of their customers. While we look forward to the award finals with great anticipation, each of these brands has already earned the title of CX champion.”

The award finals and ceremony will take place on 11 October 2018 at Wembley Stadium.

InMoment, the leading cloud-based customer experience (CX) intelligence platform, arms brands with compelling customer insights to drive high-value business decisions and relationships with both customers and employees. The company’s industry-leading, data science-infused customer feedback management platform, the CX Intelligence Cloud, powers a full suite of Voice of Customer (VoC), Voice of Employee (VoE), and Employee Engagement solutions. InMoment provides innovative solutions and strategic support services to more than 425 leading brands across 95 countries.

Artesian Enables BT Local Business to Accelerate Sales Orders

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August 13, 2018

Artesian Enables BT Local Business to Accelerate Sales Orders

BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year

Leading AI-powered business intelligence service, Artesian Solutions has announced that its partnership with BT Local Business, has delivered a 26x return on investment in just 12 months – with $8.17 million in new revenue achieved in just 12 months, directly attributable to the insights delivered by the Artesian platform.

At the time of this announcement, Artesian CEO Andrew Yates, said, “It’s an absolute pleasure to work with BT Local Business. They are a shining example of an organization harnessing technology to empower entrepreneurship. They realized that it was not enough to just give Local Businesses access to data, but instead augmented this data with real-time insights that would help them achieve a 360-degree of customers and what’s happening in their world. They are reaping the benefits in terms of their ability to uncover and realize new opportunities, and marshal the right facts at the right time to have better conversations and boost the potential of their existing customer base.”

Also Read: Smart Communications Survey Reveals Enterprises Risk Losing Customers If They Don’t Communicate Effectively

Implementing a co-funded license model whereby BT contribute 50% of every Artesian license fee, BT integrated Artesian with its existing Salesforce CRM solution giving local businesses the ability to augment opportunities with real-time news, social media and people insights. Local Businesses for the first time gain an in-depth understanding of their pipeline, allowing them to act quickly on opportunities, anticipate needs, and engage proactively in more sophisticated ways based on a real understanding of trends, sentiments, and needs. In addition, they had the opportunity to improve productivity by replacing manual research with automated insight, data gathering, and filtering.

Speaking about the transformative partnership, Paul Evans, Regional Director at BT Plc commented, “We are committed to supporting Local Businesses by giving them the tools they need to succeed. Artesian has not only helped us demonstrate that commitment, but has helped Local Businesses realize their potential, and most importantly, grow their customer base”.

Also Read: Digital Agency Lumentus Expands Expertise; Adds Digital Marketing Veteran

Paul added, “Artesian has delivered a huge return on investment. Local Businesses have already generated 1,315 new opportunities with a sales order value of £10.2 million directly attributable to the insights delivered by Artesian. In the last financial year, they collectively closed 793 of these opportunities resulting in £6.4million of new revenue. What’s more thanks to Artesian they have access to a constantly healthy pipeline of opportunities, and greater confidence to go out there and grab them.”

BT invested in Artesian in 2017 in order to accelerate its digital strategy and commitment to helping Local Businesses realize greater potential from their customer base, and have more meaningful, value-driven conversations.

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations

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Nivedya Varma

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August 11, 2018

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Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations

The ongoing heat between Instagram and Snapchat continues to rise as Facebook implements similar features for Insta, thus making Snapchat face significant competition.

Snapchat’s app has unexpectedly lost about 3 million users in the last quarter, thus adding fuel to the fire as investors are straining to figure where the social media app stands amidst ongoing competition with rival Instagram.

Snapchat’s daily user numbers have gone down 1.5 percent from 188 million in Q2 of 2018. It has further scaled downwards from the original number 191 million from the previous quarter.

The downfall in Snapchat users has amplified investor anxiety since they are pondering about issues such as privacy and competition that may be affecting the app.

Snapchat and its dip in User Growth

The revenue forecasts projected by analysts for Snapchat were proven wrong when Snapchat drew in increasing small and international businesses thus beating revenue expectations. Unfortunately, the same could not be said for the user data since it posted a wider-than-expected quarterly loss.

According to data, Snapchat has never logged in on a downfall in users since 2014. Analysts also expected Snapchat to gain more than 2 million users from its Q1 rates.

The user growth of Snapchat has shrunk in the past two years, especially since it faces tough competition from rival giant Facebook, who acquired Instagram in 2012.

Snapchat lost close to 1 million users in each of the geographical reporting areas like Europe, North America and the rest of the world.

Snapchat’s revenue was $262 million in Q2, which beat the average estimate of $250.43 million since the average revenue per user rose to$1.40 from $1.05 over a year ago.

Snapchat looked forward to regaining a growth in shares since it incorporated methods that offer small-time businesses cheap-advertisement options. The company had previously forewarned that the app will see a significant cut in revenue figures since advertising with small businesses would make it difficult to keep Snapchat distinguished from other video-heavy apps and premium prices.

Snapchat also redesigned its app in February which aimed at encouraging its users to watch more videos, but it caused more protests than positive results since users found it difficult to find the content they preferred. Snapchat then said that they would amend the changes in their first-quarter results.

Competition between Snapchat and Facebook

In recent weeks, the earnings from Twitter Inc and Facebook has unnerved social media investors since it revolves around issues such as abusive content, data privacy and fake accounts that weigh on unnecessary expenditure and restricting user growth. Both the companies have lost about 19 percent of the market value, and this result has also weighed on Snapchat shares.

Snapchat has been trying to convince advertisers to spend more of their advertising budgets on advertisements on Snap but the companies have been sporadically experimental.

Snapchat is also popular for private messaging but most of the ads are accompanied by videos that are shared with a wider audience.

Facebook’s acquired Instagram is another photo-sharing, video-streaming social media platform that has been pitted against Snapchat in the recent years. The rivalry between the two platforms has increased since Facebook has replicated Snapchat’s features and Instagram’s user base accounts for more than 1 billion.

Snapchat’s Current Scenario

Mr. Evan Spiegel Snap chief executive and co-founder said, “We feel that we have now addressed the biggest frustrations we’ve heard and are eager to make more progress on the tremendous opportunity we now have to show more of the right content to the right people.”

Despite the loss in Q2, Snapchat has acknowledged issues faced by their users and is working towards the aim of rectifying all problems associated with the app for better development and increasing growth.

Animoto Showcases Real Estate Brands Embracing Video on Facebook

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August 11, 2018

Animoto Showcases Real Estate Brands Embracing Video on Facebook

With Hyper-Local Content, Property Listings and Testimonial Videos, Real Estate Professionals Are Building Their Brands with Video on Facebook

Animoto, the company that makes it easy for anyone to create professional marketing videos, showcased some of their successful real estate customers who are differentiating themselves with video marketing on Facebook.

David Roger Grossmann, a real estate agent based in New York, realized most clients were finding his business via social media. To take advantage of this trend, he created a customer testimonial and paired it with a call to action that led interested clients to a landing page with available listings. He shared the video ad on Facebook and Instagram, and placed $100 ad spend against each platform. David’s video drove traffic to his landing page, and reached 15,704 viewers who were interested in buying, selling, or renting in the local area.

Also Read: Animoto Survey Highlights Video Marketing’s Popularity on Social Media Amongst Small Business

Hyper-Local Content to Drive Shares

Brothers Commercial Brokerage in Red Bank, NJ has been seeing great success on Facebook by creating hyper-local videos that drive shares and brand reach while underscoring their local expertise. A recent video posted on Facebook recalled Red Bank’s memorable Woolworth store. Tapping into nostalgia and spending just $40 to amplify the success their video was already having organically on Facebook, lead to the brokerage firm earning over 23,000 views, 200 shares, and over 100 likes. This type of video is helping the brokerage build their brand and their credibility through content that isn’t exclusively about the listings they have available.

Property Listing Videos in a Square Format

Kathy Lewis, a Florida-based real estate agent, knew how important it was for her property listings to look professional in a square format. Square videos are optimized for mobile viewing and take up 78 percent more screen space. Kathy’s square video drove nearly 800 views organically. Video has allowed Kathy to expand her reach on Facebook without putting any spend against her ad.

Pure Barre Partners with Service Management Group to Mine Client Feedback and Capture Actionable Insights

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August 11, 2018

Pure Barre Partners with SMG to Mine Client Feedback

Pure Barre has engaged Service Management Group (SMG) to measure the customer experience of 500 studios across North America and capture feedback on more than 4,000 instructors. In partnership with SMG, Pure Barre will capture location-level feedback and evaluate key drivers of overall satisfaction to improve instructor training and elevate the client experience.The largest, most established barre franchise in the nation, Pure Barre utilizes barre fitness to offer a low-impact, total-body workout through small isometric movements. Pure Barre has created a connected, customer-centric experience across studios by creating an environment that encourages clients to inspire and empower each other.

Also Read: Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

“Capturing client feedback is critical to the development of our teachers, and to maintaining the highest quality technique in our studios,” said Christina Russell, Pure Barre CEO. “By partnering with SMG, we’re able to amplify our members’ voices and give specific constructive feedback, which ensures the best possible experience for our members.”

Using SMG VisitView, a location-level CX survey, Pure Barre is capturing feedback from each studio following a client’s first visit and on a monthly cadence. Through a seamless integration with the MindBody business management platform, Pure Barre delivers a client survey via email, and the smg360 reporting dashboard and mobile app provide employees with 24/7 access to client feedback and studio performance.

“Our integration with the MindBody platform allows Pure Barre to leverage its existing investment while taking advantage of our robust technology and reporting capabilities,” said Dennis Ehrich, SMG Chief Product and Technology Officer. “Providing on-demand visibility to client feedback across the organization will allow the Pure Barre team to act faster and uncover meaningful insights.”

The Arsenal of the Twenty-First Century CMO( Infographic)

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August 11, 2018

The Arsenal of the Twenty-First Century Chief Marketing Officer (CMO)

Today’s CMO is in no position to be conventional. Enterprises work with CMO’s to solve complex problems that modern enterprises face. The challenges that occur in real-time need to be solved quickly and efficiently.

A CMO today, needs to look at various aspects that branch out of the core of marketing. As online marketing becomes extremely critical in the digital age, a CMO’s responsibilities are only growing. What makes a good CMO is the ability to understand how business elements are interconnected. Changes made to an enterprise’s fabric should not affect other core elements that structure the business.

As the wave of consumer expectations grows stronger, marketing strategies need to simply hit the consumer’s nerve. Strategies need to be backed up by robust products that add value to a customer’s life. Advertising needs to be directed towards target audiences. Digital customers today are mostly complaining about being forced to watch advertisements for a product that they do not need. As competition grows harder, brand value has to be upheld. Businesses will only sustain if their customers support it and are loyal to it.

Businesses also heavily depend on CMO’s for its revenue aspect. CMO’s need to ensure that business actions being taken increase ROI. Hence, with challenges from all directions how does a modern-day CMO champion his or her job role?

As industries propagate their strategies on digital mediums and absorb futuristic technologies, a CMO needs to follow suit. Being updated with the latest technologies, knowing competitor strategies and working as per business goals are standard CMO capabilities. However, applying these in conjunction with emerging business trends is key for any CMO.

But since business expectations mount, the CMO role is no cake-walk. Here, we have candidly represented a certain number of qualities that will help CMO’s master their job roles.

Wall Street Warns Clients against Twitter Shares after Q2 Earnings Report

By

Nivedya Varma

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August 11, 2018

Twitter Loses One-Quarter of Their Share Value Within Two Days as Wall Street Worries About the User Growth of the Social Media Company

Recently, Twitter posted lower-than-expected second quarter monthly-active-user (MAU) numbers. Despite the numbers, the bigger downfall was Twitter’s report for the third quarter, which showcased a decline of “mid-single-digit-millions” in the monthly users from the second quarter.

Several Wall Street firms are warning clients about the decline in numbers by advising them to steer clear from investing in shares. They say that Twitter’s stock will fail to perform unless the user growth returns to an appropriate value.

The company’s earnings report mentions a fall in 20.5 percent of Twitter shares. The stock has also fallen another 8 percent, thus resulting in a near overall 27 percent loss within two days.

Mentions

According to Bank of America Merrill Lynch repeatedly stated that the underperformance rating for the Twitter shares was due to the company’s forecast decline for users.

Analyst Justin Post mentioned in a comment, “Slight 2Q beat [is] overshadowed by an outlook for slowing growth. The “outlook suggests revenue growth rates may have peaked, monthly users could decline, and platform health initiatives will impact margins, and we would expect less ongoing optimism for continued financial upside in the stock.”

Post also stressed on the $27 price target for shares on Twitter that represented a $21 percent downside.

Other Wall Street analysts mentioned investors should avoid Twitter shares until the user growth returns to a decent mark.

KeyBanc Capital Markets analyst Andy Hargreaves mentioned in a note to his clients, “We believe upside to current levels would require growth in the overall user base, which we see no evidence of at this point.”

Hargreaves reaffirmed the sector weight rating for the Twitter shares and said that the “fair value” of the stock comes up to $32.

Another Stifel analyst John Egbert said, “With everything going on in the world (and with Twitter’s peers), it’s hard to fault Twitter for prioritizing the long-term health and viability of its platform for public conversation, but it’s even more difficult to justify why investors should own the stock as it goes through this period.”

The current State of Affairs

JP Morgan Analyst Doug Anmuth told his clients to “buy the selloff” among the Twitter shares.

Anmuth reinstated his overnight Twitter rating of the shares and lowered the price target from $50 to $45 for the company stock.

He also stated that “Slightly light 2Q results and the below-consensus 3Q outlook were clearly disappointing, and there is somewhat of a reset on numbers coming out of the quarter. However, we do not believe that Twitter’s underlying fundamentals have changed.”

To sum it up, not every analyst is completely giving up on Twitter shares.

fishbat, Internet Marketing Agency, Discusses Why Businesses Should Consider Display Advertising

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August 11, 2018